brand guidelines The brandbook for Catherine McHale Strategic Marketing
Brand Guidelines
the logo and usage
Vertical Logo
This logo should not be changed. Please do not alter the position, color or proportional relationship of the logo elements.
Horizontal Logo
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Brand Guidelines
about the logo typefaces Each of these fonts were carefully selected for the creation of this original
Quanelas Soft
logo design.
Qanelas Soft is a modern sans serif Font with a geometric touch. A friendlier version of the original Qanelas font family. Perfectly suited for graphic design and any display use.
Gill Sans Gill Sans is a humanistic sans serif family that, while is considered by many to be quintessentially British in tone and concept, has been used in virtually every country and in nearly every application imaginable.
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Brand Guidelines
the color palette Secondary colors were chosen to complement and enhance the primary colors, providing additional range to the
MIDNIGHT BLUE
TEAL
BEIGE
HEX #003d5a
HEX #6baaae
HEX #ced4c6
FOR WEB USE RGB: 0, 61, 90
FOR WEB USE RGB: 107, 170, 174
FOR WEB USE RGB: 206, 212, 198
FOR PRINTING USE CMYK: 100, 32, 0, 65
FOR PRINTING USE CMYK: 39, 2, 0, 32
FOR PRINTING USE CMYK: 3, 0, 7, 17
OLIVE
MAGENTA
DEEP PURPLE
HEX #a4ad9a
HEX #811c4f
HEX #411741
FOR WEB USE RGB: 164, 173, 154
FOR WEB USE RGB: 129, 28, 79
FOR WEB USE RGB: 65, 23, 65
FOR PRINTING USE CMYK: 5, 0, 11, 32
FOR PRINTING USE CMYK: 0, 78, 39, 49
FOR PRINTING USE CMYK: 0, 65, 0, 75
brand experience. Primary Color
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Brand Guidelines
primary font montserrat This geometric sans-serif text font has been chosen for all marketing and web communication materials. Montserrat is available in eight weights,
montserrat THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog 1234567890
from Thin to Black. Different weights can be used in the brand collateral to create a visual hierarchy for readers to quickly identify the headings and the body text.
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Light
Medium
Bold
abcdefghijklmnopq rstuvwxyz
abcdefghijklmnop qrstuvwxyz
abcdefghijklmnop qrstuvwxyz
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
1234567890
1234567890
1234567890
Brand Guidelines
email signature This email signature has been designed to help establish and reinforce your brand identity.
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