Remax brochure by Alin Nistoran

SYSTEM

Welcome to RE/MAX London

RE/MAX - The most successful real estate franchise in the world* Since its founding in 1973 RE/MAX has grown steadily. Today RE/MAX has over 92,000 agents worldwide, in over 95 countries and handles millions of property transactions. In Europe RE/MAX has more than 12,000 agents operating from over 1,500 offices. RE/MAX keeps growing and growing. RE/MAX offers entrepreneurial individuals and property agents the opportunity to be part of the world‘s most successful real estate network.

The core strength of RE/MAX is the quality of our Office/Owners and Agents! The purpose of the RE/MAX system is to provide the tools, best practices and services to support the property industry’s entrepreneurs. Irrespective of whether or not you have previous experience in real estate – everything we do is dedicated to developing and supporting you in becoming your clients’ industry expert of choice.

With RE/MAX you do business for yourself but not by yourself! The experience from the last 40 years helped us to develop a specific picture of the essencial success factors in the real estate industry. Today we can say, at RE/MAX we do things different. Our Mission, Vision and overall Goal were formulated upon this understanding. Everything we do at RE/MAX supports our Office owners, Agents and their clients to always achieve the best result possible.

Mission We provide tools, best practices and services for entrepreneurs from the property industry. RE/MAX sets new standards for the property industry and your business. Profiting from the enormous potential of a network of over 92,000 people, RE/MAX best practices and services help you to position yourself as the local property industry expxert of choice. Vision We change the way property is sold in London. The RE/MAX cooperative selling approach: we strongly believe in cooperation among RE/MAX Office owners and Agents as the driver for your success in property sales. The RE/MAX cooperative selling approach has already proven its enormous potential for success around the globe. Goal We always aim to deliver the best possible customer experience. We put our clients at the heart of each transaction. Working with you as the best Office owners and Agents, we always aim to deliver the best possible customer experience. This enables us to build a successful business.

Andrea Frigo Regional Director RE/MAX London

The RE/MAX Concept

The RE/MAX concept was designed to boost the efforts of office owners and agents to realize an outstanding performance in a constantly changing and highly competitive market environment. It provides tools, support and services to master core disciplines of the property market: 6

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Marketing & PR Brand Technology Network Education & Training Support & Services Sales System 7

RE/MAX – 40 years of sucess stories

With over 40 years of experience within the property industry, RE/MAX is the professional home of more than 92,000 Sales Associates working in more than 6,300 independently owned and operated offices in 95 countries around the world.

The RE/MAX Europe success story began in 1995. The European network has now grown to 12,000 Sales Associates working in 1,500 independently owned and operated offices in 33 European countries.

The RE/MAX franchise system: tools and services for you as an industry expert The RE/MAX franchise system is “the toolbox” for business growth and your personal development as a Office/Owner or Agent. Designed to guide you and

your business to the next level, the RE/ MAX franchise system provides the tools, standards and services in the core disciplines of the property business:

Marketing & PR – gain business from marketing activities all over Europe Brand – the day you join RE/MAX, the world knows your name Intelligent Technology – access to powerful tools and resources Network – grow your business and share expertise across a network of more than 90,000 people Education & Training – top-notch education for you as your clients’ local expert of choice Support & Services – leadership and development skills to create a strong foundation for your business Sales System – standards for providing a high quality service to your clients

All created with a single purpose: to provide first-class business tools for the property industry’s top producers.

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The RE/MAX Brand Your clients’ first choice for trusted services

RE/MAX is known as the world’s number one brand in terms of real estate transactions. The strength of the RE/ MAX brand has a significant effect on the value of your business. Your

clients’ first choice for services is based on trust in you as an individual expert in your local market and the brand that supports your business.

The Brand benefits: The Value of the brand – the RE/MAX brand is a powerful listing tool for your real estate business. Renowned for its top performance worldwide, the brand inspires confidence and trust. Trust is a key factor in your clients’ decision in choosing their real estate Broker or Agent. Positioning – as a RE/MAX Office/Owner or Agent you become a part of the most efficient and best educated network of real estate specialists.

“Our RE/MAX educational systems are the best in

Opportunities – two different brand images for the comon and the luxury residential real estate business and another for commercial real estate business enable you to create a tailored brand image according to your clients and local market conditions. Behavior and image – the RE/MAX Code of Ethics serves as the foundation of our reputation as the most ethical, skilled, professional, experienced and successful real estate organization.

the world.“ At RE/MAX your success has no limits but your own ability, determination and hard work. There are absolutely no restrictions and you have the freedom to develop your full business potential. Becoming a successful entrepreneur not only earns you respect from Konstantinos Kolovos Office/Owner Greece

your industry peers, it also generates the intense internal pride that comes from being independent and making it your own way! Join the RE/MAX family in Europe today!

Marketing & PR RE/MAX Marketing and PR drive clients to your business

The day you join RE/MAX, the world knows your name. RE/MAX Agents are renowned for professionalism and top performance. To support the con-

tinuous growth of your business, RE/ MAX employs a range of marketing, advertising and PR strategies across various channels to reach your clients.

The Marketing and PR benefits: Corporate Design and Corporate Identity the power of a consistent visual identity across a network of more than 92,000 people has a huge effect on brand recognition and the perceived value of your business.

“I have the freedom to organize my time and to decide which level I want to reach.” As a RE/MAX Associate, you are free to be creative with unlimited promotions and advertising to determine how to best invest in your individual business set up. So be innovative - RE/MAX Sales Associates are Lydia Massari Sales Associate Italy

groundbreakers!

Marketing Campaigns – RE/MAX marketing campaigns convey the RE/MAX message to your clients in many different ways. Advertisements on television, on the radio, on buses or company cars, on billboards, in print or online support the growth of your business and strengthen the brand. Individual Marketing – from client events and campaigns tailored to your local marketing strategy to mailers and other sales support activities, you benefit from the creativity of 92,000 Office/Owners and Agents who have the same goals as you – to list and sell properties, grow your business, and deliver the best possible service to your clients. Events – outstanding performers deserve outstanding opportunities. RE/MAX hosts regular marketing and PR events. We celebrate the success of our top Office/Owners and Agents, as you are the RE/MAX network’s most important asset.

Tom Ferry

Education & Training First-class education for first-class Broker/Owners and Agents

Training and Education Achieve your full potential with RE/MAX education. Through RE/MAX University, RE/MAX Advantage, the RE/MAX London Academy, exclusive training programmes and conventions easily access the professional training you want, when you want it. More training: another great reason for joining RE/MAX!

Perfect your skills, build your business and enhance your income with more than 1,300 RE/ MAX University training videos. The RE/MAX University is available on demand to all RE/ MAX affiliates and can be accessed on your computer, TV, iPhone or iPad. The University has a multitude of training programs – ranging from seminars to „Quick Hits“ that deliver bottom-line insights and refreshers. Watch the RE/MAX University video

This comprehensive program is designed to assist you in building a strong foundation in the estate agency business. The training provided on this platform is unique to the marketplace and will allow you to set yourself apart from your competition and better serve your customers. This is achieved with the help of some of the most successful real estate agents in the world. Visit the RE/MAX Advantage website

Perfect your skills, build your business and enhance your income with more than 1,500 RE/ MAX University training videos. The RE/MAX University is available on demand to all RE/ MAX affiliates and can be accessed on your computer, TV, iPhone or iPad. The University has a multitude of training programs – ranging from seminars to "Quick Hits" that deliver bottom-line insights and refreshers. Watch the RE/MAX University video

Benefit from the wisdom of real estate’s top trainers such as Tom Ferry, Brian Buffini and Richard Robbins who have all designed exclusive training programmes for RE/MAX. They will teach you dynamic techniques, explore innovative ideas to build your business and utilise social media to take your business to the next level.

“We got a lot of special trainings, for example on RE/MAX conventions enable you to network and establish connections with other successful agents and office owners from all over Europe and the rest of the world. This provides you with a platform to broaden your business opportunities with referrals. The conventions promote on-going learning, education and training to suit the prevailing market conditions and obstacles that agents face. You will also have the opportunity to exchange innovative ideas and share experiences and of course – Have Fun! Enjoy the video!

branding and how to market ourselves.” At RE/MAX you run your business independently, but you are never alone in daily operations or in longterm business planning. You are always backed by RE/MAX’s strong network in Europe, benefiting from Martina Meister Sales Associate Spain

support in training, referrals, marketing, technology and administration. This enables you to reach your full potential by concentrating on what you do best. 15

Intelligent Technology Cutting-edge technology for Broker/Owners and Agents

Technology is the basis for professional performance in today’s demanding real estate industry. Effectively managing enquiries and your clients’ data has enormous value for your business.

RE/MAX technology products and services enable Office/Owners and Agents to connect with their clients more efficiently and with a higher degree of success.

Technology benefits:

1 iLIST – a listing management tool for Agents that increases your productivity and enables you to provide a high quality service to buyers and sellers. iList allows you to manage your contacts and referrals, create online marketing pieces for your properties and identify buyer matches from your client database. iList is your gateway to the European network and the RE/MAX international search engine global.remax.com.

“When I joined RE/MAX everything started to flow.” The Regional Owners and Directors guide their Office/Owners - the backbone of the global growth in supporting and motivating their Sales Associates.

ners with a platform to recruit new agents online. 4 INTERNATIONAL – RE/MAX International shares over 40 years of experience, expertise and best practice from real estate industry leaders in North America. RE/MAX University and RE/MAX Mainstreet provide 24/7 online access to first-class content and education programs exclusively to members of the RE/MAX network.

2 YOURBUSINESS.eu – once you join RE/MAX, clients from all over the world will be able to find and connect with you directly via a network of local, national and international public websites. Statistics and additional features on your websites help you to further develop your online marketing strategy and improve your business results. 3 GLOBAL.REMAX.COM – Recruiting is key to growth in the real estate industry. Online recruiting platforms provide Office/Ow-

The Office/Owners provide opportunities and business planning and in turn, Sales Associates concenAlfonso Lacruz Sales Associate Spain

trate on relaying those maximum services to their end customers.

5 Worldwide:

Network RE/MAX – the home of top-performing entrepreneurs

We believe in continuous cooperation as a major source of growth for your business. A global network of more than 92,000 Agents means unparalleled opportunities for

95+ Countries 6,300+ independently owned offices 92,000+ sales associates globally 40th Anniversary in 2013

networking, referrals, personal promotion, and professional development – among colleagues from more than 95 countries.

The network benefits:

1 Events and conventions – being a RE/MAX Office/Owner or Agent allows you to attend annual RE/MAX International, RE/MAX Europe and regional conventions. These events keep you at the cutting edge of the latest industry news and inform you of new tools and services for the growth of your business. You will have the chance to meet leading speakers and top performers from the industry and share best practice to improve your business. 2 Referrals – maximizing your networking activities and referral opportunities are important drivers for the success of your business. With the RE/MAX network, more than 92,000 Agents worldwide and around 12,000 Agents in Europe are within your reach. An enormous source of our business success today – make it yours.

“I have never seen such a willingness to share experiences.” The basic idea Dave and Gail Liniger started is still the vision pursued by RE/MAX all across the globe: “Improve the working environment and the income potential of Sales Associates as well as their profesDario Castiglia Regional Director Italy

sional service level - and their chances of success will also increase.” This always keeps the end-consumer in focus and is known as the “RE/MAX Culture of Professionalism”.

Support & Services Setting standards in real estate for more than 40 years

The major goal of RE/MAX towards you is to create professional business environments that enable you as a Office/ Owner or Agent to achieve your potential. The ongoing development of all independently owned businesses throughout the RE/MAX network is essential to successful and sustainable overall performance. One of the core competencies of RE/MAX as a whole is its consistent approach in leading its Office/Owners and Agents and in turn developing their leadership skills. Support & Services – benefits for you

“The investment is relatively very low for something which can give you such a high return.” The “Every-

Leadership & Development – with RE/ MAX, you do business for yourself but not by yourself. RE/MAX Europe provides specific business and leadership coaching and consulting to Regional Directors, Office/Owners and Agents, while Office/Owners provide coaching and

consulting to their Agents. The RE/ MAX Advantage leadership tool supports Office/Owners in developing their Agents’ leadership skills. RE/MAX Europe’s goal is to help you improve your results and achieve sustainable business development.

body Wins” strategy both closes the winning circle and opens the door to constant growth, from which everyone benefits. In an environment where everybody focuses on their specific tasks and goals, they can also fully rely on the others to fulfill their part Bernard Raskin Regional Director Israel

– Regional Directors drive market growth, Office/ Owners lead their group and Sales Associates provide top notch services to end-customers who rely on professional guidance in every property decision.

Sales System Sales Power for your real estate business

Real estate business is sales business. Your success as a RE/MAX Office/ Owner or Agent is based on providing your clients with a great service by following predefined standards.

In order to support your business, all our tools, standards and services are designed with the RE/MAX goal in mind: to always deliver the best possible customer experience.

The Sales System benefits:

Sales System – RE/MAX Europe provides professional tools tailored to the real estate sales process. This integrated sales and marketing system helps your business to grow and allows you to concentrate on what you do best – make the dreams of RE/MAX buyers and sellers come true.

“I’m always there for my agents. I listen to them a lot and give them all the tools they need.” This environment of a professional culture is the best premise for realizing the RE/MAX concept of “being in business for yourself, but not by yourself” in which everyone has their own part to focus on and be successful in: Regional Directors guide Office/Owners Evie Romaidis Office/Owner Portugal

in recruiting, retaining and supporting Sales Associates. Office/Owners motivate their Sales Associates and provide them with support for any real estate endeavors.

Profile and Role of a Office / Owner The RE/MAX Role Model

As a RE/MAX Office/Owner, you will play a key role in the success story of the organization. Managing your business and

leading a team of Agents require a range of skills, competencies and experience.

Your Profile as a Office/Owner

Your Role of a Office/Owner

1 Entrepreneur

1 The RE/MAX role model – RE/MAX Office/ Owners are the first point of contact for agents, clients and their local community

2 Strong attitude – winner mentality 3 Leadership and coaching skills 4 High level of discipline

2 Leader and Motivator – Leading, coaching and developing a team of individual sales agents is essential for a sustainable development of the operation

5 High level of commitment 6 Communicator and networker 7 Quick Implementer

3 Regional Networker and Cooperator – connecting to your society and key players in the markets is one of the main business generators in real estate

8 Enjoys working with a sales team 4 Lister and Seller 5 Rainmaker – the RE/MAX Office/Owner is generating business opportunities for the sales team and the operation as a whole 6 Manager and Implementer – The implementation of the RE/MAX concept and the ongoing Management of the operation 7 Agent recruiter – Recruiting Agents is a major priority for Office/Owners as it is the key for business growth

Make the difference and start your very own success story, join RE/MAX today!

RE/MAX London 85 Rochester Row London SW1P 1LJ Office: +44 (0)20 3142 7288 Fax: +44 (0)20 7931 7335 www.remax.co.uk