UI Portfolio - Alina Studineanu

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ALINA STUDINEANU

UI PORTFOLIO

UI designer


VINCON Website design

CLIENT Vincon Romania is one of the largest producers and distributors of wine in the country, being the only one to offer

ENTIRE SITE Landing pages

wines older than 60 years.

Design WINES

PROJECT BRIEF The company plans to do a brand update, starting from the website, that now serves only for presentation purposes. The new proposal has to bring-forth the e-commerce and product part.

SOLUTION The new proposal keeps in mind the company’s tradition while offering to the client a quick and interactive way of understanding and actually buying the product. Through visuals, interactions , 3ds, music, the site engages all the senses offering a rich experience.



PHASES Landing pages

MY DESIGN PROCESS

Design DESIGN

1

RESEARCH

Analyze current webs

competitors. Research

examples of similar inter

4

ADD STYLE

Define typography, co

imagery and all other v


2

site & it’s

h for best

Few

rapid

hand

sketches,

variations for the the main page. Many ideas in a short time.

rfaces.

3

DESIGN SPRINTS

WIREFRAMING

olour scheme,

visual elements.

Decide best option & features and realize low-fidelity wireframes.

5

ASSIST DEVELOPMENT Assist development process with the neccessary assets and follow an accurate implementation.




OUTSOURCE MY IT Website redesign

CLIENT IT Company that offers business owners in New Jersey the possibility to outsource their business IT, computer and network support.

PROJECT BRIEF Website needs to be re-done from

HOMEPAGE

scratch in order to appeal to clients from

TECH

tech industry. We want it clean, bold, concise and eye catching.

SOLUTION The proposal offers a bold new look presenting in an attractive manner the types of services that the IT company has to offer.



FAN COURIER Homepage redesign

CLIENT Fan Courier is Romania’s biggest, most important

fast

shipping

company,

delivering all across the country and internationally in no time.

PROJECT BRIEF With thousands of visitors each day, we

HOMEPAGE

need to adapt the platform for a better

DELIVERY

user experience. We would like our users to quickly find the functions that they are most interested in.

SOLUTION The new homepage offers the user the 3 most utilized functions: AWB tracking, price estimator and self-AWB, in a very accessible way. While respecting the old structure of information and the company’s branding, the new homepage offers a much cleaner and updated version.



FERROLI Landing page design

CLIENT Ferroli is one of Italy’s leading producers of modern heating solution, for both

LANDING PAGE

residential and industrial use.

GAME

PROJECT BRIEF The client needs a landing page for their newest campaign that would promote a game contest with prizes. The landing page is meant to increase the reach of players on both web and mobile.

SOLUTION The purpose is to create a fun, attractive & engaging landing page, that would help people quickly understand how the game actually works.



THIS LOOKS GREAT Website redesign

CLIENT The site’s goal is to help and attract designers by offering them free psd-s to use for their projects.

HOMEPAGE Landing pages

PROJECT BRIEF

Design DESIGN

By offering free resources for designers, the site is meant to generate ad revenue and convert visitors in students for design course. The current site has a bad use of space that doesn’t allow the user to see as many freebies as possible.

SOLUTION The new proposal eliminates the old sidebar with the newsletter and ads, taking advantage of the entire width to present resources. This way ads can be integrated in the same layout instead of a separated column. The new site has a more intuitive, optimized, clean look.



RETETE CU TANIA Blog redesign

CLIENT Recipes with Tania is one of the few Romanian blogs that offer a wide variety of vegetarian & vegan recipes, all on a

ENTIRE SITE Landing pages

very personal note.

Design FOOD

PROJECT BRIEF Tania wanted an updated look of the already existing blog while keeping the old template structure.

SOLUTION The new proposal adds a fresh note on the tasty recipes. The focus is on offering a visually delightful experience that engages the user’s senses.





VALUCRAFTS Website redesign

CLIENT Valucrafts is a women-owned business that sells over 70,000 products in the consumer goods area featuring Arts, Crafts, Pet Supplies and so much more.

PROJECT BRIEF The client’s old site has a crowded and

HOMEPAGE

outdated style that makes navigation

CRAFTS

difficult between the multiple product categories. They want a modern and clean feel, with a feminine and creative touch.

SOLUTION The new design is adapted to the target audience, giving an artistic and fresh touch. It brings forth the business’s story that differentiates Valucrafts from the competitors.



IU DESIGN STUDIO Website design

CLIENT Irina Ursu is one talented

interior

designer & architect, that now needed a new way to showcase her projects for future clients.

PROJECT BRIEF The

client

desired

a

very

simple,

minimalistic site that would best reflect

ENTIRE SITE

her creative energy.

DESIGN

SOLUTION The result of the collaboration follows the sleek, sober lines of design that could be found in Irina’s projects. Black and white are often used, with dots of intense colors. The accent was more on the imagery, and less on the written information.



HOTELS.COM Homepage redesign

CLIENT Hotels.com is one of the most important platforms to offer booking services and hotel deals for travellers wolrdwide.

PROJECT BRIEF The current task involved offering a

HOMEPAGE

better, more pleasant experience for

TOURISM

the users, while keeping the exact same functionality.

SOLUTION The new homepage is now updated to the latest trends in material design and enhances the functions that a user would want to use first.



UNISON FOOD Website design

CLIENT Unison Food aims to be the first vegan catering service that offers not only tasty

ENTIRE SITE Landing pages

food, but also takes it to a premium level.

Design FOOD

PROJECT BRIEF The new website has to reflect the company’s purpose of offering only the best quality, everything from ingredients to visual design.

SOLUTION The new Unison Food website works not as an online shop, but rather as a presentation site. Given this fact, the focus is on showcasing the dishes in the most delightful manner, while offering a simple way of navigating between the multiple categories and types of menu.









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