ALINA STUDINEANU
UI PORTFOLIO
UI designer
VINCON Website design
CLIENT Vincon Romania is one of the largest producers and distributors of wine in the country, being the only one to offer
ENTIRE SITE Landing pages
wines older than 60 years.
Design WINES
PROJECT BRIEF The company plans to do a brand update, starting from the website, that now serves only for presentation purposes. The new proposal has to bring-forth the e-commerce and product part.
SOLUTION The new proposal keeps in mind the company’s tradition while offering to the client a quick and interactive way of understanding and actually buying the product. Through visuals, interactions , 3ds, music, the site engages all the senses offering a rich experience.
PHASES Landing pages
MY DESIGN PROCESS
Design DESIGN
1
RESEARCH
Analyze current webs
competitors. Research
examples of similar inter
4
ADD STYLE
Define typography, co
imagery and all other v
2
site & it’s
h for best
Few
rapid
hand
sketches,
variations for the the main page. Many ideas in a short time.
rfaces.
3
DESIGN SPRINTS
WIREFRAMING
olour scheme,
visual elements.
Decide best option & features and realize low-fidelity wireframes.
5
ASSIST DEVELOPMENT Assist development process with the neccessary assets and follow an accurate implementation.
OUTSOURCE MY IT Website redesign
CLIENT IT Company that offers business owners in New Jersey the possibility to outsource their business IT, computer and network support.
PROJECT BRIEF Website needs to be re-done from
HOMEPAGE
scratch in order to appeal to clients from
TECH
tech industry. We want it clean, bold, concise and eye catching.
SOLUTION The proposal offers a bold new look presenting in an attractive manner the types of services that the IT company has to offer.
FAN COURIER Homepage redesign
CLIENT Fan Courier is Romania’s biggest, most important
fast
shipping
company,
delivering all across the country and internationally in no time.
PROJECT BRIEF With thousands of visitors each day, we
HOMEPAGE
need to adapt the platform for a better
DELIVERY
user experience. We would like our users to quickly find the functions that they are most interested in.
SOLUTION The new homepage offers the user the 3 most utilized functions: AWB tracking, price estimator and self-AWB, in a very accessible way. While respecting the old structure of information and the company’s branding, the new homepage offers a much cleaner and updated version.
FERROLI Landing page design
CLIENT Ferroli is one of Italy’s leading producers of modern heating solution, for both
LANDING PAGE
residential and industrial use.
GAME
PROJECT BRIEF The client needs a landing page for their newest campaign that would promote a game contest with prizes. The landing page is meant to increase the reach of players on both web and mobile.
SOLUTION The purpose is to create a fun, attractive & engaging landing page, that would help people quickly understand how the game actually works.
THIS LOOKS GREAT Website redesign
CLIENT The site’s goal is to help and attract designers by offering them free psd-s to use for their projects.
HOMEPAGE Landing pages
PROJECT BRIEF
Design DESIGN
By offering free resources for designers, the site is meant to generate ad revenue and convert visitors in students for design course. The current site has a bad use of space that doesn’t allow the user to see as many freebies as possible.
SOLUTION The new proposal eliminates the old sidebar with the newsletter and ads, taking advantage of the entire width to present resources. This way ads can be integrated in the same layout instead of a separated column. The new site has a more intuitive, optimized, clean look.
RETETE CU TANIA Blog redesign
CLIENT Recipes with Tania is one of the few Romanian blogs that offer a wide variety of vegetarian & vegan recipes, all on a
ENTIRE SITE Landing pages
very personal note.
Design FOOD
PROJECT BRIEF Tania wanted an updated look of the already existing blog while keeping the old template structure.
SOLUTION The new proposal adds a fresh note on the tasty recipes. The focus is on offering a visually delightful experience that engages the user’s senses.
VALUCRAFTS Website redesign
CLIENT Valucrafts is a women-owned business that sells over 70,000 products in the consumer goods area featuring Arts, Crafts, Pet Supplies and so much more.
PROJECT BRIEF The client’s old site has a crowded and
HOMEPAGE
outdated style that makes navigation
CRAFTS
difficult between the multiple product categories. They want a modern and clean feel, with a feminine and creative touch.
SOLUTION The new design is adapted to the target audience, giving an artistic and fresh touch. It brings forth the business’s story that differentiates Valucrafts from the competitors.
IU DESIGN STUDIO Website design
CLIENT Irina Ursu is one talented
interior
designer & architect, that now needed a new way to showcase her projects for future clients.
PROJECT BRIEF The
client
desired
a
very
simple,
minimalistic site that would best reflect
ENTIRE SITE
her creative energy.
DESIGN
SOLUTION The result of the collaboration follows the sleek, sober lines of design that could be found in Irina’s projects. Black and white are often used, with dots of intense colors. The accent was more on the imagery, and less on the written information.
HOTELS.COM Homepage redesign
CLIENT Hotels.com is one of the most important platforms to offer booking services and hotel deals for travellers wolrdwide.
PROJECT BRIEF The current task involved offering a
HOMEPAGE
better, more pleasant experience for
TOURISM
the users, while keeping the exact same functionality.
SOLUTION The new homepage is now updated to the latest trends in material design and enhances the functions that a user would want to use first.
UNISON FOOD Website design
CLIENT Unison Food aims to be the first vegan catering service that offers not only tasty
ENTIRE SITE Landing pages
food, but also takes it to a premium level.
Design FOOD
PROJECT BRIEF The new website has to reflect the company’s purpose of offering only the best quality, everything from ingredients to visual design.
SOLUTION The new Unison Food website works not as an online shop, but rather as a presentation site. Given this fact, the focus is on showcasing the dishes in the most delightful manner, while offering a simple way of navigating between the multiple categories and types of menu.