Index
addiction to Hello Kitty, 154, 155, 220 advertising. See marketing affect aliens, 164, 165 affective labor, 61, 70, 82 – 83, 162 African Americans, marketing to, 124 Ah Map. See Fan Man-yee Ahmed, Sara, 20, 164 Akiyama, Leika, 233, 243 – 46, 250 Allison, Anne, 11, 37, 62, 252, 253 All Things Kawaii (website), 124 Alsworth, Sarah, 113 – 14 amae. See dependency ambiguity, 36 – 37, 48, 50, 57, 192, 227 – 29, 266 Americanization, 13 Angry Little Girls, 123 anime, 7, 258, 262 – 63 Anime News (magazine), 262 – 63 anniversary celebrations: fiftieth, 252 – 53; narratives, 80 – 82; Sanrio strategies, 233 – 38; thirtieth, 233 – 34; thirty-fifth, 47, 76 – 80, 82, 85, 100, 233, 236 – 37, 238, 252 Anpanman, 263 anthropometry, 288n47 Aoki Misako, 258 Appadurai, Arjun, 12 Arden, Elizabeth, 33 Armstrong, Robert Plant, 19 – 20
art and aesthetics: edginess in, 109, 230 – 31, 235 – 37, 249; Hello Kitty as artisanal product, 40, 87 – 92, 248 – 49; kitsch and, 231 – 32, 249 – 50; patronage by Sanrio, 233 – 38, 249, 266 – 67; play and, 231 – 32, 235 – 37, 249 – 50; self-censorship in, 240; sentimentality in, 230 – 32, 243 – 44, 249 – 50 Artemis Records, 96 Asian American counterculture, 125 – 26 Asian American women: consumerism of, 138 – 39; critiques by, 170 – 72; identity of, 9, 170 – 71; marketing to, 122 – 24; sex workers, 225 – 27, 227; stereotyping of, 171 – 74, 176 – 77, 181, 226, 228 Asians and Friends, 215 AsianWhite.Org (website), 172 Asian women: consumerism of, 138 – 39; stereotyping of, 168, 171 – 74, 226 asobi. See play Austin Powers in Goldmember (film), 100 authenticity, 21, 64, 73, 93 – 94, 110 avant-garde, 168, 209, 230, 231, 244, 250 bad boys, 241 – 43, 254 – 57 Badtz-Maru, 108, 139, 141 Band X Japan, 267
