ALICIA ] TRAVIS. P O R T F O L IO
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N T E N T S 01 / Work Experience 02 / Self Promotion 03 / Zine 05 / Lord Whitney Workshop 06/ Where to Find Me
EXPERIENCE
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N O TT I N G H A M F A S H I O N W E E K A two day event held at Sneiton Market during Nottingham Fashion Week, that showcases local designers and stores. My role over these two days was to help with ensuring that the event ran smoothly, which involved activities such as overseeing the catwalk show, and assuring that both designers and models were satisfied within their designated areas over the weekend.
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D O T T O D O T F E S T I V A L Having been appointed as student coordinator for this event, I worked closely with the Fred Perry team during the day. Our main role during the event was to create a visual recor documenting music and style tribes at the festival, for Fred Perry to later usefor promotional material or as part of their historic archive. We were also encouraged to create conversation with the bands and acts playing during the day. However as coordinator I also had the responsibility of issuing consent forms to the students when required and communicating between the Fred Perry team and the students if any issues were to arise during the event.
SELF PROMOTION
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W H A T A M I L I K E A brief inspired by the touring House of Illustration.Our task was to create a piece that enables others to gain an insight into the lives and personalities of ourselves. I chose a simple photographic approach, capturing my most prized possessions through polaroid film and then attached these to a brick wall.
B U S I N E S S C A R D D E S I G N S Nostalgic, unique and striking. These are the final designs for the front and back cover of my business card. The bold contrasting colours and bold choice of typography, will make my branding instantly recognisable.
59 LONGSHOTS CLOSE, CHELMSFORD, ESSEX, CM1 7DU
ALICIA TRAVIS.> FASHION COMMUNICATOR
PROFILE A Fashion Student with a keen interest for culture, music and fashion. As an individual I am highly passionate about the area of my study, taking particular interest in the areas of PR and Events.
SKILLS COMMUNICATION .An elected Course Representative, liaising between my lecturers and peers on a regular basis during formal meetings. .Experienced in offering exemplary customer service to a vast range of customers in store. .Creating and presenting formal and informal presentations on a vast range of subjects as part of my course at university to both my peers and industry professionals. .Developed writing skills through a composing a range of reports whilst studying at university.
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TEAMWORK .Learning to adapt quickly to different team players on many individual projects based on a range of different subjects and whilst in the workplace. .Using theory such as Myers Briggs to put into place and create a stronger team working environment.
EXPERIENCE MARKETING ASSISTANT, CDC HANGERS (December 2015 - Present) .Working amongst the marketing team, managing social media accounts and creating promotional content for their website and to send out to their clients. Additionally, I also help with packing their products on occasion, gaining an understanding of how small businesses that work with high end fashion brands operate, and the integral role each team member plays. EVENT STAFF, DOT TO DOT FESTIVAL NOTTINGHAM (May 2016) .Chosen out of my fellow students at university, I was picked to work alongside the event managers helping them assist in the smooth running of the event. I was also allocated contact point for other students to speak to if they had a queries or problems whilst working in various venues, liaising between managers and my peers. Created photographic and video graphic content for Fred Perry to later use for their promotional platforms, including conducting interviews from several band members. EVENT STAFF, ‘SPOTLIGHT’ AT NOTTINGHAM FASHION WEEK (April 2016) .Working over several different locations in the venue over two days, assisting the event managers their needs where appropriate. Chosen to help set up the event as a team and chosen ‘runner’ for the main catwalk show at the event. SALES ASSISTANT, JACK WILLS ‘POP UP’ STORE (October 2014 - February 2015) .Working with a strong confident team of individuals with tailored targets set each day to ensure a smooth running retail environment. Delivering impeccable customer service, creating the desire to purchase quality heritage goods.
EDUCATION FASHION COMMUNICATION AND PROMOTION, NOTTINGHAM TRENT UNIVERSITY (September 2015 - Present) SAINT JOHN PAYNE CATHOLIC SCHOOL, CHELMSFORD ESSEX (September 2008 - 2015) . A-Levels - Philosophy and Ethics (B); Business Studies (B); General Studies (C); Law (AS) (B) . GCSE’s - 10 GCSE’s grades A – C, including English Language and Mathematics
A CV tailored to my own unique, individual style through design.
V I S U A L C V
S T A N D A R D C V
C O V E R L E T T E R
WEBSITE My website contains all of my work, ranging from my work experience to my projects as an Fashion Communication and Promotion student.
THIS MOODBOARD REPRESENTS MY DESIGN RECIPE AND THE ESSENCE OF MY SELF PROMOTION INSPIRATION, DISPLAYING MY KEY REFERENCES USED THROUGHT THE JOURNEY OF CREATING MY FINAL DESIGNS. NOSTALGIC, FEMININE, BOLD.
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.SELF PROMOTION.
M O O D B O A R D A moodboard that represents my design recipe, and displays my key influencers in the decisions made when creating my self promotional work.
IDENTITY ZINE
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I D E N T I T Y Z I N E A zine project working closely with Fred Perry, exploring the notions of identity through subculture and music. The final outcome I produced was a sixteen page zine focused upon the newly found subculture, titled ‘The New Authentics’. The second wave of original hipsters, they are upcoming young creatives who are bound to make an impact.
LORD WHITNEY
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L O R D W H I T N E Y W O R K S H OP A guest workshop by Lord Whitney, our task was to create a set design on the subject of Space and Hoover, for the chance to dress COW Nottingham windows throughout February 2017. Our main inspiration was taking from David Hockney, as we attempted to create a set based upon a 60’s housewife of whom was fed up of her stay at home life and dreamed of life that meant something more, whilst playing about with the idea of ‘Hoover’ and Space.
W H E R E T O
WEBSITE / / www.aliciatravis.com LINKEDIN // / https://www.linkedin.com/in/aliciatravis-798a60135/?trk=nav_responsive_ tab_profile_pic PINTEREST / / https://uk.pinterest.com/aliciaktravis/
F I N D M E