WORDS
IMAGES
CREATIVITY
ALICE FREEMAN Cre at i ve C V 2015
THE FREEL ANCE ISSUE
inside THE FREEL ANCE ISSUE NEWS
04–05
QUICKFIRE
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SKILLS
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EDITORIAL PHOTOGRAPHY
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EDITORIAL DESIGN
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TESTIMONIALS
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C O N TA C T
ALICE FREEMAN
Front and back cover photo: Alice Freeman
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what’s NEW?
Left to right: Josie Tague, Aiden Dalby, Iga Kozakiewicz-Schlegel & Alice Freeman
TUCKED SCOOPS BEST NEW CONCEPT IN 2015 MAGAZINE ACADEMY AWA R D S
TUCKED THE UK’S ONLY DRAG MAGAZINE
AUTUMN 2015 ISSUE 1 £4.95
TRASH QUEEN
In the newsstands, there are numerous lifestyle and specialist titles – all competing for readers. It is a somewhat saturated market, where only an original concept could make an impact on the judges.
SHOWS US HER SKIN
Tucked – winner of this year’s Best Original Concept award – aimed at the LGBTQ demographic fits the bill. It is a concept that emerged from a course assignment by magazine journalism students. Team Tucked’s Alice Freeman, Iga Kozakiewicz-Schlegel, Josie Tague and Aiden Dalby – who have just begun their final year at Southampton Solent University – were delighted by their success...
+ MAISIE TROLLETTE THE LEGENDARY DRAG ARTISTE
+ TED ROGERS + ‘FROCKUMENTARY OF THE YEAR’
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Words by Mary Hogarth, Ex-Lecturer at SSU (See the rest of the story here) ALICE FREEMAN
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quickfire who is alice freeman?
“Someone once described me as
U N C O N V E N T I O N A L LY C R E AT I V E . I like that.”
Photo: Love Leah
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ALICE FREEMAN
Issue 3 Old Tat magazine
W H AT ’ S Y O U R S P E C I A L I S T A R E A ?
Magazines. Within those, I create words and imagery. W H AT Q U A L I F I C AT I O N S D O Y O U H AV E ? 14 GCSE’s, a BTEC National
Diploma in Creative Media Production (Journalism), an A-Level in Photography and I am currently working towards my BA (Hons) Magazine Journalism degree.
W H AT H A S B E E N Y O U R B E S T UNIVERSITY EXPERIENCE?
Although creating Soton magazine was an invaluable experience, I am most proud of creating Tucked magazine. As a group, we produced an original, exciting and visually satisfying magazine which ended up winning us an award. W H AT H A S B E E N Y O U R M O S T MEMORABLE FREELANCE WORK?
The first published piece in fashion and arts magazine Old Tat. I wrote a feature for its launch issue, and have appeared in every issue of the printed publication since. I also write for the blog. Recently, the Editor promoted me to Features Writer. H AV E Y O U G O T A N Y O T H E R B Y L I N E S ? Yes. In Primary Times magazine,
I Honestly Think magazine and The Daily Touch online. As well as a design and assistant byline for Ligature magazine. HOW WOULD OTHER PEOPLE D E S C R I B E Y O U ? Someone once called me
‘unconventionally creative’. I like that, it suits me. W H AT A R E Y O U R I N T E R E S T S ?
I have a penchant for the macabre and the unusual. I currently collect taxidermy, disregarded dolls and religious kitsch ephemera. This has also led me to an interest in unusual subcultures, such as the drag scene. Mid-century fashion and decor, from ‘50s americana to ‘60s mod, is also a great interest of mine. The more kitsch, the better. HOW DO YOU SPEND YOUR FREE T I M E ? If I’m not rummaging through a charity
shop or antique store, I’ll be at an art or photography exhibition in London. I enjoy vintage fairs and attending VW classic car meets with my family.
WHERE DO YOU SEE YOURSELF IN F I V E Y E A R S ? Either working as a Creative
Director on an independent magazine, or publishing my own.
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22 SKILLS ALICE HAS GOT THAT YOU NEED
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F E AT U R E W R I T I N G
Print and online. From thoughtful debates to profile pieces, I am able to pitch, research and write to suit the target audience. Seeking original angles and interviewees are of my highest priority. 2
PHOTOGRAPHY
Mostly shooting portraiture and fashion, I have experience shooting with advanced technical lighting in the studio and on location. 3
ART DIRECTION
Even when the shoots are not my own, I have confidently planned and envisioned innovative editorial shoots and designs. A penchant for the unusual makes my visual work unique. 4
L AY O U T D E S I G N
Taking inspiration from an influx of independent magazines, I prefer a stripped-back approach to bring text and image together. 5
SUB-EDITING
There’s nothing more frustrating than spotting a ‘typo’ in a magazine. 6
SOCIAL MEDIA
Harnessing social media as a modern-day marketing technique is key. With a confident understanding of the popular sites such as Facebook, Twitter, Instagram and Pinterest, I have examined and deployed techniques successful in getting attention online.
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RESEARCH
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I D E A G E N E R AT I O N
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C R E AT I V E S O L U T I O N S
10 C O M M U N I C AT I O N 11 L E A D E R S H I P 12 T E A M W O R K 13 O R G A N I S AT I O N
14 D S L R P H O T O G R A P H Y 15 V I D E O P H O T O G R A P H Y 16 D I G I TA L R E T O U C H I N G 17 A D O B E P H O T O S H O P 18 A D O B E I N D E S I G N 19 W O R D P R E S S 20 F I N A L C U T P R O 21 I M O V I E 22 M I C R O S O F T O F F I C E
Photo: Alice Freeman
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editorial
photography A small selection of my works 2010–present, including styling, creative direction and set design.
‘ P L A I D I T C O O L’
A Soton magazine and Beatnik Emporium collaboration.
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‘TRASH QUEEN’ Cover star of Tucked
‘ PA I N T E D L A D Y ’ Featuring live butterflies
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‘ A N N E WA F U L A S T R I K E ’ Paralympian
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‘GLOW’
Shot using coloured light gels
‘BARE’
Featuring my hand-made fox vertebrae jewellery.
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‘ARE YOU PRETTY YET?’
Legendary drag artiste Maisie Trollette gets ready with Tucked magazine.
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‘VERDURE’
A Soton magazine and YMCA Southampton collaboration.
‘SACRED HEART’ Projecting religion.
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editorial
design
Based upon Stylist’s ‘Work/Life’ feature, I interviewed Medical Historian Lindsey Fitzharris. This was then designed to suit. 14
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One of the editorial spreads designed in Ligature magazine.
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This original investigates David Bowie’s iconic lyrical technique. Taking direct inspiration from this, the design also hails back to the style of David Carson in Raygun magazine.
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This original feature is about the curious Londonbased pastime of Mudlarking. It is designed in the style of Oh Comely magazine. ALICE FREEMAN
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freelance testimonials
IN BRIEF
B E AT N I K E M P O R I U M Freelance Social Media Assistant
“The Beatnik Emporium enlisted the help of Alice and Iga at the beginning of October 2015 as we were having problems with using social media effectively. We met with them and discussed our needs and expectations; we felt they were very perceptive and understood what was required to solve our issues. The energy and enthusiasm with which they tackled the situation was admirable, any posts they did on our behalf had far more response than our own previous posts. They are an approachable and reliable team and we are very happy with their work.” — Samantha Maton, Co-Owner of Beatnik Emporium Southampton
L I G AT U R E M A G A Z I N E
Freelance Editorial Assistant and Social Media Assistant
“Alice has been working with us for the past 18 months. At first she was a full time intern helping with mood boards, layout designs, admin and shoots. Since going back to Uni Alice has continued to assist the magazine – handling our Instagram account where she curates the images in order to keep our image consistent.” Sarah Michelle, Editor of Ligature — magazine and Stylist 18
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O L D TAT M A G A Z I N E Freelance Features Editor
“Alice never breaks a promise or lets me down. She is my righthand girl! She is patient, reliable, honest, creative, helpful and I find it hard to sing her praises loud enough. She always gives her own take on briefs and takes all of her tasks seriously. I can easily bounce my ideas off Alice and know that she will give a unique outlook.” — Loo Loo Rose,
Editor-In-Chief of Old Tat magazine
alicelilliefreeman@hotmail.co.uk MOBILE
07807112986 L O C AT I O N
Home: Essex, CM18 6QE Term: Southampton, SO15 2JE
ALICE FREEMAN
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