Always Be Closing Calculations Attention Interest Decision Action Attention Do I have your attention? Interest Are you interested, I know you are because its die or walk. You close or you hit the bricks Decision Have you made your decision for action? There are 3 things that will always bypass the logical brain working system. Market them correctly it will create wonderful leverage for your business. 1.fear. 2.Craving. 3.Sex. Fear+ Craving + Sex = Addiction Glengarry Glen Ross http://www.youtube.com/watch?v=y-AXTx4PcKI Always be at the forefront of the web analytics world.
It makes perfect sense that he now tackles the complex world of figuring out social media. There are billions of conversations happening online. The big question becomes; what's a company to do? Answers that question. How do you know if you're measuring the right parts of the program? Downright dirty in the details. Mitch Joel Prsiedent Twist Image Author http://www.twistimage.com/en Author Six pixels of separation Be advocating and explaining how to better understand the traffic coming to your web site.
Web analytics practitioners and companies http://blogs.omniture.com/2011/04/15/web-analytics-practitioners-talk-shop/
Web analytics association http://www.webanalyticsassociation.org/
(incredible
conference on marketing optimization)
E-metrics marketing optimization summit. http://www.emetrics.org/
Marketer's desk in this world of expanding digital marketing opportunities. Bryan Eisenberg, http://www.bryaneisenberg.com/ New york times bestselling author of Waiting for your cat to bark http://www.slideshare.net/WSIEgypt/waiting-for-your-cat-to-bark6189794 Always be testing http://www.emarketingandcommerce.com/article/future-nowsbryan-eisenberg-discusses-new-book-testing/1#
It is entirely appropriate that the man who added clarity and definition to the topic of web metrics would be the same person to finally enlighten us about social media metrics. You’ll pave the way for what has become a billion dollar industry, creating awareness where none previously existed.
Now,with the publication of social media metrics you’’ll face a more difficult challenge; 1. Mining through mountains of misinformation 2. Disinformation 3. Provide the reader with nuggets of tangible, useful, and practical guidance
Web Analytics Demystified
http://www.webanalyticsdemystified.com/content/books.asp? em=Captcha+incorrect+please+try+again! Eric T. Peterson, Author of web analytics demystified http://www.webanalyticsdemystified.com/downloads/Web_Analyti cs_Demystified_by_Eric_Peterson.pdf
PDF OF SOCIAL MEDIA METRICS SECRETS
http://www.webanalyticsdemystified.com/downloads/Social_Media _Metrics_Secrets-Chapter1.pdf THE BIG BOOK OF KEY PERFORMANCE INDICATORS
http://www.webanalyticsdemystified.com/downloads/The_Big_Bo ok_of_Key_Performance_Indicators_by_Eric_Peterson.pdf WEB SITE MEASUREMENT HACKS
http://www.webanalyticsdemystified.com/downloads/Web_Site_M easurement_Hacks_Sample.pdf
How do we change the apparent chaos of social media into a measurable platform businesses can understand and benefit from?
Alistair Croll http://www.yearonelabs.com/team/alistair-croll-partner/ Sean Power Authors of complete web monitoring & http://www.slideshare.net/watchingwebsites/complete-webmonitoring-community-20
Sean Power & Alistair Croll: Co-founders Watching Websites http://www.watchingwebsites.com/ Every marketer who has any role in planning social media. So, you might as well sound smarter than everyone else. David berkowitz http://www.linkedin.com/in/dberkowitz Senior director of emerging media & innovation & 360i
360i http://www.360i.com/ Emergining media & innovation http://emergingmediainitiative.com/emerging-media-innovationgrants/
Complete Web Monitoring - Community 2.0
http://www.slideshare.net/watchingwebsites/complete-webmonitoring-community-20
Latest trends in web analytics. http://www.wdfm.com/marketing-tips/eric-peterson-interview.php
1. Uncanny instinct for what is worth your time 2. Attention for what isn't. 3. Accessible 4. Good humored style 5. Will navigate you through 6. Exciting 7. Daunting field of social media analytics 8. Won't say it themselves 9. Clarity 10. Wisdom 11. Distill complexity 12. Essence of a Subject Larry Chase
Publisher Web Digest for Marketers http://www.wdfm.com/ Chapter 2: Godfather of Web Metrics. Knowing often needs to measure something that tends to gets in the way of using that something effectively. Eric Ward Content linking strategist aka linkmoses A.K.A. : Linkmoses http://www.ericward.com/articles/index.html
Social media's ardent advocates all too often overlook a critical step.. “Son there is a lot of things in this life your going to have no use for. When you get blue and you lost all of your dreams. There is nothing like a campfire and a can full of beans.” -TOM WAITS
● Quantifying their efforts impact. ● Fills this void by providing a thorough explanation of different measurement approaches and tools.
● While underscoring how these metrics can improve social media programs and achieve business goals. Ellis Booker https://www.facebook.com/ellis.booker?sk=info Editor @ btob Magazine http://www.btobonline.com/#seenit
Social Media Metrics: Personality Traits 1.Highly regarded 2.Thought leader 3.Firmly established
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-UltimateGlossary-120-Social-Media-Marketing-Terms-Explained.aspx Chapter 3: Know social media. Measure social media. Master marketer in social media. Mike Grehan
http://www.mikegrehan.com/?page_id=2 VP Global content director Author of search engine marketing Incisive media http://www.incisivemedia.com/
SEO http://www.search-engine-book.co.uk/directories.html Editor in Chief, e-marketing-news
http://www.e-marketing-news.co.uk/march_april.html SEO 101 http://webproducers.org/wpcontent/uploads/2008/04/search_engine_marketing_optimization_ 101_morry_galonoy.pdf SEO Guide http://static.googleusercontent.com/external_content/untrusted_dl cp/www.google.com/en/us/webmasters/docs/search-engineoptimization-starter-guide.pdf EVERYTHING YOU WANTED TO KNOW ABOUT SEARCH ENGINE MARKETING! http://www.chakery.com/ChakerySEMWhitepaper.pdf 9 Essential Steps to
Effective Online Marketing http://www.limaconsulting.com/PDF/Lima%20Consulting %20Group%20Sponsored%20Listings%20White%20Paper.pdf Search Engine Marketing Overview http://blueavenuedesign.com/docs/Search_Engine_Marketing_Ov erview_020707.pdf
Performics
http://www.performics.com/ Essential best practice guide Investing in social media not just because it will help measure your success, but because it teaches you how to continuously improve your programming. Katie Delahaye Paine, CEO http://www.kdpaine.com/index.cfm/all-about-katie-delahaye-paine/
PR Measurement Blog
http://kdpaine.blogs.com/
Markeing Generates Revenue Increases Market Share Increase customer value Sales Hits Quotas Earns bonus Generates Revenue Service handle transactions control Costs Satisfy customers http://media.techtarget.com/digitalguide/images/Misc/df_column_arrows.gif
Markets +
Conversations= Customer Centricity
(People are asset.)
your greatest
On The Importance of Being Customer Centric http://davidakinin.blogspot.com/2009/08/on-importance-of-being-customer-centric_03.html
Customer centricity is the way forward. Social media is revolutionizing marketing. How do you measure these things? How do you know how well you're doing? 1.Competence 2.Commitment 3.Confidence 4.Collaboration 5.Character 6.Creativity
http://sharondrewmorgen.com/wp-content/uploads/2010/04/customer-centric.png
As ever , leading in answering questions.
thinker and practitioner these vitally important
What is
Customer-Centric?
http://sharondrewmorgen.com/2010/04/what-is-customer-centric/
Ashley Friedlein http://twitter.com/AshleyFriedlein Ceo http://www.e-marketing-news.co.uk/bios/friedlein.html Econsultancy http://econsultancy.com/us
Chapter 4: The Imperative Do you have a good reason, to take the easy way out?
1.Malleable 2.Easily influenced
3.Pliable 4.Tractable
Use guidance to leap-frog your competitors with the simple fact that you must not only transform your media buys into social media programs (new playing filed); you must tie them to the three main goals of business- increased sales, owner costs, and improved customer satisfaction. Susan Bratton http://personallifemedia.com/hosts/224-susan-bratton Ceo http://personallifemedia.com/ Personal life media, inc. Host of the “dishymix show” Chapter 4: Section 2: Bold faced liar or over simplified? it's not just about measuring the value of social media, It is about designing a clear road-map to actually implementing an effective social media strategy. Simple and common sensibility . “Small business turns to stone when metrics are gone” Combined information from the foremost analytics experts Proving why Identify the how to measure the value of the measures. knowing more about this subject than anyone I know
Paul Greenberg The 56 group http://the56group.typepad.com/ President Author of CRM at the speed of light - (Book-D) Continue to blaze new trails Incisive mind in web analytics Decodes social media. excellent roadmap and start killing your competition Tim Ash CEO of http://sitetuners.com/about/management/tim-ash/ Author of landing page optimization 101 Landing Page Optimization Tips http://unbounce.com/docs/101-landing-page-optimization-tips.pdf Optimizing your donation landing pages to increase giving: a bright spot in a tough economy http://www.fundraising123.org/files/DonordigitalLanding_Page_Optimization_2.pdf Web measurement Analytics Web metrics E- metrics marketing optimization Summit Conference http://www.emetrics.org/
Defined a market and an industry Pramatic and commercially focused approach to understanding the impact of social media on your business this social media is hot. Is it the right move for your businsse? Clearly explains in social media metrics how to measure the business value of social media and track your success. You're ready to move from social media hype to social media ROI Bob Thompson Founder CEO Customerthink corp http://www.customerthink.com/user/bob_thompson http://www.customerthink.com/
Chapter 4: Section 3 How to measure the business value of social media and track your success.
Profit Model Organization Competency culture Process Assets Information technology
http://www.computer.org/portal/web/csdl/abs/mags/it/2011/06/mit2 01106toc.htm Capability = y Maturity = x
Employee Facing = Value / Feedback / Sought / Lead Customer Facing = Value / Feedback / Sought / Lead Society Facing = Value / Feedback / Sought / Lead Shareholder = Value / Feedback / Sought / Lead Supplier Facing = Value / Feedback / Sought / Lead Partner Facing = Value / Feedback / Sought / Lead Value / Feedback / Sought / Lead Time x Investment x liability x utilities x goals x futures Steps outside of living conventional thinking, Offerings Refreshing Useful methodology New ways that humans interact with Brands Co-interaction
Question: How to address the niche; obsession with number of followers? Purpose: 1.Reach out to everyone and be effective. 2. Creating personal profiles for business accounts. (That is what Facebook Groups and Like Pages are for to create community.)
Common Perceptions, Inevitable steps of customers: 1.Many people decide to force their online presence on you. 1(a). Tweets with no Context or Value to their Users 2. Products you don’t really care much about 3. Spam folder Unethical business practices (What not to do) They go on other Facebook Like pages and leave links and advertisements
Answer: Feedback: Choose this one as an example: Areas where they need to improve if they really want to get any benefit out of using
More Followings than Followers?
Follow them to establish private communication to ask them a few questions. Random, Confused, Small Business owner? “Out of the 4 post; I read 3 where about the new website launch which still has not happened and the other tweet was about their store displays. I don’t see how you can relate to new customers by posting store displays.” Question: How to relate to new customers by posting?
Answer(s) 1. Post more than store displays 2. Come up with at least 10 new ideas everyday ( The concept of money appears to be an idea instilled with trust, therefore trusted ideas = money) 3. Consumer Personality Awareness Purpose: Posting A position of paid employment Ticketed information Serving position Send = upload Receive = download
Feedback: Information about reactions to 1.Product 2. A person's performance of a task 3. Basis for improvement 4.modification 5. control 6. results 7. effects 8. biochemical pathway 9. behavioral response What I would do to enhance AFM’s presence? add to adorn improve embellish aggrandize
amplify appreciate augment beautify boom boost build up complement elevate embroider enlarge exaggerate exalt flesh out heighten increase intensify lift magnify pad pyramid raise reinforce strengthen swell upgrade
How do I approach people without any relationship?
Question: Answer(s) Purpose: Feedback:
Reasons to visit your store: “The only few times I have gone into a _______store was when my old high school friend use to work there.”
Question: Answer(s) Purpose: Feedback:
Mathematical theory Holistic ways strategically address this growing but often misunderstood channel Kevin Hillstorm http://twitter.com/#!/minethatdata President minethatdta http://minethatdata.com/
Vision in mind Expert Recognize Seize upon that vision Creating the seminal work which explains its value and in so doing, an entire sector
Outcomes are amplified as it involves us all in so many ways, and in every part of our life
Always trying to match your emotions to the situation. Chemistry = e/c/s+ec+e5ss+e+e Concentration = e/c/s+ec+e5ss+e+e Motor moments = e/c/s+ec+e5ss+e+e Reasonsing = e/c/s+ec+e5ss+e+e Cooperation = e/c/s+ec+e5ss+e+e Choice = e/c/s+ec+e5ss+e+e
Rand Schulman http://www.linkedin.com/in/koty1 Chief Marketing Officer InsideView http://www.insideview.com/ Close the gap between financial performance and social media engagement Writes in a language that is universally understood by all marketing and business professionals. Never ceases to impress with the ability to combine top notch education with engaging and entertaining content.
Bottom line, you can't be in marketing and not have read this book
Aaron Kahlow http://www.linkedin.com/in/aaronkahlow Ceo Online marketing institute http://www.onlinemarketinginstitute.org/
This timely book unlocks the potential for optimal future budget allocation decisions to optimize business profitability." David Dalka http://www.daviddalka.com/createvalue/ Marketing change management strategist
Social media metrics promises to be the capstone manuscript, pushing social media into the mainstream of business Past early adopters that have so far dominated this emerging field. Social media metrics is going to be the manual give out to all my stake-holders and clients to read before they engage in social media.
Marshall Sponder http://twitter.com/#!/webmetricsguru Founder http://www.linkedin.com/in/marshallsponder webmetricsguru.com http://www.webmetricsguru.com/ Contents Foreword Acknowledgments Getting started- Understanding the ground rules
getting focused- identifying goals getting attention - reaching your audience getting respect- identifying influence getting emotional - recognizing sentiment getting response- triggering action getting the message- hearing the conversation
Having a media source is vital to providing the right messages to the public regarding business getting results - driving business outcomes 8 getting buy in - convincing your colleagues 9 getting ahead - seeing the future appendix resources index addendum addition adjunct appendage appurtenance attachment codicil excuses index notes postscript rider sample supplement table verification
Chapter 5 (20): “Media strife is not a transitory aberration but a recurrent conscious act and therefore susceptible to rational analysis.” Old Standard: measuring success in two ways. 1. Lead generation programs were measured via sales leads 2. Number of people who requested a white paper or who tossed a business card into a fishbowl at the trade show (Public relations programs were measured via a pr clip book) A gathering of all the clippings of magazine and newspaper articles written about the company. The book represented a month's worth of clippings and was usually bound for us by our pr agency.
Sales leads and press clips were very common forms of measurement accepted by management in many b2b companies. Success or failure at a trade show was based on the number of people who stopped by the booth. In a good month, our pr agency would proudly drop the clip book on a table to hear the "thud factor."
Fast forward to 2010. Social media gives to everyone B2B companies Consumer brands Consultants Nonprofits Rock bands Churches Colleges A tremendous opportunity to reach people and engage them in new and different ways . Now we can hear attention by creating something interesting and valuable and then public.
Chapter 5 Section 2 (20): Condolence This is no ordinary situation and requires more than your ordinary attention. This requires immediate involvement . The gathering of information is paramount. A rather intimate understating of our social system.
At this time it would behove you to cease any investigation of matters that have long since passed and concentrate on the concerns of our present. Practical guide packed with ideas you can apply to your business today.
Of course, while you'll learn what to measure , How to do it? How to act on your results?
David Meerman Scott Business-week bestselling author of The New Rules of Marketing & Pr www.webinknow.com --------------------------------------------------------------------------------------twitter.com/dmscott --------------------------------------------------------------------------------------Acknowledgements --------------------------------------------------------------------------------------Living in a socially connected world, you will find yourself feel beholden to more people than you can say and many more who have no idea how much they helped you.
List a few who have been influential, inspirational, informative, and supportive, whether they knew it or not. My thanks to: Akin Arikan http://www.multichannelmetrics.com/ http://www.linkedin.com/in/akinarikan http://twitter.com/AkinArikan Senior Segment Manager for Internet Marketing, Unica Corporation http://www.imediaconnection.com/profiles/iMedia_PC_Bio.aspx? ref=bios&id=4139 Anil Batra Web Analytics, Behavioral Targeting and Optimization by Anil Batra
http://webanalysis.blogspot.com/#axzz1lsciG0KP http://www.anilbatra.com/digitalmarketing/ http://www.linkedin.com/in/anilbatra http://twitter.com/anilbatra http://www.emerkirrane.com/2011/11/15/anil-batra-batman/
Shanee Ben-Zur http://twitter.com/sbenzur http://shaneebenzur.com/ http://www.linkedin.com/in/sbenzur http://www.facebook.com/ShaneeBenZur
Vicky Brock http://www.highlandbusinessresearch.com/default.jsp http://uk.linkedin.com/in/vickybrock http://www.linkedin.com/pub/dir/Vicky/Brock Chris Brogan http://www.chrisbrogan.com/ http://twitter.com/chrisbrogan http://en.wikipedia.org/wiki/Chris_Brogan http://www.linkedin.com/in/chrisbrogan http://www.flickr.com/photos/chrisbrogan/ Human Business Works http://www.humanbusinessworks.com/book-chris Joesph Carrabis http://www.linkedin.com/in/josephcarrabis http://www.imediaconnection.com/profiles/iMedia_PC_Bio.aspx? ID=3490 http://twitter.com/josephcarrabis http://blog.immeria.net/2009/12/nod-to-joseph-carrabisunfulfilled.html#.TzOkgOTzoxw Pete Cashmore http://mashable.com/author/pete-cashmore/ http://en.wikipedia.org/wiki/Pete_Cashmore http://twitter.com/petecashmore http://www.facebook.com/petecashmore
Facebook Platform, Mashable,
Mari Smith, blippr, Mashable HQ, Social Good, Mashable - Apple, Mashable Follow, Fast Company, Mashable Media Summit 2011 , Mashable - US & World, Social Media Day,
Larry Chase http://www.wdfm.com/ http://www.wdfm.com/aboutLC.htm http://www.larrychase.com/ http://www.linkedin.com/pub/dir/Larry/Chase Barbara Coll http://www.webmama.com/webmama-about/barbara-coll.htm http://www.linkedin.com/in/webmama http://en.wikipedia.org/wiki/Barbara_Coll http://www.facebook.com/barbaracoll NARAL Pro-Choice California, National Geographic, Planned Parenthood Mar Monte,
Menlo Park Patch, Camp Nominingue, Martine Inn, Monterey Bay Aquarium, Old Spice, Internet Marketing Conference, Women Entrepreneurship Retreat, News10 Great Hang Up, Pepsi, Green Team - AYSO BU19 Menlo-Atherton Soccer, Sweet MM's Photography, FullSpeed.com, eMetrics Marketing Optimization, Alchemist Media, Inc. SEO - San Francisco, CA, I Miss The Old Sun Microsystems, WebMama and Team - Search Marketing Experts, Vive, Nick Winkworth, The Digital Moose Lounge, MA Bear News, Recurve, Cancer Treatment Centers of America, NARAL Pro-Choice America, Viajeros.com, Damon Runyon Cancer Research Foundation, Golden State Warriors, Newsforce, Dove, Notes from the Road, TripIt, Open Source Digital Voting Foundation, Carleton University Alumni Association, Barack Obama, Search Marketing Expo, Take the Pledge , Top 10 Feats in High School Sports in 2011 , Rossmount Inn, Saint Andrews , Old Spice | Scent Vacation, TRACK: Carpenter Leads M-A Standouts at PALs , TRACK: M-A Enjoys Solid Showing at St. Francis , Menlo-Atherton Teachers Most Pink-Slipped in District , RANKINGS: Peninsula's Best in Hoops, Soccer
Alistair Croll http://www.bitcurrent.com/ http://twitter.com/acroll http://ca.linkedin.com/in/alistaircroll
Alistair is a founding partner at startup accelerator
http://radar.oreilly.com/alistairc/ Track Chairs http://www.interop.com/lasvegas/conference/track-chairs.php
Rene Dechamps Otamendi http://es.linkedin.com/in/renedechampsotamendi
Laura Lee Dooley http://www.wri.org/profile/laura-lee-dooley http://twitter.com/lauraleedooley http://www.dooleyonline.net/ http://www.facebook.com/lauraleedooley
Rick Eagle http://www.linkedin.com/pub/rick-eaglestone/10/a21/827 http://www.facebook.com/people/Rick-Eaglestone/1229665751 http://www.care2.com/c2c/people/
Bryan Eisenberg
http://www.bryaneisenberg.com/ http://twitter.com/thegrok http://www.clickz.com/author/profile/1066/bryan-eisenberg
Steve Ennen http://www.linkedin.com/in/steveennen http://www.socialstrategy1.com/about/people/steve-ennen/ Social Strategy1 Appoints Steve Ennen as President and Chief Intelligence Officer
http://www.businesswire.com/news/home/20101201005135/en/So cial-Strategy1-Appoints-Steve-Ennen-President-Chief Ashley Friedlein http://www.e-marketing-news.co.uk/bios/friedlein.html http://twitter.com/AshleyFriedlein http://uk.linkedin.com/in/ashleyfriedlein http://econsultancy.com/us/blog/authors/ashley-friedlein Mark Gibbs http://www.networkworld.com/Home/mgibbs.html http://www.gibbs.com/mgbio/ http://blogs.forbes.com/markgibbs/ http://www.linkedin.com/pub/dir/Mark/Gibbs http://www.facebook.com/quistuipater Userplane, Threshing, CyberPatrol,
Bento by FileMaker, Ventura County Homes For Sale - Fairchild & Ridgway Group, Google Fiber for Ventura, Ventura County Star, Clouds 365 Project, Suitcase.com, Keith Shaw - Network World, socaltech, Sticker Robot, Johnson & Johnson Network, Cite Conference, Sophosand 21 more
Seth Godin http://www.sethgodin.com/sg/ http://sethgodin.typepad.com/ http://en.wikipedia.org/wiki/Seth_Godin
Mike Grehan http://www.mikegrehan.com/ http://www.clickz.com/author/profile/1092/mike-grehan Mike Grehan Named VP and Global Content Director for Search Engine Watch, ClickZ and Search Engine Strategies
http://www.searchenginestrategies.com/press/2009/mike-grehannamed-vp-global-content-director-search-engine-watch-clickzsearch-engine-strategies.html http://twitter.com/mikegrehan http://www.e-marketing-news.co.uk/about.html http://searchenginewatch.com/author/1787/mike-grehan
Andrea Hadley http://twitter.com/andreahadley http://www.emetricscanada.com/about/andrea_hadley.php http://ca.linkedin.com/in/emetrics http://www.linkedin.com/pub/dir/Andrea/Hadley
Josh Hallett http://vocecommunications.com/about-us/our-staff/josh-hallett/ http://twitter.com/hyku http://www.flickr.com/people/hyku/ http://www.facebook.com/joshhallett Walt Disney World, Disneyland, Bok Tower Gardens, Kennedy Space Center Visitor Complex, Polk Museum of Art, Central Florida Sports, Disney's Fairy Tale Weddings & Honeymoons, Watch DotTv, Swatch Watches, Disney Cruise Line, Sunny Central Florida, WordCamp Atlanta, BeKnown, Lewis Hamilton, LEGOLAND Florida, HP, The Upper Room, The Underground, Converge, Nature Made, SOYJOY, Uber, IRS, Lakeland Local, Florida Southern College, Lake Mirror Classic Auto Festival, Black & Brew Coffee House & Bistro, J Burns Pizza, J Burns Pizza, Curation, The Next Big Thing Since 1995 , PURE Taqueria Duluth, Justice League, The Blue Room, Technology Saves Lives, Ocean Spray, NetApp Culture, The Back Porch, USS Abraham Lincoln (CVN 72), CNP • Clark/Nikdel/Powell, Epcot Food & Wine Festival, Disney Parks Blog, Herman Miller, i/o Data Centers, Sony, Sony Entertainment Network, Disney California Adventure, Yogurt Grove, Disney's Yellow Shoes, Disney World Latino, Voce Communications, Spotify, Klout, Publix, BeKnown, Mercedes AMG Global Fan Page, Bose, JBL, Delta, Duffy the Disney Bear, Disney's PhotoPass Service, Disney Vacation Club, Walter Elias Disney, Night of Joy, Star Tours, New Balance, ESPN FrontRow, Porter Novelli, Florida Public Relations Association, Central West Coast Chapter of the FPRA, The Southwest Florida Chapter of FPRA, Dick Pope/Polk County Chapter of FPRA, Tampa Bay Chapter of FPRA, FPRA Gainesville, FPRA Tallahassee Student Chapter, FPRA Orlando Area Chapter, Potthast Studios, Range Rover USA, Disney D23, DORY, Voce Communications, RAGE Against the Haze, Disney Aulani, MetroPlan Orlando, The Pioneer Woman - Ree Drummond, YahooTV, Yahoo!, LEGOLAND California, Disney Epic
Mickey Video Game, Clear, Klipsch, NAD Electronics, Airbus, Etymotic Research, Nikon, Chelsea Football Club, Manchester United, Arsenal, Scuderia Toro Rosso, Tesla Motors, TAG Heuer, Red Bull Racing, Red Bull, Vodafone McLaren Mercedes - The Official Page, Caterham F1 Team, 香港迪士尼樂園 | Hong Kong Disneyland, Disneyland® Paris, Audrey's Army - Relay for Life, Walt Disney Animation Studios, Run Disney, Adventures by Disney, Wonderopolis, Mercedes-Benz USA, Jalopnik, Vinylmation, Community Foundation of Greater Lakeland, Voce Communications, Voce Communications, Sony PlayStation DE, charity: water, Hertz, Facebook, Lance Armstrong, Starbucks, PlayStation®Network Application, Disney Store, The Stig, Logitech, Clif Bar, WordCamp Orlando, Best Buy, Tumi, ooma, Laughing Squid, Emurse.com, ooma, RB Oppenheim Associates, NetApp, Polk County, FL 863, Social Media for Business – Powered by Dell, The Ledger, PlayStation, Disney Worldwide Conservation Fund, Polk County Supervisor of Elections, National Aeronautics and Space Administration - NASA, Kevin Butler from Sony's Ad Campaigns, FPRA Capital Chapter, Southside Cleaners-Launderers, Lakeland Vision, Inc., WordPress, Richard's Fine Coffees, All Saints' Academy, Polk Vision, Sun 'n Fun, International Rhino Foundation, Word of Mouth Marketing Assn., United Way of Central Florida, LIVESTRONG, USF Polytechnic, Kevin Smith, BlogHer, Disney World Moms Panel, Disney Parks Celebration Gallery, Sony PlayStation
Stephane Hamel http://blog.immeria.net/ http://immeria.net/about.htm http://ca.linkedin.com/in/shamel http://www.linkedin.com/pub/dir/Stephane/Hamel
Shel Irael http://twitter.com/shelisrael http://en.wikipedia.org/wiki/Shel_Israel http://globalneighbourhoods.net/ http://www.linkedin.com/in/shelisrael
Mitch Joel http://www.twistimage.com/blog/ http://www.twistimage.com/en
http://www.facebook.com/MitchJoel Beth Kanter http://www.bethkanter.org/ http://www.bethkanter.org/about-beth/ http://beth.typepad.com/ Avinash Kaushik http://www.kaushik.net/avinash/ http://www.linkedin.com/in/akaushik http://en.wikipedia.org/wiki/Avinash_Kaushik http://twitter.com/avinashkaushik http://twitter.com/avinash Vida Killian http://www.linkedin.com/in/vidakillian http://twitter.com/vidak http://www.radian6.com/blog/2009/11/vida-killian-from-dell/ http://sarahlokitis.com/tag/vida-killian/
http://dominiquehind.wordpress.com/tag/vida-killian/
Matthew Lange http://www.mcgill.ca/sociology/faculty/lange
http://www.linkedin.com/pub/dir/Matthew/Lange http://www.linkedin.com/pub/dir/Matthew/Lange http://www.facebook.com/people/Matthew-Lange/607134533 Goat Lady Dairy | Climax, NC, Dairy Queen, Hoard's Dairyman, Culture magazine: the word on cheese, N.C. Department of Agriculture and Consumer Services, Wisconsin Cheese Originals, North Carolina Cattlemen's Association and Beef Council, NC State Ice Cream, North Carolina Dairy Advantage, Maola Milk and Ice Cream Company, Sassy Cow Creamery, UWP Alumni, Leadership Wisconsin, Purdue and Indiana University MS-MBA in Food and Agribusiness Management, Wisconsin State Fair Dairy Promotion Board, Kentucky Dairy Development Council, Lindley Farms Creamery, Eaker Dairy Inc., Baumgartner Cheese Store and Tavern, American Cheese Society, Dairy Farmers of America's Young Cooperator Program, Karrimont Farm, N.C. State Fair, Specialty Meats of Wisconsin, Red & White Dairy Cattle Association, Nada Dairy, Dairy Challenge, Stonyfield Farm, North Carolina Dairy Youth Foundation, Carolina Farm Credit, NC Choices, Temple Grandin, Concentrated Awesome, PIP Printing & Marketing Services, Burlington, Fisco Auto Body, WaterDrops of Hope, World Dairy Expo
Alex Langshur http://www.linkedin.com/pub/alex-langshur/0/643/755 http://www.publicinsite.com/ http://twitter.com/alangshur http://www.cardinalpath.com/author/alangshur/ http://online-behavior.com/googleanalytics/alex-langshur-interview Charlene Li http://www.charleneli.com/ http://www.altimetergroup.com/about/team/charlene-li http://twitter.com/charleneli http://www.linkedin.com/in/charleneli http://www.slideshare.net/charleneli http://forrester.typepad.com/groundswell/
June Li http://www.juneliart.com/
http://www.linkedin.com/pub/dir/June/Li http://www.linkedin.com/in/zhijunli http://www.uwrf.edu/CBE/Li.cfm http://www.facebook.com/mangojuicebox Rocko's Modern Life, Boo, PostSecret, Ifeelgoods, Tamron Australia, ASOS, ClearlyContacts.com.au, Curling up on the bathroom floor and pretending to be a pube., Judging people by their inability to spell., I hate it when I'm making a milkshake and boys just show up in my yard, Giving your friend the last chip so they have to deal with the rubbish, Studying for 1 hour then going on a break for 5 days., The rage you feel when teaching your parents how to use the computer, Spagyeti, Sheldon Cooper, wowcow, City of Sydney, Art & About Sydney, Hamish & Andy, Peeptoe Shoes, Victoria's Secret, Tealilyphotography, Subway Australia, Bioré Australia, commanderikari: Tik Tok by Ke$ha, as read by Batman , Those who criticize our generation seem to forget who raised it, La Sportiva Miura VS Vibram XS Grip2 Climbing Shoe - Women's
Rebecca Lieb http://rebeccalieb.com/ http://twitter.com/lieblink http://www.linkedin.com/in/rebeccalieb http://www.clickz.com/author/profile/778/rebecca-lieb http://www.altimetergroup.com/about/team/rebecca-lieb
http://webdesignledger.com/inspiration/55-examples-ofbeautifully-integrated-social-media-links-in-web-design
http://www.socialmedia-link.com/
Dylan Lewis http://www.dylanlewis.com/ http://en.wikipedia.org/wiki/Dylan_Lewis http://www.dylanlewis-sculpture.co.za/?m=1
Neil Mason http://www.linkedin.com/pub/dir/Neil/Mason http://www.clickz.com/author/profile/1097/neil-mason http://www.hmc.harvard.edu/about-hmc/neil_mason.html http://www.facebook.com/neiljmason
Jodi McDermott http://www.linkedin.com/in/jodimcdermott http://twitter.com/widgetgirl http://blog.comscore.com/jmcdermott.html
http://widgetanalytics.wordpress.com/about/
Lisa Morgan http://www.facebook.com/people/Lisa-Morgan/1196425505 http://www.lisamorgan.net/
Dennis Mortensen http://www.linkedin.com/in/dennismortensen http://visualrevenue.com/blog http://twitter.com/dennismortensen http://www.stonetemple.com/articles/interview-dennismortensen.shtml
Jim Novo http://www.jimnovo.com/ http://twitter.com/jimnovo http://www.linkedin.com/pub/jim-novo/0/108/811 http://www.small-biz-marketing-tips.com/drilling-down.html http://www.webanalyticsassociation.org/?page=edu_jim_novo
Jeremiah Owyang http://www.web-strategist.com/blog/ http://twitter.com/jowyang http://www.slideshare.net/jeremiah_owyang https://plus.google.com/111654284395316165338/posts http://jeremiahthewebprophet.blogspot.com/
Bob Page http://deusex.wikia.com/wiki/Bob_Page http://bobpage.net/ Eric Peterson http://www.webanalyticsdemystified.com/ http://blog.webanalyticsdemystified.com/ http://twitter.com/erictpeterson
Sean Power http://twitter.com/seanpower http://www.watchingwebsites.com/ http://ca.linkedin.com/in/iamseanpower
David Rhee http://www.linkedin.com/pub/dir/David/Rhee
Howard Rheingold http://www.rheingold.com/ http://en.wikipedia.org/wiki/Howard_Rheingold http://www.smartmobs.com/author/howard/
Robert Scoble http://scobleizer.com/ http://en.wikipedia.org/wiki/Robert_Scoble http://twitter.com/scobleizer http://twitter.com/scobleizer http://scoble.weblogs.com/
Rachel Scotto http://www.linkedin.com/pub/rachel-scotto/3/97a/204 http://www.searchenginestrategies.com/archives/2010/newyork/ra chel-scotto.php
Peter Shankman http://shankman.com/ http://twitter.com/petershankman http://www.facebook.com/PeterShankman http://www.helpareporter.com/ Crispin Sheraden http://www.clickz.com/author/profile/1185/crispin-sheridan http://www.linkedin.com/pub/crispin-sheridan/0/386/955 http://twitter.com/crispinsheridan
Rand Schulman http://www.linkedin.com/in/koty1 http://www.schulmanthorogood.com/who-we-are.php
http://www.schulmanthorogood.com/ http://blog.webanalyticsdemystified.com/weblog/2007/07/why-ilike-rand-schulman.html
Marshall Sponder http://www.webmetricsguru.com/ http://twitter.com/webmetricsguru http://www.linkedin.com/in/marshallsponder http://en.wikipedia.org/wiki/Marshall_Sponder Suresh Vittal http://www.forrester.com/rb/analyst/suresh_vittal http://twitter.com/sureshvittal http://www.linkedin.com/pub/dir/Suresh/Vittal http://www.1to1media.com/weblog/2009/09/forresters_suresh_vitt al_integ.html http://www.clicksquared.com/conversation-forrester-analystsuresh-vittal
Daniel Waisberg http://searchengineland.com/author/daniel-waisberg http://online-behavior.com/author/daniel-waisberg http://twitter.com/danielwaisberg http://danielwaisberg.com/ http://www.facebook.com/daniel.waisberg eMetrics Marketing Optimization, YAM, Online Behavior | Marketing Measurement & Optimization, LunaMetrics, Search Engine Land, Yad Vashem: World Holocaust Center,
Jerusalem, Wharton Customer Analytics Initiative, Amit Lavi - Social Media Observer, Amazon.com, Danny Sullivan, This isn't happiness, Search Marketing Expo, IMDb, Servula, Interaction-Design.org, The New Yorker, Marketing Land, Contrast Rebellion, Hunter & Bard, The Sound of Music (1965) , 42concepts, Clarizen - Work Management Software, GAUGE Conference
Ed Wu http://www.linkedin.com/pub/dir/Edward/Wu http://www.facebook.com/people/Ed-Wu/1363173471 http://twitter.com/ed_wu
LogMeIn, Staten Island, New York, Rosa-Co Wholesale Produce, Inc., Chalet Suisse Aruba, Susan E. Wagner High School, Shonn Greene is a beast., "Mom, mom, mommy, ma, mom, mom, ma, ma, mommy, mommy... WHAT!!... hi!, Brian (Family Guy), Angelo L Magno MD PC, National Rifle Association, Tombstone Tactical, SolarGoose, 99% of people can't watch this video more than 25 seconds!!!, John Rotante, Pianostylist.com, Jeff Samaha Theater Productions/The Ridge Chorale Inc, Cheeburger Cheeburger, UFC: Ultimate Fighting Championship
http://www.enotes.com/business/browse/sources/encyclopediabusiness-finance
---------------------------------------------------------------------------------------The Video Patriot http://www.youtube.com/user/TheVideoPatriot
--------------------------------------------------------------------------------------IDK, just, something for the fuzz of it. --------------------------------------------------------------------------------------Introduction: Getting Started - Understanding the ground rules When you pick up a guide on the Internet or "look inside" a book store. Briefest, Clearest, Most meaningful description of the content you can get, along with a feel for the writing style. Allow yourself to improve your life. --------------------------------------------------------------------------------------Why Because: --------------------------------------------------------------------------------------Questioning the value of social media Landmark study has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement. The relationship is apparent and significant;
Media Engagement Barometer
Socially engaged companies are in fact more financially successful http://shelholtz.com/socially-engaged-companies-are-morefinancial http://www.1000heads.com/2009/07/new-study-ties-social-mediaengagement-to-revenue/ http://www.engagementdb.com/ Engagementdb: Ranking the top 100 global brands
--------------------------------------------------------------------------------------2011 Ranking of the Top 100 Brands http://www.interbrand.com/en/best-global-brands/best-globalbrands-2008/best-global-brands-2011.aspx --------------------------------------------------------------------------------------BrandZ Global Top 100 Developed by Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corporate brands.
Millward Brown congratulates all brands in this year’s BrandZ Top 100. --------------------------------------------------------------------------------------http://www.millwardbrown.com/BrandZ/Default.aspx
http://www.millwardbrown.com/BrandZ/Default.aspx --------------------------------------------------------------------------------------Featured News Boston University Millward Brown's Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking.
http://www.youtube.com/watch?v=Lfi1cei0NzA&feature=youtu.be June 20, 2011 Millward Brown's Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking
Marketing Week The most valuable brands in the world
http://www.marketingweek.co.uk/the-most-valuable-brands-in-theworld/3026256.article
May 12, 2011
Brand is powerhouse of business success
Business Insider The 29 Most Valuable Brands In The World
http://www.businessinsider.com/most-valuable-brands-2011-5 http://www.businessinsider.com/sai
BizChina May 11, 2011 BizChina Interview with Adrian Gonzalez http://www.millwardbrown.com/Insights/MediaGallery/PodcastJukebox/AudioPlayer.aspx? Param=7665a819-bf7f-49d7-bfe2-4fef5d566db1
CNN May 10, 2011 Eileen Campbell, Global CEO of Millward Brown, discusses how companies make money off its brand. N-TV May 9, 2011 Apple wertvollste Marke der Welt Bloomberg Millward's Pearson on Global Brands May 9, 2011 http://www.bloomberg.com/video/69476234/ Cristiana Pearson, Millward Brown Optimor, on Global Brands
Advertising Age May 9, 2011 --------------------------------------------------------------------------------------Social Brand Value http://www.social-brand-value.com/2010/05/20/ranking-the-top100-global-brands-in-social-media-ranking/ --------------------------------------------------------------------------------------Ranking The Top 100 Global Brands in Social Media [Ranking] Rankings are popping out of the earth like dandelion. Ben Elowitz and Charlene Li ranked the Top 100 Global brands of 2008 according to their engagement in social media. Ben Elowitz http://www.crunchbase.com/person/ben-elowitz http://www.wetpaint.com/ http://twitter.com/elowitz
Digital Quarters examines the future of digital media and publishing and provides perspectives on the changes needed for media companies to grow profitably.
Charlene Li http://www.charleneli.com/ http://www.altimetergroup.com/about/team/charlene-li http://twitter.com/charleneli http://www.linkedin.com/in/charleneli http://www.slideshare.net/charleneli
Advertising Age http://adage.com/ http://adage.com/article/special-report-super-bowl/instant-replaysuper-bowl-spots/232530/
Trick 1A: Wording: “ Instant Replay”
Trick 1: Remarkable Picture: Method: NewsJacking
Trick 2: Ad.
This ranking is a bit older but since I missed it I would like to mention it anyway. Brand indexes on social media are becoming widely popular with now several companies, such as Vitrue, Vivaldi and Partners (or here) or NetProspex all offering their individual social brand ranking. A while ago Charlene Li, writer of social media best-sellers like “Marketing in the Groundswell“, and Ben Elowitz released their own study on how the top 100 brands of the Interbrand ranking use social media. They analyzed how many social media channels a brand is present in (Blogs, Branded Network/Communities, Content distribution to other sites, Discussion forums, External social network presence, Wikis, Twitter, Flickr, ect.) . Than they measured the engagement measured the engagement2 measured the engagement3 with customers on these social media channels social media channels2 social media channels3
http://www.michielgaasterland.com/social-media/4-usefulinfographics-for-social-media-marketers/
4 Useful Infographics for social media marketers
Channels used for Social Media Optimization
(Add No BS Media Here) Concluded how high the http://www.visibli.com/home
engagement per fan engagement per fan1 engagement per fan2
with the company was. They classified the brand according to their engagement and usage of social media channels. Starbucks is the winner in this ranking, closely followed by Dell. http://www.moontoast.com/blog/the-facebook-fan-engagement-spectrum
Engagement and complexity
http://www.johnniemoore.com/blog/archives/001539.php
http://www.webproworld.com/webmaster-forum/forums/42Syndication-and-Social-Media-Discussion-Forum
http://www.seroundtable.com/archives/017027.html
http://www.informationweek.com/thebrainyard/news/social_networ king_consumer/231602152/10-social-networking-donts
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http://worldvillage.com/category/Business
http://www.social-brand-value.com/2010/05/20/ranking-the-top100-global-brands-in-social-media-ranking/
--------------------------------------------------------------------------------------A second step was taken. This is the actual interesting fact they could find. The researchers looked at the financial performance of the brands in Q4 ’08, Q1 ’09, Q2 ’09 and Q3 ’09 and found that the higher the engagement of the brands were, the higher the financial performance was: ” We also found that social media reach alone may have a positive impact: Butterflies (classification) enjoyed significantly stronger revenue returns than Selectives or Wallflowers. [...]. Our hypothesis centers around touch points: More touch points can present a ripple effect, inducing viral marketing, boosting brand recognition and driving sales volume.” According to the authors the sample was made up of 66 brands of the top 100.
http://flowingdata.com/page/7/ --------------------------------------------------------------------------------------Some critics have pointed out some flaws. Is there really a correlation between presence in social media and financial performance, or is it a different influence factor? Is engagement always positive, or could high engagement also be influenced by peers expressing their anger (e.g. Nestlé). The role of facebook & Twitter in scientific ciatations and impact factors http://blog.ketyov.com/2011/07/role-of-facebook-and-twitterin.html Correlation and dependence
ENGAGEMENTdb_Report_2009 http://www.slideshare.net/WebTrends/how-to-build-and-manage-your-organizationssocial-media-presence http://www.slideshare.net/metafluence/social-media-resource-planning How To Measure Your Web Presence
https://www.evernote.com/shard/s7/note/ab9ac958-f2e5-4579-abee0f22f87dbc7f/stephenrappaport/SocialMediaBootCamp#b=641db606-18fa-4b22-8b95aa397a2e5e18&n=c1745dd7-3336-4202-b433-eb211627471b
duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies. --------------------------------------------------------------------------------------http://www.social-brand-value.com/author/admin/ --------------------------------------------------------------------------------------http://www.vitrue.com/our-platform --------------------------------------------------------------------------------------Platform OVERVIEW http://learningpassionate.net/ http://www.prescientdigital.com/ The Vitrue Social Relationship Management (SRM) Platform Makes Brands Social. brands and agencies the tools and technology http://www.luxurydaily.com/category/sectors/marketing-industrysectors/ they need to execute their social marketing strategies, and our Social Relationship Management (SRM) platform
is the leading social marketing solution for global brands and marketers.
http://www.2elearning.com/solutions/collaborationweb-20tools.html http://crm2.typepad.com/brents_blog/2008/07/social-crm-in-p.html Marketers are faced with the question of whether or not to include social in their marketing campaigns. They have to decide how it fits in with their other multichannel campaigns. Can social really drive leads and sales?
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Masters Series
http://www.slideshare.net/ShellyKramer/social-media-masters2011-corporate-blogging-how-to-use-blogging-to-drive-leads-andsales How much time and manpower will it take to manage my social marketing campaigns? Can I maintain control over our brand and message? http://www.twistimage.com/podcast/ --------------------------------------------------------------------------------------software-as-a-service (SaaS) technology Allows marketers to publish and engage fans and customize a brand's look, feel and message. It can be used for marketing, daily customer service, Brand Awareness
http://www.siteslike.com/similar/slideshare.net social commerce
mirror marketing campaigns, and for research. It's also easy to use, scalable, efficient, and quite simply is the right technology for the demanding 24/7 job of social marketing. SRM Platform is perfect for: Brand marketers who want to grow their brand awareness and engage with their social community
Social Media: Helping Patients Engage in their own Care http://blogs.volunteermatch.org/engagingvolunteers/2011/11/18/in side-out-engaging-volunteers-in-a-social-media-world/
Agencies that provide strategy, media, creative and technology assessment solutions to brands wanting to expand their social presence Medium sized companies that are looking to grow their social presence and need a partner that can help with technology and strategy Business owners that need a one-stop social marketing platform
SRM platform, you get a streamlined social marketing account management tool, including: Universal Navigation: Our Dashboard encompasses all products and provides marketers with the analytics and data they need to make decisions. Single Sign-On: A single log-in that allows access to all products protected by advanced security protocols Stream Level Management: Organize people and products into teams, allowing different access levels to different teams ‚ you choose who has access to what product Single Dashboard: Allowing you to manage your Twitter, Facebook and Google+ communities within one platform
--------------------------------------------------------------------------------------How Can You Know _____ is the Right Choice?
Tested and Proven: helps brands and agencies more efficiently and successfully managing its clients’ almost ________ collective in ____ countries across _______ Facebook, Twitter and Google+ accounts. Insiders: is an original Facebook Preferred Developer Group member and Google+ Beta Trial Participant, giving us insiderlevel knowledge allowing us to quickly evolve products to compliment Facebook and Google+ platform changes as they happen. Raving Fans: top-tier client references span from F100 to F3000 global companies. We have longstanding relationships with the world's most innovative brands.
http://www.thoughtleadershipstrategy.net/ Thought Leadership: provides clients with a competitive advantage through our insights into industry trends and social media best practices via our white papers, case studies, video and blog content.
---------------------------------------------------------------------------------------The Six-Legged Meat of the Future ---------------------------------------------------------------------------------------At the London restaurant Archipelago, diners can order the $11 Baby Bee Brulee: a creamy custard topped with a crunchy little bee. In New York, the Mexican restaurant Toloache offers $11 chapulines tacos: two tacos stuffed with Oaxacan-style dried grasshoppers.
Could beetles, dragonfly larvae and water bug caviar be the meat of the future? As the global population booms and demand strains the world's supply of meat, there's a growing need for alternate animal proteins. Insects are high in protein, B vitamins and minerals like iron and zinc, and they're low in fat. Insects are easier to raise than livestock, and they produce less waste. Insects are abundant. Of all the known animal species, 80% walk on six legs; over 1,000 edible species have been identified. And the taste? It's often described as "nutty." Worms, crickets, dung beetles -- to most people they're just creepy crawlers. To Brooklyn painter and art professor Marc Dennis, they're yummy ingredients for his Bug Dinners. The vast majority of the developing world already eats insects. In Laos and Thailand, weaver-ant pupae are a highly prized and nutritious delicacy. They are prepared with shallots, lettuce, chilies, lime and spices and served with sticky rice. Further back in history, the ancient Romans considered beetle larvae to be gourmet fare, and the Old Testament mentions eating crickets and grasshoppers. In the 20th century, the Japanese emperor Hirohito's favorite meal was a mixture of cooked rice, canned wasps (including larvae, pupae and adults), soy sauce and sugar. ---------------------------------------------------------------------------------------Will Westerners ever take to insects as food? It's possible. We are entomologists at Wageningen University, and we started promoting insects as food in the Netherlands in the 1990s. Many people laughed—and cringed—at first, but interest gradually became more serious. In 2006 we created a "Wageningen—City of Insects" science festival to promote the idea of eating bugs; it attracted more than 20,000 visitors. Over the past two years, three Dutch insect-raising companies, which normally produce feed for animals in zoos, have set up special production lines to raise locusts and mealworms for human consumption. Now those insects are sold, freeze-dried, in two dozen retail food outlets that cater to restaurants. A few restaurants in the Netherlands have already placed insects on the menu, with locusts and mealworms (beetle larvae) usually among the dishes. Insects have a reputation for being dirty and carrying diseases—yet less than 0.5% of all known insect species are harmful to people, farm animals or crop plants. When raised under hygienic conditions—eating bugs straight out of the backyard generally isn't recommended—many insects are perfectly safe to eat. Enlarge Image bugsinwraps bugsinwraps Mitchell Fienberg Meanwhile, our food needs are on the rise. The human population is expected to grow from six billion in 2000 to nine billion in 2050. Meat production is expected to double in the same period, as demand grows from rising wealth. Pastures and fodder already use up 70% of all agricultural land, so increasing livestock production would require expanding agricultural acreage at the expense of rain forests and other natural lands. Officials at the United Nations Food and Agriculture Organization recently predicted that beef could become an extreme luxury item by 2050, like caviar, due to rising production costs. Raising insects for food would avoid many of the problems associated with livestock. For instance, swine and humans are similar enough that they can share many diseases. Such co-infection can yield new disease strains that are lethal to humans, as happened during a swine fever outbreak in the Netherlands in the late 1990s. Because insects are so different from us, such risks are accordingly lower.