Echo Inspiring The Inspired
Autumn-Winter 2016/2017
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Echo Who Are We?
Creative. Innovative. Excited. Inspiring. Dedicated, Unprecedented. Unique. Distinctive. Influential. Unalike. Desirable. Passionate.
WE ARE THE SOURCE OF AN ECHO. WE ARE INSPIRING THE INSPIRED.
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Contents
Trend 1: Reminisce
Page 9
Trend 2: Traverse
Page 15
Trend 3: Memorialise
Page 21
Pantone References
Page 27
Image Referencing
Page 29
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Reminisce
India is entering into a new age, a thrilling, innovative and forward thinking age. However, that doesn’t mean that their past should be forgotten, quite the opposite, it should be celebrated. Their rich heritage alive with vibrant colours, intricate patterns, extravagant celebrations and passionate music creates the most amazing and unique palette. The traditional deep and bright tones and beautiful designs will be mixed with modern shapes to bring warm tones to the winter months.
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The consumer Inspired by: Emerging Luxury Millenials
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Well-travelled, online and obsessed with good service, the New Luxury Millennials (NLMs) from China, India and Brazil are the next big spenders. With a carefree attitude to spending not seen in previous generations, they have sophisticated tastes and an appetite for established luxury brands.
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Vibrant
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Tradition
Paradise
Rich
Spirited
Reminisce
Cads and Fabrics
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Traverse
Influenced by the exciting advances in space exploration and the ground breaking voyages that will be made, traverse embraces and furthers these adventures. Cool and icy colours mixed with geometric and sharp shapes will be key to this trend. Join the voyage with chic greys, chilly blues, clinical whites and cooling greens. Although muted tones, when combined with innovative designs, scientific shapes and clean cuts, Traverse creates an undeniably elegant impact
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The consumer Inspired by: The New Luxury Millenials
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Drinking at The Connaught hotel in London one night, dining at Pershing Hall hotel in Paris the next, and having a business brunch at The Lydmar Hotel in Stockholm the following morning, the New Luxury Millennials (NLMs) are the wellheeled, high-spending branch of the collaborative, creative, entrepreneurial generation, the Millennials.
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Innovate
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Explore
Inspire
Exceed
Excel
Traverse
Cads and Fabrics
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Memorialise
Memorialise focuses in on remembrance and celebration. The Landscape of many countries is changing, Smart Cities are creating futures and excitement but, of what are they taking the place? Breathtaking landscapes, nature at its purest, endless fields, flowing water and clear skies. Embrace the innovations whilst commemorating the past with a palette inspired by the land and simple designs. Breathe and appreciate the simple things despite the big changes around us.
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The consumer
Inspired by: Fab’s
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Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These women – who are part of the Generation Jones (born 1954-1965) and Baby Boomer (born 1946-1964) generations – were the first to pursue careers en masse. Today, from Australia to Sweden, these women command vast stores of money, power, taste and confidence. They spend voraciously on luxury items because they know what they want and what they deserve. Brands need to pay close attention to arguably the most influential group for luxury markets today.
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Nature
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Remember Earth
Creation
Breath
Memorialise
Cads and Fabrics
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Pantone References Reminisce
Pantone Solid Coated PANTONE-2018-C Orange
Pantone Solid Coated PANTONE-221-C Pink
Pantone Solid Coated PANTONE-2291-C Green
Pantone TCX/TPX PANTONE-2150-C BLue
Pantone TCX/TPX PANTONE-2138-C Blue
Pantone TCX/TPX PANTONE-2332-C Grey
Traverse
Pantone Solid Coated PANTONE-638-C Blue
Pantone TCX/TPX PANTONE-2330-C Grey
Pantone Solid Coated PANTONE-518-C Purple
Pantone TCX/TPX PANTONE-2204-C Blue
Memorialise
Pantone Solid Coated PANTONE-7762-C Green
Pantone Solid Coated PANTONE-2333-C Grey
Pantone Solid Coated PANTONE-2211-C Green
Pantone Solid Coated PANTONE-2319-C Brown
Pantone Solid Coated PANTONE-2312-C Brown
Pantone Solid Coated Pantone TCX/TPX PANTONE-2145-C PANTONE-11-1001 Blue White Alyssum
Pantone TCX/TPX PANTONE-Pastel 9540-C Green
Pantone TCX/TPX PANTONE-11-1001 White Alyssum
Pantone TCX/TPX PANTONE-11-0105 Antique White
Pantone Solid Coated PANTONE-2331-C Grey
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Image Referencing
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Figure 1. Indian feet (unknown) [Photo] At: http://photos.stevemccurry.com.s3.amazonaws.com/sites/default/files/gallery/INDIA-10007A_1.jpg (accessed on: 30/10/2014) Figure 2. Indian people (unknown) [Photo] At: http://projectm-online.com/media/Project%20M/images/leading%20images%20exclusives/2012/india-local-fair.jpg (accessed on: 30/10/2014) Figure 3. Oranges (unknown) [Photo] At: http://www.cpculinary.com/wp-content/uploads/2013/08/oranges783917_99091356.jpg (accessed on: 30/10/2014) Figure 4. Indian building (unknown) [Photo] At: http://media-cache-ec0.pinimg.com/736x/bb/28/c1/bb28c16d7b23a19a27674cff6688f13f.jpg (accessed on: 30/10/2014) Figure 5. Flower (unknown) [Photo] At: hhttps://40.media.tumblr.com/bb30e6c2f01c33ba210b139455424aa3/tumblr_n5edwqVRHu1s7bfvt (accessed on: 30/10/2014) Figure 6. Bird (unknown) [Photo] At: https://38.media.tumblr.com/a37b0f7f146870625265b349ddfc25df/tumblr_ncdtuw21tN1ssk8cy (accessed on: 30/10/2014)
Figure 7. Pink fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 8. Orange fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 9. Yellow fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 10 Blue fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 11. Orange fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 12. Blue fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 13. Blue fabric 3 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015) Figure 14. Green Fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 02/01/2015)
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Figure 1. Duck Egg (unknown) [Photo] At: http://girlsownstore.co.uk/site/wp-content/ (accessed on: 30/10/2014) Figure 2. Graphic (unknown) [Photo] At: https://img1.etsystatic.com/012/0/7513832/il_fullxfull.427485959_r2nt.jpg (accessed on: 30/10/2014) Figure 3. Earth (unknown) [Photo] At: http://blogs.discovermagazine.com/imageo/files/2013/12/Shishaldin-Volcano-Unimak- (accessed on: 30/10/2014) Figure 4. Light (unknown) [Photo] Athttp://tallybeckcontemporary.com/wp-content/uploads/Imhathai-Suwatthanasilp-2011-Ripple-pencil-on-paper-46-x.5-x-62cm.jpg (accessed on: 30/10/2014) Figure 5. Art (unknown) [Photo] At: http://cdn.theatlantic.com/static/infocus/mars020813/m01_victoria.jpg(accessed on: 30/10/2014) Figure 6. Lines (unknown) [Photo] At: https://38.media.tumblr.com/a37b0f7f146870625265b349ddfc25df/tumblr_ncdtuw21tN1ssk8cy (accessed on: 30/10/2014)
Figure 7. White fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 8. Blue fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 9. Grey fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 10 Grey fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 11. White fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 12. Blue fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 13. Green fabric 1 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 14. Grey Fabric 3 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014)s
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Figure 1. Rust (unknown) [Photo] At: http://fc01.deviantart.net/fs31/i/2008/224/9/6/Rusty_Tin_II_by_LogicalXStock.jpg (accessed on: 30/10/2014) Figure 2. Fields (unknown) [Photo] At:http://www.oknation.net/blog/home/user_data/file_data/201207/10/498198893.jpg (accessed on: 30/10/2014) Figure 3. Electrics (unknown) [Photo] At: http://www.haaretz.com/polopoly_fs/1.478271.1353050851!/image/3850327164.jpg_gen/ derivatives/landscape_640/3850327164.jpg (accessed on: 30/10/2014) Figure 4. Fishing (unknown) [Photo] At: http://www.mysticalmomentsindia.com/wp-content/uploads/2010/11/kochi.jpg (accessed on: 30/10/2014) Figure 5. Sand (unknown) [Photo] At: hhttps://40.media.tumblr.com/bb30e6c2f01c33ba210b139455424aa3/tumblr_n5edwqVRHu1s7bfvt (accessed on: 30/10/2014) Figure 6. Rivers (unknown) [Photo] At:http://upload.wikimedia.org/wikipedia/commons/9/9c/Sand_001.jpg (accessed on: 30/10/2014)
Figure 7. Green fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 8. Brown fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 9. Beige fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 10 Cream fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 11. Green fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 12. Brown fabric 2 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 13. Green fabric 3 (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014) Figure 14. Grey Fabric (unknown) [Photo] At: http://www.wgsn.com.ucreative.idm.oclc.org/search/search.php (accessed on: 27121/2014)
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Figure 1. Customer (unknown) [Photo] At: http://www.halliedaily.com/wp-content/uploads/2014/02/Outfit-Inspiration-NYFW-Street- (accessed on: 12/12/2014) Figure 2. Fifth Avenue (unknown) [Photo] At: http://upload.wikimedia.org/wikipedia/commons/5/5c/Detroit_Photographic_Company_(0618).jpg (accessed on: 12/12/2014) Figure 3. Passport (unknown) [Photo] At:http://stuffexpataidworkerslikedotcom.files.wordpress.com/2011/02/passport.jpg (accessed on: 12/12/2014) Figure 4 Shop (unknown) [Photo] At: https://lsn-staging.s3.nbcdn.io/201201%2F5114%2Fimage%2FShang_Xia_boutique%2C_Hermes%2C_China_2.jpg?width=960&height=540&quality=80&crop%5Bx%5D=0&crop%5By%5D=0&crop%5Bwidth%5D=5616&crop%5Bheight%5D=3744&method=rati (accessed on: 12/012/2014) Figure 5. Hotel (unknown) [Photo] At: http://www.broncesmestre.com/wp-content/uploads/2013/06/luxury-hotels-of-the- (accessed on: 12/012/2014) Figure 6. Gallery (unknown) [Photo] At: http://flashpackatforty.com/wp-content/gallery/owaka-and-doc/ (accessed on: 12/012/2014) Figure 7. Office (unknown) [Photo] At: https://lsn-staging.s3.nbcdn.io/201201%2F5114%2Fimage%2FRicardo_Gaioso%2C_Sao_Paulo%2C_photography_by_Domenico_Pugliese13.jpg?width=400&quality=80 (accessed on: 12/012/2014)
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Figure 1. Customer (unknown) [Photo] At: http://www.donnaida.com/blog/wp-content/uploads/2013/09/ (accessed on: 17/12/2014) Figure 2. Jo Malone (unknown) [Photo] At: http://www.peruasantenadas.com/wp-content/uploads/2013/02/jo-malone-sloane-in-bloom.jpg (accessed on: 17/12/2014) Figure 3. Mulberry (unknown) [Photo] At: http://cdn.swaggernewyork.com/media/2013/11/cara-delevingne-by-tim-walker-for-mulberry-campaign-fw-2013-2014-3.jpg (accessed on: 17/12/2014) Figure 4. Hotel (unknown) [Photo] At: http://www.fodors.com/hotel-awards/2012/images/hotels/ (accessed on: 17/12/2014) Figure 5. London Home (unknown) [Photo] At: http://www.fie.org.uk/content/upload/photos/metrofront.jpg (accessed on: 17/12/2014) Figure 6. Whole Foods Market (unknown) [Photo] At: http://www.crossfitlondon.ca/wp/wp-content/uploads/2013/01/whole- (accessed on: 17/12/2014) Figure 7. Vogue (unknown) [Photo] At: http://www.maurieandeve.com/Blog%20P/September%202012/vogue-paris1.jpg (accessed on: 17/12/2014)
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Figure 1. Customer (unknown) [Photo] At: http://i.huffpost.com/gen/1450299/thumbs/o- (accessed on: 29/12/2014) Figure 2. Kitchen (unknown) [Photo] At: http://www.luugiadecor.com/wp-content/uploads/2014/07/Country-House-Interiors2.jpg (accessed on: 29/12/2014) Figure 3. Clinique (unknown) [Photo] At: https://thebeautyclub.s3.amazonaws.com/images/Trends/Clinique-Purchase-any-3-Step-Skin-Care-System-and-get-another-2-Steps-for-Free.jpg(accessed on: 29/12/2014) Figure 4. Country Home Magazine (unknown) [Photo] At: http://www.magazinesdirect.com/images/covers/vlarge(accessed on: 29/12/2014) Figure 5. Black Lab (unknown) [Photo] At: http://upload.wikimedia.org/wikipedia/commons/4/4a/Black_Labra (accessed on: 29/12/2014) Figure 6. waitrose (unknown) [Photo] At: http://www.rekuk.com/wp-content/uploads/2014/10/Waitrose_14.jpg (accessed on: 29/12/2014) Figure 7. Kindle (unknown) [Photo] At: http://www.kindleboeken.nl/wp-content/uploads/2014/09/kindle-voyage-scherm.jpg (accessed on: 29/12/2014)
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