Brief One Brief Type Off course collaboration with Amy Butters (illustration)
Brief title Rebranding of Herbivore Botanicals packaging
Outlined Brief Redevelop the branding/packaging design of Herbivore Botanicals in order to promote the product to 1825 year olds, of an ABC1 demographic. Key considerations must be made surrounding the organic nature of the products, ensuring that sustainability is a key feature.
Background / considerations (discuss any important contextual features of your project personality, history, style, etc.) Founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen, Herbivore Botanicals is a natural cosmetic and skincare company in which focuses upon ethical practice. Therefore the design implemented should also focus upon ethnical practice.
Deliverables (what items are to be designed/made) A gift set containing four individual products.
Mandatory requirements (essential requirements that must be followed) Printed deliverables, in which have been professionally photographed.
Links / research resources (e.g. online portfolio) Google drive should be used as a sharing platform