All Across Africa + Kazi
Merchandising Guide
Welcome We’re so excited you’re a part of the All Across Africa + KAZI Family - Home to beautiful goods handmade with love by artisans in Africa. We want to set you up for success with your new products, so they will be flying off the walls, shelves, tables, etc.
We understand there are so many ways to merchandise and lots of decisions to make. Here is a complete guide full of helpful hints on how to display your new products.
Walls Basket Installations are so in right now! Choose a monochromatic color scheme or go wild with some color pop. Vertical Installations work well next to a window, door, or shelf. Horizontal Installations are striking behind the checkout counter or above a sofa. Organized or sporadic, both installation formats work well.
More Walls Hang baskets with other statement pieces: mirrors, canvas art, etc. Use depth variation: hang trivets, placemats, bowls, and plates together. When in doubt- hang it up! Simple to hang, lays flat because of convenient hang loop on all size baskets, plates, and discs.
Shelves Double Up: Place baskets, plates, and trivets in the back of the shelf and utensil holders, small bowls, and vases in front of them: this creates retail space and shows the customer how products can complement each other. Organize by color story! Choose 4-6 different items within the same color scheme and arrange them together. Order product in even numbers, and separate by type. Your AAA/Kazi products are unique- Let them be the feature in a shelf box.
Tables KAZI goods stand out on tables and flat surfaces. Get creative with your surfaces- be it a stool, chair, ladder, or stack of large books. Stack bowls by color story. Group same products in different sizes together on a stool or chair. Use big bowls and trays to display smaller gift items such as coasters and ornaments. Use basket stands to display your bowls and baskets.
Floors Use our planters or utensil holders in hanging weavings. Place our floor vases or bolga bags in those frustrating corner spaces. Add dried flowers to vases. Use your new Kazi products to hold other items in the store: use large bowls/baskets/bags as storage for pillows, toys, flowers, gift items, etc.
Multi-Use & Functional Merchandising Use our products to display other products: napkins, jewelry, candy, and wallets can be displayed in our large bowls. Use our planters and vases to spruce up any table or shelf.
Seasonal Unleash your creativity! Instead of buying a tree, make a basket tree! Gift Sets- bundle other small items (coasters, jewelry, wine accessories) by placing them in small-medium size bowls for easy gift giving and bundling ideas. Vases are perfect for Mother’s Day Gifts. Bolga Baskets are great for Easter baskets. Hide Jewelry in our ornaments. The Ideas are endless!
Product already sold and you need to reorder?
CONTACT
www.allacrossafrica.org www.kazigoods.com 858.333.8484 100 West 35th ST, Suite G National City, CA 91950 USA info@allacrossafrica.org