ALIVE Magazine: Media Kit 2015

Page 1

ALIVE MAGAZINE / ALIVEMAG.COM / EXPERIENTIAL MARKETING / INTEGRATED SOLUTIONS

ALIVE MEDIA GROUP

2015 MEDIA KIT


THIS IS THE PLACE BOLD BRANDS GO TO GET NOTICED JOIN OUR CIRCLE OF INFLUENCE. ALIVE is St. Louis’ leading fashion, lifestyle and entertainment resource, and the go-to authority for what to do, where to go, and who to know in St. Louis. We stand by our mission to share the best of St. Louis, from the top spots to dine and shop to the must-see shows and exhibitions at our many cultural institutions, to city development and the entrepreneurs and community leaders making a mark on our town. Our founding principle of helping our readers live happier, healthier, more fulfilled lives is evident in every page of our publication, at all of our events, and online at ALIVEMag.com.


WHO WE ARE ALIVE is more than a brand—it’s a movement. It’s a place where passionate St. Louisans come to connect, to explore, to celebrate. St. Louis’ emerging, aspiring and affluent consumers consider ALIVE the ultimate lifestyle authority for one reason and one reason only—we know St. Louis.


HOW WE CONNECT

We engage with the passionate enthusiasts of St. Louis through innovative, relevant content in the magazine, online and at each of the events on our roster.

ALIVE MAGAZINE

ALIVE ONLINE

ALIVE EVENTS

ALIVE is the most influential media voice in town. As the must-read for the city’s aspiring, influential and affluent set, our readers trust and turn to us for the top spots to dine and shop, the city’s arts and cultural happenings and engaging stories about the people and organizations shaping our town.

ALIVE knows how to capture the attention of today’s online consumer, making ALIVEMag.com the ultimate online lifestyle destination for 25- to 49-year-old savvy St. Louisans. Our list of email subscribers is unmatched in the region, and our social media and influencer strategy spurs intelligent conversation among the city’s tastemakers.

ALIVE is known for producing events St. Louisans want to attend. Our signature events engage passionate audiences and connect brands with influencers who can make a real impact, while our custom events provide invaluable brand exposure and interaction with ALIVE’s coveted consumers.

ALIVE INTEGRATED MARKETING SOLUTIONS

ALIVE is a publishing house, online marketing firm and event producer, all in one. We understand that to achieve the best results for your business, you need to custom-fit your marketing approach. ALIVE offers integrated solutions, combining print, online and experiential marketing strategies, allowing you to create the best campaigns to reach your audience effectively and efficiently.


COVETED CONSUMERS 45%

73%

79%

Ages 21-34

Ages 21-44

Ages 25-54

COLLEGE/ADVANCED DEGREES

71% 69% SOME COLLEGE/COLLEGE GRAD Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012

81% ALIVE readers say they frequently purchase products or services after seeing an ad in the magazine.

ALIVE connects the right brands with the right people. Our audience is fashion-forward and culturally savvy with a discerning palate and significant purchasing power.

76%

24%

58%

of readers pass along their copy of ALIVE to friends and family after they read it.

56%

of ALIVE readers say ALIVE is their #1 source for information on upcoming events happening in St. Louis.

61%

of reader households earn more than $140,000 per year.


COVETED CONSUMERS

The ALIVE reader is comfortable wearing both vintage and designer duds, eating at the latest food truck one day and a James Beard Award-winning restaurant the next. They attend indie concerts and the St. Louis Symphony and furnish their homes with designer wares and hip handmade finds. ALIVE resonates with these tastemakers. For these savvy St. Louisans, ALIVE provides the best of the city.

80%

95%

78%

Dine out 3+ times per week

Planning to Purchase Women's Apparel

Will Purchase a Health Club or Gym Membership

96%

Attend arts/cultural events regularly

Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012

75%

Looking to Buy Furniture or Home Furnishings

56%

Planning Advanced Degrees

70% Planning Travel


INFLUENTIAL NETWORK Our celebrity contacts span the coasts. St. Louis-born stars like Jon Hamm, Andy Cohen and Ellie Kemper return to ALIVE time and time again to share their stories of success with their hometown. And supermodels like Karlie Kloss and Devon Windsor support our fashion efforts, including Saint Louis Fashion Week. The city and its leaders support ALIVE. Mayor Slay declared April 13 the Official ALIVE in St. Louis Day, while dozens of high-ranking St. Louisans sit on the boards of ALIVE Editorial, Saint Louis Fashion Week and our non-profit initiative, the Saint Louis Fashion Fund. We’re the first media company in town to have a network of influential bloggers. We tap these influencers to generate hundreds of thousands of impressions and invaluable brand awareness for our clients and partners.

ALIVE is more than a media company—it’s an influencer hub engaging trendsetters, social influencers and celebrities in new and exciting ways.


EXTENSIVE REACH

115,000 MONTHLY PRINT READERS

Our meaningful connections with the right people in St. Louis pay big dividends for our clients and partners.

900,000 MONTHLY DIGITAL IMPRESSIONS

50,000 SOCIAL MEDIA FOLLOWERS

79,000 1.1 million

TOTAL REACH:

Event Impressions Per Year

EMAIL RECIPIENTS

2,200,000 3,300 BLOGGERS in Our Network Nationally

Impressions


INSPIRING CONTENT

ALIVE is as dynamic as the city that inspires it. Our relevant, cutting-edge content engages readers who are passionate about the city and who want to be in-the-know about fashion, arts, dining and everything in between. ALIVE was named Magazine of the Year by the Great Plains Journalism Awards, which stated: "This is a national-quality magazine."

FASHION & STYLE

ARTS & CULTURE

DINING & NIGHTLIFE

From the latest fashion trends and shopping news to the top designers to watch and the retailers that carry it all, ALIVE is the style conscious consumer’s bible for anything and everything related to fashion, beauty and personal style.

ALIVE is passionate about the arts, and so are our readers. Our in-depth coverage of the city’s top cultural institutions and their innovative exhibitions and programs has been recognized city-wide, and our well curated list of St. Louis’ cultural happenings is consistently ranked as one of our most popular reads.

ALIVE’s editors are out day and night to keep readers in-the-know on the dining and nightlife scene. From recent openings and the top dishes to try to mixology trends and who to know behind the bar, readers depend on ALIVE to find out where to eat and drink now.


INSPIRING CONTENT

ALIVE is as dynamic as the city that inspires it. Our relevant, cutting-edge content engages readers who are passionate about the city and who want to be in-the-know about fashion, arts, dining and everything in between. ALIVE was named Magazine of the Year by the Great Plains Journalism Awards, which stated: "This is a national-quality magazine."

HOME & REAL ESTATE

BUSINESS & ENTREPRENEURSHIP

Readers turn to ALIVE for advice on a well curated life, and this includes their home. Whether searching for the best realtor or interior designer or striving to stay informed on the top home decor trends and finds, stylish consumers choose ALIVE to help make their house a home.

At ALIVE, we’re all about promoting city progress, which is dependent upon a vibrant business landscape. From the burgeoning startups making waves in our community to the entrepreneurs of established small businesses and the corporations giving back to our town, readers know they can turn to ALIVE for the scoop.


EDITORIAL CALENDAR

MONTH JANUARY

FEBRUARY

MARCH

EDITORIAL ALIVE Wedding 25 Things to Do this Winter in STL

Innovation Issue St. Louis Does Brunch

Spring Fashion Issue Inside STL’s Makers’ Movement

SPECIAL SECTIONS ALIVE Wedding STL School Guide: Winter Open House Winter Arts Guide Dentist Profiles

Nonprofit Spotlights Home Resource Guide Top Lawyers Valentine’s Day Gift Guide

Doctor Profiles Retail Spring Must-Haves Spring Arts Guide STL Shopping Guide

DEADLINES Space Reservation: 11/6/2014 Camera-Ready: 11/28/2014 Issue Release: 12/16/2014

Space Reservation: 12/17/2014 Camera-Ready: 12/26/2014 Issue Release: 1/20/2015

Space Reservation: 1/15/2015 Camera-Ready: 1/30/2015 Issue Release: 2/17/2015


EDITORIAL CALENDAR

MONTH APRIL

MAY

JUNE

EDITORIAL STL Home & Real Estate: Great Spaces St. Louis BBQ Guide

Where to Drink Now Get Outdoors

Best of 314

SPECIAL SECTIONS ALIVE Wedding Boutique Owners’ Top Picks Higher Education Home Professional Profiles

Baby & Me I Go To Summer Arts Guide Mother’s Day Gift Guide

Destination Soulard Best of 314 Winner Package STL Outdoor Dining Summer in STL

DEADLINES Space Reservation: 2/12/2015 Camera-Ready: 2/27/2015 Issue Release: 3/17/2015

Space Reservation: 3/12/2015 Camera-Ready: 3/27/2015 Issue Release: 4/14/2015

Space Reservation: 4/16/2015 Camera-Ready: 5/1/2015 Issue Release: 5/19/2015


EDITORIAL CALENDAR

MONTH JULY

AUGUST

SEPTEMBER

EDITORIAL Travel: Where to Go Now Health & Fitness: Live Well in STL

Entrepreneur Issue: Small Business in STL What to Know About STL Schools Beer Guide

Fall Fashion Issue Art in the City: St. Louis Arts & Culture Guide

SPECIAL SECTIONS ALIVE Wedding Doctor Profiles Luxury Salons & Spas Shop STL

Higher Education Nonprofit Spotlights STL Gives Back Top Lawyers

STL Shopping Guide Fall Arts Guide STL School Guide: Private Schools Influential Women

DEADLINES Space Reservation: 5/14/2015 Camera-Ready: 5/29/2015 Issue Release: 6/16/2015

Space Reservation: 6/11/2015 Camera-Ready: 6/26/2015 Issue Release: 7/14/2015

Space Reservation: 7/9/2015 Camera-Ready: 7/24/2015 Issue Release: 8/11/2015


EDITORIAL CALENDAR

MONTH OCTOBER

NOVEMBER

DECEMBER

EDITORIAL Top Restaurants & Chefs: Where to Eat Now Ones to Watch: Fashion Industry Awards

Do Good: The Philanthropy Issue Holiday Entertaining Volunteer/Giving Guide

Wish List Holiday Gift Guide

SPECIAL SECTIONS ALIVE Wedding Fall Fashion Trends Higher Education STL School Guide: Fall Open House

Boutique Owners’ Top Picks Men of Influence STL School Guide: What’s New Top Lawyers

Resale Resource Holidays in the City Holiday Gift Guide New Year’s Eve Guide

DEADLINES Space Reservation: 8/13/2015 Camera-Ready: 8/28/2015 Issue Release: 9/15/2015

Space Reservation: 9/10/2015 Camera-Ready: 9/25/2015 Issue Release: 10/13/2015

Space Reservation: 10/15/2015 Camera-Ready: 10/30/2015 Issue Release: 11/17/2015


We believe in producing high-quality content that creates engagement with the right audiences and connects them with brands in a meaningful way.


HIGH-IMPACT SOLUTIONS FOR YOUR BRAND

CUSTOM CONTENT

COVER STICKER

ALIVE’s team of writers and editors will work with you to create custom-written and designed content. These editorial-based stories allow readers to engage with your brand in a genuine way while getting in-depth information about your products or services.

Placing a sticker on the most-viewed page of the magazine puts your message front and center, showcasing your brand in a direct and impactful way.


HIGH-IMPACT SOLUTIONS FOR YOUR BRAND

November 2009

$3.95

BELLY BAND

GATEFOLD

Wrap an issue of ALIVE with your message and guarantee that our readers take note of your brand.

Make your ad campaign really pop off our pages with a four-page package that allows readers to interact with your product.


HIGH-IMPACT SOLUTIONS FOR YOUR BRAND

BUSINESS REPLY CARD

REPRINTS & PLAQUES

Drive more customers into your business with these pull-out cards. Printed on thick, perferated card stock and placed beside our Subscription Card, the Business Reply Card is a great place to feature a coupon or mailin offer.

Showcase the editorial coverage your business receives by purchasing a reprint and plaque to display prominently in your space.


ALIVE knows how to capture the attention of today’s online consumer through engaging content that keeps savvy St. Louisans coming back again and again.


ENGAGED ONLINE AUDIENCE

Fashion-forward, culturally savvy 25- to 49-year-old St. Louisans turn to ALIVE online to keep up with the city’s happenings 24/7.

500,000 79k eMail Monthly Page Views on ALIVEMag.com

SOCIAL MEDIA FOLLOWERS

50,000

RECIPIENTS

250K UNIQUE MONTHLY VISITORS

12,000 Digital Issue Impressions

3,300

BLOGGERS IN OUR NETWORK NATIONALLY

900,000 TOTAL ONLINE REACH


OUR INFLUENCER NETWORK At ALIVE, we’ve always done things differently. That’s why we’re the first media company in town to partner with bloggers and other online influencers to create powerful, innovative campaigns that drive real results. Our dynamic network of online influencers in style, design, family, technology, culture and civic progress can produce hundreds of thousands of impressions for your brand. All you have to do is ask…

3,300 Bloggers/Online Influencers in the ALIVE Network + Your Brand = Up to 2.5 Million Potential Impressions Per Collaboration Categories: Food, Fitness, Family and Fashion & Lifestyle


ONLINE SOLUTIONS

No campaign is complete without a comprehensive online strategy. With the ability to tap into the expertise of our Digital Strategist, Community Manager and Editorial Team, ALIVE is able to provide results-driven online campaigns to engage audiences on a genuine level.

728px X 90px

BRANDING ON ALIVEMAG.COM Make an impact with ALIVE’s trendsetting, highly engaged online audience by displaying your brand on ALIVEMag.com’s most visited pages.

SPONSORED ONLINE CONTENT ALIVE’s online team of writers and editors will work with you to create custom-written and designed content. These editorial-based posts allow readers to engage with your brand in a genuine way while getting in-depth information about your products or services. 300px X 250px

CONTESTS & GIVEAWAYS Gain valuable brand exposure by running a contest or giveaway with ALIVE online. Our readers stay tuned for these online opportunities that provide you with direct leads to qualified customers.


EMAIL MARKETING ALIVE AGENDA 7 THINGS TO DO THIS WEEKEND

No media company in town can compete with our list of targeted, qualified subscribers. Contact up to 75,000 active consumers directly with ALIVE’s high-impact email services.

728 px X 90 px

ALIVE’s weekly newsletter covers the events you can't miss around town, including editor’s picks, as well as sponsored events and promotions. Advertising opportunities exist in the form of event listings or display advertising around our content. See rate sheet for pricing. STYLE NOTES TARGETED NEWSLETTER ALIVE is the fashion and shopping resource for St. Louis’ styleconscious consumers. Sent monthly, this newsletter reaches 12,000 opt-in users with must-have fashion and shopping content. Market your shopping events, sales and launches in this targeted email format. CUSTOM EMAIL CAMPAIGNS Want to reach ALIVE’s influential audience directly? ALIVE can customize a unique blast and send to our entire list—or a targeted segment—on your behalf, so you can reach the audience you want to on demand. Blasts can be created and sent within 48 hours. See rate sheet for pricing.

160 px X 600 px


SOCIAL MEDIA

Whether on Twitter, Facebook, Instagram, Pinterest or the next big thing, let the social media experts in town help you create an engaging social media program that will create meaningful results for your brand.

21,700

23,300

3,600

1,400

FOLLOWERS

LIKES

FOLLOWERS

FOLLOWERS

Harness the power of our 50,000 total-and-growing social media reach.

Statistics as of September 2014; Facebook numbers include both ALIVE Magazine and Saint Louis Fashion Week.


ALIVE is known for producing events St. Louisans want to attend.


EVENT SPECIALISTS Our signature events engage passionate audiences and connect brands with influencers who can make a real impact, while our countless custom events—from grand opening parties to anniversary celebrations—provide invaluable brand exposure and interaction with ALIVE’s coveted consumers.

40 20k Events Annually

Attendees

1.1 Million Total Impressions on Social Media, in ALIVE Magazine and on ALIVEmag.com

EXPERIENTIAL MARKETING Sponsorship of any of the signature events ALIVE produces annually means your brand will be strategically integrated into an established, buzzy, well-attended event experience.

SIGNATURE EVENTS

• Cash & Carry • Entrepreneur Event • Best of 314 • ULTRA White Party • Summer in the City

• ALIVE Wedding • Top Chef Burger Battle • Saint Louis Fashion Week • Men’s Event: Well-Crafted • Holiday Hop & Shop


THE POWER OF EVENT MARKETING

We believe in driving results through highimpact events. ALIVE has a long track record of creating dynamic, interactive event experiences for our attendees that have driven results for our clients and partners again and again.

RUNWAY SHOWS

CUSTOM EVENTS

PROMOTIONAL PACKAGES

There’s no one in town who knows runway shows better than ALIVE. As the producer of Saint Louis Fashion Week for 11 seasons and counting, our unparalleled expertise means you’ll get a New York-quality runway show showcasing your brand right here in St. Louis.

Know that your grand opening party or other special event is in good hands with ALIVE. We specialize in experiential marketing that relies heavily on creative programming, strategic promotions, interactive integrations and logistics management to provide a meaningful and engaging experience you’ll never forget.

Get the word out about your next event like never before by harnessing the power and reach of ALIVE Magzine, ALIVEMag.com and our 75,000 email subscribers. Our promotional packages include print and online editorial coverage, an event photographer, dedicated email blast promotion, social media mentions and more.


PRINT SPECS SPREAD

Safety: 16.5” x 10.625” Trim: 16.75” x 10.875” Bleed: 17.25” x 11.25”

1/2 PAGE HORIZONTAL

7.625” wide x 5” tall

1/6 PAGE HORIZONTAL

16.25” wide x 3.2917” tall

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

1/3 SPREAD HORIZONTAL

3.75” wide x 3.3” tall

1/8 PAGE HORIZONTAL

4.5" wide x 10.125" tall

1/3 PAGE VERTICAL

Safety: 8” x 10.625” Trim: 8.375” x 10.875” Bleed: 8.65” x 11.375”

2.45” wide x 10.125” tall

3.75” wide x 2.45” tall

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

1/2 SPREAD HORIZONTAL

1/2 PAGE VERTICAL

1/4 PAGE

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

FULL PAGE

16.25” wide x 3.2917” tall

2/3 PAGE VERTICAL

3.75" wide x 10.125" tall

3.75” wide x 5” tall

PRINT TECHNICAL SPECS • Digital photos must be 300 dpi minimum to be printed. • For production and quality-control purposes we cannot accept Web or Internet images. •A cceptable file formats for photography and electronic art are: -Adobe Acrobat .PDF files (high-resolution with all fonts embedded; CMYK color) -Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF) •Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. •A ll color ads must be converted to CMYK; Spot colors must be specified with a Pantone Solid Coated decription. • Ads must be produced to specific page sizes per ad dimensions. •C amera-ready artwork is press ready. ALIVE is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. Improperly prepared files may result in additional production charges.

•C amera-ready ads that meet ALIVE specifications will run as-is and will not require a match-print proof sent to the client for approval. •A ll art, fonts, printer fonts, photos and graphics must be included on disk. All color, including photos, must be CMYK. •A ll crop and registration marks should be removed from ad. - Adobe Illustrator .EPS files. (all fonts converted to outlines and all images embedded. - Adobe InDesign file, all fonts converted to outlines and all images embedded. •A LIVE Magazine is produced on a Macintosh platform and is unable to support Windows-based documents. We cannot accept files in Page Maker, Corel Draw, Freehand, MicrosoftPulisher, PowerPoint or Microsoft Word.


CONNECT WITH US

2200 Gravois, Suite 201, St. Louis, MO 63104 T: 314.446.4056 F: 314.446.4052 E: advertising@alivemag.com Facebook: ALIVEMagazineStLouis Twitter and Instagram: @ALIVEMagSTL


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