Alwasy Be Calculating by Pipe man

Always be calculating: Part 2 http://www.marketingmo.com/strategic-planning/brand-strategy/ â&#x20AC;&#x153;Continuous charge the innovation process not an effort of occasional brilliance that is natured in the lab. Not the opportunity that needs to be build on.Charging that from the outside in.â&#x20AC;? http://www.youtube.com/watch?v=9_wQQQ7gReM&feature=related

Blue Ocean Strategy: Making the Competition Irrelevant http://www.youtube.com/watch?v=zrGOBdVm-KE&feature=related

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Erich Joachimsthaler http://hiddeninplainsight.typepad.com/about.html http://en.wikipedia.org/wiki/Erich_Joachimsthaler

http://www.youtube.com/watch?v=MBA0IQEkOk0

--------------------------------------------------------------------------------------Knowledge Tank http://iipm-knowledgetank.blogspot.com/ We invest a significant amount of time and effort in developing new insights about consumers and customers, in understanding markets and industries, and in advancing management practices and thought leadership in strategy, innovation, and marketing. --------------------------------------------------------------------------------------Study: Rats Show Each Other Compassion, Empathy http://www.youtube.com/watch?v=c5-MQajCQYQ

--------------------------------------------------------------------------------------http://www.vivaldipartners.com/knowledge/articles

--------------------------------------------------------------------------------------This guide is about Measuring the business value of social media

http://www.emarketer.com/Article.aspx?id=1008727&R=1008727 Measuring the importance of social media or organizations

http://socialsteve.wordpress.com/ Making the most of social media for business in a communityacceptable, brand enhancing way

How to gauge the value of your social media efforts

http://thesocialmediaincubator.com/http:/thesocialmediaincubator. com/how-to-measure-the-roi-of-your-social-media-efforts-part-i/

http://searchengineland.com/how-to-use-social-media-monitoringtools-to-gauge-offline-marketing-efforts-45658 --------------------------------------------------------------------------------------Measuring social media's size and popularity

http://www.makeuseof.com/dir/socialscan/ http://www.pageaccess.com/whitepapers/workbook_measuring_social_media_impact.pdf

Measuring the importance of social media to mankind

http://www.nipson.com/ http://www.clickz.com/clickz/column/2140755/understandingimportance-social-media-roi

Auto posting and auto tweeting your make money fast message in a scorched earth marketing way http://www.squidoocool.com/automatic-twitter-posting-automateyour-twitter-account

https://www.socialoomph.com/ http://www.youtube.com/watch? feature=player_embedded&v=VDt3yCTyjdQ#!

http://techie-buzz.com/featured/schedule-future-twittertweets.html

AutoTweeter in action http://www.youtube.com/watch?feature=player_embedded&v=VDt3yCTyjdQ#!

How to do social media really well

http://www.guardian.co.uk/uk/2011/nov/08/social-networking-close-friends

http://news.yahoo.com/9-ways-students-social-media-boost-careers125829171.html

http://blog.kissmetrics.com/help-customers-find-you/

http://smallbiztrends.com/2011/10/social-media-policy-how-to.html

Social Media Policy: How to Get Started ---------------------------------------------------------------------------------------

Social Media Redefined

http://www.quora.com/How-has-social-mediaredefined-business-intelligence The Internet has always been a social medium. http://www.socialmedium.co.uk/blog/

it is unique because it is the first social to social communication channel.

http://www.sfgate.com/cgi-bin/article.cgi? f=/c/a/2009/06/26/BU2918EH8L.DTL

http://www.aabri.com/manuscripts/09135.pdf

http://www.avaya.com/blogs/archives/2011/07/social-media-an-essentialcommunication-channel.html

http://www.architectmagazine.com/technology/socialmedium.aspx

http://en.wikipedia.org/wiki/Social_media http://en.wikipedia.org/wiki/One-to-many

Broadcast is one to many The Internet is so exclusive because it has always been all about the average, mediocre, and unboiled; being able to communicate on a global level. ---------------------------------------------------------------------------------------

It started when bulletin board systems gave up their direct modem banks and became newsgroups.

Digital: A Love Story Fanart, Talk

http://jonathanmarks.libsyn.com/2011/03

The ability to post and respond

Being barried by layers of experience

http://nsidc.org/s now/avalanche/

Possible to feel history in a more immediate way

http://www.wisegeek.com/what-is-learned-helplessness.htm

--------------------------------------------------------------------------------------The ability to post and respond expanded beyond those who knew the code (the telephone number) --------------------------------------------------------------------------------------As e-mail became more ubiquitous, discussion lists sprang up and never went away. --------------------------------------------------------------------------------------Made opt-in, instant messaging so simple, How Instant Messaging Works http://computer.howstuffworks.com/e-mail-messaging/instantmessaging1.htm

hyperdrive communication tool became a -astonish, superluminal, communication tool operating fast as light speed. --------------------------------------------------------------------------------------Consumer generated content

Distributed through easy to access online tools

--------------------------------------------------------------------------------------Control Capability

http://www.pqsystems.com/qualityadvisor/DataAnalysisTools/cont rol_vs_capability.php Employees uploading pictures of their lunch really useful to business? http://www2.le.ac.uk/departments/media/dl/documents-andpdfs/course-readers/penm/UsersLikeYou.pdf

http://fanpageflo w.com/get-more-facebook-page-likes/

--------------------------------------------------------------------------------------http://cineccita.tumblr.com/

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User Generated Content http://453.stilled.net/wp-content/uploads/2010/06/Eessay-user-generatedcontent.pdf

The technological progress over the past years has enabled large parts of the General public to access and afford new ways of interaction and communication via the Internet’s new intelligent web services and fast connections. Transcendent Man’s Blog The Proactive Web Era : Intelligent Web and Intelligent Services are knocking at the door !

http://gregoryrenard.wordpress.com/2011/10/14/the-proactiveweb-era-intelligent-web-and-intelligent-services-are-knocking-atthe-door/ Web service platform for applications integration http://upcommons.upc.edu/pfc/bitstream/2099.1/8553/1/Master %20thesis%20-%20Luis%20Oliva.pdf User‐generated content (UGC) http://www.isoc.org/internet/issues/oecd_ministerial.shtml “is one of the main features of this so‐called participative web”1.

What is UGC Refers to different kinds of media content? Created and published? By amateurs? Doesnâ&#x20AC;&#x2122;t matter it will all turn into consumption. Where is the commonly agreed definition of UGC? Organisation for Economic Coâ&#x20AC;?operation and Development (OECD) has proposed three http://453.stilled.net/wp-content/uploads/2010/06/Eessay-usergenerated-content.pdf --------------------------------------------------------------------------------------UCG http://www.im.ethz.ch/education/FS09/iotsem09_proceedings.pdf #page=28

--------------------------------------------------------------------------------------Stock Photo - Social media, exchange opinions, user Generated Content http://www.123rf.com/photo_8463104_social-media-exchangeopinions-user-generated-content.html ---------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------http://www.web3.ie/reliability-user-generated-content/ Reliability of User Generated Content

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Social Media Catalog http://thoughtcatalog.com/2011/social-media-explained/ http://social-catalog.com/

http://radiomobiletech.com/blogposts/pint erest-the-new-social-media-catalog.html There are six broad categories of social media and probably two more before this book hits the streets --------------------------------------------------------------------------------------Forums and Message Boards

http://thinkofit.com/webconf/hostsites.htm

http://www.superstock.com/Fine-Art --------------------------------------------------------------------------------------These range from the old newsgroups to threaded discussions groups where people can submit a question or an opinion and others can offer up an answer or an attitude.

These can happen through E-mail only Hosted privately Semi-privately Publicly Companies can host their own to closely monitor the conversation. --------------------------------------------------------------------------------------Reading Traveling Peer 2 Peer communication Are all helpful for your world perspective. --------------------------------------------------------------------------------------Review and opinion sites ---------------------------------------------------------------------------------------The Good

Amazon.com has allowed customers to comment on books and goods for years The bad

http://www.msnbc.msn.com/id/40112145/ns/technology_and_sciencetech_and_gadgets/t/amazon-defends-pedophiles-guide/#.TzffSrTzoxw

--------------------------------------------------------------------------------------Epinions.com http://www.epinions.com/food_drink Buyers Could Discuss ins and outs of products Now, thanks to synidcation services like Bazaarvoice, most ecommerce sites have a place for the voice of the customers --------------------------------------------------------------------------------------http://www.epinions.com/ --------------------------------------------------------------------------------------http://steve-wheeler.blogspot.com/2010/10/user-generatedcontent.html

30 e-commerce sites worth seeinghttp://www.webdesignerdepot.com/2011/10/30e-commerce-sites-worth-seeing/

UGC: User generated content http://seanmalstrom.wordpress.com/2009/08/25/email-about-thedisruption-test-and-user-generated-content/

http://seanmalstrom.wordpress.com/2009/08/25/email-about-thedisruption-test-and-user-generated-content/ content created shared freely formally peer reviewed

Budapest EDEN Research Workshop. T Debate centred http://www.ndtv.com/article/profit/social-media-taking-wefdebates-to-broader-global-audience-296659

http://8pmwarrior.com/2012/02/3-reasons-the-roi-of-social-mediadebate-continues/

For example, does ___ http://www.thesocialorganization.com/social-media-examples.html

After a successful strategy, be sure to allocate appropriate parts of the profits to all resources employed in the portfolio management and risk management activity. -aow

Format http://www.webworks.com/Documentation/Reverb/index.html#pag e/01.Welcome%2520to%2520ePublisher/WelcomeHelp.htm

Informal http://www.sagepub.com/criminologystudy/articles/chapter05_arti cle03mackenzie.pdf THE IMPACT OF FORMAL AND INFORMAL SOCIAL CONTROLS ON THE CRIMINAL ACTIVITIES OF PROBATIONERS DORIS LAYTON MACKENZIE SPENCER DE LI

Nature http://www.nature.com/societies/index.html

Regardless http://ibit.temple.edu/execed/programs/social-media/

Social Exposes Who We Like Regardless of Content

http://davidebenjamin.com/social-exposes-who-we-likeregardless-of-content

How elements http://www.relationship-economy.com/Five%20Elements%20of %20Social%20Media.pdf

Re-purposed 6 Successful Elements For Social Media Successhttp://www.intelegia.com/en/2011/06/15/the-art-of-

repurposing-content-for-social-media-marketing/

http://www.social-profit-formula-bonus.com/don-crowther/keyelements-of-social-media.html

interesting point http://successalignedmarketing.com/whats-the-point-of-socialmedia/

http://www.changefoundation.ca/docs/socialmediatoolkit.pdf

http://ftp.jrc.es/EURdoc/JRC56958.pdf

Enhance the quality of higher education provision Social Franchising to Improve Quality and Access in Private Health Care in Developing Countries

How To Make An Impact With Social Media (And Avoid Disaster)

Formalised http://www.eventmagazine.co.uk/channel/business/article/111545 3/Industry-lacks-social-media-strategy-says-communicationsexpert/ Industry lacks social media strategy says communications expert

Peer reviewed piece of work http://www.bschool.com/blog/2011/how-to-identify-peer-reviewedwork/

Indicator of high quality http://www.ic.nhs.uk/services/measuring-for-quality-improvement

48 Social Media KPIs (Key Performance Indicators)

http://www.dreamgrow.com/48-social-media-kpis-keyperformance-indicators/

Further The Key Leading Indicators of Social Media Success for Business

We discussed http://blog.rubymediagroup.com/ http://www.tesd.net/Page/166

Formally peer reviewed http://www.ars.usda.gov/SP2UserFiles/Place/00000000/ARSPeer Review/What%20We%20Eat%20in%20America%20Peer %20Review%20Plan.pdf

Can Social Media Replace Pre-Publication Peer-Review? http://blogedutech.blogspot.com/2010/12/social-media-to-replace-prepublication.html

Constantly being informally peer reviewed http://www.bon.texas.gov/practice/faq-peerreview.html

Open for comments from all http://tig.transportation.org/Documents/AdditionallySelectedTechn ologies-AST/commentworksfactsheetbpmwgl.pdf

Novice http://socialmedianovice.wordpress.com/

Enthusiast 16 Websites Every Social Media Enthusiast Should Know About http://www.brandonacox.com/social-media/16-websites-every-social-media-enthusiast-shouldknow-about/

Expert http://www.socialpedia.co/faqs

Frequently Asked Questions

Why I Will Never, Ever Hire A "Social Media Expert"

Read more: http://articles.businessinsider.com/2011-05-23/strategy/30014867_1_customerservice-social-media-expert-united-breaks-guitars#ixzz1mKNoudnx

Provide feedback http://home.business.utah.edu/actme/7410/Dennis.pdf Finding high-quality content in social media

http://www.mendeley.com/research/finding-highquality-content-insocial-media/#

26 Tips to Enhance Your Experience on LinkedIn http://www.socialmediaexaminer.com/26-tips-to-enhance-your-experience-on-linkedin/

http://www.salespractice.com/forums/t-11732.html http://www.nytimes.com/schoolbook/posts/1181-what-are-your-suggestions-for-usingsocial-media-to-communicate-with-students What are your suggestions for using social media to communicate with students?

5 Fresh Ideas for Social Media Marketers

http://mashable.com/2009/08/28/social-media-marketing-ideas/

http://consumerpsychologist.blogspot.com/

http://www.practicalecommerce.com/articles/2976-SocialNetworking-for-Solo-Entrepreneurs-7-Suggestions

http://www.my50.com/50list.php?page=1

Social Media Suggestions Social Media Even refutations http://www.debate.org/debates/Resolved-That-on-balance-socialnetworking-Web-sites-have-a-positive-impact-on-the-UnitedStates./6/

Comments box under each post

http://www.mybloggertricks.com/

Social Media Course

http://kommein.com/25-free-online-social-media-classes/ 25 Free Online Social Media Classes Instant forms of peer review available Peer review: benefits, perceptions and alternatives http://www.publishingresearch.net/documents/PRCsummary4War efinal.pdf

The Team-Building Peer Review

http://www.bmj.com/sites/default/files/attachments/resources/201 1/07/wager.pdf

Interim evaluation report on http://www.dhrm.state.va.us/hrpolicy/policy/frmpol140_d.pdf

http://ec.europa.eu/research/evaluations/pdf/archive/other_reports _studies_and_documents/fp7_interim_evaluation_expert_group_r eport.pdf

Concede http://www.law.com/jsp/cc/PubArticleCC.jsp? id=1202541475189&thepage=2

Timeline http://socialmediacertificate.net/2010/12/social-media-timeline/

Midpoint in the project. I will share____ http://sharethis.com/

http://www.deannazandt.com/sharethischange/ http://guerillamarketingic.blogspot.com/

UGC works Favour http://flavors.me/

L&D department http://janeknight.typepad.com/socialmedia/2010/09/why-have-ald-department.html

transform i

How Social Media is Transforming Business

http://www.designdamage.com/how-social-media-is-transformingbusiness/

Direct and indirect reciprocity

a, Direct reciprocity means that A helps B and B helps A. b, Indirect reciprocity comes in two flavours. ‘Upstream reciprocity’ (left) is based on a recent positive experience. A person who has been at the receiving end of a donation may feel motivated to donate in turn. Individual B, who has just received help from A, goes on to help C. ‘Downstream reciprocity’ (right) is built on reputation. Individual A has helped B and therefore receives help from C. Mathematical investigations of indirect reciprocity have shown that natural selection can favour strategies that

help others based on their reputation. Upstream reciprocity is harder to understand2,56,77,78 but is observed in economic experiments. In both cases, the decision to help can be interpreted as a misdirected act of gratitude. In one case recipients are thanked for what another did; in the other case they are thanked by someone who did not profit by what they did.

FIGURE 2. Building a reputation.

http://www.nature.com/nature/journal/v437/n7063/fig_tab/nature0 4131_ft.html In a natural extension of the basic model of indirect reciprocity, an action between donor A and recipient B is observed by a subset of the population36. The observers, the donor and the recipient can inform others. People could pass on what has happened (the action) or their assessment of the action. There are many possibilities of error: the action or the intention of the donor can be interpreted differently by different people; some individuals may receive conflicting information from different sources; some individuals may not receive any information at all; people can have different assessment modules. The reputation of a person is therefore not simply a label that is visible to all others, but instead each person has a private list of the reputation of others. Although language could help to synchronize these lists42, ultimately reputation is in the eyes of the beholder.

Social Media Won't Transform Corporate Recruiting Unless It Grows Up http://www.forbes.com/sites/drewhansen/2011/11/12/social-media-transform-recruiting/

http://blog.parature.com/wpcontent/uploads/2011/07/changingourworld1.png http://blog.parature.com/customerservi ceexperience/creative-things-share-portal/

Creative Items to Share through your Portal

How to utilize Social Media to make your content go Viral?

http://www.resultsrevolution.com/tag/social-networking/

http://www.resultsrevolution.com/t ag/social-networking/

http://www.transworldnews.com/1011073/c1/the-future-of-socialmedia-for-marketing-financial-services-new-market-researchreport

http://www.penn-olson.com/?p=7421

One pratice of rational scientific culture, we're literally at the end of our rope. Reason and science; the pratice of unbridaled capatilsm have note deliverd us into an anglec realm. Quite, the countrary they have delieverd 3% of us into an angelic realm completely overshaowed by guilt about what is happening to the other 97% who are eating it. It's not a pretty pictue moderm business marketing, most consumers in the world today are quite miserable actually, they have very little hope; their religios their tradtional values are being erroded by facebook and twitter which are the village internet connection 24/7. Lifespands of novalty marketing strategies are being shortened by avanlaunches of dis-

information. There is very little poltical light on the horizon. I bleieve its, reasonable looking at this situation to say that corporations failed and that the grand dream of western civilization has in fact failed, and now we are attempting with a carved wodden stop, to plug the fingers holes of guilt in our financial dyes. A very Frustrating undertaking The momentum for catasotphe is enormous in this situation, but it is not 100% certain that catasotphe is what we are headed for because we are not 100% unconcious. There are business owners struggling to figure out how to strategize mult-channel networks of paradoxal stronghold fliters. Struggling to figure out how find the balance between the maculine and the feminine. Struggling to bring amluration of confusion and indecision to various parts of the internet.

http://blog.hubspot.com/blog/tabid/6307/bid/5965/The-UltimateList-300-Social-Media-Statistics.aspx

http://www.toprankblog.com/2009/05/seo-social-media-news/

The program of understanding Seem less over view of what is happening

Business which maintain boundaries The business of which Western society has traditionally faovred, have either been business which maintained boundaries or business which promote mindless reputation pyhscialy activity on the assembly line, in the corporate office. This is why ever labor contract on this planet at least in western civilization contains a provision that all workers should be allowed to use drugs twice a

day at designated times the drug shall b caffeine. Now, the reason caffine is so welcome the workplace because the last three hours of the work day are utterly unproductive, unless you goose everybody with two cups of coffee and then they can go back to the word processors; the widget tighten machine or whatever they are doing and mindelssly...happliy Carry on.

http://www.lifemultimedia.com/the-social-media-world/ Bulding web snags Businesses are the lines Dots = people

http://blog.caspio.com/web_apps/te ch-tip-add-social-media-sharing-to-your-web-apps/ http://www.jsquinn.com/page/2/

http://www.jsquinn.com/page/2/

http://javascriptsource.com/forms/suggestions.html

http://suggestions.livejournal.com/profile

http://www.exclusiveexcursions.ca/pl_index.cfm? CFID=84651588&CFTOKEN=21169289

FIGURE 3. Two problems with indirect reciprocity. B has defected in previous rounds and therefore has a low reputation.

a, If A does not help B, so as to punish B for previous defections, then why should the reputation of A be reduced? b, If A does help B, although B is a defector, then why should the reputation of A increase? Helping defectors destabilizes cooperation. Strategies (assessment rules) of indirect reciprocity that try to fix these problems are cognitively demanding and vulnerable to deception. Before defecting, A could try to signal that B has a low reputation. We

argue that the intricate complexity of indirect reciprocity provided the selective mould for human language and human intelligence

Effective Bottleneck, funnel social medium sec_984651

Appreciate http://www.janetcallaway.com/do-you-thank-appreciate-and-domore-on-social-media-than-you-do-irl/

Distinction http://dionysus.psych.wisc.edu/lit/articles/BaronR1986a.pdf Funded .Media Images and the Social Construction of Reality http://aurelien.lefoulgoc.free.fr/divers/articles_conso_news/1992%20-%20Media %20images%20and%20the%20social%20construction%20of%20reality%20%20Gamson%20-%20Croteau%20-%20Hoynes%20-%20Season.pdf

Genuine Losing defining qualities Formal strictures are applied Paralleling limits observational research http://www.scribd.com/doc/32594161/The-Basics-of-SocialResearch-5th-Ed-Earl-Babbie-Textbook http://crx.sagepub.com/content/11/3/323.short

http://books.google.com/books? hl=en&lr=&id=7eKA1SMlOzAC&oi=fnd&pg=PR7&dq=the+practice+social+media+research&ots=qHhaSp8EZQ&sig=XVRv6EFt6mBnOnZZEusg4lvBAE#v=onepage&q=the%20practice%20social%20media%20research&f=false

http://www.scribd.com/doc/67176041/Part-a-Social-ResearchStrategies http://www.pdfarticles.com/topic/research+methods+for+the+beha vioral+sciences,+4th+edition.html

http://www.pdfarticles.com/topic/the+practice+of+social+research, +pdf.html The practice of social research http://books.google.com/books?hl=en&lr=&id=enlCo6wxfsC&oi=fnd&pg=PR7&dq=social+media+observational+research&ots=uavW5IG RKu&sig=BRy5XCzJ6L9Ygm-G3B39tI0jr-s#v=onepage&q=social%20media %20observational%20research&f=false http://www.sfu.ca/media-lab/archive/2009/326/Readings/Schudson01.pdf

http://watchout4snakes.com/CreativityTools/Brainstorm/BswOverv iew.aspx The Blackwell Companion to Social Movements

http://www.bl.uk/reshelp/findhelpsubject/socsci/topbib/quantmetho ds/quantitative.pdf

http://www.sociology.org.uk/revgrm5.pdf http://books.google.com/books? hl=en&lr=&id=DkplMcAysFQC&oi=fnd&pg=PR10&dq=social+media+observational+rese arch&ots=dqqDKUQp_b&sig=AKwhHRewdJyEr40Wcjrp6VgABtA#v=onepage&q=social %20media%20observational%20research&f=false

http://www.ratswd.de/download/RatSWD_WP_2009/RatSWD_W P_111.pdf

http://www.journalism.wisc.edu/~dshah/blog-club/Site/Pan.pdf

http://jeffpooley.com/pubs/NewHistoryPooley2008.pdf

Influences behavioral patterns

Perhaps the answers Incorporate sufficient flexibility to adapt strategies and tactics to make constructive use of unforeseen events, both favorable and unfavorable, as an inherent element of all plans, strategies, and tactics. -AOW ---------------------------------------------------------------------------------------

Commercial Syndication Services NewsKnowledge

THE New History OF Mass Communication ResearchWe offer Media and Mass Communication Research Past, Present and Future

http://www.fly4change.com/http:/www .fly4change/tag/online-community http://firestone.princeton.edu/econlib/tuesday/massmedia.pdf

http://firestone.princeton.edu/econlib/tuesday/massmedia.pdf

http://www.nordicom.gu.se/common/publ_pdf/248_248_carlsson1 .pdf http://onlinelibrary.wiley.com/doi/10.1111/j.14602466.2004.tb02650.x/abstract

Biotechnology, 1996-2000: the years of controversy http://books.google.com/books?hl=en&lr=&id=dWqPutAIlcC&oi=fnd&pg=PR5&dq=sociology+social+media+research&ots=lAL60sLueg&si g=pSz1E3RDv5khmCXY-d6kcbV_vE8#v=twopage&q=sociology%20social%20media %20research&f=false Social Theory, Social Research, and a Theory of Action http://www.jstor.org/pss/2779798

Durkheimian sociology: cultural studies http://www.jstor.org/pss/2083459 http://www.socresonline.org.uk/12/5/17.html

http://www.socresonline.org.uk/12/5/17.html

Framing public life: perspectives on media and our understanding of the

http://books.google.com/books? hl=en&lr=&id=3ypSCcSX2y0C&oi=fnd&pg=PA7&dq=sociology+social+media+re search&ots=Ng6A5tEoC9&sig=UvnqKzp-9feltks8E18_oyQxZo#v=onepage&q=sociology%20social%20media %20research&f=false The language of news media http://www2.media.uoa.gr/lectures/linguistic_archives/mda0405/notes/Bell_Media _and_Language.pdf http://prevos.net/ola/identity.pdf

Cultural Identity造 Cultural Identity and Diaspora http://www.unipa.it/~michele.cometa/hall_cultural_identity.pdf

Commercial export service commercial web sites integration based services or company intranets This service features many enhancements:

wide variety of exports formats http://www.iconarchive.com/category/nature-icons.-previews.bydate.2.html Art and Cultural Identity http://www.haverford.edu/icpr/csolomon/Haverford-College-ICPRH237-Art-and-Cultural-Identity-outline-2010.pdf

Ay, but you must confine yourself within the modest limits of order. Confine! Iâ&#x20AC;&#x2122;ll confine myself no finer than I am: these clothes are good enough to drink in; and so be these boots too: an they be not, let them hang themselves in their own straps.

http://search-ebooks.eu/q/questions-of-cultural-identity 1 Adamic, L. A. and Adar, E. 2003. Friends and neighbors on the Web. Social Networks, 25(3), 211--230. 2 Albert, R. and BarabĂĄsi, A. L. 2002. Statistical Mechanics of Complex Networks. Reviews of Modern Physics, 74(1). 3

Bernard, H. R., Killworth, P., et al. 1984. The Problem of Informant Accuracy: The Validity of Retrospective Data. Annual Review of Anthropology, 13, 495--517. 4 Burt, R. S. 2004. Structural Holes and Good Ideas. American Journal of Sociology, 110(2), 349--399. 5 Burt, R. Structural Holes: The Social Structure of Competition. Harvard University Press, 1995. 6 Sumit Chopra , Trivikraman Thampy , John Leahy , Andrew Caplin , Yann LeCun, Discovering the hidden structure of house prices with a non-parametric latent manifold model, Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining, August 12-15, 2007, San Jose, California, USA [doi>10.1145/1281192.1281214] 7 Clark, H. H. Arenas of Language Use. University Of Chicago Press, 1993. 8

Constant, D., Sproull, L., et al. 1996. The Kindness of Strangers: The Usefulness of Electronic Weak Ties for Technical Advice. Organization Science, 7(2), 119--135. 9 Cunningham, W. H., Cunningham, I. C., et al. 1977. The Ipsative Process to Reduce Response Set Bias. Public Opinion Quaterly, 41(3), 379--384. 10 William B. Frakes , Ricardo Baeza-Yates, Information retrieval: data structures and algorithms, Prentice-Hall, Inc., Upper Saddle River, NJ, 1992 11 Friedkin, N. E. 1980. A Test of Structural Features of Granovetter's Strength of Weak Ties Theory. Social Networks, 2, 411--422. 12 Darren Gergle , Robert E. Kraut , Susan R. Fussell, The impact of delayed visual feedback on collaborative performance, Proceedings of the SIGCHI conference on Human Factors in computing systems, April 22-27, 2006, MontrĂŠal, QuĂŠbec, Canada [doi>10.1145/1124772.1124968] 13

Eric Gilbert , Karrie Karahalios , Christian Sandvig, The network in the garden: an empirical analysis of social media in rural life, Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, April 05-10, 2008, Florence, Italy [doi>10.1145/1357054.1357304] 14 Golder, S., Wilkinson, D. M., et al. Rhythms of Social Interaction: Messaging Within a Massive Online Network. Proc. 3rd International Conference on Communities and Technologies (CT2007), 2007. 15 Google Scholar. (http://scholar.google.com/scholar?q=weak+ties. Accessed September 16, 2008. 16 Granovetter, M. 1983. The Strength of Weak Ties: A Network Theory Revisited. Sociological Theory, 1, 201--233. 17 Granovetter, M. S. 1973. The Strength of Weak Ties. The American Journal of Sociology, 78(6), 1360--1380. 18

Granovetter, M. Getting a Job: A Study of Contacts and Careers. University Of Chicago Press, 1974. 19 Greasemonkey. http://www.greasespot.net. Accessed September 16, 2008. 20 Hansen, M. T. 1999. The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge Across Organization Subunits. Administrative Science Quarterly, 44(1), 82--111. 21 Haythornthwaite, C. 2002. Strong, Weak, and Latent Ties and the Impact of New Media. Information Society, 18(5), 385--401. 22 Caroline Haythornthwaite , Barry Wellman, Work, friendship, and media use for information exchange in a networked organization, Journal of the American Society for Information Science, v.49 n.12, p.1101-1114, Oct. 1998 [doi>10.1002/(SICI)10974571(1998)49:12<1101::AID-ASI6>3.3.CO;2-S] 23 Krackhardt, D. The Strength of Strong Ties: The Importance of Philos in Organizations. In N. Nohria and R. Eccles (Ed.),

Networks and Organizations: Structure, Form and Action (216-239). Boston, MA: Harvard Business School Press. 24 Krackhardt, D. and Stern, R. N. 1988. Informal Networks and Organizational Crises: An Experimental Simulation. Social Psychology Quarterly, 51(2), 123--140. 25 Cliff Lampe , Nicole B. Ellison , Charles Steinfield, Changes in use and perception of facebook, Proceedings of the ACM 2008 conference on Computer supported cooperative work, November 08-12, 2008, San Diego, CA, USA [doi>10.1145/1460563.1460675] 26 Laumann, E. O., Gagnon, J. H., et al. 1989. Monitoring the AIDS Epidemic in the United States: A Network Approach. Science, 244(4909), 1186--1189. 27 David Liben-Nowell , Jon Kleinberg, The link prediction problem for social networks, Proceedings of the twelfth international conference on Information and knowledge management, November 03-08, 2003, New Orleans, LA, USA [doi>10.1145/956863.956972]

28 Lin, N., Dayton, P. W., et al. 1978. Analyzing the Instrumental Use of Relations in the Context of Social Structure. Sociological Methods Research, 7(2), 149--166. 29 Lin, N., Ensel, W. M., et al. 1981. Social Resources and Strength of Ties: Structural Factors in Occupational Status Attainment. American Sociological Review, 46(4), 393--405. 30 Marin, A. 1981. Are Respondents More Likely To List Alters with Certain Characteristics?: Implications for Name Generator Data. Social Networks, 26(4), 289--307. 31 Marsden, P. V. 1981. Core Discussion Networks of Americans. American Sociological Review, 52(1), 122--131. 32 Marsden, P. V. 1990. Network Data and Measurement. Annual Review of Sociology, 16(1), 435--463. 33

Marsden, P. V. and Campbell, K. E. 1990. Measuring Tie Strength. Social Forces, 63(2), 482--501. 34 Pennebaker, J. W. and Francis, M. E. Linguistic Inquiry and Word Count. Lawrence Erlbaum, 1999. 35 Rapleaf. RapLeaf Study of Social Network Users vs. Age. http://business.rapleaf.com/company_press_2008_(06_18.html. Accessed September 16, 2008. 36 Schaefer, C., Coyne, J. C., et al. 1990. The Health-related Functions of Social Support. Journal of Behavioral Medicine, 4(4), 381--406. 37 Shi, X., Adamic, L. A., et al. 2007. Networks of Strong Ties. Physica A: Statistical Mechanics and its Applications, 378(1), 33-47. 38 Tahmincioglu, E. Facebook Friends As Job References? http://www.msnbc.msn.com/id/26223330. Accessed September 16, 2008.

39 Uzzi, B. 1999. Embeddedness in the Making of Financial Capital: How Social Relations and Networks Benefit Firms Seeking Financing. American Sociological Review, 64(4), 481--505. 40 Wellman, B. and Wortley, S. 1990. Different Strokes from Different Folks: Community Ties and Social Support. The American Journal of Sociology, 96(3), 558--588. 41 Steve Whittaker , Loren Terveen , Will Hill , Lynn Cherny, The dynamics of mass interaction, Proceedings of the 1998 ACM conference on Computer supported cooperative work, p.257-264, November 14-18, 1998, Seattle, Washington, United States [doi>10.1145/289444.289500] http://search-ebooks.eu/q/questions-of-cultural-identity

Creating A Cultural Identity http://www.adoptionpolicy.org/pdf/cultural_id.pdf

http://dl.acm.org/citation.cfm?id=1518736

http://www.gdrc.org/uem/eco-tour/ngo4.pdf

Statistically enhanced self-attraction of random patterns http://arxiv.org/ftp/q-bio/papers/0607/0607050.pdf The Power of Packaging http://www.tnsglobal.com/_assets/files/The_power_of_packaging. pdf integrationist strategy http://www.fathalimoghaddam.com/upload/doc/1256666068.pdf Converseâ&#x20AC;&#x2122;s Breaking-Point Model Revised http://www.aabri.com/manuscripts/09219.pdf The Power of Cultural Tourism

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http://www.streetdirectory.com/etoday/law-of-attraction-pdfclpolc.html RETHINKING THE ROLE OF TRANSPORTATION IN TOURISM http://www.easts.info/on-line/proceedings_05/1767.pdf The impact of socio-demographics on tourist behavior http://www.tram-research.com/atlas/Aveiro.pdf

RSS flavors http://www.entrepreneur.com/article/174666

custom XML http://www.slideshare.net/LeadMaverick/social-media-releasexml-presentation JavaScript http://addyosmani.com/resources/essentialjsdesignpatterns/book/ Designs

HTML http://www.w3schools.com/html/ Custom formats are available upon request Employ all resources in a moral and ethical manner at all times. Be generous in rewarding all who constructively participate in portfolio management and risk management efforts, and be generous in supporting worthy endeavors regardless of material return. -AOW Direct access to headline links You can build a feed by choosing search patterns. and much more over time... --------------------------------------------------------------------------------------http://www.newsisfree.com/syndicate.php --------------------------------------------------------------------------------------Personal Syndication Services CLOWN Maintain no words with him, good fellow. Who, I, sir? not I, sir. God be wiâ&#x20AC;&#x2122; you, good Sir Topas. Merry, amen. I will, sir, I will. Volume I Book XIV Personal and non-commercial usage most sources listed on this site are available in RSS format. 360-Degree Feedback

http://www.ccl.org/leadership/pdf/assessments/360bestpractices.p df comment:

The blue RSS logo on the source information page links to the corresponding RSS feed (if there is no blue logo, then the source is not available for exports). These feeds are available in two flavors: Plight me the full assurance of your faith;

That my most jealous and too doubtful soul May live at peace. He shall conceal it Whiles you are willing it shall come to note, What time we will our celebration keep According to my birth. What do you say? ACT V Free Services: basic RSS feeds, containing title and links to the latest article for a given feed. No support requests will be granted for those feeds. Perception Of, And Adaptation To, Events Beyond Human Control Customizable feeds part of the Premium Export Service: choose which RSS version you want, include all items, with descriptions (if available), etc. Just as we have no control over the weather, we have no control over where the market goes, yet we can endeavor to forecast

both to create a guide for our portfolio management and risk management activities. These exports may NOT be used in a commercial service (including intranets or software used business purposes). Primo, secundo, tertio, is a good play; and the old saying is, the third pays for all: the triplex, sir, is a good tripping measure They may however be used on non-commercial web sites, for non governmental organizations, personal use of headline viewers, etc. Even though we are unable to control market influencing forces, we still need to make our best forecast of those forces, and assess our exposure, so as to facilitate our strategic planning and tactical adjustments. These feeds are ideal for Headline Readers,

http://www.imediaethics.org/index.php? option=com_news&task=detail&id=2396 Realistically, our forecasts will, on occasion, be wrong. Therefore, the related strategies and tactics may, for a time, also be unsuitable to the situation.

AmphetaDesk, Headline Viewer http://www.headlineviewer.com/ The key point is not the rightness or wrongness of our forecast. Rather, it is the need for us to maintain the financial and emotional flexibility to adapt our strategies and tactics to accommodate the realities of the situation. Radio Userland http://radio.userland.com/

Keep our energy focused on having a positive influence on the portfolio management and risk management results produced by the elements we can control, i.e., probabilistic forecasts, risk assessments, strategies, and tactics, as opposed to allowing our energy to be dissipated by concerns over events beyond our control, e.g., weather, fundamental developments, price, rate, and volatility movements.

weblog tool http://weblogtoolscollection.com/

portal software such

"Earth comprises distances, great and small; danger and security; open ground and narrow passes; the chance of life and death." Post-comment collection Nuke it is essential to know beforehand the conditions of the terrain. Knowing the distances, one can make use of an indirect or a direct plan. If he knows the degree of ease or difficulty of traversing the ground he can estimate the advantages of using infantry or cavalry. If he knows where the ground is constricted and where open he can calculate the size of force appropriate. If he knows where he will give battle he knows when to concentrate or divide his forces." phpNuke, or Drupal. For shallow draught and bulk unprizable; With which such scathful grapple did he make With the most noble bottom of our fleet, That very envy and the tongue of loss

Cried fame and honour on him. Whatâ&#x20AC;&#x2122;s the matter? If you are going to use them for personal reasons or non-commercial sites, you do not need to register with us (however, websites need to comply with our terms of service and display our logo.

These files are subject to our Terms Of Service. > Service List

http://sites.hccs.edu/mediaroom/

The current list of all sources which are available for exports is available in several formats (OPML, OCS, XML) upon request. However, these files extremely large and should not be downloaded very often. http://mixedmediaartistsinternational.blogspot.com/

http://mixedmediaartistsinternational.blogspot.com/ If the feeds in those lists were gathered from public RSS feeds, the location of that feed is given. Otherwise, if the source is build by scrapping web pages, the location of the News Free Why should I not, had I the heart to do it, Like to the Egyptian thief at point of death, Kill what I love?â&#x20AC;&#x201D;A savage jealousy

Provided RSS

feed is given.

Creativity is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence under no circumstances can it be neglected. - AOW

Like Weblogs.com http://www.weblogs.com/

We publish a list of recently updated sites in OPML http://dev.opml.org/ In the last hour 200 more sites just changed formatting flavors. HTML http://www.w3schools.com/html/ RSS http://www.rssboard.org/rss-specification Syndic8 http://www.syndic8.com/ weblogs.com That sometimes savours nobly

special RSS feeds: http://stackoverflow.com/questions/4702835/php-rss-feedsspecial-characters-validation-problem

http://www.wallpaper-for-desktop.net/wallpapers/background-walpapers-wallpaper-city-future-215405.html

http://www.sla.org/content/SLA/alignment/portal/explore.html

http://www.designdamage.com/content-marketing-and-productinnovation-is-your-brand-ready-to-grow-up/

Latest Updates:

http://www.silverstripe.org/general-questions/show/17193 Site Announcements: new features and services ---------------------------------------------------------------------------------------

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--------------------------------------------------------------------------------------The Gods Must Be Crazy http://www.youtube.com/watch?v=66pTPWg_wUw How one Coke bottle changed a happy civilization... ----------------------------------------------------------------------------------------

Marketing features and benefits http://www.entrepreneur.com/article/34942

BBS Bulletin board systems

http://www.referenceforbusiness.com/encyclopedia/BreCap/Bulletin-Board-Systems-BBS.html Direct modem

http://www.starband.com/how-satellite-internet-works/ Newsgroups

http://vipbarter.com/newsgroup.shtml Post and Respond

http://www.katroseconsulting.com/social-networking/how-tohandle-negative-online-feedback/

E-mail http://email.com/

Build web sites

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It was the â&#x20AC;&#x153;great playing field leveler,â&#x20AC;? allowing David to square off against the media-controlling Goliath Will Prevention Save Money? http://www.ahrq.gov/about/annualconf09/woolf.htm

Learning that life in marketing is not this or that. Its about both and...

Blogging melded together the power of the conversation with a giant leap forward in ease of use. 1. Did the day and price the position was entered make sound technical sense? 2. Did the day and price the position was liquidated make sound technical sense? 3. Did the degree of capital commitment to the trading situation make sound money management sense? What is the difference between Flickr and Youtube? Flickr and Youtube made uploading pictures and videos a snap. --------------------------------------------------------------------------------------Measure social media What are some ways to measure social media? Does David Berkowitz Know? Is there more than 100 ways to measure social media? Who is controlling who is this social media business? What was most posted on his inside to the marketers studio blog? www.marketersstudio.com/2009//-ways-to-measure-social-mediahtml)

If it's metrics you're after ,here they are and you need read no further than David's list; ----------------------------------------------------------------------------------------

Microblogging http://sniki.org/micro-blogging

Embrace Social Media: Blogging & Microblogging

http://www.slideshare.net/RichMaggiani/embrace-social-mediablogging-microblogging Learn This: Twitter, Social Networking, and Micro-blogging

http://www.managemypractice.com/learn-this-twitter-socialnetworking-and-micro-blogging/

Social Media Guidelines and Best Practices http://www.cdc.gov/socialmedia/tools/guidelines/pdf/microbloggin

g.pdf

Microblogging Always endeavor to associate with, ally with, and seek counsel from more experienced, more intelligent and better informed people than yourself. -AOW Social media spotlight: Twitter overhauls micro-blogging experience http://socialmediainfluence.com/2011/12/12/social-media-spotlight-twitteroverhauls-micro-blogging-experience/

Her sweet perfections with one self king! Away before me to sweet beds of flowers: Love-thoughts lie rich when canopied with bowers. - 12

Everything from loves testimonials to divorce announcements in 140 characters or less-even frm yr phone Social Networking, Microblogs and other Third Party Websites: BBC Use Guidance in Full

http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-full

http://www.danah.org/researchBibs/twitter.php http://chss.montclair.edu/~antenose/mytwitter.pdf

A Case Study of Micro-blogging in the Enterprise: Use, Value, and Related Issues http://networkcrowds.files.wordpress.com/2010/03/pap1633zhang.pdf Towards an understanding of social software: the case of Arinia http://www.tuchemnitz.de/wirtschaft/wi2/publications/understanding_social_soft ware.pdf 17th European Conference on Information Systems http://www.ecis2009.it/papers/ecis2009-0164.pdf

Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter http://www.danah.org/papers/TweetTweetRetweet.pdf

Use of social media by residency program directors for resident selection http://www.ajhp.org/content/67/19/1635.abstract

Short and Tweet: Experiments on Recommending Content from Information Streams http://www.grouplens.org/system/files/Jilin-Recommender.pdf . Integrating web-based intelligence retrieval and decision-making from the twitter trends knowledge base from Information Streams

Short and Tweet: Experiments on Recommending Content

http://www.plosone.org/article/info:doi %2F10.1371%2Fjournal.pone.0014118 Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak

Mobile Media and Affectivity: Some Thoughts about the notion of Affective Bandwidth http://ucm.academia.edu/AmparoLas %C3%A9n/Papers/461840/Mobile_Media_and_Affectivity_Some_Thoughts _about_the_notion_of_Affective_Bandwidth

http://cyber.law.harvard.edu/sites/cyber.law.harvard.edu/files/Cra wford%20Continuum%20following%20you_0.pdf Identifying Breakpoints in Public Opinionhttp://snap.stanford.edu/soma2010/papers/soma2010_9.pdf Twitter: Roots, Influence, Applications by Cüneyt Gurcan Akçora | Papers by Cüneyt Gurcan

http://uninsubria.academia.edu/C%C3%BCneytGurcanAk %C3%A7ora/Papers/437746/Twitter_Roots_Influence_Applicatio ns

http://neilcullenprojects.wordpress.com/2011/11/03/twittering-onaudience-research-and-participation-using-twitter-collaborativebibliography-ii/ â&#x20AC;&#x153;I Felt Like a Contributing Member of the Classâ&#x20AC;?: Increasing Class Participation with ClassCommons http://cscl.ist.psu.edu/~hdu/publications/group-181-du.pdf Tweeting the Night Away: Using Twitter to Enhance Social Presence http://patricklowenthal.com/publications/Using_Twitter_to_Enhance_Social _Presence.pdf How People are using Twitter during Conferences http://lamp.tu-graz.ac.at/~i203/ebner/publication/09_edumedia.pdf

Microblogging Inside and Outside the Workplace http://www.cs.cornell.edu/~sadats/icwsm2010.pdf How People are using Twitter during Conferences http://lamp.tu-graz.ac.at/~i203/ebner/publication/09_edumedia.pdf http://fabianabel.de/papers/2011-wis-twitter-faceted-search-iswc.pdf Leveraging the Semantics of Tweets for Adaptive Faceted Search on Twitter Using Tag Recommendations to Homogenize Folksonomies in Microblogging Environments

http://mirror.unila.ac.id/ITBCermin/167.205.30.228/socialinformatics2011/fulltext_015.pdf Microblogging Inside and Outside the Workplace http://www.cs.cornell.edu/~sadats/icwsm2010.pdf

http://rossdawsonblog.com/weblog/archives/2010/03/microbloggin g_i_1.html Analyzing User Modeling on Twitter for Personalized News Recommendations

http://fabianabel.de/papers/2011-wis-twitter-um-umap.pdf Nepotistic Relationships in Twitter and their Impact on Rank Prestige Algorithms

http://arxiv.org/ftp/arxiv/papers/1004/1004.0816.pdf Higher Education Scholarsâ&#x20AC;&#x2122; Participation and Practices on Twitter

Social Media and Higher Education Literature Review http://www.acuta.org/wcm/acuta/donna2/Handout/SC10/SC10Se merLitReview.pdf Tweeting Spacecraft http://cs.unc.edu/~julia/acceptedpapers/Vertesi_Tweeting_Spacecraft.pdf Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

New Opportunities

For Diversity: Twitter, Journalists and Traditionally Underserved Communities http://online.journalism.utexas.edu/2011/papers/Brown2011.pdf Inferring Networks of Diffusion and Influence http://cs.stanford.edu/people/jure/pubs/netinf-kdd2010.pdf Using Twitter for promotion and branding: A content analysis of local television Twitter sites

http://stephzajac.files.wordpress.com/2011/06/using.pdf Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations By Marcus Messner, Ph.D., Maureen Linke, M.S., and Asriel Eford, M.S. Contact: School of Mass Communications Virginia Commonwealth University 901 W. http://online.journalism.utexas.edu/2011/papers/Messner2011.pdf Using Twitter for Business http://johnjantsch.com/TwitterforBusiness.pdf Marketing Strategies of Imported Herbal Cosmetic Products in Thailand Rojanadilok, Thanisorn*, Bunchapattanasakda

Chanchai School of Management Shinawatra University, Thailand *lovefirstsign@hotmail.com http://www.ifrnd.org/IMBR/Vol%203/3%284%29%20Oct%202011/4.pdf What is Twitter, a Social Network or a News Media? http://cs.wellesley.edu/~cs315/Papers/What%20is%20twitter-a%20social %20net%20or%20news%20media.pdf

http://cs.wellesley.edu/~cs315/Papers/What%20is%20twitter-a%20social %20net%20or%20news%20media.pdf What Trends in Chinese Social Media http://www.hpl.hp.com/research/scl/papers/chinatrends/china_trends.pdf Massive Social Network Analysis: Mining Twitter for Social Good http://www.cc.gatech.edu/~jriedy/paper-copies/ICPP10-GraphCT.pdf Information Credibility on Twitter http://www.ra.ethz.ch/cdstore/www2011/proceedings/p675.pdf

What is Twitter, a Social Network or a News Media? http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-anews-media-3922095

Recommending content from social information streams

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Nailing Your Social Media Sales Pitch

http://www.searchenginepeople.com/blog/s ocial-media-sales-pitch.html --------------------------------------------------------------------------------------Media Sharing

Friends, family, neighbors, and dates were subjected to the latest vacation, trip to the beach, or art walk

Now that flickr puts all our photos a click away and youtube hosts all our videos, I miss those communal times ---------------------------------------------------------------------------------------

http://www.pamorama.net/2010/04/05/100-ways-to-measuresocial-media/ 100 Ways to Measure Social Media

1. Volume of consumer-created buzz for a brand based on number of posts 2. 2. Amount of buzz based on nuber of impressions 3. 3. shift in buzz over time 4. Buzz by time of day/daypart 5. Seasonality of buzz 6. competitive buzz 7. buzz by category/topic 8. Buzz by social channel ( forums, social networks, blogs, twitter, etc) 9. Buzz by stage in purchase funnel (e.g., researching vs. comopleting transaction vs. post purchase) 10. Asset popularity (e.g.., if several videos are available to embed, which is used more) 11. Mainstream media mentions 12. Fans 13. Followers

14. Friends 15. Growth rate of fans, followers, and friends 16. Rate of virality/pass-along 17. Change in virality rates over time 18. Second-degree reach ( connections to fans, followers, and friends exposed by people or impressions 19. Embeds/Installs 20. downloads 21. Uploads 22. User-initiated views )e.g., for videos) 23. Ratio of embeds of favoriting to views 24. Like/favorites 25. comments 26. ratings 27. social bookmarks 28. subscriptions (rss, podcasts, video series 29. Page-views (for blogs, micro sites, etc.) 30. Effective CPM based on spend per impressions received 31. Change in search engine rankings for the site linked to through 31. social media-controlling 32. Change in search engine share of voice for all social sites promoting the brand 33. Increase in searches due to social activity 34. Percentage of buzz containing links 35. Links ranked by influence of publishers 36. Percentage of buzz containing multimedia (images, video, audio) 37. Share of voice on social sites when running earned and paid media in same enviorment. 38. Influence of consumers reached

39. Influence of publishers reached (e.g., blogs) 40. Influence of brands participating in social channels 41. Demographics of target audience engaged with social channels 42. Demographics of audience reached through social mediacontrolling 43. Social media habits/interests of target audience 44. Geography of participating consumers 45. Sentiment by volume of posts 46. Sentiment by volume of impressions 47. Shift in sentiment before, during, and after social marketing programs 48. Language spoken by particpating consumers 49. Time spent with distributed content 50. Time spent on site through social media referrals 51. Method of content discovery (search, pass-along, discovery engines, etc.) 52. Clicks 53. Percentage of traffic generated from earned media 54. View-throughs 55. Number of interactions 56. Interaction/engagement rate 57. Frequency of social interactions per consumer-created Percentage of videos viewed 58. Percentage of videos viewed 59. Polls taken/ votes received 60. Brand association 61. Purchase consideration 62. Number of user-generated submissions received 63. Exposures of virtual gifts 64. Number of virtual gifts given

65. Relative popularity of content 66. Tags added 67. Attributes of tags (e.g., how well they match the____) 68. Registrations from third-party social logins (e.g., Facebook Connect, Twitter Oauth) 69. Registrations by channel (e.g., Web, desktop application, mobile application, SMS, etc.) 70. Contest entries 71. Number of chat room participants 72. Wiki contributors 73. Impact of offline marketing/events on social marketing programs or buzz 74. User-generated content created that can be used by the marketer in other channels 75. Customers assisted 76. savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers, instore) 77. Savings generated by enabling customers to connect with each other 78. Impact on first contract resolution (FCR) (hat trip to forrester research for that onee) 79. Custoemr satisfaction 80. Volume of customer feedback generated 81. Research & development time saved based on feedback from social media-suggestions implemented from social feedback 82. Suggestions implemented from social feedback 83. Costs saved from not spending on traditional researchers 84. Impact on online sales 85. Impact on offline sales 86. Discount redemption rate

87. Impact on other offline behavior (e.g., Tv tune-in) 88. Leads generated 89. Products sampled 90. Visits to store locator pages 91. Conversion change due to user ratings, reviews 92. Rate of customer/visitor retention 93. Impact on customer lifetime value 94. Customer acquisition/retention costs through social mediacontrolling 95. Change in market share 96. earned media's impact on results from paid mediacontrollingResponses to socially posted events 97. Attendance generated at in-person events 98. Employees reached (for internal programs) 99. Job applications received 100. Happy now, Good If, on the other hand, you actually want to know if any of these metrics are useful and how to use them. 100 Ways to Measure Social Media - Promotion Marketing Association 2010

http://www.slideshare.net/davidberkowitz/100-ways-to-measuresocial-media-promotion-marketing-association-2010? from=ss_embed --------------------------------------------------------------------------------------Social Networks Myspace, Linkedin, and facebook are semi-open communities for connecting online.

http://www.socialbrite.org/sharing-center/glossary/ Sites like bning allow anybody to create an open or closed group for communication, collaboration, and through-a-friend connection.

http://www.ning.com/ --------------------------------------------------------------------------------------Blogging Blogs made posting your opinion to the world so easy that everybody can publish their opinion.

30 Things to Stop Doing to Yourself http://www.marcandangel.com/2011/12/11/30-things-to-stopdoing-to-yourself/

Organizations can promote their perspective on the one hand and everybody can talk about how lame they are on personal blogs.

http://www.ilo.org/public/english/dialogue/actemp/downloads/publi cations/srscbarg.pdf Assure yourself, after our ship did split, When you and those poor number saved with you -12 This dichotomy splits the metrics between measuring how well you are communicating and how others are talking about you. Tactical Adaptation To Changing Circumstances -AOW PR Metrics: How to Measure Public Relations and Corporate Communication http://amecorg.com/wp-content/uploads/2011/10/PR-MetricsPaper.pdf --------------------------------------------------------------------------------------Micro-blogging â&#x20AC;&#x153;Incorporate sufficient flexibility to adapt strategies and tactics to make constructive use of unforeseen events, both favorable and unfavorable, as an inherent element of all plans, strategies, and tactics.â&#x20AC;? ---------------------------------------------------------------------------------------

Back in office!

--------------------------------------------------------------------------------------http://searchengineland.com/keys-to-engagement-usergenerated-content-seo-102557 --------------------------------------------------------------------------------------online media sharing http://mashable.com/2007/07/28/online-storage/ ONLINE STORAGE: 80+ File Hosting and Sharing Sites

--------------------------------------------------------------------------------------Social Media is a given Winning the consumer decision journey http://cmsoforum.mckinsey.com/customer-decision-journey/winning-theconsumer-decision-journey.php

Word of mouth is the number one influence on the decision to buy a boat-car-insurance-travel-fashion-news-techSocial media democratizes providing word of mouth to a much broader audience. WhitePaper Social Network Optimization

http://www.shopigniter.com/wpcontent/uploads/2011/12/SocialNetworkOptimization_WP_Final.p df --------------------------------------------------------------------------------------Social Media NZ Presents: Social Media School http://socialmediaschool.posterous.com/jim-sterne-interview-social-mediakpis-are-de

--------------------------------------------------------------------------------------http://www.readwriteweb.com/archives/how_consumer_technolog y_user-generated_content_are.php

--------------------------------------------------------------------------------------How Consumer Technology & User-Generated Content Are Changing Ed-Tech It may be worth thy pains; for I can sing And speak to him in many sorts of music That will allow me very worth his service. What else may hap to time I will commit; Only shape thou thy silence to my wit. -12th By Audrey Watters http://audreywatters.com/ Understanding needs through customer research

http://www.atia.org/files/public/ATOBV5N1ArticleTWO.pdf Just as we have no control over the weather, we have no control over where the market goes, yet we can endeavor to forecast both to create a guide for our portfolio management and risk management activities.-AOW

Latest or greatest Education technology new technology innovations http://www.ictinedtoolkit.org/usere/library/tech_for_ed_book.pdf

The big names in the ed-tech industry will be on the exhibit floor Pearson https://www.pearsonsuccessnet.com/snpapp/login/login.jsp

Scholastic

http://www.scholastic.com/home

SMART Technologies http://smarttech.com/

Microsoft Google

Strong and Sizable presence how the explosion in consumer technology Reshaping ed-tech

Social media reshapes journalism http://www.statesman.com/opinion/insight/social-media-reshapesjournalism-613810.html

How it is changing what demanding? :

http://www.wipro.com/Documents/resourcecenter/library/Leveraging_Customer_Insights_CGT.pdf

The media and modernity http://eprints.lse.ac.uk/762/1/NMISsnt2.pdf

personalized

http://www.personalizedmedia.com/ More user-friendly A Social Network Based Approach to Personalized Recommendation of Participatory Media Content http://www.aaai.org/Papers/ICWSM/2008/ICWSM08-021.pdf

well, just plain better........ A Great Time for Education Technology Startups app ecosystem http://blog.quixey.com/2011/12/15/infographic-the-mobile-appecosystem/

iPad The iPad Revolution https://www.msu.edu/~jmonberg/415/Schedule_files/The%20iPad %20Revolution%20|%20The%20New%20York%20Review%20of %20Books.pdf

Android Android is a software toolkit for mobile phones, created by Google and the Open Handset Alliance. It's inside millions of cell phones and other mobile devices, making Android a major platform for application developers. That could be your own program running on all those devices. Getting started developing with Android is easy. You don't even need access to an Android phone, just a computer where you can install the Android SDK and the phone emulator that comes with it. Within minutes, "Hello, Android" will get you creating your first working application: Android's version of "Hello, World." From there, you'll build up a more substantial example: an Android Sudoku game. By gradually adding features to the game throughout the course of the book, you'll learn about many aspects of Android programming including user interfaces, multimedia, and the Android life cycle. This second edition has been completely revised for Android 1.5 (Cupcake) and Android 1.6 (Donut). Every page and example was reviewed and updated for compatibility with the new version. In addition, two new appendixes show you how to create Widgets for the Home screen and publish your application to the Android Market. If you're a busy developer who'd rather be coding than reading about coding, this book is for you. To help you find what you need to know fast, each chapter ends with a "Fast-Forward" section. These sections provide guidance for where you should go next when you need to read the book out of order.

ShowMe http://www.showme.com/

interactive whiteboard http://www.prometheanworld.com/enus/education/products/interactive-displays

Even though we are unable to control market influencing forces, we still need to make our best forecast of those forces, and assess our exposure, so as to facilitate our strategic planning and tactical adjustments.-AOW Make YOU personalized, more Accessible, and more Social

Consumer Tech + User-Generated Content http://www.iab.net/media/file/2008_ugc_platform.pdf

Enable anyone to build their own portfolio of educational content http://www.e-mentor.edu.pl/_xml/wydania/21/467.pdf

Simple Facebook Connect One enabled by a simple, but smoothly functioning app http://ottopress.com/wordpress-plugins/simple-facebook-connect/

Shifting due to the explosion of consumer Web and mobile tech http://forrester.typepad.com/groundswell/

Tech savvy educators and ed-tech startups

http://edtechdigest.wordpress.com/

Leading the charge in a lot of ways here http://blog.sterlingklor.com/

ISTE conference http://www.isteconference.org/2012/

Confine! Iâ&#x20AC;&#x2122;ll confine myself no finer than I am: these clothes are good enough to drink in; and so be these boots too: an they be not, let them hang themselves in their own straps.-12th Realistically, our forecasts will, on occasion, be wrong. Therefore, the related strategies and tactics may, for a time, also be unsuitable to the situation. The key point is not the rightness or wrongness of our forecast. Rather, it is the need for us to maintain the financial and emotional flexibility to adapt our strategies and tactics to accommodate the realities of the situation.AOW ---------------------------------------------------------------------------------------1.

â&#x20AC;&#x153;Ultimately, you need to start with figuring out your business objectives and then apply these metrics accordingly.â&#x20AC;? http://leadingthewayout.com/social-media-and-creative-destruction/

http://www.marketinginprogress.com/2011/09/24/10-social-networkingsites-you-arent-using/

http://tampaseo.com/2012/01/tampa-social-media-consultants/

Marketers who already know that social media is important

http://www.openforum.com/articles/6-cloud-tools-for-small-business 6 Cloud Tools For Small Business

Want to get a better handle on managing it as a serious business tool

http://www.nzbcsd.org.nz/supplychain/SupplyChain.pdf

Senior executives who want to take the step from merely understanding social media to managing social media http://www.spencerstuart.com/research/articles/1563/

Real corporate asset rather than tolerating it as the latest cool online fad.

How to Use Social Media to Market Your Business

http://www.wikihow.com/Use-Social-Media-to-Market-Your-Business

marketing managers who are still looking for ways to convince upper management to invest resources in social media. Corroboration and Validation http://www.cs.rutgers.edu/~amelie/papers/2011/webCorrob_is11.pdf

http://trendwatching.com/briefing/

The Construction and Validation of a Social Support Measure Research on stress, coping, and cross-cultural adaptation has been frequently hampered by the use of inadequate and inappropriate measures of sojourner social support. An attempt is made here to develop an instrument that assesses social support in an acculturation context and integrates generic conceptualizations of the construct with the unique circumstances of a sojourning population. The construction and validation of the Index of Sojourner Social Support (ISSS) Scale were based on three studies. Study 1 describes the process of item generation; Study 2 deals with the development and validation of the ISSS; and Study 3 presents a preliminary cross-cultural validation of the instrument. A cross-validation

procedure was used for the validation of both the internal and external structures of the ISSS. On the whole, multiple-groups covariance structure analyses showed the ISSS to possess a stable two-factor internal structure (socioemotional support and instrumental support) and a logical external structure of nomological relationships to received social support, locus of control, sense of mastery, interpersonal trust, depression, and social desirability. http://jcc.sagepub.com/content/36/6/637.abstract Selling online http://www.insideview.com/social-selling

Selling Through Social Media to Close More Leads http://www.insideview.com/social-selling Direct sales force How Marketing Plans Work http://money.howstuffworks.com/marketing-plan32.htm

http://cee.milliman.com/en/perspective/presentations/pdfs/m anaging-direct-sales-force-PPT20-11-07.pdf

Distribution channels

Sales and Distribution Channels http://www.entrepreneurship.org/~/media/Files/Resource %20Center/Communities/Entrepreneurship/Sales%20and %20Distribution%20Strategies%20and%20Channels.pdf

http://lamarheller.com/technology/crm/whitepapers/crmdataperspecti ve.pdf Customer Relationship Management (CRM): Perspective

Social media is no longer a curiosity Social Media and Strategic Communication: Attitudes and Perceptions Among College Students http://www.prsa.org/Intelligence/PRJournal/Documents/social_media_ and_strategic_communication.pdf

10 Sites to Buy Facebook Fans, Friends, Likes

RIGHT OR WRONG?

Top 20 social media monitoring vendors for business http://www.socialmedia.biz/2011/01/12/top-20-socialmedia-monitoring-vendors-for-business/

http://digitallearning.macfound.org/atf/cf/%7B7E45C7E0A3E0-4B89-AC9C-E807E1B0AE4E %7D/JENKINS_WHITE_PAPER.PDF The Revolution Will Not Be Tweeted http://www.twq.com/11autumn/docs/11autumn_Alterman.pdf http://www.discountlikes.com/

Information integration http://en.wikipedia.org/wiki/Information_integration

Information Integration Theory

Consciousness as Integrated Information: a Provisional Manifesto

http://www.biolbull.org/content/215/3/216.short

Self-organization

http://www.scholarpedia.org/article/Self-organization

Synergetics

http://www.scholarpedia.org/article/Synergetics Fie, that youâ&#x20AC;&#x2122;ll say so! He plays oâ&#x20AC;&#x2122; the viol-de-gamboys, and speaks three or four languages word for word without book, and hath all the good gifts of nature.-12th Agent based modeling http://www.scholarpedia.org/article/Agent_based_modeling Keep our energy focused on having a positive influence on the marketing management; results produced by the elements we can control, probabilistic forecasts, risk assessments, strategies, and tactics, as opposed to allowing our energy to be dissipated by concerns over events beyond our control, e.g., weather, fundamental developments, price, rate, and volatility movements.-AOW

Butterfly effect http://www.scholarpedia.org/article/Butterfly_effect Never in your life, I think; unless you see canary put me down. Methinks sometimes I have no more wit than a sectary or an ordinary man has: but I am a great eater of beef and I believe that does harm to my wit.-12th Fuzzy sets http://www.scholarpedia.org/article/Fuzzy_sets Chronobiology http://www.scholarpedia.org/article/Chronobiology Entropy http://www.scholarpedia.org/article/Entropy

Significant part of your marketing mix Predicting Tie Strength With Social Media http://social.cs.uiuc.edu/papers/pdfs/chi09-tie-gilbert.pdf The Marketing Mix and 4 Ps http://thedavismarketinggroup.com/Marketing%20Mix.pdf

We accept these truths as self-evident INTERNATIONAL LABOUR ORGANIZATION (get right to the discussion of measurement) http://www.ilo.org/wcmsp5/groups/public/---dgreports/--stat/documents/meetingdocument/wcms_100335.pdf Social media is the medium of the masses or the solution.

Affective computing Affective Computing is computing that relates to, arises from, or deliberately influences emotion and other affective phenomena. The field was originally named and defined treating affect and emotion essentially synonymously, and there is still no widely agreed upon definition of either the term "emotion" or "affect" in the literature; however, there is a general acceptance that affect is the broader term, and that states such as "interest" are affects, whether or not they are emotions, while states such as "anger" are both an emotion and an affectRegardless of the resolution of the precise definitions of emotion and affect, research in Affective Computing addresses the broader sense of the two terms, and contributes to Artificial Intelligence, Pattern Recognition, Machine Learning, Human-Computer Interaction, Social Robotics, Autonomous Agents, Cognitive and Affective Sciences, Affective Neuroscience, Neuroeconomics, Healthbehavior Change, and many other areas where technology is used to detect, recognize, measure, model, simulate, communicate, elicit, handle, or otherwise understand and directly influence emotion and other affective phenomenon. Here is one illustration of its possible future use:

As it finds these, it also updates its own internal learning system, indicating which of its behaviors you prefer, so it becomes more effective in how it works with you.

http://www.scholarpedia.org/article/Affective_comput ing

Many others have gone to great lengths to convince you and they are right, but their points need not be belabored here. http://www.convinceandconvert.com/personal-branding/are-youpassionate-about-social-media-or-obsessed/

http://www.convinceandconvert.com/social-media-research-2/ifyoure-b2b-what-day-you-tweet-doesnt-matter/ ----------------------------------------------------------------------------------------

http://mediafunnel.com/social-media/how-persuade-boss-use-social-media/

http://www.spiral16.com/blog/2011/09/how-to-get-your-company-on-boardwith-social-media/

--------------------------------------------------------------------------------------Engineering Your Future - Civil Engineer http://www.youtube.com/watch?v=yGbRgbFkFu8 --------------------------------------------------------------------------------------Hydromagnetic dynamo theory http://www.scholarpedia.org/article/Hydromagnetic_dynamo_theory Dynamos are particularly important in connection with understanding magnetic fields in astrophysics. Much of the work is at the level of analytic

theories and numerical simulations. During the last decade also various liquid metal experiments have been performed. Traditionally, dynamos are divided into

http://www.juanmarketing.com/how-to-convince-your-boss-to-use-socialmedia/2011/07/18/

http://socialstrand.com/2011/10/26/how-to-convince-your-board-socialmedia-has-value/

Convince the Skeptics with 20 Unbelievable Social Media Stats http://calibergroup.wordpress.com/2011/06/30/convince-the-skeptics-with20-unbelievable-social-media-stats/

http://www.focus.com/questions/how-do-you-convince-old-schoolsales-reps-embrace-social/

http://www.thesaleslion.com/how-convince-ceo-managmentembrace-social-media-blogging/

http://www.thestudyofsocial.com/blog/2011/8/29/social-mediaengagement-is-not-a-business-objective.html

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Cost possible: Knowledge And Suitability Of Strategies And Tactics To Market Conditions-AOW

The Real Cost of Social Media

http://dannybrown.me/2010/01/17/the-real-cost-of-social-media/

How Pinterest Is Becoming the Next Big Thing in Social Media for Business m/article/222740

http://www.entrepreneur.co

http://www.newschool.edu/media-studies/ http://www.faculty.harvard.edu/development-and-mentoring/publishingresources/academic-uses-social-media-2011

Social media university professors http://onlineuniversitydata.com/2010/50-online-university-professors-ontwitter-worth-following/

Practical value of social media Advertising agencies Web marketing companies Social media constants

Strive to help your clients live up to customer expectations

http://thebrandbuilder.wordpress.com/2011/10/24/measurement-and-social-media-a-helpfuldiscussion/

Blog-

Blogosphere

Tweet http://www.briansolis.com/2011/01/exploring-the-twitterverse/

Post

http://relatingonline.com/archives/640 The Practical Value of Social Media Relationhsips

http://911smallbiz.com/social-media/hubspot-showspracticalvalue-of-facebook-for-business

http://www.practicalecommerce.com/articles/2902-How-to-MeasureSocial-Media-Marketing-3-Steps

Is it practical to try to put a dollar value on your social media fans and followers? Why/why not? http://www.focus.com/questions/it-practical-try-put-dollar-value-your-socialmedia-fans-and/ http://www.iveybusinessjournal.com/topics/leadership/social-networkingthe-corporate-value-proposition

http://seminars.eipa.eu/en/activities09/show/&tid=4299

Embracing the Future of Communication: Putting Social Media to Use in Public Administration

http://events.tdwi.org/Events/Chicago-World-Conference2012/Sessions/Sunday/Social-Network-Analysis-Practical-Uses-andImplementation.aspx

http://www.eyefortravel.com/social-media-and-marketing/practical-tipssocial-media-scandinavian-airlines http://www.slideshare.net/debparker/conferencepresentation

One person's learning about Learning Technology

http://tpreskett.blogspot.com/2011/10/in-post-social-mediasupporting-teacher.html

A Practical Guide to Social Media

http://www.newfangled.com/a_practical_guide_to_social_media

A practical guide to using social media in your job http://c4lpt.co.uk/library/janesarticles-and-presentations/a-practical-guide-to-using-social-media-inyour-job/

http://www.bingham.com/Media.aspx?MediaId=12483

http://www.practicalecommerce.com/articles/961-Ecommerce-Know-How-Social-Media-as-aMarketing-Tool

Optimizing Your Social Marketing Program â&#x20AC;&#x201C; A Practical Way to Social Media Optimization (SMO)

● ● ●

How well are we doing with social marketing? How do we compare to our competition? What can our social marketing teams do better?

Diggg Befriend Follow

How to determine if you are doing any of those things well? http://www.slideshare.net/RANSON/practical-use-of-social-media-in-hospitals-2011-8279959

A shift in social philosophy

Philosophy of Social Change: Need of an Indian Model http://niyamakphilosophy.blogspot.com/2011/02/philosophy-of-social-change-need-of.html

A modification in social strategy

http://strategicpeacock.com/2011/06/07/social-behavior-modification/ Brand new social metrics

http://www.mediapost.com/publications/article/162795/social-metricsjuiced-by-new-retail-index.html Keys to marketing social success

http://www.youbrandinc.com/social-media/choosing-one-is-the-key-tosocial-success/ http://www.youbrandinc.com/social-media/social-media-workshops/

http://blog.hubspot.com/blog/tabid/6307/bid/29435/How-to-Master-theArt-of-Storytelling-to-Increase-Social-Sharing.aspx

Junior marketers http://www.facebook.com/pages/Junior-Marketers-Association/107396422649215 Social media assignment http://www.slideshare.net/toddfelts/443-social-media-assignment Social media tasked with bringing in results

http://www.vocus.com/social-media/influencer/what-makes-an-influencer.pdf Making solid business decisions

http://www.donaldmcmichael.com/solid-business-decisions-the-7-keys.htm http://www.membersolutions.com/ABOUT/Success/MMS_Guillobel.pdf

Social Budget allocation

Social media budget allocation will be 20 percent in five years http://orbellcomms.wordpress.com/2010/03/04/social-media-budgetallocation/

Demonstrate social value of their efforts

http://prsay.prsa.org/index.php/2012/02/07/business-knowledge-plays-key-role-in-enhancing-prprofessionals-value/

3 Ways Enterprises Cripple Their Online Marketing Efforts http://searchengineland.com/3-ways-enterprises-cripple-their-online-marketing-efforts-110271

THE DYNAMICS OF SOCIETAL DECLINE http://jcoward1.home.mindspring.com/DYNAMIC.html Struggle to petition social http://www.udhr.org/history/timeline.htm

Ongoing Struggle for Human Rights The Universal Declaration of Human Rights

Appropriate social resources http://www.mintblogger.com/2008/10/220-best-social-media-resources.html

http://www.mintblogger.com/2008/10/220-best-social-mediaresources.html Small business social people 450+ http://www.brandignity.com/2011/03/450-social-media-resources/

Nobody should be hiding from social media marketing anymore. There has been plenty of time to test the waters and see how you can apply it to your business. Social media has created a platform for instant communication and targeted web traffic that nobody should be avoiding. Here is a collection of social media resources that are sure to help you make your way through all the conversations online. http://mashable.com/2011/08/09/small-businesses-social-media/

64% of Small Businesses Think Social Media Is Unnecessary [STUDY] Socially engage prospective customers

Social Media: The Three Big Myths

At the lowest social cost possible

At What Cost?: A comparative evaluation of the social costs of selected electricity generation alternatives in Ontario http://www.environment.uwaterloo.ca/research/greenpower/projects/docum ents/Icyksummary.pdf The three most important goals in social media business are: http://www.inc.com/guides/2010/06/setting-business-goals.html 1. Increased revenue 2. lowered costs, and 3. improved customer satisfaction

Excellent; it hangs like flax on a distaff; and I hope to see a housewife take thee between her legs and spin it off.

e-Business Plan: Business Goals http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/BusGoals.html

Ay, â&#x20AC;&#x2122;tis strong, and it does indifferent well in a flame-coloured stock. Shall we set about some revels?-12th They are all that matters in the long run.

If the work you do does not result in an uptick in one or more of those big three goals, then you are wasting your time and chopping your cabbage. Critical factors

Capture your audience’s attention Convey a clear message Focus on differentiation What device will you use to grab attention — humor, aesthetics, emotions, surprise, or something else? What’s the key message your target audience needs to understand? What distinctive quality do you have that differentiates you from the rest?

marketing programs in real time

http://www.unica.com/documents/us/Unica_CaseStudy_ING_021910.pdf

http://www.aldata.com/com/solutions/loyalty-digital-marketing

Monthly end

http://www.chrisbrogan.com/measuring-social-media-marketing/

Quarterly results

http://irwebreport.com/20110419/citigroup-social-media-quarterly-reporting/

Make adjustments along the way

http://www.talentzoo.com/flack-me/blog_news.php?articleID=8572 What shall we do else? were we not born under Taurus?-12th Are we still going in the right direction?

Are people still advertising through social media sites? http://connect.manta.com/t/are-people-still-advertising-through-soc? f=32&t=6192

http://www.thetop10blog.com/the-alphabet-route-to-social-media-success/

Is the question that leads to business and career success.

http://www.quintcareers.com/job_career_fairs.html Interconnected world

Explain why social media is critical The Social Capitalist : The Currency of Social Relationships

How to Explain Social Media: 10 Tips in a Slideshow in Less Than 2 Minutes http://social-capitalist.com/how-to-explain-social-media/ 18 Critical Discourse Analysis http://www.discourses.org/OldArticles/Critical%20discourse %20analysis.pdf

How to explain social media to your spouse http://www.prdaily.com/Main/Articles/How_to_explain_social_media_to_you r_spouse_8391.aspx

How to go about participating.

10 Reasons Social Media Should Rock Your World http://humanresources.about.com/od/careernetworking/a/social_media_2.ht m

http://online-behavior.com/testing

Focused on measuring the success of your social media marketing efforts.

Organized FULL FOCUS Identifying Goals Identify Your Business Goals Before Implementing a Social Media Strategy http://www.spiral16.com/blog/2011/05/identify-your-business-goals-beforeimplementing-a-social-media-strategy/

http://www.socialbusinessnews.com/setting-goals-for-social-media-issmart-for-social-business/

http://visiblefactors.com/blog/529-setting-goals-and-executing-with-socialmedia-marketing/ Setting goals and executing with social media marketing

http://gemmawent.com/2010/08/19/the-social-media-strategy-seriesidentifying-goals-and-objectives-2/

http://christinatorri.com/2011/09/16/setting-goals-for-social-media-roi/ Setting Goals for Social Media: You Get What You Inspect http://info.laura-kinoshita.com/blog/bid/43254/Setting-Goals-for-SocialMedia-You-Get-What-You-Inspect http://illuminea.com/illuminea-college/social-media-workshop/

why are you even bothering with social media? I Donâ&#x20AC;&#x2122;t Know Why Companies Even Bother Being on Facebook http://illuminea.com/illuminea-college/social-media-workshop/

Public opinion and customer conversations http://www.pwc.com/us/en/industry/entertainmentmedia/assets/consumertransformbusiness.pdf How consumer conversation transfers to business

Conversations matching "Public Opinion" http://www.ted.com/conversations/topics/Public+Opinion

Context free and worse than useless? http://tetradian.com/download/TG_hsf631_globknow.pdf

http://firm-media.com/ Why Every Minute Counts When It Comes to Social Media Complaints http://www.openforum.com/articles/why-every-minute-counts-when-itcomes-to-social-media-complaints

Social networks semi-open communities connecting online Blogging Posting your opinion Publish their opinion Organizations Promote their perspective Dichotomy splits The metrics between measuring how well you are communicating? How others are talking about you? Earning RespectIdentifying influenced

Social network node graphing Fascinating theoretical pastime Map the connections. The marketer's task Understanding the impact of reaching the people communication nodes message multiplier velocity reach are the signals insight is popular or prosaic. message multiplier tells How many people thought your message was worthy of repeating How quickly the message spread scope of its dissemination. Essential measures Determining whether you are _____________ with your target audience ? Resonating

http://www.resonantmedia.co.uk/social_marketing.php Relevant

http://www.resome.ca/

To the purpose.... Rafael Marquez

What's the Purpose of Social Media? Find the Purpose in Social Media Marketing http://www.bigmarketingsmallbusiness.com/2011/03/01/find-the-purpose-in-social-media-marketing/

Synonyms Accordant

Accordant Media Aims at Big Agency Rivals

http://www.adweek.com/news/advertising-branding/accordant-media-aims-big-agency-rivals103780 Ad rem http://www.facebook.com/adremonline

Admissible http://www.scribd.com/doc/55735550/48/D-Admissibility-of-Social-Media (social media and labor & employment) Allowable

http://blog.cybertegic.com/2011/09/social-media-risks-that-business.html Social Media Risks That Business Leaders Should Watch Out For

Applicable Social Media Policy http://www.aaem.org/pdf/social_media_policy.pdf Prospect http://www.prospectmx.com/social-media-marketing-not-applicable-for-business/

Applicatory

http://www.toponlinemoneymakingideas.com/tag/small/

Apposite

What Is The Opposite Of Social Media?

http://socialtimes.com/startpage-opposite-social-media_b2048

Appurtenant When Is an Intangible Service Considered Real Property? http://pd.lawyers.com/~/media/Firm%20Galleries/Organizations/4/0/5/4/405491/Appurtenance %20Article.ashx

Apt

http://aptmediainc.com/apt-lab-blog.html

Becoming Pinterest

http://pinterest.com/all/?category=art http://www.entrepreneur.com/article/222740 How Pinterest Is Becoming the Next Big Thing in Social Media for Business

Cognate Validity issues in the use of social network analysis with digital trace data http://flosshub.org/system/files/HowisonSNADigitalTraceData-WorkingPaper.pdf

Compatible thesocialnetwork_screenplay http://flash.sonypictures.com/video/movies/thesocialnetwork/awards/thesocialnetwork_screenpl ay.pdf http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Kodak_SocialMediaTips_A ug14.pdf

icrossing http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.p df

Concerning

http://www.umassd.edu/cmr/studiesandresearch/2011inc500socialmediaupdate/ Social Media Update: Blogging Declines As Newer Tools Rule

Conformant

http://duchakki.com/blog/scorm-the-evolution-of-smart-learning Conforming

http://www.bizlit.com/docs/bios/documents/socialmediakasten_000.pdf

Congruent

Socially Congruent with Phyllis Khare http://www.facebook.com/SociallyCongruent?sk=info

http://asburyseedbed.com/feed/social-wisdom-for-social-media-part-1Social Wisdom for Social Media (part 1)

Congruous http://www.socialtalkplus.com/?tag=congruous

Consistent 50 Steps to Establishing a Consistent Social Media Practice

http://www.chrisbrogan.com/50-steps-to-establishing-a-consistent-social-media-practice/ Consonant

http://www.absem-smm.com/social-media-news-tips/social-media-strategies/a-social-mediaconsonant-customer-engagement/

l http://parasolcreations.net/2010/09/for-women-social-media-is-more-than-girl-talk/

Correlated

http://www.ignitesocialmedia.com/social-media-measurement/social-media-roi-revisited-a-lookat-correlation/

http://www.mediapost.com/publications/article/166343/facebook-correlated-with-low-selfesteem.html Correspondent

http://socialmediacorrespondents.net/

Fit

http://savvyb2bmarketing.com/blog/entry/1970553/how-to-fit-social-media-into-your-marketingstrategy-

Fitting http://www.slideshare.net/elementthree/social-media-fitting-social-media-into-your-marketingmix

Germane germaneconsulting

http://germaneconsulting.com/category/social-media-communication/

Harmonious

. http://www.krusecontrolinc.com/3-effective-ways-to-use-automotive-social-media-to-debunk-thestereotype/

Having direct bearing on

http://www.business2community.com/social-media/how-to-use-social-media-internally-to-buildyour-brand-and-business-0134605

Having to do with

http://blogs.scientificamerican.com/science-sushi/2011/09/29/social-media-for-scientists-part-2you-do-have-time/

Important

http://www.wbez.org/episode-segments/2012-01-20/social-media-becoming-important-toolpolicing-95676

Material

http://www.centerforsocialmedia.org/fair-use

On the button

http://www.socialmediabuttons.com/

On the nose

http://hounddogsocialmedia.com/

Pat 617-PATRICK Social Media Training http://www.facebook.com/pages/617-PATRICK-Social-Media-Training/299670470854

Pertaining to

http://www.socialnetworkinglawblog.com/

Pertinent Top 10 List of Marketing and Social Media Trends and Predictions Lists for 2012 http://digital.fleishmanhillard.com/top-10-list-of-marketing-and-social-media-trends-and-predictions-listsfor-2012/

Pointful

http://www.iblogmarketing.com/2012/01/18/using-social-media-marketing-in-your-seo-strategy/

Proper

http://designmodo.com/free-social-media-icons/

Referring

http://www.emarketer.com/Article.aspx?R=1008832

http://www.simplyzesty.com/video/last-weeks-best-social-media-viral-videos/

Relative

http://socialmediaweek.org/blog/2011/12/08/how-important-is-real-time-data-it%E2%80%99sall-relative/ Significant

http://triblocal.com/palatine/2012/02/13/as-media-evolves-facebook-use-becoming-a-profession/

Suitable

http://vandelaydesign.com/blog/social-media/icons/

Suited

http://www.suitedmedia.com/

To the point

Weighty

Indicate pertinence to a matter, but may not be essential; Material means pertinent and necessary Relevant means 'worthy of raising in the context of discussion'; Pertinent means 'applicable to the point at issue' Antonyms: inappropriate

irrelevant

http://www.insidehighered.com/news/2010/11/05/sloan unsuitable

http://yoomoot.com/an-unsuitable-match-social-media-and-user-centred-design

http://socialmediarevolver.com/ Who within your organization is best equipped to be the face of the firm?

social media spheres http://socialmediasphere.blogspot.com/ Influential, anybody?

http://appinions.com/2012/02/does-influence-transform-a-nobody-into-a-somebody/ Learning how to be Emotional http://www.ibe.unesco.org/fileadmin/user_upload/archive/publications/EducationalPracticesSeri esPdf/prac11e.pdf http://novofoundation.org/wp-content/uploads/2011/09/CGI-SEL-Action-Network-WhitePaper.pdf

http://janetclarey.com/2010/02/27/e-learning-design-for-social-emotions/ http://www.asdk12.org/depts/SEL/media/SEL_Standards.pdf

Social and Emotional Learning (SEL) Standards and Benchmarks for the Anchorage School District http://casel.org/wp-content/uploads/2011/04/elias_zins.pdf Social and Emotional Learning Joseph E. Zins University of Cincinnati, Cincinnati, OH Maurice J. Elias Rutgers University, New Brunswick, NJ

Recognizing the sentiment

Social and Emotional Learning Action Network White Paper http://novofoundation.org/wp-content/uploads/2011/09/CGI-SEL-Action-Network-WhitePaper.pdf

Counting is fine bu now we can detect opinion. http://www.cs.cornell.edu/home/llee/omsa/omsa.pdf The demand for information on opinions and sentiment

text analysis tools http://www.online-utility.org/text/analyzer.jsp https://digitalresearchtools.pbworks.com/w/page/17801708/Text%20Analysis%20Tools Focused on unstructured data Unstructured data is worth the effort when you've got the right tools

Documents http://www.centerforsocialmedia.org/future-public-media/documents Spreadsheets http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/ http://www.lunametrics.com/blog/2012/02/14/tracking-social-media-google-spreadsheets-1/

http://www.youtube.com/watch?v=CCPRNGkTgCg

Social Media Spreadsheet Tip: Search Keywords within Tweets socialsignal

Survey results. http://smallbiztechnology.com/archive/2011/09/survey-results-social-mediatechnology-spending-hiring-plans.html/ Survey Results: Social Media, Technology Spending, Hiring Plans An Empirical Study of Social Networking Behavior Using Diffusion of Innovation Theory http://proc.conisar.org/2010/pdf/1526.pdf Primarily as search tools http://en.wikipedia.org/wiki/Social_media_optimization Social media optimization

Social media space

Social Media Space Is Where Businesses Can Win Customers http://boston.cbslocal.com/2011/04/08/social-media-space-is-where-businesses-can-wincustomers/ Analyzing the outpouring http://turbotodd.wordpress.com/

Reveal attitudinal shifts http://www.merga.net.au/documents/RP_Bobis_Cusworth_1995.pdf opinion polls,

http://oit.ua.edu/2012/01/11/social-media-to-serve-as-new-opinion-polls/

survey takers

To gain social learning, let survey takers answer for themselves

http://www.trivantis.com/social-learning-news/gain-social-learning-letsurvey-takers-answer-themselves-50255

Customers satisfaction questionnaires

http://www.stepbystepmarketing.com/daily/customer_satisfaction_research/five-powerful-littlequestions-for-customer-satisfaction-research/

Question #1: “How likely are you to continue to be a customer of our company for another year?” This question does double-duty, by assessing current satisfaction and predicting customer retention at the same time. Question #2: “Over the coming year, do you expect your business with our company to increase, stay the same, or decrease?” Vincent notes that this question, while related to the previous one, “peels back the onion” and yields information on the customers’ spending levels during the coming year. Question #3: “How likely are you to recommend our company to others?” This question is also more subtle than it seems, because it measures a customer’s level of loyalty and engagement with your company. Question #4: “What is your overall customer satisfaction level with our company?” This question gets customers to sum up their overall satisfaction after they have answered the preceding questions that “forced” them to consider retention, intention, and engagement. Question #5: “Please provide any comments, feedback or suggestions regarding any aspect of your dealings with our company.

If you would like to be contacted, please provide your name and phone number or email.” This open-ended, free-form section invites any and all comments. According to Vincent, “This is qualitative information within a quantitative structure and will provide added insight to the survey.” Tracking public sentiment over time Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge http://www.prsa.org/SearchResults/download/6D030406/0/Monitoring_Public_Opinion_in_Cyberspace_How_Corpor Provides invaluable insight

http://www.1to1media.com/View.aspx?DocId=31414

Gives you the chance to stay right on top of changes marketplace

Where is your organization's brand equity? http://www.qsaresearch.com/images/Brand_Equity.pdf http://www.thedesigndepot.com/pdf/equity.pdf

How to get a response-

How to Get a Faster Response to Your E-mail http://michaelhyatt.com/how-to-get-a-faster-response-to-your-e-mail.html

Online Dating Advice : Optimum Message Length http://blog.okcupid.com/index.php/how-to-get-people-to-reply-to-your-messages-inonline-dating-part-i/

http://www.questionpro.com/a/showArticle.do?articleID=deploy01 gr http://www.getresponse.com/

How To Get A Faster Email Response http://www.lifehack.org/articles/technology/how-to-get-a-faster-emailresponse.html How to trigger action

Emotions in Social Media and how to trigger them to increase your rank-ins http://www.youtube.com/watch?v=8OjsM6v0sY0

http://fbandbusiness.com/articles/social-media-integration-is-not-enough-automated-socialsales-triggers-are-even-better

If they read it, repeat it, and like it a lot, you're only part of the way home

How to get repeat customers: 7 steps http://www.microsoft.com/business/en-us/resources/management/customer-relations/how-toget-repeat-customers-7-steps.aspx?fbid=9PJiFWWyPHK http://paulgraham.com/startuplessons.html

http://www.practicalecommerce.com/articles/3213-3-Remarketing-Email-Campaigns-toGrow-Repeat-Customers

3 Remarketing Email Campaigns to Grow Repeat Customers

Tracking the variations brand affection measuring the results social media efforts vital

http://durbinmedia.com/brandstorming/2007/05/list-of-social-media-interview.asp

10 Questions to Evaluate a Social Media â&#x20AC;&#x2DC;Expertâ&#x20AC;&#x2122;

http://www.conversationmarketing.com/2009/07/10-questions-for-social-media-experts.htm http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/

https://docs.google.com/document/d/1IZwLheONCxfwCcGWhkDfGK0jesPH4ey9jxBvVV25mc/edit?pli=1

Brand Monitoring Questions What tool(s) do you use to monitor brand mentions? Do you monitor sentiment and if so, how? How will you report on brand mentions? Can you provide a sample report? How often will we receive a report or will we have access to the reports? How do you assess which brand mentions require an immediate response and which do not? How soon will we be notified of brand mentions that need a response and how will we be notified? What is your approach to responding to mentions, positive or negative?

If you respond, who do you leave a comment as and how do you determine what to say? If you donâ&#x20AC;&#x2122;t respond, will you provide us with a template for how to effectively respond to brand mentions? Do you just monitor existing mentions or will you help us to build new ones? Reputation Management Questions What services do you provide as part of an online reputation management campaign? What is your typical process for handling online reputation management issues? Can you completely get rid of the negative result(s)? What responsibilities will your team handle and what will you need us to manage in-house? Do you write content/press releases/guest posts for us or will we have to hire someone else to do that? What information/access will you need from us before you get started? How much information do you need regarding the cause of the ORM issue? How will you determine if reputation management is successful? How much time could it take to displace negative search results?

Can you make a 3-month projection of how the search results will look for target phrases? Social Media Measurement Questions What social media marketing channels do you have the most expertise in? Will you work with us to create a social plan/strategy or do you just create the initial presence? What tools do you use to measure social media metrics? Do you have your own tools or do you use existing ones? Can you pull archived data with those tools to establish a baseline or are we starting from present day? How should we define success/conversions? Can we use our analytics with your tools when reporting on conversions or will we have to switch to something else? How do you the measure the effectiveness of each social media channel? How should we define ROI? Do you measure the cost per lead/ cost per acquisition? What methods will you use to grow the accounts and measure success? Do you have 3-month projection of what we can expect from this investment? How long will it take to see results?

Community Questions Will you help us build satellite communities within social media or focus strictly on our Web site? How will you help us determine our community influencers? If not, can we keep the list that you’ve created? Will you reach out to the influencers on our behalf or will we? If it’s on you, how transparent will you be about our relationship with us? How do you keep it authentic? Will you give us a strategy for how to connect with influencers in a way that doesn’t appear spammy? Small talk makes us nervous, but we want people to know we’re real. What methods will you use to grow our audience? Will they get us in trouble or turn people off? How do you measure community ROI? We hear follower numbers are so 2008, but what else is there? What about the new FTC guidelines for sponsored advertising? How do we know when or what to disclose? How can integrate our online community with our offline community and into our traditional marketing efforts? Will you give us any guidelines for how to talk to people and how to be a good social media citizen so we don’t look foolish? Will you teach us how to sustain what you’ve started?

We will be taught how to use the tools, identify people, and essentially do what you did? The Right Fit Questions ( to ask yourself) Do their core values match my own? Are my customers on social media? Do I even need these services? If I’m the one who will be tweeting, Facebooking, blogging, am I social enough for this? Am I being offer a social media presence or an outlined strategy? Do they seem excited to work with me? Am I excited to work with them? Do they understand our point of difference? How customized does their strategy feel? Do they take time to answer our questions and explain rationale or do they seem fearful of going into specifics of what they’re doing? What does this company’s reputation appear to be in the community? Are they practicing what they preach and tracking/responding to their own mentions? Do I trust the people behind this company? Do they seem to care about my brand? How will the strategy they outline complement your larger objectives? Do people click through to your web site based on their social media interactions?

Do they engage with your organization in new and different ways? Are more people drawn into a profitable and sustainable reltionship with your company?

http://smartblogs.com/socialmedia/2011/07/28/q-and-a-with-susan-bratton-23-ways-to-look-atsocial-media-roi/

Tracking the actions Event Tracking Guide http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.htm l

http://frontgatemedia.com/mediakits/social-media.pdf Getting the message http://www.covenantrc.org/wp-content/uploads/2011/02/Getting-the-Message-Study-Guide.pdf http://science.education.nih.gov/supplements/nih3/hearing/activities/lesson1.htm

http://greengrowthleaders.org/uncategorized/getting-the-message-across/ http://www.ucop.edu/ucophome/policies/ec/brochure.pdf Hearing the conversations

Getting the right message http://www.slideshare.net/marketo/getting-the-message-out-social-media-and-contentmarketing-tips-and-tricks

Right person

http://totallytweetable.com/

10 Tips for Finding Mr. Right http://www.cbn.com/family/datingsingles/newlife_mrright.aspx Right time

Saying the Right Thing at the Right Time: http://www.psychoanalyticresearch.org/Saying%20The%20Right%20Thing.htm

Hallmark of great advertisers http://www.aef.com/on_campus/classroom/speaker_pres/data/4001 Customer in control http://www.forbes.com/sites/jimblasingame/2011/05/02/customer-in-control/

You want to make sure you are measuring your ability to get the right message from the right people at the right time How to Be a Good Friend http://www.wikihow.com/Be-a-Good-Friend Market research system. Marketing Research http://duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20%20Marketing%20research.pdf Eavesdrop on your marketplace and find out Understand the following:

• To measure the business value of social media • To measure the importance of social media to organizations • To formulate business goals for social media • To recognize your target audience • To identify the importance of networks • To gauge the value of your social media efforts • To acquire the benefits of social media for business • To identify tools to measure unstructured data

• To discover the meaning of social media space • To analyze shifts that are not visible on opinion polls • To recognize the benefits of tracking public sentiment • To measure the results of your social media efforts • To track the results from your blogs, tweets, and YouTube videos • To recognize how social media allows you to eavesdrop on your marketplace • To distinguish that measuring how well you hear is different from how well you speak • To measure what sort of business impact your efforts are having • To discover if social media is increasing revenue, lowering costs, or increasing customer satisfaction • To reevaluate your Key Performance Indicators • To convince your managers that social media is a benefit to the company • To persuade others that social media deserves the resources to be measured properly • To discover what that future of social media will look like • To recognize the inevitable changes coming to social media

What your target audience is thinking and feeling http://www.usda.gov/news/pubs/fcn/chapter3.htm