Concept Direction and Development

Page 1



logo - illustration of face half white half black (yin and yang)


contents


contents


quote


quote


introduction to me


introduction to me


self-research / summer research? - give the 1010 some context


expand on previous page - email to Tracey about what I’ve been through? Do it as a picture page to symbolise each thing, rather than adding writing.


the start of branding myself - 10 words


10x10






















development of my 10 words (use 1600 words) - how they’ve developed into my branding


development (use 1600 words)


MY MARKET LEVEL / TARGET CONSUMER


MY TARGET CONSUMER? MOODBOARD?


Round-up page?


Summarise my brand and talk about how I am showcasing my branding through styling and gaming as part of this module as a form of fashion communication and storytelling.












styling outcome?! FINAL SHOOT Bit of text about how my development got me to this point


shirt images?! overall thoughts?


images of shirt


images of shirt




Gaming - introduction to it and why it is important


gaming moodboard


my gaming brief and idea - reasons for it



NOW


LOADING



IMAGE AND QUOTE FOR 360




Introduction into my 360


Introduction - what is my 360. what is my FMP proposal? WHY?


what MY FMP looks like - Whats included?


what it includes - zine, social channels, podcast?


WHAT WILL THE ZINE INCLUDE


WHAT WILL SOCIAL MEDIA HAVE


WHAT WILL THE YOUTUBE CONSIST OF


WHAT WILL THE PODCAST OFFER?


HOW WILL IT COME TOGETHER - WHO DO I NEED TO COLLAB?


WILL I NEED DIFFERENT PEOPLE FOR EACH PLATFORM?


THE INTERVIEWS - LIST OF PEOPLE I WANT TO INTERVIEW - Do a page of pictures to introduce them all like I did for my summer research presentation slide.


WHAT I HOPE TO GAIN FROM THE INTERVIEWS


SORCHA - PICTURE OF HER AND INTERVIEW QUESTIONS


TONI - PICTURE OF HIM AND INTERVIEW QUESTIONS


TALA - PICTURE OF HER AND INTERVIEW QUESTIONS


GARRY - PICTURE OF HIM AND INTERVIEW QUESTIONS


EDEN - PICTURE OF HIM AND INTERVIEW QUESTIONS


SALLY - PICTURE OF HER AND INTERVIEW QUESTIONS


STUDENT INTERVIEWS - 1ST 2ND AND 3RD YEAR


GRADUATE INTERVIEWS - POSSIBLE QUESTIONS


WHO AM I AIMING TO REACH? TARGET MARKET - BRING TOGETHER THE COMMUNITY OF FASHION AND EDUCATION. CAPTURING A COMMUNITY OF FASHION INDIVIDUALS


EXAMPLES OF MAGAZINES THAT SUIT THIS AGE RANGE - CASE STUDY


who is the competition? how are other universities promotion themselves?


swot analysis of course


THE AESTHETIC (Of everything)

RESEARCH ON GEN Z - WHAT DO THEY LIKE?


MOODBOARD OF MAGAZINE INSPO - RELEVANT TO GEN Z

-

Make an instagram square grid with everyones wall space pictures on


HOW WILL IT BE PROMOTED? EXHIBITION? LAUNCH NIGHT? IN COLLEGES? / IN SCHOOLS?


WHAT ARE THE CHALLENGES? COST IMPLICATIONS? TIMING IMPLICATIONS FOR PRINT?



quote page - COMING SOON, STUDIO 204.



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