Philippine Fashion Through the Golden Years

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fash·ion

/ˈfaSHən/

noun 1. an art of personal selfexpression


Fashion Fashion is a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions. Whereas a trend often connotes a peculiar aesthetic expression and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture


Philippine Fashion Through the Golden Years


Philippine Fashion

1910

1960

2010


1910 When the Americans came and became the second country to colonize the islands, the fashion remained the same for the first five years of the 20th century. But it has started to change and became more modern in contrast to the conservative style of the previous centuries as the Americans started to influence the modern Filipino culture.The women then wore the Traje de Mestiza, the more modern version of the Maria Clara. It had bigger sleeves and a narrower floor length skirt with a long train called saya de cola and replaced the full wide skirt reflecting the Edwardian Fashion of the West.By the 1920s, the style of the skirt still remained, influenced by the flapper dress; however, the wide sleeves had been replaced by butterfly sleeves (popularized by local couturier Pacita Longos), and the big paĂąuelo reduced its size. Such trends had gained prominence especially during the annual Manila Carnivals of the 1920s and through the 1930s. Some Filipino women who had lived in United States and in Europe wore the western 1920s fashion with loose dresses and knee length skirt.


1960 When the 1960s entered, most of the styles from the late 1950s still remained; however, due to the rise of British pop culture that spread in United States and other parts of the world, fashion started to change. A new kind of dress invented by Mary Quant, called the miniskirt, mini dresses started to become popular and mod style fashions also emerged. Hair became very stylish as the hair were styled bigger and higher with the use of hairspray. By the mid-1960s, the hemlines rose and the clothes loosened, influenced by the mod culture. Men's fashion shifted towards a more youthful vibe, influenced by the rising Teenage culture seen in Hollywood and by various Teen-oriented Filipino films where they started wearing polos and pants, replacing the suit and coats. Suits and coats, as well as the Barong Tagalog, were now only worn during events and by the older men.


2010 The early 2010s began with a continuation of some of the late-2000s fashion; however; in 2011, a change began as people started to move away from the rock influenced 2000s fashion and create a more distinctive 2010s fashion. With the rise of social media, most of the women began wearing inspired clothes. Also, women became interested in 1960s fashion and began replicating that style. Men also began wearing preppy clothes inspired by the British boy band One Direction who rose to fame in 2010. Skinny jeans and shorts proved to be popular among the men and these came up in different colors. n 2013, skater skirts became popular among teenage girls and they started wearing more feminine clothing. Denim pants was replaced by skirts and leggings. Men began to wear more formal clothes.Dresses replaced the casual tshirts and jeans worn by the women while Chinos replaced the denim pants worn by men.By the mid-2010s, many of the fashions from the mid-1960s and mid-1990s returned, clothing such as midi-skirts, denim jackets, knitted sweaters, boat shoes, etc. came back into fashion while fashion pieces like chokers gained prominence once again. Men's fashion also started to move away to the rock/hiphop-influenced styles of the past two decades and started to define a new style for men. 2010s hairstyles were often defined by; loose waves for women and slick-back hair for men. While beauty trends include having emphasis on the lips, and contoured cheeks, nude color palettes were also prominent for make-up


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