Identity Guidelines
SEPTEMBER 2005
Table of contents introduction
1
Using these guidelines What is Canon imageANYWARE? When should the Canon logo be used? When should the Canon imageANYWARE logo be used?
logo usage
2
The Canon imageANYWARE logo
3
Clear space
4
Logo colors
5
Logo color versions
6
Unacceptable uses
sample applications
7
List of applications
8
Minimum size
9
Print advertisements
10
Television commercials Web banners Broadcast and On-screen media
11
Print collateral sign-off specifications
support and tools
12
Key to file naming Contents of the Canon imageANYWARE logo artwork CD Contact information
introduction
Using these guidelines The following guidelines are provided to give you a basic understanding of how to correctly and effectively use the Canon imageANYWARE logo. It is important to refer to the Canon Mark Guidelines book for further explanation of how to use the Canon brand elements. The Canon imageANYWARE logo is to be used only in Canon Americas. By accurately implementing the Canon imageANYWARE Identity Guidelines you protect and promote the integrity of the Canon brand.
What is Canon imageANYWARE? Critical to thriving as a company in our everevolving world is having a single, common, meaningful positioning. A positioning that not only works throughout the Americas and is relevant to all our businesses, but one that also makes sense in today’s connected, wireless world. That positioning is expressed in the simple, yet powerful trustmark, Canon imageANYWARE. Canon imageANYWARE creates a borderless environment of people, devices, images, and information that lets you live and work the way you want, anytime, anywhere. Canon imageANYWARE is our statement to ourselves and to our customers across the Americas that we are no longer a copier company, no longer a camera company—that we are, in fact, no longer a stand-alone device company. What we are, instead, is one company, without borders, based on total networked imaging solutions for business and home. Canon imageANYWARE is a completely forward looking point of view that encapsulates Canon’s technological innovation and vision and reflects where we’re heading throughout the Americas today. Canon imageANYWARE represents a comprehensive inter-related set of core technological capabilities—unmatched by our competitors—that helps us to maintain our edge. We are living in a time in which connectivity is ubiquitous, networking is commonplace, and content is becoming richer by the day. Canon imageANYWARE uniquely positions Canon to help thrive in this miraculous new digital world.
Canon imageANYWARE Identity Guidelines
When should the Canon logo be used? The Canon logo is to be used by itself and/or when reference is being made to the corporation. As an example, the Canon logo must appear by itself on letterhead, business cards, signage, and other applications making reference to the Canon corporation. Please refer to the Canon Mark Guideline book for proper usage of the Canon logo.
When should the Canon imageANYWARE logo be used? To reflect our new point of view, the imageANYWARE slogan must appear in conjunction with the Canon logo for all advertising, promotional, and marketing communications materials in the Americas. imageANYWARE must always be shown “locked-up” with the Canon logo as a unit. It cannot be used as a separate logo.
1
logo usage
2
The Canon imageANYWARE logo The Canon imageANYWARE logo consists of two distinct elements: the Canon logo and the imageANYWARE logotype. It is important to remember that the imageANYWARE logotype is never used separately from the Canon logo. Artwork for the logo is provided on the CD that accompanies these guidelines. Note: Please refer to Canon Mark Guidelines book for using the Canon logo as an individual mark.
The Canon imageANYWARE logo
The Canon imageANYWARE logo consists of two distinct elements: the Canon logo and the imageANYWARE logotype.
logo usage
Clear space In order to preserve the integrity of the Canon imageANYWARE logo, it is important that no other logos, words or other graphic elements infringe on its space. A clear space is defined to separate the logo from its surroundings. The clear space measurement is equivalent to 1/10 the length of the Canon logo. The distance between the logo and the edge of any paper, sign, or other application also needs to be greater than the clear space.
The clear space measurement is equivalent to 1/10 of the length of the Canon logo.
Canon imageANYWARE Identity Guidelines
The instructions on this page apply to all versions of the Canon imageANYWARE logo.
3
logo usage
4
Logo colors On this page, you will find all the colors that make up the various components of the Canon imageANYWARE logo shown in these guidelines. The breakdown of these colors is supplied to ensure proper reproduction. The Canon Red shown is not a color sample. For the color sample, please refer to the Pantone page in the back pocket of this booklet. When it is not possible to use Canon Red as a separate color, you may use the substitute values as noted below.
Spot Color Pantone
485C (485U is prohibited)
Canon Red
Process CMYK
0/100/100/5
On-screen RGB
188/0/36
Process CMYK
0/0/0/100
On-screen RGB
0/0/0
Black
logo usage
Logo color versions The matrix shown here represents all versions of the Canon imageANYWARE logo. The fullcolor positive logo is the preferred version for all communications. Artwork for the logo is provided on the CD that accompanies these guidelines. Note: Please refer to the Canon Mark Guidelines book for complete background and usage specifications.
Full color Positive and Reverse The full-color positive Canon imageANYWARE logo is the preferred version. It is strongly recommended that this version be used in branded applications whenever possible.
One color Positive and Reverse When reproduction constraints prevent the use of the full-color Canon imageANYWARE logo, use one of the alternative positive or reverse versions. These logos should never appear on a Web site, printed brochure, or any other application where a full-color logo is usable.
Canon imageANYWARE Identity Guidelines
5
logo usage
6
Unacceptable uses Applying the Canon imageANYWARE logo correctly is essential to our communications. The examples on this page represent just a few examples of the unacceptable uses of the logo. The instructions on this page apply to all versions of the logo. Note: Never attempt to redraw any of the elements of the logo.
sample applications
List of applications The Canon imageANYWARE logo is available for use in a wide range of applications. Some of those applications are listed below. If you have questions about using the logo on an application you are producing, use the contact information on page 12 of these guidelines to reach Canon U.S.A., Inc. for further direction. Note: Please refer to the Canon Mark Guidelines book for complete background and usage specifications.
Advertising Print advertisements TV commercials and billboards Outdoor advertisements Marketing communications Product brochures Spec sheets Direct mail Posters Sales promotion items General use is acceptable. Note: General image materials are subject to Canon U.S.A., Inc. approval. See contact information on page 12.
Legal copy Please be sure to include the following legal line whenever possible when using the Canon imageANYWARE logo: Canon is a registered trademark of Canon Inc. IMAGEANYWARE is a trademark of Canon U.S.A., Inc.
Canon imageANYWARE Identity Guidelines
7
sample applications
8
Minimum Size In order to maintain legibility, a minimum size for the Canon imageANYWARE logo has been established for a variety of applications. If you have questions about the size of the logo on an application you are producing, use the contact information on page 12 of these guidelines to reach Canon U.S.A., Inc. for further direction.
Minimum size height and width are measured by including all elements of the Canon imageANYWARE logo.
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sample applications
Print advertisements Print advertisements are a well-established vehicle for communicating the Canon brand. When used in print the Canon imageANYWARE logo should always appear in the lower right corner of the page.
The preferred version of the Canon imageANYWARE logo—full color on a white background—appears in these single-page print advertisements.
These two-page spread advertisement examples show the proper placement of the Canon imageANYWARE logo.
Canon imageANYWARE Identity Guidelines
9
sample applications
10
Television commercials There will be a unique ending sequence for the Canon imageANYWARE logo when used in television commercials. First, the Canon imageANYWARE logo appears, and then the imageANYWARE logotype fades, leaving the Canon logo independent until the end of the commercial. This sequence will have a pre-established size, time, and speed setting that will vary depending on the length of the commercial (i.e., :60, :30, :25, :15). Please use the contact information provided on page 12 of these guidelines to acquire a digital file of the ending sequence.
In television commercials, the Canon imageANYWARE logo appears first (A), followed by the independent Canon logo (B).
A
B
Web banners Web banners are a highly visible medium to promote the Canon brand. Because of the amount of content on the Web, it is especially important to follow the guidelines for consistency in using the Canon imageANYWARE logo.
5IF $BTU *O 0SEFS PG "QQFBSBODF
Broadcast and On-screen media In broadcast and on-screen media, a thin black line may be used to help define the edges of the Canon imageANYWARE logo if it becomes blurry.
sample applications
Print collateral sign-off specifications The sign-off provides Canon corporate contact information aligned with the Canon imageANYWARE logo as well as internal cataloging numbers. It appears on the back cover of all printed communications.
11
Note: Product and peripheral logos appear within the boundaries of the boxes below the corporate contact information. Sign-off for 4" x 9" slim-jim and equivalent proportion print collateral. This example is shown at 40% of original size.
Sign-off for 8.5" x 11" and larger print collateral. This example is shown at 40% of original size.
The size of the page margins and spaces between product and peripheral logos is equal to 1/4 the size of the Canon logo.
Fonts and sizes for the sign-off information are provided below.
1-800-OK-CANON www.usa.canon.com
Meta Book LF Roman Meta Book Roman Single space
Canon U.S.A., Inc. One Canon Plaza Lake Success, NY 11042
Meta Book LF Roman
00000000 0000-00000-000A
Meta Book LF Caps for all information Type is 6pt on 7pt leading.
printed on recycled paper in the u.s.a.
Canon imageANYWARE Identity Guidelines
Type is 11.5pt on 14.25 leading.
support and tools
12
Key to file naming Artwork files for all the Canon imageANYWARE logos detailed in these guidelines use a specific naming convention shown on this page. This convention allows you to quickly identify and organize all the necessary artwork files.
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1
FQT
Logo
Version
Color
Format Suffix
CiA Canon imageANYWARE
FP Full-color Positive
P Process (CMYK)
FR Full-color Reverse
S Spot color (Pantone)
eps High-resolution vector artwork created in Adobe Illustrator
OP One color Positive
RGB On-screen applications
OR One color Reverse
jpg High-resolution raster artwork created in Adobe Photoshop tif High-resolution raster artwork created in Adobe Photoshop
Contents of the Canon imageANYWARE logo artwork CD PDF of Identity Guidelines
Logo Files Full-color Positive CiA_FP_P.eps CiA_FP_P.tif CiA_FP_S.eps CiA_FP_RGB.eps CiA_FP_RGB.jpg CiA_FP_RGB.tif
Full-color Reverse CiA_FR_P.eps CiA_FR_P.tif CiA_FR_S.eps CiA_FR_RGB.eps CiA_FR_RGB.jpg CiA_FR_RGB.tif
Black Positive CiA_OP_P.eps CiA_OP_P.tif CiA_OP_RGB.jpg White Reverse CiA_OR_P.eps CiA_OR_P.tif CiA_OR_RGB.jpg
Contact information If you have any questions or artwork requests, please contact canoniahelp@cusa.canon.com
Canon is a registered trademark of Canon Inc. IMAGEANYWARE is a trademark of Canon U.S.A., Inc. Š2005 Canon U.S.A., Inc. All rights reserved.
1-800-OK-CANON www.usa.canon.com Canon U.S.A., Inc. One Canon Plaza Lake Success, NY 11042
0805-250K printed on recycled paper in the u.s.a.