Allen Diamond Design Portfolio 2008
My name is Allen Diamond. I’m currently a design student whose motivation is simple. I want to produce the best work. Its my personal belief that hard work is worth compensation, but talent is where your value is. I’ve explored multiple design disciplines while training with some of the industry’s top professionals. My favorite part of being a designer is the versatility of it all. I enjoy facing new problems and coming up with the solution.
The purpose of this portfolio is to show samples of my creativity. Its contents are examples of corporate branding, advertisements, and illustrations, some of which are hypothetical. Although I am a competent designer in other areas such as; photography, package design, layouts, etc. I will soon update this portfolio to reflect my competency in these areas. Thank you for your interest. Allen Diamond
Corporate Branding
The purpose of this logotype and branding was to simply embody cool. Using unique business card and letter head form to produce a fun and eye catching design.
This branding is for modern furniture company seisei. The company focuses on Japanese designers and the latest trends in Tokyo. So it would only be suitable to use “Tokyo purple� for their company colors. The demographic for this company is only upscale areas of major cities. This requires that the logotype be noticeable amongst the busy city streets.
Advertising Design
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Absolut Vodka is a Swedish brand of vodka. Mostly know by their clean advertisements based on the bottle shape the company has established worldwide appeal. As a hypothetical project I decided to create interesting recipe cards while continuing on with their advertisement tradition.
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The process of successfully manipulating images precisely to create an artistic collage effect was the desired result..
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The design process can sometimes result in multiple directions. In the early stage I pondered the idea of playing on a sunshine theme associated with citrus fruits.
Using images as a reference I decided to give this magazine advertisement a anime/manga style. The demographics for this advertisement is the youthful Scion buyer generally males between the age of 18-25.
These billboards had to have a fast impact which was achieved by using satirical quotes and bold color.
Digital Illustration
This image is a personal project that I wanted to convey the feeling of spring with the use of color. This image is titled “Tulip�.
Illustration inspired by the current spike of our nations ever rising gas prices. This design incorporates subtle design queues to hint on the topic. I also incorporated into a T-shirt design.