AGS Digital ImageWorks Fall 2008 by All Graphic Supplies

Contents Imageworks

Fall 2008 North American Edition

Features 9 Integwrap

This quick guide to vehicle wraps will walk you through the steps to create professional looking vehicle wraps.

22 Fabric Land

Discusses the benefits of direct-to-fabric printing, ranging from low production costs to increasing your business opportunities.

33 10 Steps to Success A detailed discussion on ways to increase your profit margin and minimize spending for your digital imaging operation.

Columns 8

The Importance of Visual Impact and Effective Designs

Printing Backlit Signs

VersaWorks: Assigning Default Queue Settings

Proper Print, Laminate and Cut Workflow

Vehicle Wrap Production Tools and Workflow

Determining Proper Image Resolution

Using Transparency Effects

Application-Based Media Selection Guide

Creating a CutContour Swatch

Quick Pricing Guide

Preventative Machine Maintenance

Causes of and Solutions to Banding

www.allgraphicsupplies.com | Fall | 2008

The Importance of Visual Impact

“In order for your customers to thrive, your design really needs to be OUTSTANDING.” As high-quality digital printers become more affordable, the landscape of the sign making industry is changing dramatically. Cut vinyl designs cannot compare to the brilliant imagery that we have seen developed in recent years. We are now, more than ever, struggling to gain the attention of our customers. Printers have come a long way. They have raised the standard for what we can achieve in the sign shop, and have also raised the customers’ expectations, which has left the public a little desensitized. In order for your customers to thrive and be recognized for the vehicle wraps you produce for them, your design really needs to be outstanding.

The worst case scenario is when a customer leaves your business without understanding the marketing message you’re trying to portray– therefore not seeing a dollar from him. When you successfully provide a service as the design professional you were hired as, your customer’s business will progress resulting in benefits for your business as well. Your customers success is your success. As a provider of vehicle wrap designs, your objective is to offer a resource to your customer that allows them to reach their marketing potential by achieving a visually appealing vehicle wrap.

Here are a couple of thoughts about what makes a great vehicle wrap from a design point of view and what you need to avoid. In general, all designs should have an obvious message, whether you are promoting an event, advertising a new product or increasing brand name recognition. In achieving this you are going to have to find out from your client what their needs are and provide them with a design that will greatly impact them and help them to achieve their tactical marketing goals. The worst vehicle wrap that you can offer your client is a pixilated one. A few of you are probably saying that it’s meant to be

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Always use an image that REINFORCES what your client is marketing.

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viewed from a distance and it’s moving fast –so why make the effort for a high resolution file? Well the bottom line is that vehicles are not always moving, and when the car is parked, people will walk up to get a closer view. The better looking your product, the more referrals you will receive. Your vehicle wrap should be visually outstanding, but not necessarily complex in design, and structure. Your text should be simple, not over crowded. Vehicles offer limited real estate and your goal is to strengthen your client’s message visually. If possible, try to limit text on the hood to a logo. Use the sides of the vehicle for a tag line, logos, phone number and web address; and save the rear for bullet points to avoid overcrowding while also achieving your client’s goals. Remember, rules can change as long as you take your client’s goals into consideration, and make the best choices possible. Tools make all the difference in the world, so when doing vehicle wraps, it make sense to use tools that are purposely designed for photorealistic images,

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excellent color and overall impact.

Your customer’s success is your success.

An average design with a great install is a terrible wrap, but an excellent design with an average install will accomplish its job. Photoshop is the only program on the market geared toward high impact photorealistic images, great color management, and features that allow the designer to control elements to the extreme. Photoshop has a place in every sign shop that has a digital printer. Also, most RIPs use the same Adobe color engine. Overall, your main goal is to produce a vehicle wrap that will create a substantial financial gain for your customer. You must have an excellent design to achieve this. Always use high impact images that highlight your customer’s marketing message and avoid overcrowding the vehicle with text. Remember, your job is to visually inspire your client’s customer to make a purchase.

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When the car is parked, people will come in for a closer look.

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Adobe Photoshop ® is a program that all great vehicle wrap designers must have. Always remember that vehicle wraps are completely about visual impact.

Printing Backlit Signs

BACKLIT Backlit signs present a unique way of advertisement, providing vibrant imagery for both indoor and outdoor applications, day or night. This guide will help you ensure that your backlit signs look their best in any lighting condition.

Two different types of media are available for backlit signs: vinyls (either clear or translucent) and films (without adhesive).

saturation than overprinting. This option is available only with print and cut devices and will perform properly on film.

The main difficulty that you are going to encounter when printing backlits is that the signs will look faded when the backlight is on. To compensate for this issue you will have to increase the amount of ink that is laid down on the substrate. To lay down more ink, two options are available: overprinting and double printing.

We also do not recommend this for long prints (over 8 ft). The concept of double printing is to lay down a second layer of ink on top of a first print. This operation is a two step process. Step One: Printing the first layer. Open the job settings window of your file, go to the tab #7 (Cut Controls), put

“Overprinting increases the amount of ink used, while double printing lays down two layers of ink on two separate passes.” 1. Overprint Overprinting is the easiest way to increase the amount of ink in order to reach a correct density for the backlit signs. To set up an overprint, open to the job settings window of your file, go to the tab #6 (Printer Controls) and adjust the overprint pull-down menu to 2. If you notice some bleeding, try to increase the heat on the printer and reduce the speed of the machine (Scan speed, passes, unidirectional…)

2. Double print This option requires a little bit more manipulation from the operator, but usually results in a print with more

a check mark in the “Return To Origin After Print” check box and send your file to print. At the end of the first print the machine will return to its origin point. Do not move or remove the media from the printer. Step Two: Printing the second layer. Open the “Job Settings” window of your file, go to the tab #7 (Cut Controls). Remove the check mark in the “Return To Origin After Print” check box, and print the second layer. Following either of these two processes will help you create excellent looking backlit signs for applications including POP displays, store displays, and outdoor signage visible at night.

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Durable Eco-Xtreme ink creates brilliant outdoor banners and vehicle graphics

Assigning Default Queue Settings

w file into rting a ne o p orks, im n o Up nd VersaW la o R f o e lar the queu at particu lly th r fo s g the settin B) are automatica or queue (A reset. g to vent havin ttings re p to r e per se In ord of the pro ry new ll a r te n re-e r eve width) fo ign (ie. media ueue you can ass q e e item in th ueue settings. Th q lt is u fa is e th d the how will show following done.

1. To adjust the default queue settings in VersaWorks, select Queue A settings (or Queue B settings) from the Edit menu. Then, go to the Quality tab and select the media that you are using most often in the Media Type pull down menu. Select the quality you are going to print. For the majority of prints we recommend standard quality (720X720 dpi). In the Color Management section choose PrePress U.S. from the Preset menu. 2. In the File Format tab, adjust the EPS margin to 0.02 inches. If this setting remains at 0.00 the software may not properly recognize the cut lines. 3. In the Printer Controls tab, check the option “Use Custom Settings” . For Feed Calibration Controls specify: “Use Printer Settings”. For Other Controls check “Use Printer Settings” unless you wish to control settings from your software. For Heater Options we recommend selecting “Use Printer Settings” so your settings will be set directly to the printer.

Print Laminate and Cut Workflow

A B C

In this Pri nt/Lamin ate/Cut workflow ,p removed rinted graphics w ill be from the pri laminate d and relo nter/cutter, aded for This proc cutting. ess an integra is best performed ted printe with r/cutter. A single d ev achieve p ice will more easil y roper reg istration turn out and cut lines with more precision . Fo durability r jobs requiring e x , use ove rlaminate tra films.

1. Set up your artwork with print data and cut paths. To assure full bleed on your image, you may add a 1pt. bleed to the outside edges of your design. 2. Send the artwork to the printer/cutter for PRINT ONLY with Quadralign optical registration marks added. (Fig. A)

3. Remove the printed graphic from the printer/cutter. Apply a laminate film to the printed graphic. (Fig B) 4. Reload the laminated print into the printer/ cutter. (Fig C)

5. Automatically align registration marks with Quadralign. (Fig D)

7. Weed excess vinyl from the graphic. (Fig E) 8. Apply to transfer tape and install. (Fig F)

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6. Send CUT information only to contour-cut the graphics. The optical registration system automatically realigns the cutting path and compensates for any skew and distortion which may occur during lamination.

1991 Acura Integra | OJ3951RA Vinyl | OG290GF Laminate | Voodoo Graphics The market for vehicle wraps continues to grow at a record pace as businesses increasingly discover the power of this advertising medium. Savvy shops everywhere are discovering the power of wraps and All Graphic Supplies has been instrumental over the past 3 years in educating and sponsoring signshops in Canada and the Caribbean to participate in this growing market.

An innovative method of advertising a business is to create a moving billboard on a vehicle. Car wraps provide companies with a method of advertising on cars in three-dimensional form. It creates a high visual retention rate among those who see the vehicle. Car wrap advertising allows a vehicle to serve as low-cost mobile billboards seen everywhere a vehicle typically goes, including open road, parking lots, malls, restaurants, shopping centers, schools, etc.

It is becoming more common to see companies advertise with vehicle graphics than in recent years. Advertisers range from dental offices, restaurants, income tax brokers, and real estate agents, just to mention a few. Interestingly, a study by the New Yorkbased Traffic Audit Bureau (TAB) found that more than 40,000 people saw a wrapped truck on a day-long drive around Chicago.

cont on page 30

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Tools of the Trade

Heat Gun

Removal Guidelines When removing vinyl from a vehicle, heat the surface of the decal with a heat gun or torch. After heating, start pulling the vinyl from the surface and remove it. If the vinyl is not that old you may be able to pull it off in bigger chunks. After peeling off the vinyl from the vehicle, you will have to remove any remaining adhesive as well. Use a product that can remove the glue without damaging the paint, such as Rapid Remover, which removes residue safely from the vehicle. Cleaning Procedures The first step to any graphic application is cleaning the substrate. For a vehicle wrap, the day before film application the car should be taken to a car wash that uses brushes. Manual cleaning can be done after. Once the car is washed, thoroughly inspect the surface and edges for any remaining wax, polish, grease or grime.

Squeegee

Xacto Knife

Rivet Brush

Any such substances must be removed using industrial cleaners or silicone detergents (isopropyl alcohol will not do the trick). Designing Aspects The first virtue of vehicle wraps is visibility -- they are likely to get attention. Vehicle wraps make great “brochures,” as long as viewers have sufficient time to review an offering’s benefits. solvent on a Before using any test in an vehicle, be sure to ea to ensure the inconspicuous ar age the vehicle’s solvent won’t dam ing should be paint. A final clean yl alcohol to done with isoprop ftover impurities clean away any le the adhesive. that could hinder

Tape

Blow Torch

Vehicle wraps may suffer from too much “background noise.” Effective design is achieved through simplicity, clarity, crispness, balance and punch. How many wraps have you noticed that failed to convey a simple, clear message? Does the wrap convey value to viewers or does it just shout, “Notice me!” like a commercial that entertains without leaving a meaningful product message? There are many programs that you can use to design a car wrap, but the most popular are Adobe Photoshop and Adobe Illustrator. You can design a car wrap in Photoshop using a minimum of 100 dpi at full size and you can use Illustrator to create a template for client approval.

“Effective design is achieved through simplicity, clarity and punch.” Rip and Print After you have finished designing the artwork and the client approves the job, you are ready to start printing. Using a RIP software like, VersaWorks® or FlexiSIGN-Pro®, you can rip the file at full size; make sure you are using the correct color profiles provided for the material used. Some customers like to have a color proof of the artwork, so it is not a bad idea to have a small sample printed directly on the same material being used. Doing so will give the client an exact idea of how the job will look. Tiles 48” or 50” in width are common for wraps, with an overlap of 0.25” or 0.5”. The RIP software will allow you to specify the overlap required for tiling so you don’t have to worry about it when designing.

Adhesive Remover

Laminating Techniques and Materials Using the right vinyl and laminate is a very important part of the job. Make sure that the vinyl you are selecting is designed to work for contours around the vehicle. Just because the vinyl is not coming off right away does not mean that it will stay for a long period of time. It is common to see vinyl coming off around the bumpers or fenders if the wrong type was used.

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If you use a good laminator, you will not have to worry about seeing tiny bubbles on the print. It is a good idea to buy a laminator that can handle 54” rolls because many tiles for vehicle wraps or trailers are between 48” or 50” wide, so you will need a laminator at least 55” wide.

get in the way of the application (mirrors, wiper blades etc). Be very careful removing those parts because you will have to put them back together and you don’t want to damage them. Make sure that you clean the covered surfaces of the parts mentioned above.

Tips for Installing Vehicles Wraps Before Application Full knowledge of the vehicle’s condition is important, such as vehicle size, age, and

The day of the application thoroughly inspect the surface and edges for any remaining polish, wax, and grease. Any of these substances must be removed using

Laminating is important, as it will protect the vinyl from scratches and other natural forces that can damage the print.

Orajet 3951 is a cast vinyl and is very good for stretching around difficult areas of the vehicle. It does not come off and is good for long term applications (5 years). The laminator used should have high quality rollers with consistent pressure.

condition of the paint job, as well as any possible trouble zones like application over plastic parts, difficult corrugations, door handles, rivets etc.

the appropriate cleaning solutions. A final cleaning should be done with isopropyl alcohol to clean away any dirt that could obstruct the adhesive.

The day before film application the car should be taken to a car wash that uses brushes. It is important that you allow the vehicle to dry completely, which could take up to 24 hours in some cases depending on the weather or humidity. Manual cleaning is not suggested.

Whenever possible try to apply graphics indoors. Doing so will help you to reduce the amount of wind, dust or debris that would circulate if you were to install graphics outdoors. Also, try to have a controlled indoor environment in terms of temperature. Ideally 22 - 26 Celsius provides the best conditions.

Remove any parts that you think may

cont. on page 32

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Laminating is important to protect the vinyl from scratches and other natural forces that might damage the print. It will also give the print a nice glossy finish. The vinyl we used was Orajet 3951 Professional wrap vinyl and the laminate was the Oraguard 290G.

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Make sure letters or important details do not land on areas that will be cut off later, like door handles, key holes, etc.

During Application 1. Position the film to be applied and secure it to the car with small pieces of masking tape. Make sure that you have extra vinyl around the edges of the car. It is very important that you start paneling the graphics with the back of the vehicle first, so when you are driving the wind won’t peel up the installed graphic. Make sure that any letters or important details do not land on areas that will be cut off later, like door handles, car locks etc.

4. Trimming your graphic correctly is a very important part of the install, so take your time and don’t rush. Be careful not to cut too deep while trimming any edges on the car to avoid any cuts on the paint. Try practicing by sticking vinyl on a balloon and cutting it without pinching the balloon.

2. Once the first panel is secured in place, lift a small portion of the graphic from the top, and slowly remove the backing paper from the vinyl stretching it equally over the part to be wrapped.

5. It is also very important that any deepdrawn areas, borders, and edges should be carefully reheated with a heat gun in order to quickly activate the adhesive. Move the heat gun constantly to avoid damage to the film.

Apply the film with a felt tip squeegee. Now that you have a small portion of the top section of the graphic applied on to the vehicle, remove the paper evenly from the back of the graphic and start applying the film using short swipes that overlap the previous swipe.

If you noticed any tiny bubbles, DON’T PANIC. Remaining tiny air bubbles under the film will diffuse through the film in a few days depending on the ambient temperature. Only larger bubbles should be slightly punctured with your air releasing tool and pressed down with a squeegee.

It is recommended that you practice how to squeegee an image properly without getting wrinkles and too many bubbles before you get into car wraps applications.

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For surfaces like bumpers and other corners, work small sections at a time using a heat gun to evenly heat the film.

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3. For surfaces like bumpers or some round corners of the vehicle, work small sections at the time, using a heat gun to evenly heat the film. Be careful not to heat the vinyl too much. Just a gentle even touch will do the job. Remember to cut and fold edges after the film has cooled down.

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After Application After three days, the film will be adhered so tightly that you can take it through the car wash without any problems. Polish shouldn’t be applied to the car for at least three weeks after wrapping; in order not to close the fine pores of the film so remaining air bubbles will diffuse. Only wax free silicone or Teflon polishes should be used on plastic surfaces. Do not use caustic chemicals to clean the car. Now you can proudly drive the car, knowing that pretty much, more than a million people will see you driving this mobile ad all over the city. This vehicle wrap was done using Oracal professional wrap vinyl.

1 2

1. BC Open House July 2006

2. Trinidad Workshop November 2006 3. Consac September 2006 4. Ontario Open House January 2007 For additional information and training, visit www.allgraphicsupplies.com

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Other AGS Completed Wraps

Vehicle Wrap Production Tools

4 1. Design/RIP Station - Use either a PC or Mac workstation. Photoshop or Corel Draw are recommended for design, while Flexi Sign Pro or Roland VersaWorks can be used for RIP process. 2. Large Format Printer - We recommend using the 54â&#x20AC;? Roland XC-540 PROIII printer/cutter. For best results, use Oracal 3951RA for the body, and RITE-View Thru perforated vinyl for the windows.

5 See page 14 for our vehicle wrap guide. 15

3. Laminator - Our recommendation is the Rite-Lam 55â&#x20AC;? cold laminator and OG290GF optical clear film laminate for best durability. 4. Installation Team - Professionals can be hired, or you can do the job yourself. Visit page 14 for our vehicle wrap guide. 5. Finished Product - Using the above recommendations, production time should be about 4 hours for printing (720x720 dpi at 75 sqft/hr) and 2 hours of laminating and trimming time. Also, durability of the graphics will be about 5 years of outdoor use with our suggestions.

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Determining Proper Image Resolution

TIPS!

In offset printing, the recommended resolution for images is around 350 to 400ppi (ppi = pixels per inch). For high quality output, 600ppi or more is recommended. For large format inkjet printing, there is no need for such a high resolution image.

For large format printing, the recommended image resolution is between 75ppi to 150ppi at full size.

Large posters are usually meant to be seen from a distance, therefore there is no need for very high resolution images. For signs viewed from a long distance, a low resolution image is usually enough. Outputs from offset printing are usually meant to be viewed from a short distance, therefore high resolution is required.

Long Viewing Distance - Low Res

Using the same resolution for large format printing would translate into extremely large files, making it very difficult to handle the files. In fact, it becomes very inefficient due to the extra time it takes for storing, copying and processing the file.

Short Viewing Distance - High Res

on of comparis Here is a high e h ality. T image qu oster is on the np resolutio solution the low re ht. d n a , ft le rig is on the billboard

Poster and billboard viewed from same distance.

On the other hand, if the original image resolution is low, the print quality will not improve by increasing the image resolution from an application using interpolation algorithms, such as in Adobe Photoshop. The resolution of the original image must be as high as possible. If the image is being scanned, the highest resolution should be used and then saved to a an appropriate lower resolution after all adjustments are made.

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Using Transparency Effects

Most of effects you use take advantage of Illustrator’s ability to create transparency. Transparency is applied to any object that has been modified to affect an underlying object. Illustrator, In Design and Photoshop work seemlessly together and will maintain transparency from one application to the other if the proper workflow is followed. This workflow includes a step at the end necessary for printing, called flattening. Flattening is a term used to define the process of converting all transparent objects into a collection of opaque objects that retain the appearance of the original transparent objects when printed. Illustrator flattens artwork containing transparency before printing or saving the artwork.

In most cases the flattening process produces excellent results. However, if your artwork contains complex, overlapping areas and you require high-resolution output, you can control the degree to which artwork is rasterized. To preserve as much of the vector art in your document as possible, use RASTER/ Vector Balance slider in the Document

What is Rasterization? Rasterization is the process of changing vector graphics, vector fonts, gradients, and gradient meshes into bitmap images for display and printing, essentially turning vector artwork into pixels. The higher ppi (pixels per inch), the better the quality. The amount of ppi or dpi is referred to as the resolution of the artwork. EPS Format Save a file as an Encapsulated Postscript (EPS) file to use in non-Adobe applications, or if you do not need the transparency to remain live.

How to Check if Transparency Affects Design Elements You can check if some of the objects are affected by transparency effects if transparency disables your CutContour option. In Illustrator go to Window> Flattener Preview and select “All Affected Objects” under the “Highlight” option. Red colour represents transparent areas which need to be flattened. Flatten them by going to: Object > Flatten Transparency.

le of an examp w” Below is vie enner Pre the “Flatt tice the No window. red area: red colou s that the ate this indic y needs to be nc transpare . flattened

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During flattening, Illustrator looks for areas where transparent objects overlap other objects and isolates these areas by dividing the artwork into components. Illustrator then analyzes each component to determine if the artwork can be represented using vector data or if the artwork must be rasterized.

Setup dialog box. Illustrator uses these settings to determine the quality, printing speed, or both, for your artwork.

Direct-to-Fabric Printers 74" - wide Textile Printer & Fixation Unit

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Print directly on polyester fabric just like printing on paper Printing speeds of 409 ft²/h in production mode and outstanding reliability for overnight printing without banding or color shift Saves production costs through its ability to print fabric over 328 ft. in length without skewing, twisting, banding, or shifting color Applications include: swimsuits, umbrellas, bags, flags, track shoes, banners, curtains, wallpaper, sportswear, costumes, tablecloths, and interior décor

Print directly on polyester fabric just like printing on paper. 21

IT'S THAT EASY!

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Direct to Fabric printing is emerging as a technology that has the promise to expand into a very vast range of product applications such as lightweight fabric banners, flags, displays, backdrops, upholstery, clothing, sails, bed covers and a myriad range of fabric products.

This technology has been expanding gradually here in North America, however, it is very well established and growing in both Asia and Europe. This situation makes for an opportunity for digital sign-making operations and screen printers looking to expand into new and exploding markets.

As such operations consider new technologies such as flatbed printers and additional wide format printers, it is interesting to note that an investment in direct to fabric equipment offers an opportunity with great Return on investment and low cost of inks and labour.

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Direct-to-Fabric Printing

The current marketâ&#x20AC;&#x2122;s demands are changing from volume purchasing for the lowest possible cost to timely purchasing. These trends favor digital printingâ&#x20AC;&#x2122;s capabilities and advantages, and offer the promise of satisfying these new market demands. Any comparison of analog and digital capacities must also consider customer demand that makes capacity pertinent. Since retail industry buyers increasingly want to reduce inventory, risk, and response time from design to delivery, print providers will necessarily concentrate more on producing shorter runs with rapid

turnaround than larger volumes at lower prices. These devices are an advance in technology designed for the manufacturing of high quality fabric products such as Fabric Flags, Banners, Displays, POP graphics, festival & post graphics, backdrops, table covers, custom fabric covers etc. Take your business to the next level and increase your profit exponentially! The devices are built for industrial use with controls that allow for overnight and unattended operation. Production and labor costs are thus dramatically reduced with direct to textile printing technologies.

Phabric Photo Gallery Applications include: 1. Outdoor Banners 2. Fabric Bags and Purses 3. Building Signage/Wraps 4. Sportswear and Garments 5. Umbrella and Awnings 6. Everyday Clothing

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The Original Direct Printing & Fixation

The Revolution has begun...

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Join the Revolution With d.gen Teleios, the original direct printing and fixation machine, manufacturers and imaging operations who want to produce eye-catching flags and banners with photorealistic images can print directly onto polyester, knit, satin, microfiber and poly-cotton as easily as printing on paper. Until now, printing photorealistic images on flags and banners required two separate processes: printing on paper, then transferring that image from paper to fabric. So it was necessary to purchase an additional thermal transfer machine and the additional cost of transfer paper. Fabric, coated with special inkjet coating, is fed directly into an inkjet printer. New generation inks allow jetting onto a variety of materials including cotton blends, satin, polyester and micro-fibre.

Evolution?

REVOLUTION! A World-Wide Revolution is Taking Place! Don’t let your business fall behind.

d.gen Teleios Benefits of Direct-to-Textile Printing

More Business Opportunities Now with the release of the new Vibrant Direct Fabric Pigment inks and the unique ability to print directly onto a wide range of fabrics, the d.gen Teleios offers a variety of new business opportunities that were once unavailable. In addition to applications like swimming suits, umbrellas, bags, flags, track shoes, banners, parasols, curtains, wallpapers, sportswear, clothing, costumes, table cloths, automobile seat covers, bed spreads and interior decoration, the d.gen Teleios offers an incredible variety of new business opportunities only limited by your imagination.

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No need for transfer paper, heat press or thermal transfer Can produce a wide range of applications, including flags, banners, POP displays, clothing, umbrellas, swimsuits, table covers, bed sheets, handbags, drapes, sails and more Opens your business up to a vast number of markets Revolutionary low production costs and labor requirements Cleaner, safer and less wasteful than analog textile printing Superior light-fastness and water resistance against all weather Virtually eliminates the expense and time of screen printing Prints from easily stored and transmitted digital files

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It’s patented textile feeding system is extremely efficient, eliminating the risk of curvature, fabric twists and color deflection. With capabilities of printing up 409 sqft/hr at 540 dpi, and 308 sqft/hr at 720 dpi, the Teleios 74”V8 provides massive daily printing volumes. Best quality is achieved at an impressive speed of 155sqft/hr. Coupled with the fact that you can safely run this machine overnight, your production levels will increase exponentially.

Key Features of the Teleios Heat Fixation Unit The integrated heat fixation unit is completely controlled by the embedded computer. It allows textile printing and heat fixation to occur in one simple process, while also monitoring temperature levels, print speed and ink levels. Textile Feeding System This unique feeding system is the key component to making the Teleios run so efficiently. It enables you to print on meshes, chiffon, and any flag banner fabrics without curvature or twists. Bulk Ink System Offering up to 2 liters per color and up to 8 colors, this easy to use ink feeding system enables you to refill inks while printing without getting your hands dirty. This system is controlled by micro-captive air pressure, operating at a degree of pico-gram precision. Ink Tray Any excess ink that passes through the fabric is caught by the ink tray, preventing any splashing or staining to the underside of the print job.

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www.allgraphicsupplies.com | Fall | 2008

All Graphic Supplies

Application Based Media Selection Guide General Signage using Self-Adhesive Vinyls White Gloss Finish: Applications Include: A-Frame Signs, Window Graphics, Billboards, Stickers, Decals, Posters, Displays, Directional Signs etc. Media Options: Product Thickness Adhesive Type Durability Rite Economy Gloss 3.75mil (For Decals) Grey Permanent Solvent 5 years Oracal OJ-3651 Gloss 2.75mil Grey Permanent Solvent 5 years Oracal OJ-3651 Gloss 2.75mil Grey Permanent Solvent 5 years

Size 54”x164’ 30“x164’ 54”x164’

Price $199.00 $125.00 $219.00

Price/sf $0.27 $0.30 $0.30

Suggested Laminate: OraGuard OG-210G Gloss Clear Laminate for 5 year Outdoor Durability OG-210G-30 2.75mil Clear Permanent Solvent OG-210G-36 2.75mil Clear Permanent Solvent OG-210G-54 2.75mil Clear Permanent Solvent

30”x164’ 36”x164’ 54”x164’

$142.00 $169.00 $239.00

$0.34 $0.34 $0.32

White Matte Finish: Applications Include: A-Frame Signs, Window Graphics, Billboards, Trade-Show Exhibits, Posters, Displays, Directional Signs etc. Media Options: Product Thickness Adhesive Type Durability Rite Economy Matte 3.75mil Grey Permanent Solvent 5 years Oracal OJ-3651 Matte 2.75mil Grey Permanent Solvent 5 years Oracal OJ-3651 Matte 2.75mil Grey Permanent Solvent 5 years Oracal OJ-3651 Matte 2.75mil Grey Permanent Solvent 5 years

Size 54”x164’ 30“x164’ 36“x164’ 54“x164’

Price $199.00 $125.00 $150.00 $219.00

Price/sf $0.27 $0.30 $0.30 $0.30

Suggested Laminate: OraGuard OG-210M Matte Clear Laminate for 5 year Outdoor Durability OG-210M 2.75mil Clear Permanent Solvent

54”x164’

$249.00

$0.34

Clear Gloss Finish: Applications Include: Window Graphics, Unique Background Signs & Displays, Clear Decals, Partition Graphics, Signs, etc. Product Thickness Adhesive Type Durability Oracal OJ-3651 Clear 2.75mil Grey Permanent Solvent 5 years Oracal OJ-3651 Clear 2.75mil Grey Permanent Solvent 5 years

Size 30“x164’ 54”x164’

Price $125.00 $219.00

Price/sf $0.30 $0.30

30”x164’ 36”x164’ 54”x164’

$142.00 $169.00 $239.00

$0.34 $0.34 $0.32

5 years 5 years 5 years

5 years

5 years 5 years 5 years

Vehicle Graphics - (Must be Laminated & Installed with proper installation techniques) Flat to Mild Contour Applications: i.e Bus Wraps, Partial Wraps, Simple Vehicle Graphics, Decals, Bike Graphics, Racing Graphics, Amusement Park Graphics, RC Decoration etc. Media Options: Product Thickness Adhesive Type Durability Size Price Rite Economy VG Vinyl 2 mil Grey Permanent Solvent 8 years 54”x 164’ $399.00 Oracal OJ-3551G 2.75mil Grey Permanent Solvent 7 years 54”x 164’ $349.00 Oracal OJ-3551RA 2.75mil Grey Permanent Solvent 7 years 54”x 164’ $529.00 With Rapid Air Release Suggested Laminate: OraGuard OG-290G Gloss Clear Cast Laminate for 5 year Outdoor Durability OG-290G-30 2.5 mil Clear Permanent Solvent 5 years 30”x164‘ $295.00 OG-290G-36 2.5 mil Clear Permanent Solvent 5 years 36”x164‘ $365.00 OG-290G-54 2.5 mil Clear Permanent Solvent 5 years 54”x164‘ $552.00 Mild to Complex Applications: i.e Bus Wraps, Complete Vehicle Wraps, Complex Vehicle Graphics, Decals, Bike Graphics etc. Rite Economy Vehicle Vinyl 2 mil Grey Permanent Solvent 8 years Oracal OJ-3951GRA 2 mil Grey Permanent Solvent 10 years With Rapid Air Release Suggested Laminate: OraGuard OG-290G Gloss Clear Cast Laminate for 5 year Outdoor Durability OG-290G-30 2.5 mil Clear Permanent Solvent 5 years OG-290G-36 2.5 mil Clear Permanent Solvent 5 years OG-290G-54 2.5 mil Clear Permanent Solvent 5 years

Price/sf $0.54 $0.47 $0.72 $0.71 $0.74 $0.74

54”x 164’ 54”x 164’

$399.00 $742.00

$0.54 $1.01

30”x164‘ 36”x164‘ 54”x164‘

$295.00 $365.00 $552.00

$0.71 $0.74 $0.74

Size 27“x100’ 54“x100’

Price $439.50 $879.00

Price/sf $1.95 $1.95

30”x164’ 50”x164’

$312.00 $498.00

$0.76 $0.72

* Clean all surfaces with Isopropyl Alchohol, Remove components such as mirrors, name tags, wipers, etc. Apply dry using the least # of panels for a clean finish!

Vehicle Window Graphics - (Must be Laminated & Installed with proper installation techniques) Vehicle Window Graphics: i.e Bus Wraps, Partial Wraps, Simple & Complex Vehicle Graphics, Decals, etc. Media Options: Product Name Thickness Adhesive Type Durability Rite View Thru Vinyl 3 mil Black Permanent Solvent 3 -5 years Rite View Thru Vinyl 3 mil Black Permanent Solvent 3 -5 years (Available in 70/30 & 50/50 Vinyl/Hole Ratio - * 70/30 vinyl/hole ratio is better suited where image and color representation is paramount) Suggested Laminate: OraGuard OG-290GF Optical Clear Gloss Film OG-290GF-30 2.mil OG-290GF-50 2.mil

Optical Clear Adhesive Optical Clear Adhesive

3 -5 years 3 -5 years

* Please follow suggested installation and finishing techniques for durability and performance. Window films need to be trimmed approximately 1/8” or more from the edges of windows. Trim 1/8” away from hinges, window buttons, screw attachments... * When possible remove such buttons, attachments - make a small hole in the film and replace. * Avoid puncturing laminate to remove air bubbles.

Reflective Graphics - Using Self-Adhesive Vinyls

Flat Applications: i.e Reflective Signage, Billboards, Traffic Signage, Directional, Safety Applications, Decals, Labels, Stripes etc. Media Options: Product Thickness Adhesive Type Durability Ref-480-16-48 3.5 mil Clear Permanent Solvent 3 -5 years

Size 48”x 150’

Price $950.00

Price/sf $1.58

Suggested Laminate: OraGuard OG-210G Gloss Clear Laminate for 5 year Outdoor Durability OG-210G-54 2.75mil Clear Permanent Solvent

54”x164’

$239.00

$0.32

Vehicle Fleet Applications: i.e Fleet Graphics, Stirpes, Reflective Signage, Traffic Signage, Directional, Safety Applications, Decals, Labels, etc. Oracal OL-5600 2.75mil Clear Permanent Solvent 5 years

5 years

54”x 150’

$1869.00

$2.73

Suggested Laminate: OraGuard OG-290G Gloss Clear Cast Laminate for 5 year Outdoor Durability G-290G-54 2.5 mil Clear Permanent Solvent

54”x164‘

$552.00

$0.74

5 years

Banner Graphics Promotional PVC Indoor/Outdoor Applications Include: Golf Tournaments, Car Dealership Banners, POP, Displays, Presentations, Backdrops, etc. Media Options: Product Thickness Finish Rite 13mil. Banner 13oz. White Satin Finish Rite 13mil. Banner 13oz. White Satin Finish Premium Solvent Banner 13oz. High Res 13oz. White Gloss Finish Can be finished with: OraBond hemming Tape, Grommets, Sewing, and Heat Seaming based on application Heavy Duty Indoor/Outdoor Applications Include: Golf Tournaments, Car Dealership Banners, POP, Displays, Presentations, Billboards, etc. Ferrari F456 Premium 15oz. White 2 Side Satin Finish (Not for double sided applications) Jet520 Premium 16oz. White Satin Finish Jet520 Premium 16oz. White Satin Finish Jet520 Premium 16oz. White Satin Finish Flame -Retardent DXLaco 20oz Premium 20oz. White Double –Sided Flame –Retardent w/blockout Can be finished with: OraBond hemming Tape, Grommets, Sewing, and Heat Seaming based on application.

Durability 1-3 years 1-3 years 1-3 years

Size 38“x100’ 54”x100‘ 54”x100’

Price/54” $104.00 $159.00 $202.00

Price/sf $0.33 $0.35 $0.45

1-3 years

53”x82’

$199.00

$0.53

3-5 years 3-5 years 3-5 years

30”x98’ 54”x98’ 98”x200’

$199.00 $325.00 $1099.00

$0.82 $0.73 $0.67

3-5 years

54”x98’

$399.00

$0.90

53”x82’

$299.00

$0.81

Size 1”x 117’

Price $6.50/roll

Promotional Indoor Applications Include: Roll Up Banner Displays, Stay Flat Hanging Banners, Backdrops, Presentations, POP, Pennants etc. F-251 Decolit 10oz. Anti-Glare White Satin Indoor Can be finished with: Installed in banner stands, OraBond hemming Tape, Grommets and/or Sewn based on application.

Hemming Tape - Strong Double-Sided Tape for Finishing Banners Product Thickness Finish/Adhesive Type OB-1395-1 1.5mil White/ Permanent Solvent Use with Banner Cyclone Hemming Machine for Fast, Clean, Productive Banner finishing.

Durability 5 years

Banner Cyclone Table Mount Machine including Foot Switch - US$3,495.00

Reflective Banner Graphics Short-Term PVC Indoor/Outdoor Applications Include: Highly Visible Reflective Banners: Directional Banners, Backdrops, Safety Banners, Promotional Reflective Applications. Poorly lit parking facilities, events, fences, garages etc. Media Options: Product Thickness Finish Durability Size Price Price/sf Rite Reflecive Banner 13oz. White Reflective Prismatic 1 years 36”x100’ $537.00 $1.79 Rite Reflecive Banner 13oz. White Reflective Prismatic 1 years 48”x100’ $716.00 $1.79 Can be finished with: OraBond hemming Tape, Grommets, Heat Seaming based on application

Mesh Banner Graphics Promotional PVC Indoor/Outdoor Applications Include: Ideal for Parking Garages, Building Wraps, Festival Light Post Decoration, Directional Banners, Backdrops, Safety Banners, Light-weight Fence Graphics, Event Banners, etc. Media Options: Product Thickness Finish Durability Size Price Price/sf Rite Mesh Banner w/liner 13oz. White Perforated 1-2 years 54” x 150’ $260.00 $0.39 Rite Mesh Banner w/liner 13oz. White Perforated 1-2 years 62” x 150’ $427.00 $0.55 Rite Mesh Banner w/liner 13oz. White Perforated 1-2 years 72” x 150’ $441.00 $0.49 Rite Mesh Banner w/liner 13oz. White Perforated 1-2 years 82” x 150’ $480.00 $0.47 Can be finished with: Grommets, Heat Seaming based on application

Fabric Banner Graphics Short-Term Fabric Indoor, fire retardant Applications Include: Light Weight Flame Retardent Fabric Backdrops, Banners, Displays, POP Signage, Trade Show & Roll Up Banners, Hanging Fabric Banners, Promotional, Table Covers, etc. Media Options: Product Thickness Finish Durability Size Price Price/sf DX-JETTEX-54 Mid Weight Colth White Satin Short-Term 54” x 98” $399.00 $0.90 DX-SKYLITE-54 Light Colth White Satin Short-Term 54” x 98” $485.00 $1.10 Use Take-Up Spooler or other weight suspension on material while printing to ensure proper feeding of material through printer. Can be finished with: Sewing, Grommets, ORABOND Hemming Tape

Long-Term Canvas Indoor Applications: Strong Quality Artist Renderings, Wedding/Graduation Images, Backdrops, Religious Paintings, Limited Edition Paintings, New Home Presentation Centre Graphics, etc. Media Options: Product Thickness Finish Durability Size Price/50” Price/sf WR Matte Artist Canvas 12mil White Matte Water-Fast Indoor 36”x40’ $160.00 $1.32 WR Matte Artist Canvas 12mil White Matte Water-Fast Indoor 42”x40’ $185.00 $1.32 WR Matte Artist Canvas 12mil White Matte Water-Fast Indoor 50”x40’ $220.00 $1.32 Can be finished with: Sewing, Grommets, Mounting to Frame, Behind Glass, with Dowels.

Fabric Transfer Graphics Short Term Promotional Applications Include: Can be used on both Light and Dark Colored fabrics for promotional T-Shirts, numbering, Logos, Fabric decoration, Specialty Graphics on Fabric., Team Graphics, Trade-shows etc. Media Options: Product Thickness Finish Durability Size Price Price/sf HTM Opaque Heat Transfer Material 8mil White Matte Water-Fast Short-Term 24’x50’ $269.00 $2.69 HTM Opaque Heat Transfer Material 8mil White Matte Water-Fast Short-Term 42’x50’ $329.00 $1.88 Application Instructions: Remove printed image from Liner, Place on Fabic, Cover with Teflon Sheet, then using a Heat Press apply graphics to fabric at 325deg F, 12-15sec at Medium to Heavy Pressure. Wash & Dry fabric inside out and hang dry if possible for best performance

www.allgraphicsupplies.com | Fall | 2008

Artist Canvas Prints

General Signage - Using Paper Products Gloss Finish Short – Medium Term Indoor Applications: Posters, Displays, Murals, POP Graphics, Photographic Enlargements, Paper prints, Hand-outs, Flip Charts, Flyers, In-Store graphics, etc. Media Options: Product Thickness Finish Durability Size Price Price/sf RITE Photo Gloss Paper 260 gr/m2 Premium Gloss Med-Term 50“x100’ $115.00 $0.28 SGP Solvent Gloss Paper 7mil Satin Finish Short-Term 54”x100‘ $139.00 $0.31 GPPG Photo Gloss Paper 13mil Premium Gloss Paper Short-Term 50”x 131’ $389.00 $0.71 Suggested Laminate: OraGuard OG-210G Gloss Clear Laminate or OG-210M Matte Clear Laminate for long-term indoor Durability OG-210G-54 2.75mil Clear Permanent Solvent 5 years OG-210M-54 2.75mil Clear Matte Finish 5 years

54”x164’ 54”x164’

$239.00 $249.00

$0.32 $0.34

* For Graphics that require mounting, it would be recommend to print on either a Gloss or Matte Self-Adhesive Vinyl.

Matte Finish Short – Medium Term Indoor Applications: Posters, Displays, Murals, POP Graphics, Photographic Enlargements, Paper prints, Hand-outs, Flip Charts, Flyers, In-Store graphics, etc. Media Options: Product Thickness Finish Durability Size Price/50” Price/sf PMP2 Premium Matte 150gm Matte HQ Finish Short Term 50“x100‘ $263.99 $0.64 Paper PCM Double Sided Matte 170gm Matte Double-Sided Short-Term 42/52/62” $209.00 $0.46 Paper Suggested Laminate: OraGuard OG-210G Gloss Clear Laminate or OG-210M Matte Clear Laminate for long-term indoor Durability OG-210G-54 2.75mil Clear Permanent Solvent 5 years OG-210M-54 2.75mil Clear Matte Finish 5 years

54”x164’ 54”x164’

$239.00 $249.00

$0.32 $0.34

* For Graphics that require mounting, it would be recommend to print on either a Gloss or Matte Self-Adhesive Vinyl.

Backlit Interior Graphics Indoor Backlit Applications: Light-Box Applications, Menu Boards, Backlit Displays, POP Displays, Overhead Backlits, Interior Transit Graphics, Mall & Airports, Sports Facility Backlit applications etc Product Thickness Finish Durability Size Price/50” Price/sf Rite 13mil Backlit Film 13mil White Translucent 1 – 5 yrs 40“x100’ $249.00 $0.75 Rite 13mil Backlit Film 13mil White Translucent 1 – 5 yrs 54”x100’ $337.00 $0.75

Backlit Exterior Graphics Outdoor/Indoor Backlit Applications: Light-Box Fascia Signs, Full Color Channel Graphics & Letters, Backlit Displays, POP Displays, Overhead Backlits, Exterioir Transit Graphics, Mall , Airports, Sports Facility Backlit applications etc Product Thickness Finish Durability Size Price/55” Price/sf OJ3850 Translucent Vinyl 2 mil Matte White Translucent 5 yr 54”x33’ $164.00 $1.10 OJ3850 Translucent Vinyl 2 mil Matte White Translucent 5 yr 54“x164 $658.00 $0.89 2 mil Cast PVC vinyl ideal for long-term permanent outdoor backlit applications. Must be overprinted or double printed for best results. Must be laminated with a Cast laminate for long term applications from 3 years +. Apply to Front of Fascia Sign. Suggested Laminate: OraGuard OG-290G Gloss Clear Cast Cold Laminate for 5 years + Outdoor Durability OG-290G-30 2.5 mil Clear Permanent Solvent OG-290G-36 2.5 mil Clear Permanent Solvent OG-290G-54 2.5 mil Clear Permanent Solvent

5 years 5 years 5 years

30”x164‘ 36”x164‘ 54”x164‘

$295.00 $365.00 $552.00

$0.71 $0.74 $0.74

Productivity Tools & Accessories Software Tools Xtreme 3D Vehicle Graphix High-Resolution Clip-Art for Performance Graphic Applications. Price Voodo 3DVD Package $489.00 Flexi-Imaging ver. 8.0 (Windows) Enjoy most of the common features of Flexi-SignPro for a lot less. Advanced options for printing, cutting print, laminate & cut, profiles, inline/outline, trace etc. Professional Signmaking software... Product Price Flexi-Imaging ver.8.0 $1,995.00 Pro-Vehicle Outlines Vehicle templates for all makes & models sold in North America from 1993-2007. Ideal for vehicle wrap design preparation and proposals. Includes comprehensive book and CD’s Product Price Pro-Vehicle Outlines Pkg. 93-07 $549.00 Upgrade from 93-2006 $249.00 Upgrade from 93-2005 $299.00 Upgrade from 93-2004 $349.00 Upgrade from 04 & earlier $349.00 Xtreme Graphics Kits 100 Kits per Volume, available in 7 different volumes Product 1 Volume 2 Volume Purchase 3 Volume Purchase 4 Volume Purchase 5 Volume Purchase 6 Volume Purchase 7 Volume Purchase

Price $199.00 $358.00 $507.00 $650.00 $775.00 $890.00 $995.00

Software Tools Vector Art Collection Every Image will cut, engrave and print perfectly with no clean up necessary. Great for quick layouts! Product Price Vector Art Mega Collection Vector Art Mega2 Collection Vector Art Street Racer Graphics

$399.00 $399.00 $199.00

Production Tools Grommet Press Portable, very easy to use hand-operated machine. Cuts hole and sets grommets simutaneously. Provides years of trouble-free operation. Product Price Grommet Press Machine Includes 500pc set of 3/8” grommets & Die-Set

$129.99

Cutting Mats Clean plain cutting surface for skid resistant, safe cutting of materials and finished printed graphics. Self-healing and easy to clean. Product Price Cutting Mat 4’x 8’ Plain $129.00 Cutting Mat 5’x 10’ Plain $189.00 Media Racks Chrome Plated, 16-roll portable media floor rack with castors. Store & protect roll materials like vinyl, premask, film, inkjet paper, application tape, banner, laminate etc. Product Chrome Plated 16-Roll Media Rack

Price $199.00

W E N

55” You can’t go wrong with the Rite-LAM

Laminating

Pre-Masking Features: Easily laminates printed jobs to prevent scratching and UV damage Mounts self-adhesive vinyl onto various substrates up to 1/2” Premasks cut vinyl for use in any sign application Foot switch and front feed shaft for handsfree operation

Introductory Price

Mounting Applications include: Posters POP Displays Training Aids Rigid or Flexable Signs Floor Graphics Vehicle Wraps Premasked Lettering Window Graphics Much More!

.00 Plus taxes

Only Lease from $125/month*

3 Processes 1 Machine Endless Possibilities!

* Based on 40 month lease with buyout at month 36 for 10% OAC. Some conditions apply.

All Graphic Supplies Your Partner in the Evolution of Digital Imaging Ontario (Head Office): 1-800-501-4451

Alberta: 877-503-2330

www.allgraphicsupplies.com 6691 Edwards Boulevard, Mississauga, ON, Canada, L5T 2H8 Tel: (905) 795-2610; 1-800-501-4451; Fax: (905) 795-2690

British Columbia: 604-516-6040

Maritimes: 902-835-3243 Caribbean: 1-868-693-2002

Creating a CutContour Swatch

TIPS!

CorelDraw 1. Click on Tools and select Palette Editor. 2. From the drop down menu select Custom Spot Color. 3. To create a new spot color, click on Add Color. 4. In the Select Color window, click on Mixers. 5. Select any color you want from the color wheel. Click on Add to Palette. 6. Change the name of the selected palette color to CutContour, click on OK. For the RIP to recognize the cutting path, the name must be CutContour. Be aware that this is case sensitive. 7. To apply the CutContour spot color to your artwork, click on the Outline Pen. 8. Select the CutContour spot color. Width should be set to Hairline.

Once you’ve applied the “CutContour” spot color to your image, the cut path line will appear as a colored line on your screen. Don’t worry, when you send the ﬁle to a Roland printer/ cutter, the RIP will replace this color with “marching ants” along the cut path, and it will not appear on the print.

CorelDRAW X4

Adobe Illustrator 1. Click on Window, select Show Swatches. Click the right arrow, then select New Swatch. 2. The Swatch must be named CutContour. The color type must be Spot Color. 3. The color values for the swatch may be set to any you choose. 4. From the Stroke tab, use the following settings: Weight 0.25; Miter Limit 1; Transparency: Normal, Opacity at 100% Adobe Illustrator CS3

Add a bleed to your image. To avoid white hairlines and ensure a clean edge to your final print/cut graphic, you may add a bleed to the outside edges of your artwork. Anything from a 1 pt – 3 pt line works very well. When finished, save your image as an eps file and output your graphics as usual..

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All Graphic Supplies Your Partner in the Evolution of Digital Imaging Ontario (Head Office): 1-800-501-4451

Alberta: 877-503-2330

www.allgraphicsupplies.com 6691 Edwards Boulevard, Mississauga, ON, Canada, L5T 2H8 Tel: (905) 795-2610; 1-800-501-4451; Fax: (905) 795-2690

British Columbia: 604-516-6040

Maritimes: 902-835-1910

Caribbean: 868-693-2002

Marketing Your Business There’s nothing more painful for a digital imaging operation or any business owner than seeing a potential customer walk in the door and then walk out emptyhanded. The sale goes up in smoke as does the potential for turning that shopper into a repeat customer. It’s like having all the bases loaded in a ballgame and then having the inning end. You’re in position, but you don’t score.

For a startup as well as an established operation, every sale counts. You don’t have customers flooding your phone lines or swarming your showroom, so you have to make the most of those who do turn up. If you have 100 inquiries and close only 10 of those sales, your batting average will be dismal as will your bottom line.

It’s not just from the lost sales alone. You invest time, energy and money into promoting your business with ads, door hangers, direct mail coupons and marketing tools. The fewer shoppers you convert into buyers, the higher your cost per customer acquisition. In order to thrive in this competitive marketplace, you need to set yourself apart from the crowd, and this guide can help.

“

Figure out what makes your business unique and deliver the message loud and clear.

The optimal conversion rate will vary with the business. It will be higher if you’re peddling running shoes than if you’re pushing Ferraris, for example. But knowing the ratio is important because many businesses vastly overestimate the figure. Seeing the actual numbers usually alerts the business to focus on improving sales techniques. It also helps you measure the success of any changes you make.

www.allgraphicsupplies.com | Fall | 2008

Setting the Stage The first step in increasing sales is to calculate your actual conversion rate. For a brick-and-mortar business, this is a relatively simple matter of comparing the number of callers or store visitors to the number of actual sales. For an internetbased business, web analytics software does the trick.

”

Once you’ve determined your conversion quotient, you’re ready to tackle the challenge of improving it. These basic strategies can help you close more sales. 1. Stress Your Unique Selling Proposition. Figure out what makes your business different from the competition and deliver that message loud and clear. For example, you may be great at producing attention grabbing designs that elevate the perception of the customer’s business and it’s services. Does your operation have something or someone that is worth touting? A new capability, printer, size, speed, designer, one-stop-shop etc. 2. Identify Bottlenecks in Your Sales Process. Analyze the steps required to get customers to buy from you and determine your weak spots. As a growing digital imaging operation, to make a sale, you need to schedule an appointment, show photos of your work, take measurements, propose a design, price the job, provide

“

references and so on. Do you need new photos for your portfolio? Does your proposal package need sprucing up? Are you failing to make follow-up phone calls? Fix the flaws, pay attention and sales will follow. 3. Use the Magic Question for Telephone Inquiries. Never let a caller get away with simply asking for price information. Train your staff to say, “Thanks for your call. So that I can be of the biggest help to you, can I ask you a couple of questions?” This opens the door to engaging the customer. One of our current customers I know doubled his business by adopting this technique and coaching his salespeople to ask about the number of tradeshows or open houses the prospect participated in yearly. 4. Outlaw “Can I help you?” on the Show room Floor. Inevitably, the customer will answer “No thanks, I’m just looking” and end the conversation. Instead, instruct your sales-

Never let a caller get away with simply asking for a price quote.

”

people including yourself to ask, “Hi, have you been in our store before?” If they say no, the answer should be “Let me show you around.” If they say yes, the response should be, “Welcome back, let me show you a couple of new things we just got in.” That way, you don’t give them an opportunity to say they want to be left alone. 5. Rewrite your sales script. A lot of what goes wrong in selling can be traced to sending the wrong message. Consider the home security firm whose telemarketers introduced themselves by saying, “We heard there have been breakins in your neighborhood, and we’d like to talk to you about installing a security system.” After a business coach determined that approach was a turnoff and changed the script, the firm’s conversion rates doubled overall and quadrupled for the strongest team members. Avoid discussions related to poor economic conditions or negative information. Use positive vocabulary and give your business the appearance of a “busy environment”.

“

Identify which type of individual you are dealing with and reorganize your selling proposition to cater to his/her needs.

6. Adjust Your Sales Pitch to the Customer. It sounds basic, but most people don’t do it. Train your sales team to ask questions to flesh out the customer’s needs and to cater to different buying styles.

Remember, marketing can help make the phone ring or bring people in the door, but you can’t win the war unless you turn

a high percentage of your “live” prospects into paying customers. Give yourself and your sales team the right tools, and you’ll have a lot fewer shoppers getting away. 7. Leverage Your Customer Base. This is possibly your best weapon when your business is facing challenging times and you need to stimulate sales and profits. Many a digital imaging operation has fallen into hard times as competition encroaches and margins seem to be eroding. The answer is to expand the range of products your offer to your existing customers. Consider other related products which are more higher end, unique or

bigger to create those necessary profit margins that any company desperately needs to grow and prosper. Send your existing customer base a flyer, email, phone message or other communication to introduce the new product offerings.

www.allgraphicsupplies.com | Fall | 2008

One method called DISC divides customers into either a type of personality like Dominant, Influencer, Stability and Compliance buyers. This applies to sales scripts as well as face-to-face selling. Identify which type of individual you are dealing with and reorganize your selling proposition to cater to his/her needs.

” 36

8. Open House or Workshop. One of the most valuable tools available to the digital imaging operation is to consider hosting an Open House or Training Workshop. Invite your existing customers as well as new or potential buyers to your operation. It is a great opportunity to convert your existing location into a masterpiece to prepare for your visitors and welcome them as though you would at your home.

local schools, churches, rotary clubs, business groups or for local charities.

Some basic refreshments, flowers and lots of samples are great to enhance these occasions. It is also a great opportunity to introduce and demonstrate the new technologies you have invested in. Watch the business roll in!

10. Train yourself and your staff. On-going training for yourself and your staff is probably something that is overlooked for many a busy operation. When a customer contacts your business in whatever way, the degree to which your staff and yourself are trained and prepared will determine finally whether or not the customer actually becomes a long term customer.

9. Contribution and Sponsorship. As a digital imaging operation, you have probably the best tools in the business to promote your business, but as the saying goes “A cobbler normally has the worst kept shoes” this seems to be the situation for several digital imaging operations. Use your design and printing capabilities to contribute banners, signs, posters to your

#10

You will be amazed at the contacts you will make by donating to such worthy causes. The cost in many cases is far less than a small display ad in the yellow pages, but the results can be enormous. These activities can put you in touch with the best business contacts you could ever imagine.

Educate yourselves and enjoy the process. Today, technology and the most efficient use of it, determines the success and failure of any operation. Knowledge of your technology, therefore, is the catalyst to catapult your business to prosperity and growth.

Preparation, training, on-going education are all the hallmarks of the truly successful and progressive operations that can withstand the test of time, through thick and thin, good times and bad times.

“

Preparation, training and on-going education are all trademarks of a successful business.

”

Quick Pricing Reference Guide The answer to success is in your hands!

Product

Material

Durability

Cost(Ink/Media)

Selling Price

Banners Low Cost Banners

Rite Ultra Econo Banner.

2 year

$0.33 –$0.55

$ 5.00 - $ 7.00

Mid-Range Banners

Rite Premium Solvent Banner.

2 years

$1.10- $1.50

$ 6.50 - $10.00

High Quality Banners

Jet520 - 16oz.

3 years

$2.00-$3.00

$ 7.00 - $12.00

F251 FR Decolit -10oz.

1 year

$1.00 –$1.20

$ 6.00 - $10.00

GPPG/SPG

Short-term

$1.00-$1.20

$ 4.00-$ 10.00

Roll up & Pop-up Displays, Hanging Stay Flat Banners Roll up Fabric Banner Paper Posters Posters Self Adhesive Graphics Signs/Decals (Flat)

Rite Econo Gloss/Matte

5 years

$0.60-$0.90

$ 4.00-$10.00

Signs/Decals (HQ)

Orajet 3651

5 years

$0.70-$1.00

$ 5.00-$12.00

Backlits (Self Adh.)

Orajet 3850

3-5years

$1.50-$2.50

$ 8-00-$14.00

Rite Backlit Film 13oz.

2 years

$1.00-$1.50

$ 7.00 -$12.00

PMP2

6mos

$1.00-$1.50

$ 5.00-$10.00

Complex Vehicle Wraps

Orajet 3951RA

3-5yrs

$1.40-$3.40

$14.00-$18.00

Partial and Mild Installs

Orajet 3551RA

3-5yrs

$1.00-$3.00

$12.00-$15.00

Backlit Applications Int. Backlits (Film) Temporary Signage

Vehicle Graphics/Wraps

Services Installation Labour

$50.00-85.00/hr.

Graphic Design (Layout & Setup)

$50.00-85.00/hr.

Please note that pricing above is a guide and can be altered based on customer’s requirements:. Visit www.allgraphicsupplies.com for a full list of our quality profiled products. The above ink prices are for Ecosol MAX inks only.

www.allgraphicsupplies.com | Fall | 2008

Transit Shelters

Preventative Machine Maintenance As a sign or printing business, you have probably come to realize that the printer you have is the heart and soul of the business and operation. Just like any other piece of equipment, your machine needs regular maintenance to stay in optimum shape and ready to fire when needed. As a user, your duties will be to perform a weekly maintenance procedure. This procedure is very simple and does not require tools (only cleaning Liquid and cleaning swabs). If the maintenance procedure is done on a regular basis, the machine will always be ready for printing and your repair costs will be kept to minimum. Here are a few simple steps that will guide you through the cleaning process. Versa CAMVP-300/540 Bi-weekly Maintenance 1. Have the cleaning liquid for Eco-Sol MAX ink ready, some cleaning swabs and paper towels. 2. Press Menu > SubMenu > Maintenance > Cleaning. Press Enter Key. Please see the flowchart below.

3. Remove the Maintenance Cover (on the Left Side) and Press Enter. The Machine will be ready for Maintenance when “Finished” is displayed on the screen. Remove the white cover on the right side; this will expose the Capping Tops and Wiper Blades. 4. Using the cleaning liquid bottle, drop about a tea spoon of cleaning liquid onto the capping station (sponges). Doing so will prevent ink build up inside the capping tops and tubes. (Pic-1 & 2). If spillage occurs, there’s no reason to worry or panic.

5. Next, get a new cleaning swab; add some cleaning liquid to it. Gently wipe the bottom surface of the printing heads in one direction. Also, wipe the metal part and sides of the print head. It’s OK to wipe the bottom of the heads but be very gentle with the process (Pic-3 & 4). 6. Next, use the same cleaning swab to wipe any dirt that may be sitting on the wiper blades (located near the Capping Tops). If the wiper blades are dirty or bent out of shape, they will be very ineffective and will need to be replaced (Pic-5 & 6). 7. This will be a good time to wipe off any excess ink that may have splashed or dripped on the bed of the printer. Also, wipe unit from all dust that may be sitting on the covers and the front glass as it may fall down on the paper while printing and cause problems.

“If maintenance is done on a regular basis, the machine will always be ready for printing.” 8. When finished, install the big cover on the right side and follow the instructions on the screen. The machine will take care of emptying all that extra cleaning liquid we used to clean the Heads, Wipers and Capping Tops by siphoning it into the waste ink bottle. 9. Set-up the paper or vinyl and perform a test print, your machine should be good to go.

Reference Pictures

Pic- 1

Pic- 2

Pic- 3

Pic- 4

Pic- 5

Pic- 6

VersaCAMM VP-300/540 Bi-weekly Maintenance 1. Have the cleaning liquid for Eco-Sol MAX ink ready, some cleaning swabs and paper towels. 2. Press Menu > SubMenu > Maintenance > Cleaning. Press Enter Key. Please see the flowchart below.

3. Remove the Maintenance Cover (on the Left Side) and Press Enter. The Machine will be ready for Maintenance when “Finished” is displayed on the screen. 4. Using the cleaning liquid bottle, drop about a tea spoon of cleaning liquid onto the capping station (sponges). Doing so will prevent ink build up inside the capping tops and tubes. (Pic-3 & 4).

6. Next, use the same cleaning swab to wipe any dirt that may be sitting on the wiper blades (located near the Capping Tops). If the wiper blades are dirty or bent out of shape, they will be very ineffective and will need to be replaced.

“Also use this opportunity to clean up any excess ink spills and debris from your machine.” 8. When finished, install the cover on the left side and follow the instructions on the screen. The machine will take care of emptying all that extra cleaning liquid we used to clean the Heads, Wipers and Capping Tops, it will be siphoned into the waste ink bottle.

Pic- 3

Pic- 4

Pic- 5

9. Set-up the paper or vinyl and perform a test print, your machine should be good to go. Pic- 6

Pic- 1

Pic- 7

Pic- 2

Pic- 8

www.allgraphicsupplies.com | Fall | 2008

7. This will be a good time to wipe off any excess ink that may have splashed or dripped on the bed of the printer. Also, wipe unit from all dust that may be sitting on the covers and the front glass as it may fall down on the paper while printing and cause problems (Pic-7 & 8).

Causes of and Solutions to Banding

No.

Checking Point

Action 1

Action 2

Outline

1 Heads not firing Automatic Manual at 100% head cleaning head cleaning

Fine dust on the media will stick to the printing head caps, head carriage and cleaning wipers. This type of dust will cause blocking on some of the nozzles of the print heads.

2 Media feed Machine adjust- Disable from Calibration ments by doing software, perform test print on machine

Different media have different thicknesses, therefore an accurate media feed calibration value is important to ensure good quality printing. A test should be performed on every media.

3 Cleaning wiper is Clean the wiper Replace if bent wearing out blade or out of shape

Head cleaning function is built inside the machine to maintain the correct nozzle condition to fire the ink. When cleaning wiper wears out, the heads cannot be cleaned properly, and the heads will misfire.

4 Bi-directional

Some media canâ&#x20AC;&#x2122;t be printed with bi-directional mode

Bi-directional test print

Uni-directional test print

5 Capping station Clean the cap- Replace caps if is bad or blocked ping station necessary

As the machine gets older, the caps and the sponges transform and cause gaps between the head and rubber part, resulting in misfiring heads.

6 Age of printer Full tune up

Reset machine back to factory settings

Parts do get old and out of alignment, resulting in poor performance. Therefore a full tune up is recommended once a year to ensure optimum performance.

7 Bad media

Quality of media

Heat, humidity and storage location can affect and degrade media quality. Some media may also be defective.

Storage conditions

NEW

Wrapture Half Body Wraps FROM FR VOLUME 1

is a revolutionary way to o get et tth the he same effect of a full wrap whil while using significantly less vinyl and avoiding the really difficult spots! That means more jobs done in less time, and cheaper for everyone! This title is also perfect for shops just getting into wraps. (includes both .tiff and .eps file formats)

BUILD YOUR CONFIDENCE AND SKILL WITHOUT THE RISK OF LOSING THOUSANDS OF DOLLARS!

$285.00

Full Wraps Vol 1, 2, & 3, Firestorm, Monster Wrap Fills, Print Craft Suite, Wrap Wizard Prices are subject to change without notice or obligation - ends June 30th, 2008

We accept company cheques, as well as:

All Graphic Supplies Your Partner in the Evolution of Digital Imaging Ontario (Head Office): 1-800-501-4451

www.allgraphicsupplies.com | Fall | 2008

Also available from Aurora Graphics:

Alberta: 877-503-2330

www.allgraphicsupplies.com 6691 Edwards Boulevard, Mississauga, ON, Canada, L5T 2H8 Tel: (905) 795-2610; 1-800-501-4451; Fax: (905) 795-2690

British Columbia: 604-516-6040

Maritimes: 902-835-3243 Caribbean: 1-868-693-2002

Goal Setting Exercise:_____________________ Date:_________

www.allgraphicsupplies.com | Fall | 2008

Rite-Media offers a range of high-quality digital print media to suit the needs of the expanding & competitive large format digital imaging market. Rite-Media is developing new products and expanding its range and availability to cater to the needs of its customers in the large-format graphics industry using a range of printer devices from major manufacturers like Roland, Mimaki etc. The Rite-Media Collection is a result of several years of hands-on experience and testing with various applications, both indoor and outdoor for graphics such as signage, backlit, trade-show and POP, banners, displays etc. Rite-Media products are thoroughly tested and available with profiles & support for Roland & Mimaki. Profiles for other printers will be available soon. Also introducing our NEW Rite-Laminator to our range of products.

EVERYDAY MEDIA Promotion Vinyl Premium Polymeric Vinyl Promotional Fleet Wrap Vinyl Photo Paper Premiuim Laminate Banner Cut Vinyl

SPECIALTY MEDIA Backlit Film Clear Film Display Cloth Stop-Lite (FR) Light Cloth Reflective Printable Vinyl QEP Heat Transfer Print Vinyl

EQUIPMENT Rite-Laminator 54â&#x20AC;? - Cold

NEW PRODUCTS For more info on rite-media and new products visit www.rite-media.com

Visit us at the 2010 SGIA Expo: Booth #1202