單 禎 芝
Visual Design Industrial Design
Alice Shan
2022
M y name is Alice. I am an Industrial Designer graduated from the Royal Melbourne Institute of Technology (RMIT) with an Honours Degree in Industrial Design.
About
I have worked as an Industrial Designer for five years and Lead Visual Designer for the past two years. I am equipped to design innovative products for various industries, such as furniture, home decoratives, Ecommerce (branding), crowdfunding projects etc. My passion lies in storytelling by emerging design, culture and technology in product and visual design. With a multicultural background, it has allowed me to approach design from a sensitive perspective, with a commitment to add-value to the brand’s identity by bringing innovative concepts for different projects. I am capable of working independently, multitask and prioritise in an ever-changing environment. However, I highly value working in a team environment in order to create the best possible outcome. My experience living in Melbourne has let me develop a curious mind for problem-solving challenges through a creative approach, and as a passionate and skilled designer, it has become an essential part of my design thinking process to create influential and meaningful designs.
Product Design Home Accessories
Product Design
2019
The first step of “RePlay” is Rice Husk Beach Toys, which uses 100% biodegradable material with neither pollution nor toxic generated in the
稻殼沙灘玩具組 Rice Husk Beach Toy Set
degradation process. Even if inadvertently being discarded in an environment, the rice husk beach toys are biodegradable and would reduce harm for the environment.
Product Design
2020
菱格盤
Bamboo fiber Plates
C rafted from 100% bamboo fiber and natural food colourings, the series
of trays and plates come in sets, providing a stylish and unique collection that function as organisers and display tools.
Product Design
S hards
花漾好 Goods Hualien
of discarded marble are processed and combined with different
materials to form this homeware collection. The collection aims to address the problem of marble waste from earthquakes in Hualien by using slabs of broken marble to create new products.
Product Design
T he project is revolved around the woodworking industry in Daxi, which is
best-known for manufacturing traditional Chinese alter tables. Local
大溪木沐 Mukki
artisans are teamed up with designers to create a range of unique obejcts that represents Daxi’s history. Works include a set of table brushes, a treasure box and a dessert tray inspired by its architecture, food and culture.
Product Design
台 灣 設計 x 富 山精造
D ouble Happiness Chopsticks Rest embraces the spirit of happiness and
joy in both Taiwanese and Japanese culture. Combined with the quality
有福共享筷架
Double Happiness Chopsticks Rest
metal casting craftsmanship from Toyoma, Japan, the design is expressed through an appreciation of Chinese character which embodies emotional value of good wishes and blessings with a pure and honest design.
Crowdfunding Product Photography Planning Lading Page Design Social Media Imagery
https://www.zeczec.com/projects/pwokywaterbottle-9e1f332c-c9e1-4ab4-a622-7ba43807fc3c
募 資 金額 : 3. 6 Millio n
C rafted
w i t h d u r a b l e s t a i n l e s s s t e e l a n d t i t a n i u m c o a t i n g f o r a p u re
taste. Each mug comes with an air-tight lid and a slider lid for people
帽子杯
WOKY - Top Hat Mug
o n t h e g o o r i n t h e o ff i c e , c re a t i n g a b e a u t i f u l d r i n k i n g e x p e re i n e c e anywhere you are. Top Hat Mug is inspired from the habit of draining cups up side down. The name brings connection to people’ s everyday habit, leaving a fun and engaging impression.
https://www.zeczec.com/projects/woky
募 資 金 額 : 1 5. 7 Millio n
T he sizzling sound from frying is one of the essences in Taiwanese cui sine, also influenced the naming, as ‘Cha Cha’ means crispy in Manda rin. By integrating an innovative non-stick technology, Cha Cha frying WOKY Cha-Cha Non-Stick Frying Pan
恰恰鍋
pan is capable of frying food that is crispier than using a normal non-stick pan. Accommodating Taiwanese cooking habits of pan-frying and deep-frying. If there is anything that a kitchen must have, Cha Cha Frying Pan is the best go-to cookware.
Crowdfunding
Multiple icons are designed in Illustrator and transformed to GIF animation in Photoshop to create a more engaging landing page.
Landing Page Icons and GIF Design
Photographed by Arko
https://www.zeczec.com/pro-
jects/woky-fresh-togo-ceramic-food-jar
募 資 金額 : 2. 6 9 Millio n
WOKY Ceramic Food Jar
大口罐
W oky
Ceramic Food Jar comes with a stainless-steel outer body that’s
resistant to damage but fitted on the inside is the porcelain inner-vessel that is leakproof and ensures a pure, clean taste with every sip.
Photographed by Arko
Graphic Design & Social Media Materials Co-Branding Graphic Design Product Photography Planning Lading Page Design
IP : Disney Product : WOKY Retail : Everich
Disney Co-Branding
Alice in Wonderland Pre-photoshoot planning for a Dsiney themed thermos bottles. Each scene is carefully arranged according to the design on the bottle.
Every photoshoot comprised an thorough evaluation of the complexity of the shoot beforehand which includes how much time, props, manning etc. is needed to minimize the
Disney Co-Branding
Mickey Mouse Pre-photoshoot planning for a Dsiney themed thermos coffee cup. Each scene is carefully arranged according to the design on the bottle.
The photoshoot and the landing page is designed to enphasise the characteristics of Mickey Mouse.
Landing Page Design
Travel Tumbler Photoshoot planning and landing page design are essential for every product. The visual is thoughtfully designed to push the boundaries of thermos bottles.
Packaging Design
Retail & Exhibition Planning Interior Design 3D Rendering Graphic Design
2018
E xhibition planning and design for Thailand Taiwan Expo.
2020
A retail space design located at
Eslite Bookstore. Slanted shelfing is customised for a better and easy-to-view display for each
2021
T aiwan International Coffee Show Exhibition Design Theme : Purity
2022 華山玻璃屋 Retail / Exhibition Design Theme : White Balance
Conceptual Design
Faucet
A
focus on the basic geometric form. The overall appearance is
minimalistic. Featuring an automatic sensor with an adjustable spout. Adjust the water temperature by turning the metalic ring.
Product Sketches
T h a n k Yo u .