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We are built on a “people and team” ideology.
from Issue 4
We are built on a “people and team” ideology.
House of Aristocrats is a Dundee based fashion and lifestyle designer label. On our first, successful public appearance at “Dundee pride extravaganza 2019” we decided to demonstrate how a modern fashion house should work, as a team with the consumer, by appreciating individual beauty from people and bringing them together. The fashion collection was inspired by the meaning of the LGBT flag colours and by blending inspirations from the designers’ gay journey into the dress details.
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To spread the message of self-love, acceptance and looking beyond what our eyes can see, we opened our first pride fashion campaign to public, volunteer models with different ethnicities, colour, heights, body form, profession, sexuality and identities, making it all inclusive and personal for people. Followed by consent for participation, fitting trials and explaining individual themes for the photo-shoot we were not surprised, but amazed to see the
final results. The photoshoot succeeded in showing the idea of making customised fashion, which is not just following a trend but also reflecting individual personality in its details.
Most of the time we see a specific form of beauty on television or media which does not cater to our individual needs. Contradicting this rule by saying no to body-shaming and promoting self-acceptance, Aristocrats is open to working with the client as a team from daily wear to bridal couture.
