Manufactured in kenya brand guidelines
Manufactured In Kenya
Brand Guidelines
Brandmark Introduction
Brandmark The brandmark acts as a distinct and recognisable signature across all communications. It’s made up of the gear and symbol and a wordmark. The symbol represents the nature of the brand: Controlled, solid, vibrant and dynamic on. The wordmark has been crafted from Aleo font, modified to ensure maximum legibility.There are different versions of the brandmark to ensure it standouts on all backgrounds and materials.
Manufactured in kenya brand guidelines
OďŹƒcial Brandmark
The clear zone is used to ensure the brandmark is always prominent and clearly visible across our brand expressions. The clear zone is equal to the wordmark x-height (theheight of a lowercase a) across all edges. The clear zone applies to all versions of the brandmark.
Manufactured in kenya brand guidelines
OďŹƒcial Brandmark
The oďŹƒcial brandmark in full color in use on white backgrounds, accompanied by its single color, black and greyscale variations.
Manufactured in kenya brand guidelines
OďŹƒcial Brandmark
The OďŹƒcial brandmark in reverse color in use on a gradient background, accompanied by its single reverse colors.
Manufactured in kenya brand guidelines
Static Brandmark
The static brandmark in full color in use on white backgrounds, accompanied by its single color, black and greyscale variations.
Manufactured in kenya brand guidelines
Static Brandmark
The static brandmark in reverse color in use on a gradient background, accompanied by its single reverse colors.
Manufactured in kenya brand guidelines
Brand Color
Color Trust, safety endurance and idealistic, the brand color palette is used to highlight content for use in communication. Used consistently, it delivers strong recognition of our brand across all expressions and provides clear navigation through products.
Manufactured in kenya brand guidelines
Brand Color
The colors in our palette are always present across our communications channels.
White RGB: 255/255/255 CMYK: 0/0/0/0 HEX: #FFFFFF
White is the primary background colour. Blue is the main color It is ever present across the body copy, supported by Green used mainly in headlines.
Blue
Green
White RGB: 0/148/68 CMYK: 85/10/100/100 HEX: #009444
Grey and Black are the neutral colors. They used as a substitute to the blue color.
RGB: 28/117/188 CMYK: 85/50/0/0 HEX: #1C75BC
RGB: 0/0/0 CMYK: 0/0/0/100 HEX: #000000
Grey RGB: 109/110/113 CMYK: 0/0/0/70 HEX: #6D6E71
Manufactured in kenya brand guidelines
Brand Type
Type The Primary typeface, Open sans, is the brand’s handwriting. Modern, efficient and professional. It’s flexibility, simple and very legible allows the brand to communicate efficiently. The Secondary typeface, Aleo is used sparingly to give appropriate emphasis, mainly used to headline body copy.
Manufactured in kenya brand guidelines
Brand Type
Aleo Regular used for headline, subheadlines and points of emphasis within body copy.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?><(*&^%$£@!
Open sans light is the brands main type and is Used for body copy.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?><(*&^%$£@!
Manufactured in kenya brand guidelines
Brand Type Application
Aleo Regular used as a headline. Aleo Italic used as a subheadline within body copy. Open sans light Used as body copy. Headlines should be 40 pts, Subhealines 18 pts and body copy 12 pts
Headlines
Subheadlines
Body copy
Type Dummy Text Lorem ipsum dolor sit amet, sit at inermis postulant, te movet diceret vix ad six paulo regione nec. Sit elaboraret scripserit in. Mei idque quaestio. Cu eos verear honestatis in pri dicit qualisque suscipiantur. In putellus eďŹ&#x192;ciantur vel, pri meis propriate deďŹ nitiem ut vim te esse prima erroribus. Altera oet provix fugit voluptua dolores..
Body copy
Manufactured in kenya brand guidelines
Brand Icons
Icons Clean, elegant and simple, the distinct icons set are used as a visual aid to help the audiences navigate through information quickly and easily.
Manufactured in kenya brand guidelines
Brand Icons
The icons are familiar and easy to understand, without the need for words to explain what they represent. A single, simpliďŹ ed object is used to express the subject. They are designed to be consistent and legible across digital and print applications.
Building mining and quarrying
Pharmaceutical and medical equipment
Building mining and quarrying
Pharmaceutical and medical equipment
Chemicals energy and electronics
Plastics and rubber
Chemicals energy and electronics
Plastics and rubber
Food beverage and tobacco
Leather products
Textile and apparel
Timber wood and furniture
Food beverage and tobacco
Leather products
Textile and apparel
Timber wood and furniture
Metals
Paper packaging and publishing
Metals
Paper packaging and publishing
Manufactured in kenya brand guidelines
Brand Application
Application Clean, elegant and simple, the brand application represents the physical and consistent representation of our brand identity across print and digital media.
Manufactured in kenya brand guidelines
Brand Application
Stationery Please follow the format shown to create stationery that reďŹ&#x201A;ects our identity- that means using approved brand-consistent stationery with all the right information.
P.O Box 1234 00100, Nairobi Phone 123.456.7890 Fax 123.456.7892 www.manufacturedinkenya.com
www.manufacturedinkenya.com Date set in Open Sans 10pt Contact Name Organization Name P.O Box 5678 00100, Nairobi Body goes here, set in Open sans 10pt. Feugait nulla facilisi nam liber tempor cum soluta nobis eleifend.Mirum est notare quam littera gothica quam nunc putamus parum claram anteposuerit litterarumformas humanitatis. Aliquam erat volutpat ut wisi enim ad minim. Investigationes demonstraveruntlectores legere me lius quod ii legunt saepius claritas est etiam processus. Ut laoreet dolore magnaveniam quis nostrud exerci tation ullamcorper suscipit lobortis. Et accumsan et iusto odio dignissim, qui blandit praesent. Typi qui nunc nobis videntur parum clariďŹ ant sollemnes in? Est usus legentis, in iis qui facit eorum claritatem Investigationes demonstraveruntlectores legere me lius? Molestie consequat vel illum dolore eu feugiat nulla facilisis at. Ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat duis autem vel eum iriure dolor! Et quinta decima eodem modo typi qui nunc.
Name Last Name TITLE
P.O Box 1234 00100, Nairobi Phone 123.456.7890 Fax 123.456.7892 www.manufacturedinkenya.com
Sincerely, Associate Name Associate Title Manufactured In Kenya
Manufactured in kenya brand guidelines
Brand Application
E-mail Signature Please follow the format sample shown to create a signature that reflects our identity- that means using an approved brand-consistent e-mail signature with all the right sign-off information. Professional e-mail programs let you create a signature that lives in the footer of every message
Johndoe@email.com
Manufactured in kenya brand guidelines
Hi Jane, Lorem ipsum dolor sit amet, sit at inermis postulant, te movet diceret vix ad six paulo regione nec. Sit elaboraret scripserit in. Mei idque quaestio. Cu eos verear honestatis in pri dicit qualisque suscipiantur. In putellus efficiantur vel, pri meis propriate definitiem ut vim te esse prima erroribus. Altera oet provix fugit voluptua dolores. Thanks
John Doe Associate Title Phone 123 456 johndoe@manufacturedinkenya.com
Manufactured in kenya brand guidelines
Brand Application
Banners Please follow the format sample shown to create a banners that reďŹ&#x201A;ects our identity.
Building mining and quarrying
Delivering Results Click to read more
Building mining and quarrying
Delivering Results Click to read more
Manufactured in kenya brand guidelines
Brand Application
Merchandise Please follow the format sample shown to create a Merchandise that reďŹ&#x201A;ects our identity.
Manufactured in kenya brand guidelines
Brand Application
Thank you If you require further guidance, or have speciďŹ c questions regarding these guidelines, please contact Allan Mugoh by emailing mugohallan@gmail.com