THE
fall
LOOKBOOK
TEN
fall trends TO TRY
Welcome to the first-ever Birchbox Lookbook. (Hooray!) This is our favorite time of year— the gradual weather shift lets us ease into the season, adding layers, playing with texture, and gearing up for the coming months. That goes for beauty too—our lip glosses take a backseat to rich stains, and we start layering on the nourishing skincare. This minimag is designed to be your seasonal guide, with ten of our favorite trends. We know they’ll work for you because we tried them ourselves! All the models on these pages are real-life Birchbox staffers. Plus, we tapped Madewell head designer Kin Ying Lee to tell us how to wear this fall’s biggest fashion trends (hello prints!). Take a look, get inspired, and have a fantastic fall.
xoxo, Birchbox
01
U ND O NE
HAIR
LET it LOOSE Fall is the perfect time to work with your hair’s natural texture. Don’t straighten it. Don’t curl it. Touseled waves look sweet and feminine paired with schoolgirl chic fall fashions. Stick-straight hair? Fake the look with Oribe’s Après Beach Wave and Shine Spray ($35). G ET T H E LO O K
O N J ES S : WO R K N U M BER 4 S U P ER C O M B P REP & PROTE CT ($ 3 2 ) THR O UG H DAMP HAI R . R O UG H B LO W DRY AND FI NIS H WITH S H U U EM U RA ES S EN C E A BS O LU E ( $68) FOR S HINE.
02
G ET T H E LO O K
FRES H
FACED
O N CA RO LI N E : A P P LY BO S C IA B.B. C REA M S P F 27+ + ( $38) ALL O V E R , WITH THEBALM’S TIMEBALM ($18) UNDER THE EYES AND ON ANY BLEMISHES. J OUER ’ S MI NE RA L P O WD E R BL U S H I N PE ACH B O UQ UE T ( $24) O N C H EEK S. DE L I CI OU S T RE AT S F R OM ON E GIRL C O O KIES.
FOUR WAYS to F L AW L E S S With these featherweight formulas, no one will know you’re wearing makeup. They’ve got built-in vitamins and anti-aging ingredients to keep skin healthy, begging the question: are they skincare or makeup? We say both!
01
BENEFIT
The POREfessional, $29
Erases pores and gives skin a velvety texture. Wear it alone or under makeup.
02
JOUER
The Perfector, $34
Creamy foundation meets light-reflecting concealer in one genius compact.
03
BOSCIA
B.B. Cream SPF 27 PA++, $38
This bestselling multitasker gives skin oil-free hydration and a luminous finish.
04
THEBALM
timeBalm Anti-Wrinkle Concealer, $18
This vitamin-packed formula makes both blemishes and fine lines disappear.
FA L L C O L O R S
G LA NCE
from S T I L A’ S E Y E S H A D O W PA L E T T E S
D ES ER T
FI RE
RAI N
SAG E
LET T HERE be CO L O R Dip your brush in a color that scares you: electric purple, mossy green, or even burnt orange. Keep skin and hair simple for a modern, daytime-appropriate look.
G ET T H E LO O K
ON SONIA: FIERY ORANGE SHADOW MAKES BLUE (OR BROWN OR GREEN) EYES POP. SHADOWS FROM STILA’S IN THE KNOW EYE SHADOW PALETTE ($39).
20% of Birchbox subscribers describe their beauty style as adventurous.
03
S HA D O W
GAMES
MAKEUP AR T IS T TIP :
“Commit to the bright shade by placing it directly on the eyelids. Then, blend a neutral color like a warm brown or a cool grey into the crease and outer corner. This will soften the pigment as the two shades start to mix but it still leaves a pop of fun.”
—ST EFANIE SYAT
G ET T H E LO O K
O N M O LLY ( LEF T ) : N O T SO N EU T RALS FR O M ST IL A’S I N TH E K N O W EY E S H A D O W PALETTE ( $ 3 9 ) PA I R E D W I T H GEO R GI E B EAU TY W I N K S B Y GEO R GI E ( $ 2 8 ) A ND TH EB ALM S C H W I N G B LAC K LI Q U I D EY ELI N E R ( $ 1 7 ) . O N EM I LY ( R I G H T ) : PU N C H Y VI O LET EYES C O U R T E S Y O F S TI LA’ S I N TH E MO MEN T EY E S H A D O W PALET T E ( $ 3 9 ) .
LET ’S do the T W IS T Hair stylist Anna Schneider created this side twist as an antidote to braid fatigue. Try it on second day hair, or clean hair that has been texturized or lightly teased. Sweep all hair to one side of your head. Split hair in two and twist one section away from the other.
step
ONE
step
TW O
Cross the twisted section over the nontwisted section. Then, twist the second section in the same direction as the f ist.
Continue twisting and crossing sections.
step
THREE
step
FOUR
Secure with an elastic and smooth layers with hair serum.
Thinking of changing your hue? Almost 40% of Birchbox subscribers have color-treated hair.
04
THE
NEW
BRA ID
G ET T H E LO O K
O N L O R ELEI : SC H N EI D ER U SED O S C A R B LA N D I TEX TU R E & V OL U M E S PR AY ( $ 2 5 ) T O RO U G H U P LO RELEI ’ S H AI R , T H EN F I NI S HE D THE LO O K W I T H K ÉR AS TAS E C R I S TALLI S TE LU M I ER E LI Q U ID E ( $ 4 2 ) AN D A TW I S TB AN D H AI R TI E ( PAC K O F 6 , $ 1 0 ) . LO R ELEI I S A L S O W EARI N G B EN EFI T C R EA S ELES S S H AD O W I N S K I N N Y JEA N S ( $ 1 9 ) A N D S TI LA C O N VERTI B LE C O LO R I N LI LI U M ( $ 2 5 ) . H ER R O CKI N’ C O B ALT N AI LS? C O LO R C LU B ’ S I N S TA-T H IS ( $ 8 ) .
05
COLO R
MAT CHIN G
Candice’s classic stripes inspire her graphic chevron nails. All you need are two contrasting shades, a pair of pinking shears, and scotch tape. Watch our video tutorial at birchbox.com/september2012.
sophisticated slate C O L O R CL U B I N STATUS UP D AT E ($ 8 )
zippy green EY EK O S K IN N Y L I QU I D EYELINER IN OLIVE ($15)
Don’t be afraid to double up on brights. Here, Bianca coordinates hunter green eyeliner with lawn-colored corduroys. Keep it polished with strong brows and plenty of mascara.
FORGET the CHICK E N and the E G G Which came f irst: the outf it or the makeup? It’s irrelevant when the results are this cute. This season, let your makeup and your outfits cross-promote—just think subtle, not identical.
G ET T H E LO O K
O N B I A N CA ( LEF T ) : SWI PE O N EY EKO ’S S KIN N Y LIQ U ID EYE LI NE R I N O LI V E ( $15) AND BEN EF IT ’S T H EY ’RE REA L! M A S C ARA ($22). SWEETEN IT UP WITH CHANTECAILLE’S POUDRE DE PERLE IN AKOYA PEARL ($58) AND LIPSTICK QUEEN’S UPPER EAST FR O M THE LI PTR O PO LI S SET ($48). O N CA N D I C E ( R I G H T ) : G E T LO O K - AT- ME LI PS WI TH S T IL A’ S STAY A L L D AY LIQ U ID LIP S T IC K I N TE SO R O ( $22) . SWE E P BE NE FI T’ S C O RA LIS TA BLU S H ( $28) O N CHE E K B O NE S AND DE FINE EYES WI TH P IX I’S LID & LIN E I N SMO K Y B LACK ($18).
06
SCE NTS F O R
ALL
ROUND OUT your F RA G RA NCE WA RD RO BE We’ve rounded up a posse of scents that will give your signature spritz a run for its money. From BLK DNM’s spicy unisex scent to MCMC Fragrances’ dreamy Phoenix, these perfumes will take you through this season and beyond.
C L O C K W I S E , f rom top
S WE E T LY T RA NS P OR T I NG : M C M C P H O EN IX ( $95) P E A RL S A ND P OL I S H: B VLGA RI M O N JA S M IN N O IR ( $83) E X T R A S A S S Y: J U L IE T TE H A S A GU N LA D Y VEN GEA N C E ( $110) GL A S S HA L F -F U L L : A N N IC K GO U TA L EA U D ’H A D RIEN ( $85) ONCE MORE , WI T H S WA G G E R : BLK D N M P ERF U M E II ( $110) K I CK U P Y OU R HE E L S : KAT E S PA D E N EW Y O RK T W IRL ( $65)
07
PLUM
LINE
MAKEUP AR T IS T TIP :
“Apply the lipstick to your top and bottom lips, then blot well using a tissue. Use your finger to press another sheer coat into lips. It’ll look more like a stain and will also be longer lasting.” —S T EFANIE SYAT
dark night BE AUTY IS L IF E U LT RA CR EAM Y AUB E R GI NE L IPSTICK ($ 2 8 )
grown up sparkle DE BO R A H L IPPM A NN I N L ET’ S G O C R AZ Y ($ 1 8 )
G ET T H E LO O K
O N C H A R LI E : DAR K LI PS G E T A 2012 UPDATE WI TH BEAUTY I S L IF E ’S U LT RA C REA M Y A U BERGIN E LIP S T IC K ($28). K E E P THE RES T OF T HE FACE MI NI MAL—JUST JO U ER M AT T E M O IS T U RE TI NT ($38) A L L OV E R AND A CO UPLE CO ATS O F BEN EF IT ’S BA D GA L LASH ($19).
the PONY DEBATE The Fall 2012 runways were equally split between va-va-voom volume and ultra smooth. We don’t take sides but that doesn’t mean you can’t. Which look will you be wearing this season?
G ET T H E LO O K
O N M ELI S S A ( LEF T ) : WORK HE AT-P R OT E CTI NG O RO F LU ID O ELIX IR ( $29.99) THR O UG H STRA ND S BEF O R E STR A IGHT E NI NG WI T H A F L AT I RO N. PULL HAI R I NTO LO W PO NY. USE A FE W DR O PS OF S ERU M T O S M O O TH A NY F LYAWAY S BE F OR E A L I G HT MI ST O F O S C A R BLA N D I LA C C A H A IRS P RAY ( $ 25). O N D EEP I CA ( R I G H T ) : A P P LY A GE NE R OUS AMO UNT O F O RIBE D RY T EX T U RIZIN G S P RAY T O D RY HA IR ( $39) . TEA S E L I K E CRA Z Y, P U L L I NT O PO NYTAI L, AND TE ASE SO ME MO R E . K E E P THI NG S LIFTED WI TH OJ ON V O L U M E A D VA N C E V O L U M IZ IN G S T Y LIN G S P RAY ( $23.50) .
Saving up for a turbo-charged flat iron? You’re not alone —
08
SO
SLEEK
P ROT ECT, ST RA IGHT EN and SHINE
+
+ S M O O T H LY D O N E , f rom left
O R O FLUI DO E LI XI R | $29. 99 SE DU R E V O LUTI O N FLAT I R O N | $159. 99 O SCAR B LANDI LACCA HAI R SPRAY | $25
09
MEGA
VOLUME
T EXT U RIZE, T EAS E and HOLD
+
+ VA - VA - V O LU M E , f rom left
O R I B E DRY TE XTUR I ZI NG SP RAY | $39 SPO R NE TTE LI TTLE WO ND ER | $8 OJON VOLUME ADVANCE VOLUMIZING STYLING SPRAY | $23.50
12% of Birchbox subscribers say they splurge on haircare.
10
NAIL A R T
NAT ION
SIMPLE MATH Wear these pretty shades together for exponential impact.
pink two ways C O LOR CL U B I N PUT A P I N I N I T ($ 8 ), TEN OV E R T E N I N M ULBE RRY ($ 1 8 )
block party
neutral territory
CO LO R CLUB I N STATUS UPDATE ( $8) , CO LO R CLUB I N TWE E T ME ( $8)
R G B I N CO B ALT ( $16), TE N O V E R TE N IN SPR UCE ( $18)
READY and POL IS HE D Even before the New York Times declared that nail polish sales had replaced lipstick as an indicator of the state of the economy, we knew that lacquer frenzy was on the rise. Since then, nail art has become something of a national pastime—at least in our circles. The easiest way to show your spirit? Update the classic French mani with two unexpected shades.
G ET T H E LO O K
O N M I KO : WE CO MB I NE D CO LO R CLUB ’S STO R M G R E Y S TATU S UPDATE ( $8) WI TH THE I R CHAR TR E USE TWE ET M E ($8) FO R AN E YE - CATCHI N G M A NI.
MEET
Madewell head designer Kin Ying Lee is the driving force behind the brand’s effortlessly cool aesthetic. We asked her for her must-have fall pieces, current lip color obsessions, and more.
01 | Mixing patterns can be intimidating! What are some tips?
It’s always good to remember that the prints and patterns you mix don’t have to be bold. Just start with one strong print and pair it with something subtle like polka dots or stripes in the same color family.
02 | What’s this season’s hottest lipstick shade?
Bright tomato red. It just makes me feel happy.
03 | What three staples should every woman own this fall?
A seriously great pair of slim jeans like our Skinny Skinny Ankle Jeans. Also, something fun like a patterned sweater or a colorful bag. And don’t forget a pair of timeless flats like our Sidewalk Skimmers.
T H R E E of K I N ’ S FAVORIT E L OOKS for FA L L
denim on denim
print mixing
MADEWELL + BIRCHBOX
color blocking
style & beauty bonanza
Enter for a chance to win a shopping spree at Madewell and Birchbox!* Go to madewell.com/bonanza * Grand prize: $1500 Madewell gift card, $200 Birchbox gift card and a year-long Birchbox subscription. Four first prizes: 3-month Birchbox subscription + $50 Birchbox gift card.
SHOP ALL FALL TRENDS AT
birchbox.com/fall2012
Shot on location in Brooklyn, New York. Photographer: Tara Donne | Makeup: Stefanie Syat | Hair: Anna Schneider