Effective Digital Marketing 4 Simple Steps The key to a successful business is effective marketing Today effective marketing is synonymous with digital marketing which in the simplest terms means promoting products, brand or services through one or more types of electronic media. Digital marketing brings with it many benefits. Through the use of digital marketing strategies, businesses can be in personal contact with consumers and offer them a more direct call to action. Digital marketing strategies also allow businesses to create a uniform message for consumers. It allows for the growth of a business through a wide variety of channels, like social media, niche campaigns, public relations, sponsorship's and email promotions. With the current generations’ reliance on technology and the internet, marketing offline is simply no longer efficient. Since 2002, companies have relied on aMarketForce to deliver high-end sales and marketing services. As a part of this service, aMarketForce utilizes digital marketing to give your business new growth opportunities.
ABCs of Digital Marketing The internet has become a fundamental component of everyone's work and personal lives. That being said, it is through smart digital marketing on the internet that your business will be discovered, recognized, and compete with other companies in your industry. A business website is no longer enough; competitive and growing companies must aggressively pursue brand exposure and awareness through the internet. The internet is a gift - it allows for unlimited creativity in promoting your company and digital marketing helps bring all aspects of your business into a cohesive online platform. Creating a website is only the first step; to truly flourish online, your business must also utilize blogs, Twitter, Facebook, LinkedIn, and more. Digital marketing increases existing consumer engagement while yielding better exposure to potential customers. You want potential clients to be able to discover you effortlessly, and you want to establish yourself as the clear solution to their problems, so they don't have to look any further. In short, you need to digitize your business in order to grow, find new clients, and be competitive with other companies.
The numbers reveal it all: Ÿ 98% of B2B marketers say content marketing is core
to their marketing strategy Ÿ Content marketing in 2015 generates 3 times as
many leads as traditional outbound marketing, but costs 62% less. (Hubspot) Ÿ Content creation and management now claims the
second-largest share of digital marketing budgets Ÿ SEO leads have a 14.6% close rate, while outbound
leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal) Ÿ Social media has a 100% higher lead-to-close rate
than outbound marketing. (State of Inbound Marketing, 2012) Ÿ 83% of marketers indicate that social media is
important for their business. (Social Media Examiner) Ÿ 43% of all marketers have found a customer via
LinkedIn in 2013. (HubSpot State of Inbound, 2013) Ÿ 59% of B2B marketers say email is the most effective
channel for generating revenue. (BtoB Magazine)
Planning Digital Marketing Strategy 4 Simple Steps Digital marketing strategy can be as simple as below: l
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Social Media Marketing and Executive Profiling
Digital Strategy Planning — Evaluate your company's current branding and marketing processes and assess ways to promote your company through multi-channel programs.
Create an online buzz to attract customers, partners and prospects by using social media marketing tactics. Use thought leadership content to promote your executives and your company as a forerunner in social networks.
Content Development and Communication — Start by developing a comprehensive content development plan. Any content you develop should be consistent, engage with buyer, fit to be shared on multiple marketing channels and must have clear call-to-action.
Community Building, Blogging and Micro-Blogging Build an online community with an opt-in group of potential partners, customers and followers using social media marketing. Blogging on topics of interest to your community, branding, and collecting feedback are all activities that can help you in maintaining a dynamic online presence.
Implementation of Digital Strategy — Once you select appropriate modes of online marketing, implement your strategy through:
Email Marketing
Banner Advertising
Target your opt-in prospects, nurture and engage them until they are sales-ready. Email marketing is particularly appropriate for sales pitches, press releases, event announcements, holiday wishes, special offers and newsletter circulation. Effectively plan the follow-up strategies forehand to generate better results.
Banner advertising helps in behavioral targeting and remarketing through cookie technology that allows banners to be displayed on the various types of websites your prospects use. Geo-targeting can give you even better results. Keep in mind that landing page selection is very crucial for banner advertising and PPC campaigns.
SEO– Search Engine Optimization Regularly audit your SEO process and set realistic and achievable goals for keywords/phrases based on your marketing requirements. Support your SEO strategy with effective and optimized content which helps in building and increasing quality inbound links to your website. It is critical that you properly align your content marketing, SEO and social media marketing strategies together.
PPC – Pay-Per-Click Campaign Management While your SEO and social campaigns are effective, they take time to show results. Paid promotion on major search engines can give your sales team constant flow of leads.
Video Production, Animation and Marketing Video marketing adds a whole new element (visual) to your digital marketing strategy. You can simply hire a vendor to handle production, editing and promotions of your marketing videos l
Measurement, Analytics and Reporting After implementing your strategy, the job is not over. You need to continue monitoring and analyzing the results of all your campaigns so that they continue to improve results and ROI. Proper analytics and implementation will help your company reach a wide range of prospective customers and generate more leads, while optimizing your marketing budget and sensibly allocating your funds.
Conclusion People often fail to recognize how challenging it is to find effective and affordable marketing, however it is essential to have an expert consulting team to drive your digital marketing strategy in such a competitive technological marketplace. Using SEO to attract visitors to your site is becoming more difficult to master since search engines have begun to restrict the ways in which you can improve your site's rankings. You need dedicated experts to manage your website and digital marketing in order to generate and maintain high quality sales-ready leads for your sales team. Companies are spending more money on marketing, which means it is more important to measure and market effectively. Increasing your business's level of activity does not mean that marketing will better benefit your company’s branding. In fact, if not done properly, flooding social media channels with links and profiles can actually do harm to your brand. If your branding is inconsistent, it can engender a lack of recognition of both your company's logo and online presence. To exacerbate the challenges, companies often simply fail to track their marketing campaigns and measure or evaluate their effectiveness. In the past, this would have required hiring multiple digital experts to work full-time for the company and quite frequently this is neither realistic nor affordable. Thanks to B2B digital marketing experts like aMarketForce, companies can affordably have all of their marketing planned, implemented, and evaluated in order to optimize their future digital marketing strategy.
About Us Since 2002, companies have relied on aMarketForce to deliver high-end lead generation services. aMarketForce is an end-to-end demand generation company with: Ÿ ISO 27001 certification ensuring confidentiality and integrity to clients Ÿ Excellent expertise in prospect database development and database marketing Ÿ Competency in a full portfolio of digital marketing services Ÿ Proficiency in lead generation, scoring, nurturing and management Ÿ Specialization in CRM and Marketing Automation Ÿ Highly experienced project managers and resources in digital marketing and research Ÿ Customer references of Fortune 500 companies
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