Alisa Rottenberg Publicist
Professional Experience:
•13 years of experience working as a fashion PR director. •Over 50 national and international magazine covers including Harpers Bazaar, In Style,
W Magazine, Cosmopolitan, Seventeen, Newsweek, Redbook, and more. •Over 200 top celebrity placements including multiple placements on Beyonce, Oprah Winfrey, Blake Lively, Kim Kardashian, Shakira,Victoria Beckham, and others. •700+ editorial placements in top magazines in both America and Internationally. • Developed PR strategies and brand campaigns for obscure brands giving them national attention. •Strong trusted relationships with many important industry decision makers. •Huge contact list including top stylists, bloggers, editors and wardrobe departments. •Complete self starter, original thinker, self motivated. • Thinks outside the box to create a brand buzz. •Long developed knowledge of the industry. Understands trend pattern, seasonal patterns, price patterns, celebrity power, fads, and staying power of a product. Utilizes this knowledge for press growth. • Ability to use social media to enhance client exposure. • Thirteen years of experience working with clients in industry trade shows. This bring understanding of the business from the client point of view. •Helped grow Double Happiness Jewelry for 13 years. Strong understanding of industry from designer POV. •Able to write press releases and campaign emails. •Strong relationships with editors. Able to do editorial desksides for clients every season at the top national magazine offices. •Works well under pressure, makes deadlines. •Delegates responsibility, good manager. • Works within budget for events and parties. •Has an incredible contact list for party guest lists. •Has incredible venue list for events in NYC. •Will not stop working until the job is done correctly.
Professional Experience:
President- Daisy Mae Public Relations - New York, New York. Jan 2001- current *Clients with examples of press placements below* Double Happiness Jewelry: Placements Include: Blake Lively, Victoria Beckham, Oprah Winfrey, Selena Gomez, Beyonce, Britney Spears, Kim Kardashian, Shakira,Vogue, Elle, Harpers Bazaar, Tatler, In Style, Marie Claire, Allure, Sports Illustrated Swim, Redbook, Gossip Girl, The Voice, Oprah Winfrey Show, event planning, parties, trade shows, blogs, etc.. Elli Jewelry: Placements Include: Kaylee Defer for Gossip Girl, Rachael Ray, Wendy Williams, Irina Shayk for Sports Illustrated Swim, In Style Magazine, Elizabeth Banks for Cosmopolitan, Style Watch, Allure etc.. Unbuttoned Maternity: Placements Include: Britney Spears, Layla Ali, Tori Spelling, Fit Pregnancy, Pregnancy and Newborn, Cookie, Child, Parenting, Parents, Stork, Celebrity Baby Blog, Daily Candy, The Family Groove, etc.. Lena Bernard Jewelry: Placements Include: Leighton Meester, Jessica Szohr for Gossip Girl, Guiliana Rancic for E News, a five page spread for Marie Claire, Lucky, Self, Allure, Time Out NY, a cover for Racheal Ray Magazine, etc.. Dulce Shoes and Bags: Placements Include: Cosmopolitan Magazine, Gotham Magazine, Marie Claire, Elle Magazine, Allure Magazine, Self Magazine, In Style Magazine, etc.. Frenzii Clothing:: Placements Include: Katherine McPhee for American Idol, Britney Spears for Life and Style, Lucky, Essence, Star, Us Weekly, Jane, Daily Candy, OK Magazine. etc.. Yana Handbags: Placements include: designer spotlight article for Essence, Nylon, Marie Claire, FOB Essence, Lucky, party guest lists, events etc.. Rebecca Norman: Placements Include: Olivia Wilde for Revlon, In Style Christmas gift guide, Redbook Magazine, Bust Magazine, Highlights Magazine, WWD, Conde Nast Traveler, etc.. Evocateur Jewelry: Placements include: Lauryn Hill, Kaylee Defer for Gossip Girl, Wendy Williams, In Style, WWD, People Style Watch, Brides, Nylon, Time Out NY, Cover of Pregnancy and Newborn, Grace Ormonde Wedding Style. etc.. Belargo Jewelry: Placements include: Elizabeth Hurley Taylor Momsen and Kelly Rutherford for Gossip Girl, OK Magazine, More Magazine, Cosmopolitan US Mexico and Russia, The Voice, Wendy Williams Show, Fashion Bomb etc.. Tylie Malibu Handbags: Placements include: Mischa Barton and Rachel Bilson for the OC, Life and Style, Teen Vogue, Nylon Magazine, Accessories Magazine, etc.. Aaneta Handbags: Placements include: OK magazine, In Touch Magazine, Marie Claire Magazine, People En Espanol, Lemonade Magazine, Lucky Magazine, Accessories Magazine, etc..
Client Awards and Accolades: Double Happiness Jewelry-Gen Art Fresh Faces in Fashion Winner: Jewelry Division Double Happiness Jewelry- FGI Fashion Group International: Finalist: Rising Star Competition Double Happiness Jewelry- Stephanie Wells Designer of the year; San Diego Magazine 50 People to Watch Issue Double Happiness Jewelry- Earring Style Book written by Stephanie Wells. Commissioned by Random House Potter Craft Division. Was named one of the top ten best selling craft book of the year by Amazon.com Double Happiness Jewelry- Stephanie Wells Designer for JTV Jewelry Television
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Placements
Tatler Magazine UK Ring
Client Placements: Celebrity and Television
Celebrity Placements Victoria Beckham, Oprah Winfrey, Beyonce, Britney Spears, Shakira, Blake Lively, Alicia Keys, Kim Kardashian, Freida Pinto, Lindsay Lohan, Paris Hilton, Jessica Simpson, Khloe Kardashian, Carrie Underwood, Leighton Meester, Mischa Barton, Rachel Bilson,Vanessa Hudgens, Michelle Trachtenberg, Nina Dobrev, Garcelle Beauvais, Rachael Ray, Katherine McPhee,Guiliana Rancic, Catt Sadler, Selena Gomez, Layla Ali, Wendy Williams, Jewel, Emily Blunt, Kourtney Kardashian, Elizabeth Hurley, Tyra Banks, Elizabeth Banks, Christina Applegate, Lauryn Hill, Ciara, Queen Latifah, Cindy Crawford, Bar Rafaeli, Irina Shayk, Caylee Defer, Eva Longoria, Marcia Cross, Mya, Jessica Szohr, Mariel Hemingway, Marisa Miller, Gillian Zinser, Jessica Stam, Selita Ebanks,Tiffani Amber Theissen, Diane Lane, Nancy O’Dell
Television Placements Gossip Girl,The Oprah Winfrey Show, Keeping up with the Kardashians, Kourtney and Khloe Take Miami, Paris Hilton Meet my BFF, The Rachael Ray Show, The Wendy Williams Show, Craft Wars, Cupcake Wars,E News!, Access Hollywood, Extra, Fox 5 News, Desperate Housewives, American Idol,The Tyra Banks Show, Nick and Jessica Newlyweds, America’s Next Top Model,The Voice, The OC, MTV’s TRL, X Factor, All My Children, The Real Housewives of New York, The Real Housewives of Atlanta, The Real Housewives of New Jersey, Mob Wives, Stevie TV, Jewelry Television, The View.
*Examples On The Next Two Pages*
Celebrity
Oprah Winfrey-Earrings
Kim Kardashian-Necklace
Carrie Underwood-Necklace
Shakira-Earrings
Beyonce-Earrings
Eva Longoria-Ring
Leighton Meester-Earrings
Elizabeth Hurley-Earrings
Britney Spears-Earrings
Paris Hilton-Earrings
Freida Pinto-Cuff
Beyonce-Necklaces
Blake Lively-Necklace
Tyra Banks-Earrings
Alicia Keys-Earrings
Khloe Kardashian-Earrings
Television
Oprah Winfrey Show-Earrings
Paris Hilton Meet My BFF-Earrings
Wendy Williams Show- Earrings
American Idol-Earrings
Gossip Girl-Earrings
Keeping Up W Kardashians-Necklace
Rachael Ray Show-Necklace Real Housewives Atlanta-Earrings
Ellen Show-Earrings
Real Housewives NY-Necklace
Tyra Show-Necklace
Gossip Girl-Earrings
E! News-Earrings
The Voice-Earrings
Top Model-Earrings
Oprah Winfrey Show-Earrings
Editorial \Placements 944 Magazine, AsianFashion.com, Accessories Magazine, Accessories.com, Allure Magazine, Allure.com, Angeleno, Audrey Magazine, Boho Magazine, Bridal Guide, Bust Magazine, Brides, California Apparel News, California Style Blog, Chicago Magazine, Chicago Style, Child Magazine, Conde Nast Traveler, Cookie Magazine, Cosmopolitan Magazine, Cosmopolitan.com, Cosmopolitan Latina, D Magazine, DailyCandy.com, Dallas Magazine, DC Magazine, Decor and Style, Destination Weddings, Elle Magazine, Elle.com, Elle Accessories, Examiner.com, Exquisite Weddings, Essence Magazine, FabSugar.com, Family Circle, Fashionista.com, Fashiontribes.com, FHM, Fit Pregnancy, Glamour Magazine, GossipGirlFashion.net, Gotham Magazine,Gourmet Magazine, Hamptons Magazine, Handbags.com, Harpers Bazaar, Houston Magazine, In Touch Magazine, In Style Magazine, In Style Makeover, In Style Weddings, In Style.com, Jane Magazine, LA Confidential, LA Direct, Ladies Home Journal, Latina Magazine, Life and Style, Lucky, Lucky.com, Lucire.com, Marie Claire, Maternityandstyle.com, Miami Magazine, Modern Bride, More Magazine, More.com, NewYork Magazine, NYMag.com, Newsweek, NY Post, Nylon, Nylon.com, Ocean Drive, O Magazine, OK Mag, Page Six Magazine,Parenting Magazine, Parents Magazine, People, People En Espanol, Pregnancy and Newborn, Rachael Ray Magazine, Real Beauty.com, Real Weddings, Redbook, Riviera Magazine, Rolling Stone, San Diego Bride and Groom, San Diego Magazine,Self, Self.com, Seventeen, Seventeen.com, Shoeholic Magazine Sports Illustrated Swim, SISwim,com, Star Magazine, Style Ammo.com, Teen People, Teen Prom, Thedeliciouslife.com, Uptown Magazine,Teen Vogue, The Cut.com, Time Out NY, TV Guide, Us Weekly, Vogue, Vogue.com,Wedding Style,W Magazine, WWD, WWD.com, WWD Accessories. International Placements Harpers Bazaar Dubai, Harpers Bazaar Greece, Harpers Bazaar India, Cosmopolitan Mexico, Cosmopolitan En Espanol, Cosmopolitan Italy, Cosmopolitan France, Cosmopolitan UK, Cosmopolitan Russia,Vogue Japan, Vogue Spain, Elle UK, Elle Mexico, Red Direct UK, Tatler UK, In Style UK, In Style Germany, Men’s In Style Germany, GQ Germany, Fashion Magazine Canada, Flare Magazine Canada
* Examples On The Next Few Pages*
Covers
Freida Pinto- Ring
Cosmo Espanol Necklace Ring
Leighton Meester-Necklace
Rachael Ray-Earrings
W Mag- Ring
Eva Longoria-Ring
Gillian Zinser-Necklace, Cuff
Eva Longoria-Earrings
Elle- Earrings
Marisa Miller-Earrings
Khloe Kardashian-Earrings
Britney Spears-Earrings
Rachael Ray-Earrings
Rachael Ray-Earrings
Diane Lane-Necklace
Jessica Simpson-Earrings
Editorial
French Vogue-Arm band
Cosmopolitan-Earrings
Sports Illustrated Swim- Bracelets
Harpers Bazaar-Ring
Marie Claire-Necklace
Glamour-Earrings
Self-Cuff
More-Necklace
Allure-Bracelets
Vogue- Earrings
Brides-Earrings
Redbook-Necklace
German In Style-Earrings In Style Makeover Julianne Hough-Cuff
Fit Pregnancy-Children’s clothes Harpers Bazaar- Victoria Beckham-Jewelry
Front of Book
Us Weekly-Dress
Traci Ormonde’s Wedding-Cuff
OK Mag-Necklace
Star-Cuff
Lucky-Ring
Vogue Living-Earring
Marie Claire-Cuff
Essence-Dress
Style Watch-Earrings
Lucky-Earrings
Star-Dress
Flare(Canada)-Cuff
Glamour-Earrings
Life and Style-Necklace
StyleWatch-Cuff
Nylon-Handbag
Other Services
Other Services Parties: Worked on various parties over the years including: Double Happiness Jewelry: Threw Earring Style Book Release Party. JTV: Created guest lists for two New York Jewelry Release Parties. Yana Handbags: Created guest list for collection Debut party. Literacy Partners: Donations to their charity events/auctions. Evocateur Jewelry: Created the PR Buzz or their Fashion Night Out Event in NYC. Unbuttoned Maternity: Created the PR buzz for their store opening event. International Concert Tours: Beyonce: Double Happiness Jewelry: Beyonce wore the collection for press junkets of her world tour. Lauryn Hill: Wore pieces by many of my designer clients in concert during her last world tour. Fashion Shows, Trade Shows, Events: Fashion Week NYC: Double Happiness Jewelry participated in the first MBFW accessory installation at the Bryant Park Tents. Later, I was a fashion week correspondent for Future Claw Magazine. I covered runway shows. International Fashion Weeks: I provided runway jewelry for various fashion runway shows, in the United States and abroad. Gen Art Fresh Faces in Fashion Event: Double Happiness Jewelry won the Gen Art Fresh Faces in Fashion accessories division one month after debuting in NYC. Trade Shows: I worked the Double Happiness Jewelry booth at NY, LA, Dallas, and Las Vegas trade shows for 13 years. Television: Amongst many television placements some of the standouts were: JTV: Double Happiness Jewelry - Stephanie Wells became a paid, on air designer for the channel. Fox News San Diego Morning Show: Double Happiness Jewelry - Stephanie Wells gave fashion trend reports on air for her local morning news station. Wendy Show 500 episode “Bling a Day Giveaway”: Double Happiness Jewelry and JTV participated in the Wendy Show Giveaway. The entire studio audience received jewelry designed by Stephanie Wells for JTV. Wendy did a personal plug for the line; on air and online. Oprah Winfrey Show: Double Happiness Jewelry - Oprah Winfrey debuted her first pair of pierced earrings in the line. She often wore the jewelry on air and in her magazine. Gossip Girl: Many of the designers I carried were worn on the show. Once the show aired, I would contact the Gossip Girl bloggers who would write about the pieces. Rachael Ray: Rachael Ray not only regularly wore many of my client’s jewelry on the show, she wore it on four national magazine covers, including her own.
Special Issues, Internet, Social Media: Sports Illustrated Swimwear: Placements four years in a row. Christmas Gift Guides: Client Placement in gift guides, for example twice in the In Style Christmas Gift Guide. International recognition and stories: International buzz when client product becomes associated with a particular celebrity. For example,Vogue Japan wrote a story on Double Happiness Jewelry when Jessica Simpson wore it multiple times during the height of her fame. San Diego Magazine: “Fifty People To Watch Issue” Stephanie Wells Designer. European Magazines: Consistent placements in International Magazines. Internet: Consistent coverage online. *Examples on the next two pages*
Other Services
Runway Jewelry Lends
Earring Style Book
Earring Style Book Release Party
SD Mag 50 People to Watch Issue
Runway Jewelry Lends
Store Openings in NY Mag
Trade shows
Jewelry at Bryant Park NYFW
Wendy Show 500th Episode Giveaway
JTV Parties NYC
Gen Art Fresh Faces In Fashion
Stephanie Wells on JTV
Photo Shoots
Special Issues: Stephanie Wells on Fox News Double Happiness Article in Vogue Japan
JTV Parties NYC
Online Placements
Vogue.com
Timeoutny.com
Gossipgirl blogs
Wwd.com
Lucky.com
Glamour.com
Accessoriesmagazine.com
Gossipgirl blogs
Instyle.com
Realbeauty.com
Elle.com
Dailycandy.com
Fashionista.com
Wwd.com
Fashionbombdaily.com
Examiner.com
Contact
Alisa Rottenberg 646 250 2030 alisa@daisymaepr.com web: daisymaepr.com blog:daisymaepr.com/daisy-daily twitter: @daisymaepr.com fb: facebook.com/DaisyMaePR
Pic taken at Glamour Magazine, NYC