Graphic Design Portfolio by Aliona Panda

Graphic Design

PORTFOLIO

Personal Work Samples

Perceptive . Diligent . Inquisitive

About Me As an Individual, I have always been fascinated by the idea of narration through visuals and graphics. In the process of pursuing Architecture, which helped me grasp the core theory of design and problem solving then eventually, I got introduced to the discipline of Graphic Design and found myself completely engrossed in it. I ardently want to work as a designer who strives to come up with sensible solutions and learn as much as I can while I do so.

Aliona Panda

Education 2002-2004

Contact +91 8327737105 aliona.panda198@gmail.com Odisha, India

Born 1998

Languange English,Hindi,Odia

Workshops and Seminars Graphic Design Workshop- Kaarwan, India

2004-2014

Maharishi Vidya Mandir, Public School Odisha,India

2014-2016

L.R.D.A.V. Public School Odisha,India

UI/UX Design Workshop- Growth School, India

Adobe Illustrator

AutoCAD

Adobe Photoshop

SketchUp

Adobe InDesign

Vray

Mastering the art of illustration by Derek D’souza, Indian Film Festival

Figma

Illustration Workshop- Kaarwan, India

Canva

Art and Architecture in focus by Ar BV Doshi and Jatin Das, 11th JDCA Film Fest

Coreldraw

Curriculum Vitae 2021

Piloo Mody College of Architecture Odisha,India

Interned as an Architectural Intern at Space Design Consultants-Himachal Pradesh,India (6months)

Skills

Architecture and Urban design by Ar Christopher Charles Benninger, KIIT University

Sophia J.r Sc. College Odisha,India

Expirience

UI/UX Design Workshop- Kaarwan, India

Art of Poster Design by Raj Khatri, Indian Film Festival

20016-2021

Interests

Enscape MS-Office

Others: Sketching, Painting,Creative Writing, Research and lit study, Architectural Drafting.

Thinking about design is hard, but not thinking about it can be disastrous - Ralph Caplan

01 Brand Design Commercial Branding

Packaging Design

UI/UX Design Fund-raiser App Design

Box Packaging

City Branding

Stand-up Pouch Packaging Beer Can Packaging

Editorial Design

Illustration Design

E-Newsletter Design

Architectural Illustration

Print-Advertisement Design Brochure Design Poster Design Digital-Collage Design

Content

BRAND DESIGN Software used

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Rhino’s Brand Introduction The idea behind the visual identity of the brand was to justify different elements that represent or objectify the brand through design. Major Theme: Nature + Uniqueness Target : All age groups (Nature + Fruit juice lovers) Mood Board

Commercial Branding

LOGO Ideation

Graphic Design Portfolio

Rhino’s Brand Overview Colour: A fruit Juice brand represents nature and

refreshing flavours, hence the colour palette depicts nature.

Font: Combination of curvy and linear fonts to maintain a balance between nature inclined design (flowy edges) and professionalism (linear edges).

Name: ‘Rhino’s’ depicts the uniqueness the brand

holds and also its relation to nature. Rhino’s horn also represents confidence and strength.

HEADER CARENA

Aa BODY STENTIGA

Commercial Branding

CARENA

ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890

R-197 G- 147 B- 134 C- 23 M- 45 Y- 44 K- 0 C59386

R- 98 G- 97 B- 80 C- 58 M- 49 Y- 66 K- 28 626150

R-254 G- 193 B- 85 C- 0 M- 26 Y- 77 K- 0 FEC155

R- 220 G- 226 B- 224 C- 13 M- 6 Y- 10 K- 0 DCE2E0

stentiga abcdefghijklmnopqrst uvwxyz 1234567890

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Rhino’s Brand Advertising (Print)

Promotional Banner for Rhino’s

Commercial Branding

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Rhino’s Brand Advertising (Social Media)

Social Media Post for Rhino’s

Commercial Branding

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Commercial Branding

Graphic Design Portfolio

Cuttack, Odisha

Cuttack Brand Introduction Cuttack, the city of inter-woven streets is in the state of Odisha. Its on a peninsula flanked by the Mahanadi river to the north and Kathajodi river to the south. The ruins of moated Barbati Fort, once home to Eastern Ganga Dynasty, rich medieval history, distinct culture, tradition, festivals and food mark the city’s legends.

Focus Idea: The idea behind the visual identity of the brand was to highlight different facets of the city’s history and present day life. Major Theme: City Life + Past’s Glory Target: City’s Inhabitants + Tourists

City Branding

Graphic Design Portfolio

Cuttack Brand Introduction The idea behind the LOGO was to underline important elements of the city, things it is famous for and things that hold historical significance and when presented together represent the true essence of Cuttack city.

LOGO Ideation

DUSSEHRA

Cuttack,Odisha

254 M LONG

Cuttack,Odisha

City Branding

SILVER FILIGREE Cuttack,Odisha

BARABATI STADIUM

MARITIME HISTORY

HELLO SUNSHINE

Cuttack,Odisha

ARCHITECTURE

Cuttack,Odisha

SEA FOOD CUISINE

Cuttack,Odisha

Graphic Design Portfolio

Cuttack Brand Overview Colour: The colour palette is a representation of the

city’s wallpaper, i.e. historical glory, surrounding water bodies and the predominant art of silver filigree, rightly gives it the name of The Silver City.

Font: A combination of authoritative headline font that seems bold and depicts firmness and age, and a linear line font that depicts balance and rationality.

HEADER STORMFAZE

Aa BODY ACUMIN

City Branding

STORMFAZE abcdefghijklmnopqrst uvwxyz 1234567890

R-4 G- 35 B- 59 C- 98 M- 80 Y- 47 K- 55 04233B

R- 215 G- 35 B- 59 C- 11 M- 70 Y- 100 K- 02 D76A27

ACUMIN ABCDEFGHIJKLMNOPQRST UVWXYZ 1234567890

R-212 G- 212 B- 212 C- 16 M- 12 Y- 13 K- 0 D4D4D4

R-102 G- 102 B- 102 C- 60 M- 51 Y- 51 K- 20 666666

Graphic Design Portfolio

Cuttack Brand Variation

HISTORY

Any city is incomplete without its People,History and culture. As a variation of visual identity, the aim was to design creatives that depict these three facets of the city.

PEOPLE

CULTURE

City Branding

Graphic Design Portfolio

Cuttack Brand Variation Cuttack city is an amalgamation of local highlights such as the lush landscape, the 80’s deer park, the mouthwatering delicacy-Cuttack’s Dahi-baraa. The aim was to design creatives that depict these three facets of the city. Texture Study

City Branding

Graphic Design Portfolio

Cuttack Brand Variation The Cuttack Chandi Temple is an ancient temple dedicated to the goddess Chandi, the presiding deity of the city. The aim was to illustrate a creative that pays homage to the city’s mythology and also acts as an iconography.

Illustration Study

Character Development

City Branding

Graphic Design Portfolio

Mother of the universe Mother of the universe

Mother of the universe

City Branding

Graphic Design Portfolio

Cuttack Visual Promotion (City Life) Aim was to design a poster that depicts the major theme of, ‘City life’ with a metaphorical digital collage that helps the narrative such as the maritime significance, Buddhist roots, local life etc.

City Branding

Graphic Design Portfolio

Cuttack Visual Promotion (Baliyatra) Aim was to design a poster that depicts the major theme of, ‘Nostalgia’. Baliyatra is a major festival celebrated in Cuttack to commemorate the city’s rich maritime history. Baliyatra is not just a festival but a feeling, a sense of nostalgia that resonates with the locals and captures the true essence of the festival.

Digital Collage Composition

3 2

The cultural hypnosis

City Branding

The science behind Pickle-Tasting

The subtle art of Bargaining

Graphic Design Portfolio

City Branding

Graphic Design Portfolio

Cuttack Visual Promotion (Baliyatra) Promotional Poster The feeling of Nostalgia

City Branding

Graphic Design Portfolio

Cuttack Visual Promotion (Social Media) Post Design Major Theme: Folklore+Food+People+Literature

City Branding

Graphic Design Portfolio

Cuttack Visual Promotion (Social Media) GIF Design Major Theme: Folklore+Trade+People

Characters

People (Friendships)

City Branding

Trade (Silver Filigree)

Folklore (Ghoda-Naacha)

Graphic Design Portfolio

City Branding

Graphic Design Portfolio

PACKAGING DESIGN Software used

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Art Box Packaging Illustration Ideation Aim was to illustrate a story that is both abstract and eye-catching, which fits the narrative of the product and highlights the purpose of an art box. Style: Monotone Doodle collage Target: Art/doodle lovers, kids (beginner’s level) Typography : Yipes ABCDEFGHIJKLMNOP QRSTUVWXYZ

Packaging Design

Graphic Design Portfolio

Art Box Packaging Packaging Template

2cm

15cm

2cm

1.5cm

15cm

1.5cm

15cm

1.5cm

Packaging Design

Graphic Design Portfolio

Art Box Packaging Promotional Poster

Packaging Design

Graphic Design Portfolio

Packaging Design

Graphic Design Portfolio

Candy Pouch Packaging Illustration Ideation Aim was to illustrate a character that draws reference from the shape of a candy and is distinct in its nature. The colour palette also draws inspiration from candies and something that easily resonates with the target group. Style: Single line character illustration Target: kids, Candy lovers Typography : Bauhaus 93 (Primary) ABCDEFGHIJKLMNOP QRSTUVWXYZ Dutch801 RM BT (Secondary) ABCDEFGHIJKLMNOP QRSTUVWXYZ

Packaging Design

Character Development

Graphic Design Portfolio

Candy Pouch Packaging Packaging Template

2.5cm

16.5cm

3cm

3cm 0.6cm 0.6cm

10.5cm

0.6cm

0.6cm 0.6cm

3cm

10.5cm

0.6cm *0.8cm Radius

3cm

Packaging Design

Graphic Design Portfolio

Candy Pouch Packaging Promotional Poster

Packaging Design

Graphic Design Portfolio

Packaging Design

Graphic Design Portfolio

Beer Can Packaging Illustration Ideation Aim was to come up with a design which is influenced by geometrical and regular shapes and as a whole acts as an abstract illustration of the given product and yet is straightforward and universal in nature. Style: Bauhaus Style illustration Target: Beer Lovers, Adults Typography : Bubble Shine (Primary) ABCDEFGHIJKLMNOP QRSTUVWXYZ Professor Marbles (Secondary) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Packaging Design

Graphic Design Portfolio

Beer Can Packaging Packaging Template

0.5cm

19cm

0.5cm 0.2cm 1cm

9cm

0.2cm

0.5cm

Packaging Design

19cm

0.5cm

Graphic Design Portfolio

Beer Can Packaging Promotional Poster

Packaging Design

Graphic Design Portfolio

Packaging Design

Graphic Design Portfolio

UI/UX DESIGN Software used

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HELP Fund-raiser/Donation App

LOGO

Aim was to design a fund-raiser/donation app called HELP, that raises awareness regarding national and global issues and helps create a formal platform to help and get help.

Mood Board

F5CC88

0B3036

AC5F3D

652626

Primary Colour Palette Secondary Colour Palette

UI-UX Design

Graphic Design Portfolio

HELP Fund-raiser/Donation App Branding Colour: A fund-raiser campaign is an urgent call

for help, so the idea behind this colour palette was to depict ‘urgency’ and authenticity so as to build trust and reliability.

Font: Firm and linear edges to depict austerity and authorization.

Name: ‘HELP’ straightforward and self-explanatory.

Brand Promotion

UI-UX Design

Graphic Design Portfolio

HELP Fund-raiser/Donation App Main elements Users will be able to educate themselves about whats been happening around them and what they can do to help. Users will be able to collaborate with different communities and help groups. Users will be able to lead their own campaign and get the help they deserve.

Start Login Pick a campaign Check authenticity

donate done

Ideation

UI-UX Design

Graphic Design Portfolio

HELP Fund-raiser/Donation App Type-face

Design Flow

UI-UX Design

Graphic Design Portfolio

UI-UX Design

Graphic Design Portfolio

UI-UX Design

Graphic Design Portfolio

UI-UX Design

Graphic Design Portfolio

EDITORIAL DESIGN Software used

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E-mail Newsletter Successful Campaign Aim was to design an E-mail Newsletter to update the subscribers/users of the HELP app about a successful campaign. Simple and t0-the-point design approach helps to connect with the target group and serves the said purpose.

Editorial Design

Graphic Design Portfolio

Tri-Fold Brochure Brand Introduction Aim was to design a tri-fold brochure for the HELP app which will serve as an introduction and help to expand brand visibility. By maintaining a proper visual balance (image vs text) to hold attention.

Editorial Design

Graphic Design Portfolio

Print Advertisement Highlight a Cause Aim was to design an ad. for the HELP app to drive attention and encourage people to collaborate and help. Keeping the design more pictorial to grab attention. The idea behind the design is to educate readers about an issue and let them know how they can help.

Editorial Design

Graphic Design Portfolio

Theme: Sports Poster Homage to Kobe Bryant Aim was to design a sports poster using a vibrant colour palette along with standalone images, thus creating a visual hierarchy through different elements that all together highlight the hero character. “If you are afraid to fail, then you are probably going to fail”-Kobe Bryant

Editorial Design

Graphic Design Portfolio

Theme: Awareness Poster Say No To Racism Aim was to design a poster that underlines the theme, “Prejudice”. Juxtapositioning of elements to create an overlapping amalgamation of different races and how collectively they are subjected to prejudice which is immoral and fatal. “It is not our differences that divide us. it is our inability to recognize accept and celebrate those differences.”- Audre Lorde

Editorial Design

Graphic Design Portfolio

Editorial Design

Graphic Design Portfolio

THE SUMMER EDITION 2021

20th Sep 2021

THE NEWSPAPER THE

VULNERABLES The cronicles of devastation

Digital Collage Beyond Help: Concerning lives of the ageing demographic Aim was to design a digital collage to highlight the plethora of problems faced by the ageing community. using various elements to create a visual collage which is complemented with a distinct colour palette which adds to the narrative

People worldwide are living longer. Today most people

can expect to live into their sixties and beyond. Every country in the world is experiencing growth in both the size and the proportion of older persons in the population. By 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. By 2050, the world’s population of people aged 60 years and older will double (2.1 billion). The number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million. While this shift in distribution of a country’s population towards older ages – known as population ageing – started in high-income countries (for example in Japan 30% of the population is already over 60 years old), it is now low- and middle-income countries that are experiencing the greatest change. By 2050, two-thirds of the world’s population over 60 years will live in low- and middle-income countries.

Editorial Design

Graphic Design Portfolio

THE SUMMER EDITION 2021

20th Sep 2021

THE NEWSPAPER THE

Empowerment at the community level is people uniting to accomplish common goals. Two underlying assumptions exist in the literature regarding empowerment and the community. First, every person has the potential to become empowered. Second, it is an assumption that empowered communities develop from empowered individuals working together to achieve a mutual goal for that community. Fostering relationships within the community is an integral part of successful empowerment. If empowerment in the community emerges from the individual, how does the person gain the skills to be empowered? In the cognitive psychology literature, empowerment means to enable to act. Psychological empowerment at the individual level is a link between a sense of personal control and efficacy and a willingness to change and take action. Empowerment is a process enabling individuals to understand the relationship between their actions and outcomes, allowing people the power to achieve the results they desire. Gender empowerment conventionally refers to the empowerment of women, which is a significant topic of discussion in regards to development and economics.

Editorial Design

VOICE Tell your story now

The term empowerment surfaced in the

1920s but was not widely accepted in its use until the 1970s. Empowerment’s prevailing ideology refers to increasing the power of a low power group so that it is equal to the high power group. Empowerment is the interpersonal process of providing the proper tools, resources, and environment to build, develop, and increase the ability and effectiveness of others to set and reach individual goals.

Digital Collage Voice: Empowering women to tell thier stories Aim was to design a digital collage to highlight the urgency of empowerment and how important it is to hear voices that have been silenced for so long. By creating a visual collage that complements the narrative with a vibrant colour palette that masks as well as satirically glorifies the seriousness of the subject.

Empowerment has found its use in a wide variety of causes and groups, such as the women’s movement, gay rights, the black power movement, AIDS patients, students, teachers, and employees. Empowerment has become well-studied in various disciplines such as education, philosophy, social work, business, and nursing.

Graphic Design Portfolio

Editorial Design

Graphic Design Portfolio

ILLUSTRATION DESIGN Software used

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Theme: Small Talk Space vs Human Interaction Use of regular shapes to create an enclosure and adding miniature human figures to tell a story through a foreplay of form,colour and visual balance.

Illustrative Posters Architectural Illustration

Graphic Design Portfolio

Small Talk

Architectural Illustration

Illustrative Poster

Graphic Design Portfolio

THANK YOU aliona.panda198@gmail.com +91 8327737105

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