Branding Guidelines Created by Alice Pettey Š2013
2013 ettey Š Alice P
2
Table of Contents Research
Organizational History 6 Target Audience 7 Goals & Values 8
Creative Development Inspiration 12 Mood Boards 14 Logo Development 16 New Logo 17
Style Guide
Logo Specifications 20 Future Progression 23 Colors 24 Images & Textures 26 Typography 28 Voice & Tone 29
Design Solution
Stationery 32 E-mail Standards 34 Uniforms 35 Marketing Materials 36 tey Alice Pet
Š 2013
3
2013 ettey Š Alice P
4
Research
tey Alice Pet
Š 2013
5
Organization History Dr. Rementer became a dentist because she enjoys working with her hands and because she wanted to make a difference in people’s lives. Dr. Rementer wants to help people in a 2013 ettey © Alice P
meaningful way. And, as a dentist, she gets to do just that on a daily basis by changing frowning faces into smiling faces. And, in doing that, Dr. Rementer is increasing the quality of her patients’ lives and the years in their lives. Dr. Rementer is a teacher, a speaker, and the author of several consumer guides about dentistry, including a personal memoir “I’m Still Here!” Dr. Rementer realized long ago that she can do only so much so she invested a great deal of her energies on finding colleagues who could take over many of her every day clinical responsibilities as well as provide the level of care her patients had come to expect. Dr. Rementer hand selects and carefully trains her associates to provide dental care based on the principles that people need to be heard and listened to.
6
Target Audience We see patients who are frustrated with their prior dental care or dentist, or who have failing or failed treatment, or who have uncontrolled gum disease or missing teeth or rampant decay or headaches that just won’t go away. If you have a dental problem, chances are we have an answer. Most of our patients are adult, and many have a big fear of dentists. Our offices also have bilingual employees to service the Hispanic patients that we provide services to. Typical Patients are: Age: primarily 30 and up (they are the folks with big dental problems, typically. Gender: both but lean to female as they make most of the healthcare decisions in a family. Income -$40,000 and up Tastes: appreciate a healthy mouth, a pretty smile, a healthy body. Views: open to learning about 21st Century dentistry. Willing to make investments in their health. Attitudes: Positive. Want to add more years to their lives and more life to their years. Employment: working Geography: Triangle and Triad Lifestyle: Disposable income to invest in themselves
Determining factor for approving treatment: Presently, it is all about the cost. I want to change that to be all about your health. tey Alice Pet
Š 2013
7
Goals & Values In the future, we want Dental practices where we service not as many patients as is possible but rather 2013 ettey Š Alice P
as many of the needs of every patient as is possible. Rather than specializing primarily in restorative dentistry, we want to focus on new treatment options for adding back missing teeth with fixed (dental implants) and removable (face-lift dentures) options, cosmetic dentistry, smile design, orthodontics, treatment for gum infections, re-balancing the chewing mechanism and providing relief from headaches. Like Superman, who was a hero with multiple super powers, a dental practice that provides multiple specialty services would be rather “super� and this is how I envisioned my new dental practice. Bottom line, we envision giving patients the opportunity to get all of their treatment under one roof.
8
This is Dr. Rementer's Why I am here to challenge the impersonal “drill, fill and bill” dental culture that makes people anxious and fear the dentist. I am here to challenge patch-work dentistry that does not last. I am here to challenge a healthcare culture where it is OK for people to lose teeth needlessly or mindlessly to disease or ignorance. I am here to give people who are frustrated with their prior dental care or dentist, or who have failing or failed treatment, or who have uncontrolled gum dis-ease or missing teeth, or rampant decay or headaches that just won’t go away innovative new ways to improve, protect and manage their dental health. I am here to give people a plan for maintaining the health and appearance of their teeth and surrounding soft tissues for a lifetime, to carry out this plan in a warm and caring manner, and to educate and move as many people as possible toward a level of dental care second to none. I am here to combine comfort and technology to create healthy, beautiful “World Class” smiles that make positive changes in the lives of my patients. To treat every patient like a guest in my home. To listen when you speak. To guide only when asked. I am here to increase the quality of people’s lives and the years in their lives. I am here to see you laugh and wish you “Sto lat!” May you live a hundred years!
9
2013 ettey Š Alice P
10
Creative Development
tey Alice Pet
Š 2013
11
Inspiration 2013 ettey Š Alice P
Inspiration for the design development
only allows, but encourages patients to
came from the discussions with Dr.
unwind and relax before their treatment
Rementer and Dennis R. about the
with a friendly and caring staff. Make a
doctors passion for providing dental
trip to the dentist more of a destination
care and oral health treatment in a
than a duty.
comfortable and soothing environment. Dr. Rementer is dedicated to aiding in the elimination of a patients fearfulness in undergoing treatment by removing the need for a patient to visit multiple dental practices to have the full range of their treatment – Providing all services under one roof. This combined with the desire to create an office environment that encourages patients to arrive early to take advantage of the friendly and soothing environment. An atmosphere that not
12
As Dr. Rementer also has a love of the beach and enjoys bring this passion into her practice, it was intentionally incorporated into the development of the design so reflect the full essence of Dr. Remeneter and her practice.
tey Alice Pet
Š 2013
13
Mood Boards 2013 ettey Š Alice P
Multiple mood boards were developed
Images were selected to convey an
to capture the key identifiers of
attitude of relaxation, happiness and fun
Dr. Rementer’s practice. From the
while supporting a healthy lifestyle and
conversations, email exchanges and
beautiful smile.
in-person meeting is was clear that the Rementers wanted the practice to be seen as more than just another dental office.
relaxing and airy feel often associated with the beach. Blues have been shown to support stability, trust, intelligence
Looking at the key tenets of caring,
and confidence. The greens selected
friendly, healthy and relaxing, it was
represent nature, harmony, freshness
determined that the moodboard on the
and are emotionally associated with
facing page was more in-line with the
safety. The brownish colors were
vision of Dr. Rementer.
identified for their ability to provide a
The selected mood board uses Gotham & Designosaur fonts both are san-serif which promotes a modern, forward thinking impression, while having a tall x-height encouraging the perception of being caring and supportive while generally increasing readability.
14
Colors were chosen to accentuate a
more neutral tone to the palate as well as their ability to support dependability, friendliness and warmth.
tey Alice Pet
Š 2013
15
Logo Development 5/23/13
5/23/13
LogoLounge - Search HELLO, Full Sail University (Institution Account.)
Manage Account | Wallpapers
Industry Logo Survey CURRENT SEARCH:
LogoLounge - Search
Search Results: 588 Logos Found
dentist
In exploring logo concepts for Dr. Rementer
NARROW RESULTS:
I began with a review of the project
Design Firm: Credits:
2013 ettey Š Alice P
questionnaire that had been filled out. Here
Client: Industry:
I reviewed the organizationals written goals,
:: Logo Type All
as well as looked for elements that were
:: Logo Class All
consistent across the answers although no
:: Time Frame
necessarily written out. Many times it is
:: Start Date
All
:: End Date
found that a deeper purpose and intent can be found in how a client answers a questions
5/23/13
LogoLounge - Search
than in the cut and dry answer itself. I also explored existing logos for dental offices to determine what currently exists in the market place and open the door to creative concepts that would capture the practice’s brand essence while ensuring a unique presentation.
logolounge.com/search.asp#prettyPhoto
1/11
The one restriction provided by the client was to avoid concepts that included a singular tooth, as they perceived this to represent tooth extraction and pain.
16
logolounge.com/search.asp#prettyPhoto
This is a small sampling of marks that were reviewed during this phase.
4/11
Preliminary Concepts MARCIA L. REMENTER, DMD, PA
DURHAM
Smile Center DURHAM
Headache Center
Durham Smile
CENTER
ementer DMD, PA
HAM UR
enter C e l i Sm
L. R
E M E N T E R, D
M
Center
ar
ci
r, aL . R e m e n te
M
D
D,
PA
D
DU
T
,P A
A
DURHAM
arcia
RH
S MILE CE AM N
DURHAM IMPLANT CENTER
M
ML R
CI
R
il e C e n
Marcia L. Rementer, DMD, PA
MA
te
r
D
SMILE CENTER
Sm
Marcia L. Rementer, DMD, PA
Dental Center
Durham
DS C
Centers for Dental Excellence
BURLINGTON
Marcia L. Rementer, DMD, PA
HAM UR
NORTH CAROLINA
DURHAM
Smile Center
Marcia L. Rementer, DMD, PA
ER
Center
New Logo Concept
D
This logo contains a stylized
how I understood the desired
smile as its brandmark that is
perceptions of the offices to be.
capable of caring a number of
These are also elements that
meanings. First, it is a smile. A
personally reflect Dr. Rementer
traditional symbol of dentistry
and as such, are appropriate
and as this stylize version carries
symbols for her offices. Third, it
a bit of personality it helps
can be viewed as a roof covering
to distinguish Dr. Rementer’s
the practices – hence, “providing
practices from other dental
all services under one roof”.
offices in the area. Second, its
This is applicable for both the
appearance is also reflective of
services found in the individual
a wave and can symbolize,the
practice locations and the future
beach, peace, tranquility and
growth of her practice with the
relaxation, all elements of the
use of a brand family to connect
selected mood board and
the offices.
13 tey © 20 Alice Pet
17
2013 ettey Š Alice P
18
Style Guide
tey Alice Pet
Š 2013
19
Logo Specifications A logo family has been developed for Dr. Rementer’s dental practices. An
Overarching Logo Mark
overarching organizational logo has been 2013 ettey Š Alice P
created with a series of location specific logos to accompany it. Dr. Rementer indicated future plans to
NORTH CAROLINA
rename the individual practices to be
Centers for Dental Excellence
reflective of the overarching name. To that effect, logos have been created to support this future transition.
Marcia L. Rementer, DMD, PA
Practice Logo Marks DURHAM
Smile Center Marcia L. Rementer, DMD, PA
CHATHAM
Dental Center Marcia L. Rementer, DMD, PA
20
DURHAM
Implant Center Marcia L. Rementer, DMD, PA
GREENSBORO
Dental Center Marcia L. Rementer, DMD, PA
DURHAM
Headache Center Marcia L. Rementer, DMD, PA
BURLINGTON
Dental Center Marcia L. Rementer, DMD, PA
Logo Components
Minimum Size 1.44 inches
Brandmark
NORTH CAROLINA
Practitioner name
Centers for Dental Excellence
Logotype
.75 inches
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
Marcia L. Rementer, DMD, PA
- required by state law for signage
Regardless of office location or name this is the minimum size for the brandmark.
1 inches .25 inches
Spacing Requirements White Space
Alignments (project offices)
D NORTH CAROLINA
D
Centers for Dental Excellence D
DURHAM
Smile Center
Brandmark color speific for each practice location
D
Marcia L. Rementer, DMD, PA
Practice name aligned left to brandmark Practitioner name aligned left to practice
Marcia L. Rementer, DMD, PA
Location aligned flush right to practice
White Space tey Alice Pet
Š 2013
21
Alternate Logos 2013 ettey Š Alice P
All logos are available in full color, black, or white. There are two formats for each logo - with & without the practitioners name. These formates can be used interchangeably except on signage where state law dictates the dentists name appear. DURHAM
Smile Center Marcia L. Rementer, DMD, PA
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
NORTH CAROLINA
Centers for Dental Excellence
DURHAM
Implant Center Marcia L. Rementer, DMD, PA
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
NORTH CAROLINA
Centers for Dental Excellence
DURHAM
Headache Center Marcia L. Rementer, DMD, PA
CHATHAM
NORTH CAROLINA
Marcia L. Rementer, DMD, PA
DURHAM
Headache Center
CHATHAM
Dental Center
Dental Center
BURLINGTON
Dental Center
GREENSBORO
Dental Center
NORTH CAROLINA
Centers for Dental Excellence
Marcia L. Rementer, DMD, PA
Dental Center
22
DURHAM
Implant Center
Dental Center Marcia L. Rementer, DMD, PA
Centers for Dental Excellence
DURHAM
Smile Center
Marcia L. Rementer, DMD, PA
BURLINGTON
GREENSBORO
Future Progression
NORTH CAROLINA
NORTH CAROLINA
Centers for Dental Excellence
Centers for Dental Excellence
Marcia L. Rementer, DMD, PA
Center for Dental Excellence
Marcia L. Rementer, DMD, PA
Marcia L. Rementer, DMD, PA
BURLINGTON
Center for Center Dental for Excellence Dental Excellence Marcia L. Rementer, DMD, PA
BURLINGTON
Center for Dental Excellence
DURHAM
CHATHAM
Center for Dental Excellence
Center for Dental Excellence
Marcia L. Rementer, DMD, PA
Marcia L. Rementer, DMD, PA
DURHAM
CHATHAM
Center for Dental Excellence
Center for Dental Excellence
Center for Dental Excellence Marcia L. Rementer, DMD, PA
GREENSBORO
Center for Center for Dental Dental Excellence Excellence Marcia L. Rementer, DMD, PA
GREENSBORO
Center for Dental Excellence
With both the existing set, and future logo sets, the brand
color of each of the brandmarks for the individual practice
mark color corresponds to the office it represents. Additional,
locations is specific to that location. This provides each office
or sub specialties, that within an office are all unified through
with their individual accent brand color while the primary color
the consistent brandmark and color. The overarching
pallet is utilized across all of the offices and collateral creating
logomark of “North Carolina Centers for Dental Excellence”
cohesion in the overall brand of the organization.
utilizes a color that is unique to the overarching brand. The tey Alice Pet
© 2013
23
Colors Images are selected to support the overall brand feel. The North Carolina Centers of Dental Excellence wants to promote an 2013 ettey Š Alice P
atmosphere of fun. Where the staff are playful, laugh, and care about the patient. A dental practice where the patients feel
A C C E N T
welcome and everyone knows their name.
Pantone 89 51 36 12 315 C 27 103 128 #1B6780
Pantone Black 6C 00 00 00 100 35 31 32 #231F20
Pantone 94 40 76 36 7729 C 000 88 68 #005844
Pantone 45 56 100 34 133 C 111 87 35 #6F5723
Pantone 77 74 22 06 7673 C 84 83 135 #555487
Pantone 09 56 77 00 7576 C 225 133 78 #E1854E
Pantone 05 07 35 00 7499 C 242 228 177 #F2E4B1
Pantone 42 00 41 00 345 C 150 209 172 #96D1AC
Pantone 100 11 68 01 334 C 000 152 122 #00987A
Pantone 29 30 38 00 7529 C 184 169 153 #B8A999
Pantone 50 38 00 00 7452 C 131 147 202 #8393CA
Pantone 07 30 49 00 720 C 233 183 137 #E8B788
Colors were chosen to accentuate a relaxing and airy feel often associated with the beach. Blues have been shown to support stability, trust, intelligence and confidence. Dark blues specifically are associated with integrity while lighter blues are reflective of tranquility, understanding, health, and healing. The greens selected represent nature, harmony, freshness and are emotionally associated with safety. The shades selected support feelings of emotional healing and protection. The brown colors were identified for their ability to provide a more neutral tone to the palate as well as their ability to support
24
dependability, friendliness and warmth.
P R I M A R Y
Tints 100% 85%
70%
50%
30%
100%
tey Alice Pet
Š 2013
85%
70%
50%
30%
25
Images 2013 ettey Š Alice P
Images are selected to support
health-focused ones, images
the overall brand feel. The
need to be used that reflect a
North Carolina Centers of Dental
healthy activities and lifestyle
Excellence wants to promote
choices. They also need to
an atmosphere of fun. Where
remaining true to the practices
the staff are playful, laugh, and
target demographic of adults over
care about the patient. A dental
30, of primarily Caucasian and
practice where the patients feel
Hispanic heritages, who are health
welcome and everyone knows
conscious and willing to invest
their name.
in the health and appearance of
The offices and marketing assets need to support the premise that the practice is “a pretty neat beverage bar with a rather nice dental office attached.� The atmosphere is friendly, comfortable and light inspiring the patients to relax and feel at home. As the organization is working to shift the focus of their clientele from cost-centric services to
26
their smile.
tey Alice Pet
Š 2013
27
Typography 2013 ettey Š Alice P
Designosaur ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Narrow Bold ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Narrow Medium ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Narrow Book ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789
28
Heading 1
Designosaur 36pt, leading 60pt
Heading 2
Designosaur 24pt, leading 40pt
Heading 3
Gotham Narrow Medium 18pt, leading 24pt
Heading 4 Body Copy: Gotham & Designosaur both fonts are sanserif which promotes a modern, forward thinking impression, while having a tall x-height encouraging the perception of being caring and supportive while generally increasing readability. Gotham is an all-purpose typeface available in many weights allowing for a diverse palate of application. Designosaur has a more limited availability of weights, however works as a good header / display type as this provides greater ability do show of the fun terminals and spurs of the typeface.
Gotham Narrow Bold 14pt, leading 18pt Black - 80% tint Gotham Narrow Book 12pt, leading 16pt Below paragraph 6pt For more open type as seen elsewhere in this book use: Gotham Narrow Book 12pt, leading 20pt Below paragraph 9pt
Tone & Voice In copy creation it is important that the voice of the
atmosphere encouraging the reader / viewer to not only
text is consistent with the visual attributes of the brand
feel that the practice will be able to take care of their oral
and that each element, text, graphics, color, and sound
health concerns, but that their care will be undertaken by
are used to reinforce the brand message that the
friends who are truly concerned about their well-being
organization is looking to promote.
as a person and not the financial role they play in the
In exploring the target audience and organizational
practice.
goals it was determined that copy needs to reinforce
This caring and supportive communication needs to be
the key tenets of caring, friendly, healthy and relaxing.
balanced against the authoritative voice of experience
Providing a supportive, secure, and safe environment
and expertise. Information needs to be presented in a
for those who are fearful of undertaking dental health
manner that is friendly but assures the recipient that the
treatment. Creating a relaxing, friendly and welcoming
provider is an authority on the topic being discussed.
The tone of all communications need to be caring, supportive, & authoritative. tey Alice Pet
Š 2013
29
2013 ettey Š Alice P
30
Design Solutions
tey Alice Pet
Š 2013
31
Stationary To ensure the continuity of the brand, new letterhead and business cards have been developed utilizing 2013 ettey © Alice P
the new logo and color palette. As the need for letterhead is limited
NORTH CAROLINA
Centers for Dental Excellence
919-477-3369
3811 North Roxboro Street Durham, NC 27704 www.DurhamDentistry.com
Marcia L. Rementer, DMD, PA
for the individual practice location, only the overarching logo mark has been used to create samples.
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
3811 North Roxboro Street Durham, NC 27704
The letterhead, envelopes and business cards all position the new logo in the upper left corner. The address location varies as necessary to accommodate document size or postal regulations. 919-477-3369
NORTH CAROLINA
Centers for Dental Excellence
“Big Problem” Dentistry FREE Implant Consultation
Marcia L. Rementer, DMD, PA
MARCIA L. REMENTER, DMD, FIDIA Founder & Clinical Director Author, Educator & Speaker
3811 North Roxboro Street Durham, NC 27704
Burlington • Chatham • Durham • Greensboro
32
Burlington • Chatham Durham • Greensboro www.DurhamDentistry.com
Layout Specifications Letterhead .6 in from edge .425 in from edge
.6 in from edge
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
2.27 in
Envelope
.4 in from edge
1.20 in align base of address block to base of logo
919-477-3369
3811 North Roxboro Street Durham, NC 27704 www.DurhamDentistry.com
.4 in from top edge
Designosaur, Regular 12pt Gotham Narrow, Book 10pt
NORTH CAROLINA
Centers for Dental Excellence Marcia L. Rementer, DMD, PA
1.6 in from top edge Gotham Narrow, Book 10pt
3811 North Roxboro Street Durham, NC 27704
Business Card .125 in from edge .125 in from top edge
Designosaur, Regular 9pt 919-477-3369
NORTH CAROLINA
Centers for Dental Excellence
“Big Problem” Dentistry FREE Implant Consultation
Marcia L. Rementer, DMD, PA
1.0825 in from top edge .125 in from bottom edge
MARCIA L. REMENTER, DMD, FIDIA Founder & Clinical Director Author, Educator & Speaker
3811 North Roxboro Street Durham, NC 27704
Gotham Narrow, Book 8pt/9pt
Top of Text at .5 in from page bottom
Burlington • Chatham Durham • Greensboro www.DurhamDentistry.com
Gotham Narrow, Book 8pt/9pt Designosaur, Regular 10pt Gotham Narrow, Book 7pt/8pt
Gotham Narrow, Medium 8pt/9pt
Burlington • Chatham • Durham • Greensboro
Practice Locations, Centered Gotham Narrow, Medium 10pt
tey Alice Pet
© 2013
33
E-mail Standards With the commonality of electronic communication, it is important to use this medium to continuously reinforce the brand 2013 ettey Š Alice P
of the organization. By developing a standard signature for formal communications there is the potential of increasing the exposure of the organization and reinforcing the brand image. Specifications and guidelines have been developed to distribute to standardize employee signatures. In addition to e-mail signatures there are electronic letterhead templates for each
E-mail Signature Formating
of the offices to make communicating with clients and other organization while maintaining brand compliance simplistic.
Font size 11 pt Font size 10 pt
EMPLOYEE NAME Position Title
This logo is saved with required spacing on all sides and sized specifically for use in the e-mail signature. The e-mail signature is typed with the
Font size 14 pt
word processing font Calibri as it is a
Font size 11 pt
more universally available on computers running a Windows operating system.
34
919-477-3369
3811 North Roxboro Street Durham, NC 27704 www.DurhamDentistry.com
Signature text color The base text color is: R-35 G-31 B-32 The EMPLOYEE NAME is in all caps: and in the accent color that reflects the practice office, or the overarching brand. Web address matches color of Employee Name.
Uniforms Uniforms can be coordinated to the practice locations through the use of color. This can be done in two ways. First, the uniforms themselves can be in the accent color for the office and utilize an inverse (white) logo. The second option, is to utilize the color version of the logo on uniforms that are lighter in color, which would provide enough contrast in the logo colors and the uniform fabric to enable the logo to stand out and be easily recognizable.
tey Alice Pet
Š 2013
35
Marketing Materials Marketing materials created for the practice group need to carry the overarching logo as they will be visible throughout the 2013 ettey © Alice P
various offices. The individual practices can be identified in the materials through the applications of the practice locations logos in areas that are specific to each of the locations. Materials that are specific to a single location need to have that locations logo and accent color as the emphasis throughout the materials.
asy! us. It's e ReviewDURHAMgle+Local listing on
CHATHAM
DURHAM
Smile Center
enter Dental C , PA enter, DMD
Rem Marcia L.
butt our Goo Smi GoletoCen ATHAM tere a Review” pl 1. Marcia L. Rementer, DMD, the PA“Writ c profile) t.ly/CDCg nter http://bi 2. Clickires Google+ publi (requ g http://bit.ly/DrRgpl ct a ratin g tinour 1. caGo : 3. Sele l listo Google+Local listing Lo a review e with dentistry gle+2. tton Writebit.ly/ ” bu 4. http:// Click our Goo DrRgp rienc ew the to l “Writ vi pe o e a Re ex Revie G 1. Go to our Google+Lo w” button Your rite a profi • (requir Cgpl 1. le) “W cal listing es Google e CD + m public th ly/ c profile) it. co ing 2. ith us the “Writteus Click 2. Clickires Google+ publi3. Select a prior to a Review” button rating rience w (requir (requ pe hers abou ex g ur +kn public ow profile) ns to ot es Google • Yo 4. Write a review: tio ct a ratin us le da t Se en le 3. Selec d m : 3. istry dent • Recom blish button ant a rating e a review nce w • ith Your experience with dentistry 4. Write a review: 4. Writ the Pu experie 5. Click prior to it! • Your • That’s coming ith us coming expe rience with dentistry view.Your re • us prior to Your expe ew abouet with us prior to coming sted your hersrienc experienc •nsReco to otmme u’ve po owto yo • Your kn tio u! ndat us ions da yo t • Your experience with others about us Thank men d le an on us tt Click • Recom bl5. ish bu the Publish button and let us know • Recommendations to the Pu others about us 5. Click 5. Click the Publish butto at’s it! Thank you! you’veviposte Th . n and let us know ew d re your review. That’s it! sted your Thank you! you’ve poste u’ve po yo u! d your review. That’s it! Thank yo Marcia L. Rementer, DMD,
sy!us. It's ea eaw 'svie sy! us. ItRe Review PA
DURHAM
CHATHAM
ter ntal Cen r, DMD,
Remente
PA
enter Dental C
CDCgpl
t.ly/ http://bi
PA
1. r Go Gooto our Goog butt cal listin ”le+Lo ou g a Review 1. Go to 2.e Click ritethe profile)e a Review” butto th “Wle+ blic“Writ pu n 2. Clickires Go(requir og es Google+ public profile ) (requ g 3. ratin t a rating ct a Selec 3. Sele 4. Write istry viewa: review: nt re de a e nce with 4. Writ •exYour perieexpe rience with dentistry • Your comingcomiith us prior toprior to nce w ng hers about us rie pe ex • expe rienc ns toeot with usus know • Your Your tio da and let •om R men
36
, PA enter, DMD
Rem Marcia L.
sy! It'suse.aIt's s. w Reuvie w ie easy! v e g R tin lis l http://bit.ly/DrRgpl gle+Loca on
Marcia L. Rementer, DMD,
Y Deserve a World You Class Smile. C
Review us. It's easy!
CHATHAM
Smile Center
A Message For You From Dr. Marcia Rementer
sy! s. It's ea
u Review gle+Local listing on
r Goo ew” butt D1.URHAM Go to ou e a Revi
Smile Center
pl the “Writ c profile) t.ly/CDCg http://bi Marcia L. Rementer, DMD, PA 2. Clickires Google+ publi qu
(re g ct a ratin : 3. Sele ry e a review nce with dentist 4. Writ rie pe ex ur http://bit.ly/DrRgp • Yo g l m 1. Go co toinour Goog usle+Local listin ith prior to w e out usg 2.exClick perienc hers abw” the “Writ ow n ns to eota Revie • Your (requir knbutto es tio let us Google+ public mmenda andprofile ) on tt • Reco bu 3. eSelec ish th Publt a rating 5. Click4. Write a review: at’s it! view. Th • Your your re experience with dentistry posted prior to coming u! you’ve Thank yo
Review us. It's easy!
Dear Friend, A smile is one of our greatest attributes. A smile3811 sets the Roxboro Road North Durham, NC 27704 tone in business and social settings, A smile can convey www.durhamdentistry.com confidence, warmth, and happiness and can serve as the basis 4upon which friendships, business relationships and even ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry marriages are formed. Consistently, the “number one” attribute that people notice, when meeting for the first time, is your smile.
Don’t settle for less than you deserve—a World Class Smile. For some, that may be Hollwood-style perfection—the cover of Vogue, Glamour or Mademoiselle. For others, it may be as simple as the confidence that comes with having brighter, straighter teeth. No matter how you define your “ideal smile”, we at the Center for Dental Excellence can help you attain it.
2 ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry
www.durhamdentistry.com
D Discover how a trip to one of tthe North Carolina Centers for Dental Excellence can put you D In some cases, a smile makeover can be realized in as few as two visits. on the path to improved dental o Cosmetic options include bonding, veneers, and whitening. You may choose white onlays and fillings. The all-porcelain (metal-free) veneer or health and a celebrity smile. h ia Rementer Marc with your own smile. crown option blends naturally, and Dr.perfectly,
If you are thinking, “I want my teeth not only whiter but also straighter,” we have good news forwww.durhamdentistry.com you! Our computer-assisted 6 Month Smiles can straighten and align crooked teeth in the time between hygiene visits. For more challenging cases, we may also use a no braces way to straighten teeth called Invisilign.
www.durhamdentistry.com
ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry
And, don’t worry. You are in good hands with Drs. Rementer and Schluentz. Dr. Rementer has studied all phases of cosmetic dentistry with Dr. Ross Nash who pioneered the modern day veneer. And, Dr. Schluentz is trained in all ways of aligning crooked teeth. Drs. Rementer and Schluentz agree with Winston Churchill who said that “the optimist sees the opportunity in every difficulty.” For this reason, their skills as cosmetic dentists are highly sought after by people with www.durhamdentistry.com
ABOUT MARCIA REMENTER, DMD, PA ■ General, Cosmetic & Implant Dentistry
3
1
Your Peace of Mind Dental Warranty
Page 2
Composite Fillings or Bondings If our composite fillings or bondings fracture with normal use during a period of two (2) years from the date of initial placement, we will replace or repair them at no additional charge. Dental Implants If our implants fracture or fail within a period of two (2) years following the initial surgical placement, we will replace or repair any fractured or failing implant at no charge or refund your fee at our discretion. (The good news is that the vast majority of problems that occur will happen within the first year of treatment.) Exception: Diabetic condition that goes from controlled to uncontrolled can cause serious damage to all oral structures including the supporting bone around implants. The good news: We don’t perform dental implant therapy for uncontrolled diabetics. So as long as a diabetic is well controlled consistently, no problem with dental implant therapy. More good news: Our long term success rate of 10 years is 90+%.
We Stand Behind What We Do
Conditions To keep this warranty valid, you must: 1.) maintain uninterrupted membership in our practice. 2.) keep your prescribed regular continuing recare appointments (with no appointment varying more than (30) thirty days off our recommended schedule). 3.) maintain your account in good standing and 4.) have all recommended dental treatment(s) performed by the doctors at the Centers for Dental Excellence, with the exception of treatment recommended by us elsewhere. Patient Name Date This warranty does not include services not mentioned above, including gum line desensitization, Your prescribed re-care appointment is every: 2 mo. 3 mo. 6 mo. Other root canal therapy & night guards; nor does it cover damage to teeth or dental prosthesis caused arenon proud of our dental services and what they do for our patients. Our goal is not to overly by accidents, trauma, neglect or improper use (e.g., grinding, clenching, chewing ice orWe biting correct your dental problems, but have the work we do, last for many years into the future, to food items). save you time and to save you from unnecessary expenses.
EVERYONE HAS THE ABILITY TO DO SOMETHING AMAZING. SOME JUST DO IT ON A MORE REGULAR BASIS.
Your Peace of Mind Dental Warranty
Patient signature:
Date
The long term success of your treatment is dependent on how well you care for your teeth, your continuing home care of your teeth and gums, consistent regular professional examinations, cleanings and fluoride treatments. It is also dependent on your adherence to our professional recommendation on your diet, products we recommend you use and the frequency of your professional continuing care visits. The long term success of our dental treatment for you is dependent on: How well you care for your teeth, eating a sensible diet and adhering to the schedule we set for you for the frequency of your professional examinations, cleanings and fluoride treatments. The products we recommend for you for you and the frequency of professional continuing care visits depends on your individual situation.
With these thoughts in mind, we are pleased to offer the following limited dental warranty: All Porcelain/Ceramic Crowns, Bridges, Inlays, Onlays, Porcelain Veneers If these porcelain/ceramic restorations fracture with normal use during a period of five (5) full years from the date of their initial placement, we will replace or repair these at no additional charge. All Gold and porcelain fused to metal Crowns, Inlays, Onlays and Bridges If our all gold or porcelain fused to metal restorations fracture with normal use during a period of ten (10) years from the date of initial placement, we will replace or repair them at no additional charge. Teeth Whitening If our teeth whitening services are unsatisfactory immediately following whitening services, we will retreat at no additional charge. Dental Sealants If our dental sealants are in need of repair with normal use during a period of two (2) years from the date of initial placement, we will replace or repair them at no additional charge.
It’s time to experience another get-a-way from your day to day world and come enjoy the relaxing, welcoming environment of our Durham Center for Dental Excellence.
DURHAM
Center for Dental Excellence Marcia L. Rementer, DMD, PA
3811 North Roxboro Street Durham, NC 27704
A reservation has been made for: on at
:
Time for your dental get-a-way...
, am / pm.
If you will be unable to make your appointment please call 919-477-3369 to reschedule.
tey Alice Pet
© 2013
37
Image References: 2013 ettey Š Alice P
38
Boonyang, S [photographer], (n.d.) 19110618 Retrieved from http://www.123rf.com/photo_19110618_beaches-crystal-clear-water-blue-sky-as-background.html Cross, E. [photographer] (n.d.) 11601434 [Hispanic couple outdoor portrait in fall] http://www.123rf.com/photo_11601434_hispanic-couple-outdoor-portrait-inthe-fall.html Fuyu, L [photographer]. (n.d.) 11391873. Retrieved from http://www.123rf.com/photo_11391873_elegant-smooth-satin-isolated-on-a-white-background.html Fuyu, L [photographer]. (n.d.) 12205955. Retrieved from http://www.123rf.com/photo_12205955_smooth-and-elegant-satin-isolated-on-a-white-background. html Godbehear,M. [Photographer] (n.d.) 10783190 happy piggyback couple with perfect smiles http://www.123rf.com/photo_10783190_happy-piggyback-couplewith-perfect-smiles.html Google search. (2013, July) Style+Green_Scrub_Set.jpg retrieved from http://www.milanclothinginc.com/resources/Style+Green_Scrub_Set.jpg Google search. (2013, July) Lab coat.jpg retrieved from http://www.milanclothinginc.com/resources/LabCoat.jpg Google search. (2013, July) Style+Purple_Scrub_Set.jpg retrieved from http://www.milanclothinginc.com/resources/Style+Purple_Scrub_Set.jpg Griessel, S. [photographer]. (n.d). 8114259[Pretty Hispanic woman in flowery dress on white background] http://www.123rf.com/photo_8114259_prettyhispanic-woman-in-flowery-dress-on-white-background.html Ingimage (n.d.) 02634814 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=51169499&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02g34784 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=50633215&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02122970 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=57404148&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_3694_00010 http://www.ingimage.com/index.cfm?/imagedetails_ EN&imgid=45276804&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.)03A47339 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=62284646&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02J32652 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=59805404&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_0893_05442 http://www.ingimage.com/index.cfm?/imagedetails_ EN&imgid=44746912&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02C01504 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32125170&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02C12231 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32126040&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02f62551 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=45598446&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02g18268 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=51103624&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4607_00917 http://www.ingimage.com/index.cfm?/imagedetails_ EN&imgid=55582363&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02H97709 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55713697&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02B94205 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32125526&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02C07674 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=32125486&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02J67507 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=60429727&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_ 2424_00454 http://www.ingimage.com/index.cfm?/imagedetails_ EN&imgid=42215823&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4591_00405 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=51038258&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02f62121 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=45588312&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 03B78260 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=63323299&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 03b76000 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=63419158&extintcode=0&CFID=2051286&CFTOKEN=31735843
Ingimage (n.d.) 03a47984 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=62291144&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02J84189 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=60433240&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 03A 48202 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=62302140&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_1183_06842 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=44281781&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02H97899 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55608480&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4960_01502 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55570100&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_0981_09156 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=45286577&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02F14305 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=43425776&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4831_00527 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=49545211&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) ISS_4831_02494 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=52815587&extintcode=0&CFID=2051286&CFTOKEN=31735843 Ingimage (n.d.) 02H97859 http://www.ingimage.com/index.cfm?/imagedetails_EN&imgid=55636026&extintcode=0&CFID=2051286&CFTOKEN=31735843 Kurhan [photographer] (n.d.) 8678906 Senior couple in love. Isolated over white background http://www.123rf.com/photo_8678906_seniors-couple-in-love-isolatedover-white-background.html Kurhan [photographer] (n.d.) 10857276 Happy elderly couple http://www.123rf.com/photo_10857276_happy-elderly-couple.html Kurha [photographer] (n.d.) 8868351 Happy smiling couple in love over white background. http://www.123rf.com/photo_8868351_happy-smiling-couple-in-love-overwhite-background.html Mojzes, I. [photographer] (n.d.) 14332441 close up, beautiful young women with big healthy smile http://www.123rf.com/photo_14332441_close-up-beautiful-youngwoman-with-big-healthy-smile.html Kurhan [ photographer] (n.d.) 12137566 happy elderly couple http://www.123rf.com/photo_12137566_happy-elderly-couple.html Kurhan [ photographer] (n.d.) 10449389 smile. http://www.123rf.com/photo_10449389_smile.html Kurhan [ photographer] (n.d.) 12636837 Woman smile. http://www.123rf.com/photo_12636837_woman-smile.html Kurhan [ photographer] (n.d.) 11292803 smile and healthy teeth http://www.123rf.com/photo_11292803_smile-and-healthy-teeth.html Kurhan [ photographer] (n.d.) 8592077 faces of smiling people. Teeth care. Smile. http://www.123rf.com/photo_8592077_faces-of-smiling-people-teeth-care-smile.html Malova, V [photographer]. (n.d.). 12598602. Retrieved from http://www.123rf.com/photo_12598602_illustration-of-dental-tools-in-the-white-tooth.html Picsfive [Photographer] (n.d.) 14780423. Retrieved from http://www.123rf.com/photo_14780423_collection-of-various-white-note-papers-on-white-background-eachone-is-shot-separately.html Rido. [photograph (n.d.) 16732505 portrait of young smiling beautiful woman, http://www.123rf.com/photo_16732505_portrait-of-young-smiling-beautiful-woman.html Rodriguez, A [photographer]. (n.d.) 11039489 Happy woman at the beach enjoying her summer holidays http://www.123rf.com/photo_11039489_happy-woman-at-thebeach-enjoying-her-summer-holidays.html Rodriguez, A [photographer]. (n.d.) 3684648 beautiful woman at the gym doing stretching exercise. http://www.123rf.com/photo_3684648_beautiful-woman-at-thegym-doing-stretching-exercise.html Smith, J [photographer] (2013, July 18) IMG_3197. Dental Sculpture. Smith, J [photographer] (2013, July 18) IMG_3146. Office Smith, J [photographer] (2013, July 18) IMG_3267. Dr. Rementer at desk Smith, J [photographer] (2013, July 18) IMG_3178. Chair. Smith, J [photographer] (2013, July 18) IMG_ 3221. Front Desk. Smith, J [photographer] (2013, July 18) IMG_3277. X-ray Smith, J [photographer] (2013, July 18) IMG_3231. Office – looking at book. tey Alice Pet
© 2013
39
NORTH CAROLINA
Centers for Dental Excellence Marcia Marcia L. L. Rementer, Rementer, DMD, DMD, PA PA
Branding BrandingGuidelines Guidelinesdeveloped developed bybyAlice Pettey © 2013 Alice Pettey © 2013