ANGELA JANE LIU portfolio
This portfolio is dedicated to my mum Nina Liu. Thanks for being happy and supportive of me in whatever I did, whenever you could.
DISCLAIMER: All copyrighted logos and artworks that appear in this portfolio are properties of the respective owner. All projects created for educational purposes unless otherwise stated.
Copyright Š 2012 ANGELA JANE LIU. All Rights Reserved.
Hi, I’m Angela. This is my collection of work predominantl y completed during my Bachelor of Digital Media (Graphic Design) at Griffith University, 2010-2012. Enjoy.
PLAYTFUL RECIPES We designed a range of products expressive of ourselves and design personalities. Playtful Recipes is a recipe card collection with a unique set of characters for each recipe. It reflects my quirky side and love for home cooking.
There are currently 12 recipes in the collection.
P.O Box 5592 Gold Coast QLD 4217
www.PLAYTFULRECIPES.com.au
i n fo @ p l ay t f u l r e c i p e s. c o m . a u 0416 200 868 P. O B ox 5 5 9 2 G o l d C o a s t Q L D 4 2 1 7
Ms Sophie Lee 23 Foodie Street Sydney NSW 2220 29th May 2012 MasterChef Cook-Off with “A Playtful of Smile” fundraising event
i n fo @ p l ay t f u l r e c i p e s. c o m . a u 0416 200 868
Dear Sophie,
P. O B ox 5 5 9 2 G o l d C o a s t Q L D 4 2 1 7
Playtful Recipes have partnered with Masterchef Australia to hold a special fundraising event “A Playtful of Smile” in support of the SMILE Foundation, being held at Macintosh Island Park in Main Beach from 9am-3pm, Saturday June 9th 2012. Families are invited to watch celebrity chefs and past contestants from the Masterchef series compete against each other in Mystery Box cook-off’s which include ingredients from the Playtful Recipe collection. Sales from tickets will go to the SMILE (Supporting Medical Innovation for Life Enhancement) Foundation, a non-profit organisation established in 2007 to improve the quality of life of children with a rare disease, and supporting their families by providing financial assistance, raising awareness and raising funds towards further research. Tickets are $20 for adults, $10 for children and seniors and can be bought at the gates on the day of the event.
we want food street Hinterland QLD 4315
19th April 2012
Kind Regards,
amount due:
invoice number: 120403
no.#
item description
$77.50
3rd May 2012
due by:
We hope you can be a part of this fun food fundraising event. For further information please visit our website www.playtfulrecipes.com.au.
INVOICE
Company Name
product no.#
quantity
rate/price ($)
subtotal ($) 30
1
recipe card starter pack
3
2
15
2
apron - duckmango
12
1
35
35
3
postage & handling
24
1
12.50
12.50
Your friends at Playtful Recipes.
www.PLAYTFULRECIPES.com.au
a little message from your friends
total due:
Payment We accept cheques (payable to Playtful Recipes), PayPal & credit cards online at: www.playtfulrecipes.com.au/payment
www.PLAYTFULRECIPES.com.au
info@playtfulrecipes.com.a u | 0 4 1 6 2 0 0 8 6 8 | P.O Box 5 5 1 9 G old Coa s t Q L D 4 2 1 7
$77.50
Promotional items were designed as part of a causerelated marketing campaign. Playtful Recipes being family friendly, chose the SMILE Foundation which helps to improve the quality of life for children with rare diseases.
Apron
Oven Mitts
Pork & Apple
Beef Stir-Fry
$34.95
$29.95
As well as corporate identity, the brand was also applied across other items.
Initial concepts
BROOKE MORGAN DESIGNS Brooke Morgan is a young modern designer specialising in unique handcrafted millinery and jewellery made from quality materials. The design has a cool and classic look that expresses style and sophistication.
Final design and business card. The soft ‘swish’ and elegant typefaces feminise the cool, bold black and grey.
Brooke Morgan
If undelivered please return to: PO BOX 5519 QLD 4217 AUSTRALIA
0417 794 535 brookemorgan@hotmail.com www.brokemorgan.com.au
Mrs Mad Hatter, 1451 Cap Ave Topside QLD, 4579 28th August 2012 Dear Mrs Hatter, Re: Private Preview - Summer Collection 2013 As a valued customer at Brooke Morgan Designs, you are invited to our special preview of our new Summer collection. The Daintree Teahouse, 112 Hightop Hill, Springbrook Date: Saturday 6th October, 2012 TIme: 2PM-5PM High Tea will be served. Please RSVP by phone or email by the 22nd September to confirm your place. I look forward to seeing you there. Kind Regards,
an . Brooke Morg
17 Tedder Avenue, Main Beach QLD 4217
Initial designs
BIG SISTER LITTLE SISTER Big Sister Little Sister is a division of the Big Brothers Big Sisters of Australia mentoring program for disadvantaged young people. Their programs are based on the “simplicity and power of friendship�.
I wanted to deliver a friendly and inviting design which demonstrates the bond and friendships created in the program.
If undelivered please return to: PO BOX 4257 QLD 4217 AUSTRALIA
big sister little sister
supporting young people at risk to reach their full potential
supporting young people at risk to reach their full potential
Joy Division
99 Smile Street Gold Coast QLD 4217
Fundraising Co-ordinator
Phone: (07) 5569 2974 E-mail happyplace@bigsisters.com Web: www.bigsisters.com.au
99 Smile Street Gold Coast QLD 4217
Phone: (07) 5569 2974 E-mail happyplace@bigsisters.com Web: www.bigsisters.com.au
Ms Annalise Sadder 22 Downhill Dr Underwood QLD, 4170
22nd February 2012
Dear Ms Sadder, Big Sister Little SIster mentoring programs support vulnerable young Australians to reach their full potential. Our programs and activities are underpinned by our guiding principles which include: • Explanding our programs to reach the young people who are most in need in the community • Ongoing developmentof policies and procedures which are nondiscriminatory and inclusive of social, cultural and religious diversity • Sharing of best practice mentoring models and ongoing research with our International counterparts from around the globe. • Effective program design based on research, evaluation and consultation substantial y increasing and diversifying our funding sources to ensure sustainability and growth. If you require any further information please do not hesitate to contact me. Kind Regards,
with compliments
Harmony Pearson Harmony Pearson Director
supporting young people at risk to reach their full potential
Phone: (07) 5569 2974 E-mail happyplace@bigsisters.com Web: www.bigsisters.com.au
D’Lish original logo
D’LISH CAFE D’Lish Cafe is a small and breezy cafe in Main Beach serving breakfast, lunch, coffee and homemade cake. It was completely rebranded and given a style to reflect its fresh, light and relaxed atmosphere.
AL L D AY BREA KF A ST
D’Lish Café Cnr Tedder & Cronin Ave Main Beach QLD 4217 (07) 5561 1595
WWW.DLISHCAFE.COM.AU
D’Lish Devotion Cnr Tedder & Cronin Ave Main Beach QLD 4217 (07) 5561 1595
WWW.DLISHCAFE.COM.AU
4MM
10MM 13MM 13MM
10MM 61MM
61MM
Graduates are highly valued in the design, production and manufacturing sectors particularly where products, furniture, lighting fixtures, packaging, exhibitions and trade shows, film and television modelling and set design, signage and environmental graphics are required.
Graduates with a keen appreciation of the politics and philosophies underpinning the photographic discipline and a demonstrated eagerness to work innovatively in their chosen photographic specialisation — whether press or new media — will be capable of securing a rewarding career at a professional level anywhere in the world.
Graduates have a unique combination of creative design and software specialisations which enables them to take advantage of opportunities in post-production animation and video production , web and games production as well as printing for industry.
8
GRIFFITH UNIVERSITY STUDENT HANDBOOK The handbook was designed with first year students in mind. A clear, handy guide to the degree which can easily be carried around. The multi-coloured panels reflect the available courses and the diversity of the students who attend.
Graduates are entering a sector that is expanding exponentially with career opportunities in professional practice, arts management, public art, and art education. Fine Art graduates from the Queensland College of Art have an enviable record of career success as professional artists. Many have works in private and public collections and have won scholarships and national and international awards. Fine art graduates also hold significant posts in the arts, education and administration.
Graduates find rewarding careers in the visual design industries including print and corporate design, publishing and packaging,advertising and marketing, television and digital media
61MM
29MM
9
Example of a page layout for this handbook, with guides and marks
Johnny is King, named after the much-loved actor Johnny Depp, who stars in the movie based on the novel written by Stephen King.
JOHNNY IS KING.TTF We designed a typeface for use as part of a film-title sequence. I chose Secret Window (2004), directed by David Koepp, and starring Johnny Depp. Although classed as a psychological thriller, Depp brings a somewhat comical depth to the movie with his eccentric persona bringing these characteristics to the design.
Original sketch up of Ellen Lupton’s typographic quote and work in progress.
WHITEBOARD TYPOGRAPHY As we tend to rely heavily on computers, to gain a better understanding of shape and balance in letterforms, we were given a typographic quote to draw up by hand on a whiteboard with marker pen, and documented the process in a time-lapse video.
endless possibilities
POSITIVE POSTERS Positive Posters is an Australian based, non-profit organisation which has held an annual international poster competition since 2009 to raise awareness of global issues. This theme was based on “A Glass Half Full�.
anything is possible
anything is possible
DROP ONE PRODUCT An advertising based project for the Drop One Product campaign. Using magazines, web banners and outdoor advertising platforms such as billboards and bus stops to persuade the public. I took a slight comical approach to the idea that we don’t need 4-legged tables in our lives anymore.
Who needs a table anymore right!?
ALTERNATIVE TYPOGRAPHY A series of 3 typographic poster designs for a chosen product. WIth my love for coffee, these were created with coffee beans, ground beans and a cappuccino.
ff! s O e o Sh These are my thongs and not Havai are ana’s. Right no w 213,4 27 people ‘like’ Havaian a’s Facebook on
A recent survey sh
ows:
of n me rs wo pai e, r ag fou ar. r s e e ha av ase r y on rch pe le ly !) ma nt me pu oes fe rrenot sh u e th n c s ( of tiopair e a % on !) ve 15 pul 30 ha ast me po er en le(yes le ov m ma wo at e fe n e ee of tedchas t th s b % s. a f 60 gre pur oe o h sh re oe lf %) sh ha (43 ast eir to on ley th e i t os at a b cl pul ed,ely, po jur at in der mo
A
healthy breakfast should contain
some Protein and some Fibre. Protein can come from low fat meats, eggs, beans or dairy, and fibre can be found in whole grains, vegetables and fruits.
S
tay away from the sugary cereals, pastries, and white breads because as they are digested quickly, you end up hungry and tired in a couple of hours.
breakfast bar We usually have toast for breakfast with home-made bread baked by the boys. It’s full of seeds and nutty goodness.
• A coffee drinker averages 2-3 cups of coffee a day
spilling the beans
• 79% of coffee consumed is served from the homes of coffee drinkers
The coffee culture is fast growing in Australia - but coffee isn’t just a matter of style...
Contents You’re Invited p. 2 Shoes Off p. 3
• The second place where coffee is most consumed is in the workplace
3
• 91% of coffee consumed is taken at breakfast. And sometimes is breakfast
Breakfast Bar p. 4-5
• 400 billion cups of coffee are consumed worldwide
White Wash p. 7
A
healthy breakfast might be something simple like a hard boiled egg, an orange, and a bowl of whole grain cereal with low fat milk.
Lounging About p. 6
P
rotein and fibre satisfy your hunger and should keep you feeling full for longer - ‘till lunch! Don’t skip breakfast - eat it ASAP!
Morning, Noon & Night p. 8
4
INSIDE INFORMATION My first multi-page document, a mini magazine about ‘fun facts’ of items at home that you might be surprised about. A series of images were taken leading up to the final art piece once you turn the page.
5
Thanks p. 9
ROUTE WITH A VIEW A depiction of everyday life, routine, coming and going, up stairs, down stairs, checking the mail, unlocking one door and through another. Looking through the overlay of blinds gives a depth of perception, the small repeating images giving an insight to the daily route I take, but are just a fragment of what my eyes see. The print was mounted in between clear perspex (841x594mm) and acts as the window into my world. The repetition of images with the blue toned pictures scattered around reflect that even though there is pattern in daily life, everyday is still different from the next.
MY LOVES This piece is about the layers of a person, the thoughts and activity in your life that you embody. It is also an expression of my relationship with this person and what I believe are important to him. The amount and cluster of words reflect the depth of thought, the colour of the text expressing activity and energy, and dark background to suggest the unknown and mystery of the future. On transparent paper, the words are blurred, as what I believe to be associated with him may not be accurate or agreed with by others. It is mounted with clear, clouded and mirrored acrylic — layers to what you can and have difficulty seeing, givng depth to the person, relationship, and realising sometimes what you see in someone is reflected in you.
LIFE DRAWING A series of life drawings using mainly willow charcoal and then digitally enhanced.
Modelling paste was used to prepare the surface of the paper for texture and added depth.
The name and label design reflect the in-built spoon, and spoon-feeding hungry mouths.
Advice was sought from industry professionals to approve if the design could be manufactured using the ‘press and blow’ process.
SPOON ME ORGANIC BABY FOOD I chose the “Baby Food in Glass” category as part of an entry to the Southern Cross Packaging Design Awards. I wanted to design a convenient, yet premium product for the urban metropolitan parent, with a natural rubber spoon incorporated into the lid, in a glass shaped to celebrate a mothers curves.
“Spoon Me” in current social culture has associations with the affectionate term to ‘spoon’ or ‘spooning’, referring to snuggling. Naming a baby food product this is intended to be light-hearted whilst capturing the eye of the consumer.
The design also allows for the lid to be placed on the table without the spoon touching.
Silent Auction The program concluded at 85 pages with 168 auction items.
Noiseworks At A Day On The Green At Sirromet Wineries – Double Pass Donated by Ticketmaster - Australasia The national concert series a day on the green celebrates classic Oz rock with a mighty big bang at its next event at Sirromet Winery, Sunday 6th May. Noiseworks, Ian Moss, Daryl Braithwaite, Richard Clapton, Dragon and Choirboys will perform in a five hour musical feast, a celebration of the Australian rock music history they have so vibrantly helped define. And it’s the Labour Day long weekend so there’s a Monday holiday to recover! Enjoy all the action at the Day on the Green with this double pass. EVENT DATE: Sunday 6th May 2012
Silent Auction
16
Value $180
www.ticketmaster.com.au
2 Night’s Accommodation for up 2 Night’s Accommodation for up to 4 Adults in a 2 Bedroom Villa to 4 Adults in a 2 Bedroom Villa
1
Oil Painting By Brian Leverton
Donated by O’Reilly’s Rainforest Retreat, Mountain Villas & Lost World Spa Located in World Heritage listed Lamington National Park, O’Reilly’s Mountain Villas and Lost World Spa provides the perfect escape to relax, revive and rejuvenate. Immerse yourself in a world of lush subtropical rainforest, fresh mountain air, crystal clear creeks and waterfalls, breathtaking sunsets and an abundance of nature. Perched eight metres above the ground and stylishly appointed each villa is fully self-contained and features a spacious timber deck boasting a spa with views of the surrounding rainforest or Macpherson Ranges. The Mountain Villas village also includes an infinity-edge lap pool and the Lost World Spa, a day spa offering therapeutic treatments and unique vino-therapy. O’Reilly’s... where good things just come naturally. Valid until 21st April 2013
Donated by Corporate Properties Oil painting by well known artist Brian Leverton from Gin Gin. This piece of fine art called Sulawesi Girl was painted in oils. Young Windy came to stay with Brian’s friend who is a school teacher at the high school. She stayed for one year even though it did not seem like a year, she was a fine ambassador for her country with impeccable manners and always happy with a great smile. Brian was really happy when she agreed to sit for him to paint her portrait. Brian always does a few detailed sketches of his subject before painting them, no matter what the subject is animal or human.
17
Value $1,120
www.oreilleys.com.au
Value $5,000
Day Spa experience for 3 friends Day Spa experience for 3 friends
2
Katy Perry Autographed Photo
Donated by Harbour Day Spa This lavish package entitles you and two friends to enjoy a luxurious day at Harbour Day Spa. We would like to invite you to arrive 1 hour prior to your appointment to relax in our Roman Spa, Sauna, Plunge Pool and Tranquil area. Followed by this you will be taken through to enjoy our “Summer Lovin’ Face Package” which includes: • Mandarin foot scrub and rose petal soak • Aromatherapy back and neck massage • Radiance facial and mask • Parrafin treatment for the hands • Relaxing Moroccan oil scalp massage
Donated by Friends of Surf Lifesaving Signed 8x10 double photo piece - the Californian songstress hit the big time with her 2008 single ‘I kissed a girl’ and has gone on to become a worldwide superstar!
18
Value $540
www.harbourdayspa.com.au
Reserve $500
Yearly pass to The Arts Centre Gold Coast Cinema
3
Charity Ball 2012
Donated by The Arts Centre Gold Coast This package entitles you and a partner to complimentary admission for one year to The Arts Centre Gold Coast showcasing a selection of movies from various genres. Valid until 30th May 2013.
Value $500 www.theartscentregc.com.au 28
BRUCE LYNTON CHARITY BALL I had the opportunity to help out Csquared Desiign with the Bruce Lynton Charity Ball program during my industry placement where I gained valuable and practical experience.
Bruce Lynton Charity Ball 2012
33
I designed some covers around the existing logo and pink theme for this years’ ball.
Phone Postal Email Web
| 07 5557 7999 | PO Box 430, Southport QLD 4215 | charityball@brucelynton.com | www.brucelyntoncharityball.com
Proudly Designed & Printed by:
The final outcome after feedback and images provided from the client.
Logo ideas for Amore Furniture
WORK EXPERIENCE Other work experience projects undertaken at Csquared Desiign.
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A variety of work experience including Slap ‘N Tickle website competition banner.
ile spark
A beneficial cause for kids, dental stickers for Hope4Health. Their handmade owls became the centre of an encouraging message.
Initial concepts
OZSEA BY DHI Hydraulic Engineering company DHI required a logo for their Australian wave forecast model using the company’s corporate colours.
ALL THE THINGS YOU CAN’T IGNORE ABOUT
TYPOGRAPHY AND ALL THE THINGS YOU SHOULD ALL THE THINGS YOU CAN’T IGNORE ABOUT
TYPOGRAPHY
DESIGNED & COMPILED BY
ANGELA JANE LIU
AJLIU
TYPOGRAPHY
AND ALL THE THINGS YOU SHOULD.
ANGELA JANE LIU © 2012
ALL THE THINGS YOU CAN’T IGNORE ABOUT
AND ALL THE THINGS YOU SHOULD.
ANGELA JANE LIU © 2012
BOOK OF TYPOGRAPHY Throughout the Typography for Print course we collated information to create our own printed and bound mini book of typography.
AJLIU
ALL THE THINGS YOU CAN’T IGNORE
TYPOGRAP
AND ALL THE THINGS YOU SHOU
AN
type classification
Baskerville (1757)
Aa Bodoni (1798)
Aa Aa gill sans (1928)
meet your type, fontshop
Aa
transitional typefaces have sharper serifs and a more vertical axis than humanist letters.
Jenson (1475)
thinkingwithtype.com
Aa
humanist or old style the roman typefaces of the 15th & 16th centuries emulated classical calligraphy.
blackletter fette unz fraktur
the model for the first movable types was Blackletter also called gothic and is closely connected to calligraphy and the movement of the hand.
rosewood std
display
humanist sans serif typefaces became common in the 20th century. Has calligraphic variations in line weight.
Display fonts used for heading and to make a statement. Use sparingly.
transitional sans serif typefaces have a uniform, upright character.
Font or typeFace?
10
“Graphic designers choose typefaces for their projects but use fonts to create the finished art”.
old school typographers defined a font as a complete character set of a particular typeface in one size. a single typeface might be available in several font formats.
aiga, american institute of graphic arts
what’s the diFFerence? a typeface is the design — of alphabet letterforms, numbers, punctuation — of a font.
12
i lovetypography.com | typography for print lecture notes
geometric sans serif typefaces are sometimes built around geometric forms, bearing perfect circles and sharp peaks.
i lovetypography.com | thinkingwithtype.com | aiga.org
futura (1927)
Based upon the varied and often fluid stroke created by handwriting. evolving from cursive styles with penmanship in which the symbols of the language are written in a conjoined and/or flowing manner.
weBdings
helvetica (1957)
Aa
Script
edwardian script
modern typefaces of the late 18th and early 19th centuries had thin, straight serifs, a vertical axis and sharp contrast from thick to thin strokes.
a Dingbat font is an ornament, character or spacer used in typesetting, sometimes more formally known as a printer’s ornament or printer’s character.
Egyptian 11
blackoak std 32pt
SLAB SERIF is not rockwell extra bold 36pt
FroM Egypt. rockwell bold 16pt
Bold & Decorative typefaces, introduced for use in advertising as a display type.
it’s just a name. in the early 1800’s everyone had a thing for anthing egyptian after napoleon’s return from battle. type founders not excluded.
Aa clarendon regular 72pt
13
Finding new purpose for my series of images of home, and if you can spot it, there is an overlay of an image of my feet at the front door.
TYPOGRAPHIC STATEMENTS We came up with three statements that were true to ourselves, statements which came up in our thoughts and created them typographically on a 2-page spread for a combined class book.
Using paper and a pair of scissors and inspired by love, I give you butterflies.
Reminded of love, gifts wrapped in ribbon give me the opportunity to share the message that love is the best gift of all.
THANKS Thanks to all who taught me throughout this course and helped along the way. Thanks to making friends, because we made it through together.
Special Thanks goes to my love Simon . Thanks for encouraging me to get here in the first place, and being there all the way.