the projects:
1: my journey home:
Using the idea of a map you are required to visually represent your journey from college to home or visa versa.
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2: life and death: Visually reinterpret two images to appear on two rear panels of a lorry’s door. The left side must represent life, while the right represents death.
3: through the letterbox:
Produce a visual message that expresses your opinion to a chosen target audience. Must be able to be posted.
Contents: My Journey Home: 4-19 Life And Death: 20-31 Through The Letterbox: 32-49 Disobedient Objects Exhibition: 50-51 Paul Wenham Clarke Exhibition: 52-52 3 Tech Dem Sessions: 54-57 B.o.B & Library: 58-59 Book Binding: 60-61 Lecture Notes: 62-71 Bibliography: 72-75
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my journey
home.
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my journey home. Pattern design.
Info - graphics.
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1 week diary of my journey, 1 day diary of my journey, Looking at: Ratio of girls to boys, How many times the bus stops, traffic lights, letting people on etc., How many roundabouts, How long I waited at my bus stop and how long I spent travelling.
Design observer blog: blog piece written by “alexandra lange” called patterns of Houston. - Take picture of things/people/ what I see on the route to and from uni. Manipulate images to make into printable patterns. Look at road signs and the diversity I see on my way to uni. Basic colours and shapes.
Books I used for inspiration: Eye Magazine - ‘Village people’ blog post/article. Taschen: The polaroid book Bruno Bourel, Micheal Bishop, Frank Gohlke, Paul Carponigro.
brainstorms&ideas:
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illustrating my way home through the use of pattern. inspiring images:
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When starting this project I initially wanted to focus on the info-graphic side of documenting information that I would take on my journey home, however after my first pin up critique I soon realised I wanted to focus on the use of pattern. These images particularly inspired me to look into pattern making as it adds a unique aspect to how I perceive what I see on my way to/from university.
my journey home. my route to uni:
AUB 8
home
This is my route to university, I started looking at maps and how they could create patterns however after my tutorial I realised that I wanted to focus on road-signs.
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This is a prototype of a pattern design I produced by looking at the shape of my route to university and how i could place it to make a pattern.
my journey home. Richard Long.
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my journey home.
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taking inspiration from Richard Long.
Lansdowne Road Cavendish Road Rushton Crescent Meyrick Park Cres. Dunbar Road
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Wimborne Rd East Avenue Nairn Road Roslin Road South Glenferness Avenue Fern Barrow.
12 Minutes A twelve minute journey to university.
2014.
my journey home.
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observations of signs on my way to university.
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my journey home. sketches of simplified signs:
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After deciding to focus on main road signs which drivers used I then removed the typography from my signs, after this I then simplified them down to line drawings, this enabled me to then structure and gather a pattern from them.
My Journey to University: making the signs on illustrator.
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After this I then started to create the shapes of the road signs within adobe illustrator, I created a grid to keep the layout simple and organised, I also mainly used the pen and ellipse tools to make these shapes.
my journey home. My Journey to University:
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Date:Wednesday 8th October. Time:1:10pm -1:22pm
I then connected the road signs together by extending the shapes and lines, this made the poster flow better, it also introduced a sense of direction and purpose. I added a title and the date/time of my journey.
My Journey to University: final response.
1.10pm
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1.22pm After my Silent Critique I then modified my poster, I used colour to insinuate the start and end of my journey, I also placed the time at my start and end points to try guide the viewer around the poster.
Date:Wednesday 8th October.
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Life &
death.
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life and death.
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refined brainstorms.
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These are my initial brainstorms for my project, firstly I focused on getting as many ideas written down as I could, after this I then sampled the ideas by creating little sketches. After this I then focused my brainstorms to the main ideas which I favoured. After picking the final few I wanted to focus on I then drew initial sketches of my planned idea.
life and death.
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intial sketches.
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These were the initial sketches of the ideas I wanted to focus on, after drawing my ideas out I decided to look into different areas subsequent to my research, this lead me to looking at the history of mandalas etc.
life and death. developing my ideas.
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After brainstorming for this project I wanted to look into the idea of mandalas, these originally represented the circle of life etc.. Due to this I initially wanted to focus on introducing these into my patterns.
skateboard design.
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Due to this I wanted to include the pattern into my final response, however I didn’t feel that this was a valid response to the project, due to this I went to one of my initial ideas from the beginning.
life and death. trying out perspective.
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trying perspective using Illustrator.
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During this project I was very indecisive, I was good at producing ideas and visual representations of them however when it came to producing a final response I found this difficult, due to this I tried many different styles of trying to represent life and death. This lead to me trying new styles such as perspective drawing, I enjoyed this style of work however I didn’t feel comfortable in my
ability to then transfer this idea into a final response.
Due to this I decided to stick to using flat colours and shapes, giving the final response a simple yet effective way of communicating with the audience. I did like my idea using the skateboards however I didn’t feel that it represented life and death effectively without needing an explanation, due to this I changed my idea.
life and death. sketches of final response.
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final response.
of cause : death wn unkno
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THROUGH THE
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letterbox
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through the letterbox.
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Recent changes to the law, enabling companies to frack beneath landowners’ properties without their permission, have fuelled resistance to fracking in Britain, says author and activist Klein Naomi speaking to Owen Jones Klein Naomi speaking to Owen Jones about her most recent book This Changes Everything: Capitalism vs the Climate at a Guardian Live event. Ministers’ rewriting of the law to allow fracking to happen beneath people’s homes without their permission flouts basic democratic rights, according to Naomi Klein. The author and activist said that UK government’s changes to trespass laws, to speed up the ability for shale gas companies to frack beneath landowners’ property, was energising resistance to fracking in Britain. “What is animating the anti-fracking movement? Yes, it’s water. It’s also a defence of democracy. The fact the government is colluding with energy companies to force the right to frack underneath people’s homes without their permission flies in the face of the most common-sense definition of democracy and self-definition,” she told an audience at a Guardian event in London on Monday. A consultation over the summer on the trespass law found that 99% of the 40,000 people who responded objected to the changes. But government officials said they would go ahead with the law change, as “no issues have been identified that would mean that our overall policy approach is not the best available solution.” Naomi Klein discusses her most provocative book yet, This Changes Everything: Capitalism vs the Climate. Klein, whose new book addresses how capitalism is holding back efforts to tackle climate change quickly enough, said that shale gas and oil companies were being met by a global movement whose growth was incredible.
“The movement against fracking has been heroic. We are starting to see the kind of resistance where people have those stakes you’re talking about,” she told the event’s chair, Guardian columnist Owen Jones. “People get involved in fighting fracking not because of climate change but because they’re worried about their water. Water is what unites so many of these movements, whether it’s against tar sands, pipelines or fracking, coal mining, it’s water and love of place.” Klein highlighted the series of climate marches around the world in September, which saw more than a reported 400,000 people out in New York and tens of thousands in cities including London, Paris and Melbourne, as a cause for hope. “I was tremendously gratified by what just happened in New York.” She said it was not just the scale of the march in New York that had impressed her but the diversity, made up of local communities who had been hit by superstorm Sandy, indigenous people fighting tar sands developments, antifracking campaigners and what she described as the first time the Labor movement “To me, it was not just the size of it, this march had a quality to it that I’d never seen at a mass environmental demonstration,” she said, adding to applause: “I think we need to be very clear about this - the only way you can win against forces with a huge amount to lose is to build a movement of people, many more people, with a huge amount to gain.” The author also argued that rallying around action on climate change would be one of the most powerful ways to tackle austerity, by creating a case for investment in low carbon infrastructure from public money and taking energy ownership away from the ‘Big Six’ energy companies who she said had failed the UK. “This is our chance to liberate ourselves from the brutalising logic of austerity,” she said.
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through the letterbox.
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research:
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through the letterbox.
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research:
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through the letterbox.
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research:
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through the letterbox.
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research:
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through the letterbox.
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research:
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through the letterbox. postcard idea..
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After curating research I then created these postcards, these were initially to ‘rip off’ the company and their way of trading, however I felt I was shoving information into the readers face, and felt I should make it more subtle.
developing ideas.
47 During this project I started off researching into the idea of fracking, I picked fracking because I was initially interested in the idea of how the public can have such deep views and opinions and how they can be completely disregarded by the government, I learnt this by finding out the statistic of ‘99% of 40,000 people asked disagreed with the potential of fracking being allowed. However the government still went through with the process because there was ‘no problem with opposing views.’ After this I then followed my research on further by focusing it on ethical responsibility, this didn’t particularly interest me therefore I chose the subject of social responsibility, this was interesting to me because it baffles me how much companies can get away with and claim it as ‘ethical trading.’ Due to this I wanted to focus on this subject.
After one of my tutorials I then further focused my project on the idea of fashion and how they disguise their use of unethical trading. Initially I wanted to create a series of postcards highlighting what the companies had been up to, this is where I had the idea of a ‘Burn Book’ as-well, however looking back on it I felt it was too upfront and giving the reader too much information. This is where I came up with my year book idea, I wanted a way of naming and shaming the companies involved. The year book allowed me to do this in a subtle way. I achieved this by picturing the CEO’s of the companies and their tag-lines on one side, then on the reverse I have a full bleed picture of the factory collapse in Bangladesh, this enables the reader to make the connection and further explore/research for themselves.
through the letterbox.
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final response.
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disobedient objects.
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We took a trip to London to visit the disobedient objects exhibition, this was particularly interesting as it showed us how to communicate to a greater audience in different more unique ways.
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Paul Wenham Clarke.
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During this project I went to visit an exhibition held at the university’s gallery, this exhibition was very inspiring and thought provoking.
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tech dem sessions.
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During the first session we learnt about the programme Adobe Illustrator, we were set the task of recreating a logo, this was my result.
page layout on indesign.
PAGE LAYOUT.
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tech dem sessions.
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This is the logo I created as a result of one of Eden’s sessions, I made this logo using illustrator, I then imported this image into InDesign and created my business card, involving text and type
When attending the tech dem sessions it enabled me to expand on my knowledge of Indesign and Illustrator, this lead me to being able to create a personal business card which used both of the programmes.
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library & B.0.B
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During our lectures we had a couple of visits from our specialist librarian Andy. Andy showed us the AUB website which we could use to aid our studies.
We were also shown a host of videos from the website BOB, standing for Box Of Broadcast, despite the being a useful tool I did not use this during my projects.
During the first project I used the aub website to search for books to use for research, this was especially helpful when looking for books which were not directly linked with graphic design.
I feel BOB would be helpful during the research stage of a project, due to this I would have used BOB to research about fracking and I could have watched any documentaries on the matter. Due to this I am going to try and use BOB more in my projects coming up.
box of broadcast website & lynda.com
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Lynda and BoB are both very useful resoures, they allow me to further evolve my research and my understanding of the software I am using. In my next projects I wish to use Lynda and BoB more when being set assignments, I feel they will benefit my learning and understanding of graphic design. This is definitely something to improve on.
how to bind a book: Check paper grain. (Especially important when binding with glue.) Trim paper so that the spine edge is perfectly straight & flat.
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add at-least 2 extra leaves of paper to each side of book block. place into ‘Binding press’, spine down. glue from both directions. leave glue to dry whilst in press.
remove from press, discard extra ‘pages’, cut in notches for thread. Apply thread in loops down spine. soft cover: glue paper strip against spine Tip in end papers Leave under weight with 5mm of spine protruding.
Hard cover: glue mull against spine apply 2nd piece of mull glue paper strip against spine tip in end papers leave under weight 5mm protruding
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my lecture notes. ‘Visual Culture.’
14th October 2014.
Elvis is an icon and is recognisable with different imitations. culture changes to understand and respond.
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Advertising - goes to great lengths - sheep’s in jackets. Culture is a shared understanding, dynamic historical moment in visual arts, defining and uniting groups of people - languages and codes. pleasure giving cultural events such as concerts and exhibitions. (high/low culture) Neomania - urgent need/excitement for the new. Totemism - relationships between objects are made to represent relations between groups. Value can be artistic, use, personal, sentimental or monetary/exchange value.
Production - distribution - consumption.
Identifying culture: class, gender, ethnicity. e.g.; Rockabilly, MODS, skinheads etc... Psycho analysis theory - Sigmund Freud (1856 - 1939) Auteur Theory - form of explanation that depends upon the notions of expression and individuality. Visual culture is based on judgements and self evaluation.
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Understanding Visual Culture: Phenomenological - subject based approach, importance to individual. Structural - roles of structures and values are more important. Task: Research ‘Death Row Colours of Benetton Poster’ Created in 1996 to challenge capital punishment and included a ‘pro life’ view. Olivero Toscani was the photographer for these ad posters.
“Suffer at all costs just don’t take life.” - Oliviero Toscani.
my lecture notes. ‘Visual Culture.’
28th October 2014.
Study of signs within society, used to describe and interpret the world. Perceptions of reality shaped by signs and images.
“a visual shorthand”
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Channels of communications - newspapers like sun and guardian. Messages & Meanings - Tattoos are supposedly to represent anarchy.
X - kisses, wrong, x-rated, secrecy, x marks the spot. - different meanings and perceptions of one symbol. Visual literacy - reading of images. Reinforced cultural ‘norms’ from a young ages, through children’s toys such as Barbie and boys toys. Language is used to convey power and status in contemporary social interaction. Myth: things used as signs to communicate a social/political message of the world. Saussure: (1857 - 1913) ‘The Linguistic Sign’ 2 components to every sign.
Signifier: object/thing, denotation, literal meaning. Signified: meaning is associated, connotation, perceived meaning.
Roland Barthes: (1957) Argued that the meaning of images are always related/dispondant to the use of language. Umberto Eco: Italian Semeiotician. Came up with 4 elements to design: 1) objects exist in the world. 2) signs available to represent. 3) choices among signs. 4)
Charles Pierce: (1839 - 1914) 3 different ways to define a ‘sign’:
Icon - resembles the original object such as a portrait. Index - link between sign and representation such as France/Eiffel Tower Symbol: stands for something such as road signs, have a purpose.
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Stuart Hall: came up with the 4 stage theory of communication sender - message - receiver - criticised.
Laura Mulvey: as a spectator gain pleasure from films, looked at scopophilia and the pleasure of looking/sexual pleasure. MALE GAZE.
my lecture notes. ‘Advertising’
4th November 2014.
Consider: propaganda, false needs, creativity, commercial culture, public perceptions and informercials. Online Advertising: pop up, flash and banners. Ad-busters: Anti advertising website. Media Watch UK: informs customers etc.
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Judith Williamson: decoding advertising. Vance Packard: “the waste makers” “the hidden persuaders”
( Museum of brands packaging and advertising & History of Advertising trust - Norfolk.) Consumer - Mass Market. Social Grades: a - higher managerial and professional. b - immediate managerial and professional. c1 - junior management, professional, supervisor c2 - skilled manual work d - semi skilled, unskilled manual work e - lowest levels of subsistence - unemployed. Greg Myers - Ad-worlds “ads only make sense only when considered in terms of the social worlds around us.”
Guy Debord: “spectacular commodity society” Frankfurt school and the critique of corporate capitalism and American mass culture. Conspicuous Consumption and the habits of the leisure classes. Dave Saunders: “sex and advertising.” “Shock.” Roland Marchand: “Advertising and the American dream.” Eric Clark: “The Want Makers.” Edward Bernays: master of propaganda, “engineering of consent” social psychology
“keep the masses dissatisfied with their mode of life.”
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Advertising appeals to emotions and uses manipulation, emotional appeals such as feelings and fears. Visual Perceptions: 80% of all impressions are on the eyes.
Brief History of Advertising:
Ancient Egyptians town criers. Ancient Greeks - Signboards. Ads on Walls Middle Ages - town criers and inn signs. 15th Century - Advertising bills. C.1470’s - William Caxton - PRINTING PRESS. 17th Century - Handbill advertising, trade-cards. 18th Century - ornate publishing, newsletters. 19th Century - newspapers and advertising. 1850 - golden age of outdoor advertising. 1860’s - colour posters etc.
my lecture notes. ‘Creativity.’
11th November 2014.
“higher education has been widely regarded as indifferent or even hostile to creativity.” - Cropley 2007. regarded as an “emotional intelligence” meaning its an innate potential to feel use, communicate, recognize, remember, learn from, manage and understand emotions. “prepare and sustain learners for a lifetime of uncertainty.” “key to economic and social survival and prosperity.” ‘It inspires and changes things for the better and improved the quality of life.” - John Sorrell. cultural situated phenomenon, its original, appropriate, novel and valuable. 68creativity is a“Ability to generate new ideas and approaches” - Massey 2005. Aristotle - Creativity as an everyday occurrence. Romanticism - Freud, Wallas, Guilford, Poincare, all focused on the scientific enquiry to creativity. Psychological link - focus on the individual and their own gage on creativity. Steve Jobs- Innovator, Creative. “The secret to creativity is knowing how to hide your sources” - Albert Einstein. Cognitive process to creativity - selecting, relating, combining, evaluating, selectively retaining and communicating. Cognitive approach to creativity - expertise (knowledge) problem solving & creativity in problem solving.
Packaging“the silent salesman.” ‘In the average day you can expect to have contact with around 15,000 trademarked products - Kevin Roberts 2004. Die-line - most visited website on package design started by Andrew Gibbs in 2007. 1937 - the art of packaging 1953 - package design and the force of visual selling. “social document.” tells us about culture and the nature of lifestyles from packaging within the era. Stanley Sacharow - 1982 using package as a marketing tool.
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Packaging is more important than the product. - Pilditch 1961. Considerations whilst designing packaging - recyclable aspect, rubbish, collected, social/ cultural artefact, historical document, users having a relationship with packaging. Functions of packaging - protect from temperature, pests, weather, ability to transport safely, ability to store effectively, stack-ability and ergonomics of packaging, safety and security. eye appeal leads to buy appeal. packaging needs to provide information, communicate immediately and effectively it should also be memorable and should reassure the consumer, encourage them to purchase. signature shows trust and responsibility within the product. 1847 - Rotary Printing Press. 1817 - first commercial paper-board box in the UK.
my lecture notes. m.’
‘Photo Journalis
17th November 2014.
Purpose/Intent of photographs. Liz Wells - Photography, A Critical Introduction. Harold Evans - Pictures on a page. Black and white images vs Colour images, some can evoke emotion or have the adverse effect.
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Edward Muybridge - Capture notion of movement within still photography. Are we conditioned to response to photography.
Photojournalism emerged with a distinctive style of photography in 1920’s/1930’s, due to the advance of small hand-held cameras journalists were able to take pictures of fast moving events and catch their subjects unaware. Newspapers - photographically based rather than focusing on type. News Heirachy - What story is placed where, ‘Dead Donkeys’ as a feel good/buffer story.
At what stage of the even are they a bystander and what stage do they become a participant/ lead roll in the event. Tim Page - Vietnam War Photographer. Weegee- Crime Scenes, capture essence of a city.
‘Area 51’ Untrue viewing of history, problem of manipulation. Trotsky was a threat to Russian leader Stalin this meant that he was removed. Distorts the truth. Arthur Fellig - American photographer and photojournalist. Bertrand Russell - “War doesn’t determine who is right, war determines who is left.”
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Joe Rosenthal - 1945, raising flag on Iwo Jima, and this was so iconic it has been reworked to fit other things such as album covers like Status Quo. Eddie Adams - Vietnam war photographer. Malcom Browne - Monk burning pictures. Kevin Carter - journalist in Africa, photographed a vulture and a starving child in 1995, he later committed suicide due to his relationship with this image. Greg Marinovinch - photograph of man being cut up and burnt. False Flag Terrorism - elements within a government stage a secret operation. Citizen Journalism - accidental photos from public and amateur bloggers.
bibliography. Books: Ian Noble, Russell Bestley - Visual Research, An Introduction to Research Methodologies in Graphic Design. 2011. Timothy Samara - Making and Breaking the Grid, 2002 (Pages 126&140.)
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Steve Crist, Barbara Hitchcock - The Polaroid Book, 2005 (Pages 42,121,124,252.) Alice Tremlow - What is Graphic Design for?, 2005. Gavin Ambrose, Nigel Aono-Billson - Approahc and Language, 2010. (Pages 48,49) Grotenhuis, Elizabeth T - Japanese Mandalas, Representations of Sacred Geography 1998. Orla Kiely - Pattern, 2010 Ernest Norling - Perspective Drawing 1998.
Websites: http://designobserver.com/feature/patterns-ofhouston/37693 https://www.flickr.com/photos/walkingsf/ http://www.theguardian.com/money/2009/aug/13/ abercrombie-fitch-employee-case-damages http://www.theguardian.com/business/2007/oct/28/ ethicalbusiness.india http://www.theguardian.com/environment/2014/jun/20/ shell-faces-payouts-nigerian-oil-spill-case http://www.thejournal.ie/60-big-name-brands-continuingto-use-sweatshop-labour-130318-May2011/ http://www.ethicalconsumer.org/boycotts/boycottamazon. aspx http://www.theguardian.com/world/2010/aug/08/gap-nextmarks-spencer-sweatshops http://www.theguardian.com/commentisfree/2014/ nov/03/slogan-t-shirt-ed-miliband-fashion-industry-ruinseverything?CMP=fb_gu http://www.theguardian.com/environment/2014/jan/14/ukdefeats-european-bid-fracking-regulations https://www.gov.uk/government/uploads/system/uploads/ attachment_data/file/283834/Regulation_v3.pdf http://www.planningresource.co.uk/article/1295781/ government-outlines-fracking-trespass-law-changes http://www.theguardian.com/environment/2014/oct/14/uk-
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bibliography. https://www.flickr.com/photos/walkingsf/6747484741/in/ photostream/ https://www.flickr.com/photos/alex_ito/7758369954/ http://www.johnlewis.com/marimekko-ruutukaavawallpaper/p318085 http://www.richardlong.org http://walmart1percent.org/files/2013/12/Doug-McMillon. jpg
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http://www.gettyimages.co.uk/detail/news-photo/ofprimark-irish-group-paul-marchant-poses-while-takingnews-photo/457057977 http://thewaltdisneycompany.com/sites/default/files/ leadership-profiles/image/IgerR1.jpg http://wendylady2.livejournal.com/137988.html http://www.gapinc.com/content/gapinc/html/aboutus/ gapincexectives/gapincexecutives.html http://www.sportswearnet.com/businessnews/pages/ protected/Marco-Airoldi-to-become-new-CEO-of-BenettonGroup_8192.html http://www.dailymail.co.uk/news/article-1262906/Matalanfounder-set-250m-windfall-striking-deal-investors.html https://www.wewear.org/assets/1/7/ MainFCKEditorDimension/PhilipWilliamson.jpg http://globalnews.ca/news/506411/14-gut-wrenching-
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thankyou for reading.