T YPE DES I G N Process Book, Spring 2012 Wendy Bentley, Instructor
Alisa Strauss
Brief Overview Spring quarter 2012 in Type Design was devoted to acquiring a basic understanding of typographic structure, anatomy, classification, history, terminology and theory. This class covered the history of type, what makes different type styles appropriate for different contexts, and how to arrange type to communicate information. Projects completed in the process of this course included designed designing an original typeface and designing a series of typographic compositions.
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TABLE OF CONTENTS 1. Project 1 Project Statement 3 Inspiration for Type 4 Concept Designs 5 Type Name 8 Tonal Board 9 Final Design 10 2. Project 2 Project Statement 11 Inspiration for Compositions 12 Sketches 13 Concept Designs 14 Final designs 16
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Project 1: Project Statement
Letterform Development The first project for Type Design involved creating an original type form. The purpose of the assignment was to demonstrate an understanding of typographic structures, proportions, and principles learned in the course. A sample set of the new typeface, Circinate, was created by first handdrawing the letter forms, then refining the letters in Adobe Illustrator.
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Project 1: Type Inspiration
The first phase of creating an original typeface was exploration of existing letter form. A selection of fonts, both serif and sans serif, can be seen here which were examined as inspiration for the creation of the new typeface.
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Project 1: Concept Designs
The creation of the original typeface began with concept sketches of potential letterforms. At the right you can see the first, hand-drawn version of Circinate. Below was another exploration of serif forms that were rectangular rather than rounded.
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Project 1: Concept Designs
Both a circular-formed serif and a more linear serif type font were explored during the concept design phase.
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Project 1: Concept Designs
The concept behind the design of the new typeface was to create one that had an old-book feel yet was clearly modern. The circular serifs were a more successful design so that form was pursued in the next handdrawn iteration.
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Project 1: Type Name
Circinate—(from the Latin circinare, to make round) adj. rolled up in the form of a coil with the tip in the center.
My goal in creating Circinate was to make a font that was traditional enough to be used to print a book but with a modern feel. Because serif fonts are predominantly used in publishing books, I explored ways to create a less traditional, non-display serif font. Circinate’s characters have varied stroke widths, like many serif typefaces, but have rounded forms for serifs which distinguish it from the linear serifs found in older, more traditional character sets.
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Project 1: Tonal Board
The images on this page represent the overall tone of the Circinate typeface. Circinate’s rounded serifs have a modern feel, but are reminiscent of the worn down lead type used in old printing presses. This font would work well both on a larger scale and as a font used t
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Project 1: Final Design
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Project 2: Project Statement
Typographic Compositions The second project for Type Design involved designing six unique compositions using a set text, different typographic criteria, and grid specifications which were given by the instructor. The purpose of this assignment was to explore different ways to convey a message using different typographic elements. To create each composition type had to be used in a decisive manner to creatively encourage readability and comprehension.
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Project 2: Inspiration for Compositions
The creation of typographic compositions began with inspiration research. This page shows a selection of images which inspired the designs created on the following pages.
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Project 2: Sketches
The design process for the series of typographic compositions began with the creation of thumbnail sketches of possible layouts. Because the sketches were made on a very small scale, the elements of text were assigned numbers and blocks representing the placement of textual elements were drawn.
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Project 2: Concept Designs
March 3-September 3, 2012
Spectacle: The Music Video
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The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead, and others introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
The exhibition presents the changing landscape of hte art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks —from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation —it is apparent that music video as an art form is constantly being redefined.
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Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 Curated by Jonathan Wells and Meg Grey Wells 513.345.8400 www.contemporaryartscenter.org
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition— employing immersive environments, photography, video screenings, objects and interactive installations.
SPECTACLE
The Music Video
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined. Curated by Jonathan Wells and Meg Grey Wells
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The Music Video March 3 - September 3, 2012
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture. Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
Development of the six original typographic compositions was carried out by creating a series of concept designs in InDesign which could then be refined. This page shows the first series of compositions.
Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects and interactive installations. Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
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Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, lie Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising— music video as an art form has yet to receive consideration in a museum context. Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition —employing immersive environments, photography, video screenings, objects, and interactive installations.
Curated by Jonathan Wells and Meg Grey Wells
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition— employing immersive environments, photography, video screenings, objects and interactive installations.
SPECTACLE The Music Video
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined. Curated by Jonathan Wells and Meg Grey Wells
March 3 - September 3, 2012 Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
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Project 2: Concept Designs
March 3-September 3, 2012
Spectacle: The Music Video
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Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context. Spectacle changes all that. This is the first time a contemporary art museum has examined the
music video format through a diverse exhibition—employing immersive environments,
photography, video screenings, objects, and interactive installations. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising— music video as an art form has yet to receive consideration in a museum context. Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition —employing immersive environments, photography, video screenings, objects, and interactive installations.
video, to Chris Milk, Radiohead, and others introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
The exhibition presents the changing landscape of hte art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks —from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation —it is apparent that music video as an art form is constantly being redefined.
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, lie Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
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Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects and interactive installations.
SPECTACLE Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture.
This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects and interactive installations. Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined. Curated by Jonathan Wells and Meg Grey Wells
March 3 - September 3, 2012
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Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation— it is apparent that music video as an art form is constantly being redefined.
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The images on this page show the second phase of concept design wherein the compositions were revised and to enhance their effectiveness.
The Music Video
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture.
Spectacle changes all that.
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
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March 3-September 3, 2012
Project 2: Final Designs
Spectacle: The Music Video
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture.
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context. Spectacle changes all that. This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects, and interactive installations. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks— from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead, and others introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined. Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
Curated by Jonathan Wells and Meg Grey Wells
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
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Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising— music video as an art form has yet to receive consideration in a museum context.
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The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead, and others introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
Project 2 involved designing compositions that used the provided text and which met the criteria given for each of three variations. Two compositions were made for each variation. The images on this page are of the typographic compositions completed for Variation 1 which had the following requirements: • all type must be in 9 point Univers font • any combination of Univers styles and/ or weights may be used
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson, and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
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THIS GROUNDBREAKING EXHIBITION EXPLORES MUSIC VIDEO AS AN IMPORTANT AND INFLUENTIAL ART FORM IN CONTEMPORARY CULTURE.
Project 2: Final Designs
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Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
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presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation— it is apparent that music video as an art form is constantly being redefined.
The exhibition
Curated by Jonathan Wells and Meg Grey Wells
Spectacle
features important examples f r o m music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
V I D EO Spectacle
C O N T E M P O R A RY A RT S C E N T E R 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
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The images on this page are of the typographic compositions completed for Variation 2 which had the following requirements: • all type be in Univers font • any type size may be used • any combination of Univers styles and/ or weights may be used
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Project 2: Final Designs
The Music Video March 3 - September 3, 2012
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture. Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising— music video as an art form has yet to receive consideration in a museum context.
who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today.
Spectacle changes all that.
The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects and interactive installations. Spectacle features important examples from music video history, from the early pioneers and MTV masters
Curated by Jonathan Wells and Meg Grey Wells
Although it has had an enormous influence on pop culture, music, cinema, fashion, and advertising—music video as an art form has yet to receive consideration in a museum context.
Spectacle changes all that.
This groundbreaking exhibition explores music video as an important and influential art form in contemporary culture.
This page shows images of the typographic compositions completed for Variation 3 which had the following requirements: • two typefaces must be used, Univers and a serif font • any type size may be used • any combination of font styles and/or weights may be used
S P E C TA C L E
This is the first time a contemporary art museum has examined the music video format through a diverse exhibition—employing immersive environments, photography, video screenings, objects and interactive installation.
The Music Video
Spectacle features important examples from music video history, from the early pioneers and MTV masters who expertly used the medium to define their public identities, like Devo, Beastie Boys, Michael Jackson and Madonna, to artists like OK Go and Lady Gaga who follow in their footsteps today. The exhibition presents the changing landscape of the art of music video, highlighting the genre’s place at the forefront of creative technology, and its role in pushing the boundaries of creative production. With innovation and exploration as hallmarks—from the A-Ha ‘Take on Me’ video, to Chris Milk, Radiohead and others, introducing new forms of interactivity and viewer participation—it is apparent that music video as an art form is constantly being redefined.
Contemporary Arts Center 44 East Sixth Street Cincinnati, OH 45202 513.345.8400 www.contemporaryartscenter.org
March 3– September 3, 2012
Curated by Jonathan Wells and Meg Grey Wells
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