Build Your Business with RE/MAX Alliance Group and Peter Crowley

BUILD YOUR BUSINESS With RE/MAX Alliance Group

OUR MISSION

To be the worldwide real estate leader, achieving our goals by helping others achieve theirs. Everybody wins.

OUR VISION

RE/MAX will always be the right place for real estate entrepreneurs who want a combination of independence, support and unique competitive advantages - and the right choice for customers who understand the benefits of having someone like that working on their behalf.

OUR BELIEFS

We believe real estate buyers and sellers everywhere deserve the world-class services of outstanding agents who are skilled, driven and focused on achieving outstanding results.

We believe real estate is a full-time profession and career.

We believe in the power of preparation and education.

We believe in experience - and in the wisdom of learning from people who have it.

We believe individuals are shaped by the attitudes and habits of those around them.

OUR VALUES

Outstanding agents. Outstanding results. We strive to be the best - through education, service and effort - at whatever we do.

Our people make a real difference in lives and communities around the globe. One World. One RE/MAX.

At RE/MAX, you’re in business for yourself, but not by yourself.

FLORIDA’S LARGEST RE/MAX OFFICE

Reputations are earned and at RE/MAX Alliance Group, we are proud of our well established reputation for exceptional customer service. For more than 30 years we have adapted to ever changing real estate market conditions and provided the most professional and comprehensive real estate services to our clients.

Complete Real Estate Services

• Residential Sales and Leasing

• Property Management

• Commercial Real Estate

Additional In-House Services

• Mortgage Company

• Title Company

• Real Estate Attorney

• Insurance Company

• Marketing Department

• 24/7 Broker and Manager Support

• Advanced Educational Tools

• In-House Training

• Personal Tech Training & Support

• Business Coaching

Our Success by the Numbers

#1 RE/MAX office in Florida by Transactions and Dollar Volume

#11RE/MAX office in the United States by Transactions

#43 RealTrends Top 500 Brokerages in the United States by Transactions Per Agent

#137 RealTrends Top 500 Brokerages in the United States by Total Transactions

#1 RE/MAX OFFICE IN FLORIDA

MARKET STATISTICS

RE/MAX continues to dominate the local real estate market with more homes sold in 2022 than any other real estate company in the area.

13 OFFICE LOCATIONS

SPRING HILL: 4320 Lake in the Woods Drive

TRINITY: 10710 SR-54 Suite #C101

TARPON SPRINGS: 1416 Lake Tarpon Avenue

LUTZ: 23612 State Road 54

TAMPA: 1001 South MacDill Avenue

RIVERVIEW: 10012 Water Works Lane

ANNA MARIA ISLAND: 5316 Marina Drive

BRADENTON: 3007 Manatee Avenue West

UNIVERSITY PARK: 8037 Cooper Creek Boulevard #101

SARASOTA: 2000 Webber Street

SIESTA KEY: 5221 Ocean Boulevard Suite 1

VENICE: 1314 East Venice Avenue

ENGLEWOOD: 2230 South McCall Road

ROGER PIRO Managing Broker

JEFF PRATER Managing Broker

PETER CROWLEY President and Broker of Record

RON TRAVIS Co-Owner

KINK CROWLEY General Manager

KEVIN CHRISTEN IT Director

JESSICA JONES Marketing Director KATHY BURR-WINTERS Accounting KELLY HATCH Accounting

KAREN COX Administration & Technology Engagement

JOE SHEA In-House Legal Counsel

PAUL PERET Regional Manager/ Accounting

KELLIE CYR Managing Broker

DAVID CLAPP Managing Broker Director of Education

SHADD BOUCHER Managing Broker

MANAGEMENT AND STAFF

OFFICE ADMINISTRATORS

PATRICK LINCOLN Associate Recruiting Director

MICHELLE RICHARDSON Customer Service Manager

MITCH COX Facilities Director

KATHY ROCHE Sarasota

LISA S CHARLAU Manatee

ANN PERSONIUS Tampa

HOLLY JACOBS Trinity

LISA MIGLIORE Venice

CATE LOOMIS Anna Maria Island

GAYLE YATES Englewood

TIFFANY TAYLOR Spring Hill

MANAGEMENT AND STAFF

HEATHER CULBREATH University

CHRIS BERGMAN Siesta Key

SHARON HAYES Lutz

THE SITE THEY SEE

REMAX.COM is the #1 Most Visited Real Estate Franchisor website with more than 120 Million visits in 2022. The site shows all of the listings in thousands of cities and towns and helps connect buyers and sellers with real estate agents. Making it easier for consumers to navigate the buying and selling process with the guidance of a RE/MAX agent.

RE/MAX REFERRALS

LOOKING FOR GLOBAL CONNECTIONS? WE HAVE A FEW.

THE RE/MAX NETWORK’S GLOBAL FOOTPRINT IS UNMATCHED BY ANY OTHER REAL ESTATE BRAND.

Capitalize on the incredible network of over 140,000 RE/MAX professionals around the world with the RE/MAX referral platform. The Find an Agent tool and the Global Referral Exchange make referrals social, giving you the ability to engage in discussion, exchange referrals and obtain leads with RE/MAX agents around the globe.

110+ COUNTRIES & TERRITORIES | 6 CONTINENTS

Your Business Growth on Autopilot

A complete tech ecosystem to help your brokerage, teams and agents thrive.

Empower Your Teams and Agents

The most robust lead-gen tools on the market help your agents and teams drive new business effectively - no matter their budget. Plus, a personal, private CRM ensures users embrace the platform as their own.

Automate Client Conversion

Put converting contacts into clients on autopilot with AI-driven behavior nurturing, proven to engage 5-10X more leads and sphere of influence contacts. Plus, a top-rated mobile dialer app to keep your agents doing what they do best— building relationships.

Supercharge Your Brand

Beautifully showcase your brand with highconverting IDX websites for your brokerage, teams and agents - customizable at every level! Plus, engage and delight prospects and clients with stunning market reports, listing alerts and branded digital marketing pieces.

Our technology offering has made recruiting agents, all types of agents, easy.

Customizable IDX Websites

Our customizable websites with real-time IDX home search are lead-converting machines! Engage and delight visitors with rich community details, home valuation pages, and more - all while maintaining total brand control with customizable templates or our custom WordPress plugin.

AI-Powered Smart CRM

A personal, private database ensures your brokerage CRM actually gets used by agents, top teams, and managers! AI-driven lead validation, scoring and automated follow-up ensures more leads and sphere of influence contacts become clients.

Listing Management & Marketing

Seamlessly manage all your listings, from all markets, in one central location. Drive maximum listing exposure with built-in marketing tools to instantly post to Facebook, mass email, text, and more.

Team Platform Independence

Give your teams what they really need - the ability to operate as a true “business within a business.” The platform provides team branding, lead gen and sophisticated routing, agent accountability rules and a built-in marketplace to integrate the add-on solutions they need to run their unique business.

Powerful Lead Engine

The most robust lead gen tools on the market help your brokerage, teams, and agents effectively drive new business - no matter their budget. Landing pages and IDX squeeze pages, smart numbers, text codes - we’ve got it all!

Marketing Autopilot

We pioneered behavioral automation and are the industry experts at converting contacts into clients using behavior-based nurturing. Smart campaigns engage contacts automatically, so your agents are always staying top-of-mind and closing more business.

Transaction Management Integration

Deep integration into industry leading transaction management platforms like: Dotloop, SkySlope and Docusign Transaction Rooms makes closing the deal easy and streamlined.

Top-Rated Mobile Dialer & Open House App

Your agents and teams are on the go. Help them run their business from anywhere with our top-rated mobile dialer app and a sleek open house app to capture and convert more business.

“

Is there anything it doesn’t do?! ALL-IN-ONE. We just recently switched to kvCORE and it already does 10 times more than any other system I’ve ever used.

LAUREN B AGENT

The RE/MAX Collection is an exclusive marketing program for luxury homes. With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression.

All RE/MAX Collection listings are featured on The Wall Street Journal’s online real estate section. The Wall Street Journal Digital Network (WSJDN) is the Web’s largest publisher of original business news and financial information. Led by two of the most respected Internet brands, WSJ.com and MarketWatch.

• America’s #1 Selling Newspaper

• 5.1 Million Affluent Readers Are Homeowners

• 2.2 Million Affluent Readers with a Net Worth of Over $1,000,000

• 96% of Subscribers Read Real Estate Features

• Nearly 9 out of 10 Subscribers Read Property Listings

• 81% of Subscribers Have Taken Action as a Result of a Property Listing

• More 35% of Readers Plan to Acquire a Residence Within the Next 5 Years

• 8 out of 10 Agree that Advertising in The Journal is Influential and Credible

CONSUMER APP

Stay top of mind with your personally branded RE/MAX Real Estate Search App. Give your clients an advanced house hunting experience through impressive features that include, but are not limited to:

• One-tap access to your profile and contact information so you’re always top of mind

• A map-based listing search with community and school district boundaries

• Extensive listing details, such as transportation scores, average seasonal temperatures, drive times to your favorite spots, mortgage calculation and so much more

• The ability to compare notes with a co-buyer (such as a spouse or partner)

An excellent property search tool for consumers - and a lead generation platform for you. The RE/MAX App can be branded with your photo, name and contact information. Your clients will have the option to contact you through the app as they search, save listings, and even share their favorite properties with their friends.

3 MONTHS FREE!

With Photofy you have access to a robust, yet simple, content creation tool empowering you to market your business and properties all from one mobile app.

Post to social platforms or send an email or text in seconds with a broad selection of graphics to new home sales or listings, lifestyle content, milestones, events and more:

• Open House Invitations

• New Property Announcements

• Price Drops

• Branded Photo Tour Collages

• “Thank You” and “Congratulations” Images and Posts

• and so much more!

AUTOMATED SOCIAL MEDIA MARKETING

Save time and stay a step ahead of the competition with social media automation for Instagram, Facebook, YouTube, LinkedIn, and Twitter; wherever your audience spends their time, they’ll see you.

RE/MAX Alliance Group has set up exclusive pricing with both Paradym and Back At You Media to provide our agents with original, custom social media content to keep them top of mind with their spheres.

• Engaging Content

• Expert Content Library

• Social Media Scheduler

• Branded Landing Pages

AWARD WINNING TRAINING

PUT ME IN, COACH.

university

Offerings from RE/MAX University:

• 24/7 access

• Live sessions

• Web-based programs

• Tech training

• 70+ relevant designations, certifications, and courses

• Exclusive RE/MAX Learning Tracks

• More than 1,000 on-demand videos

• Coaching resources

• Multilingual content

Throughout your RE/MAX career (not just in the beginning) you’ll experience more than your standard training and education; you’ll gain access to career coaching, as well as world-class content from RE/MAX University®. Whether it’s development sessions with your broker or an online class taken at your leisure, you can learn how to enhance your business strategy, achieve your goals and master the latest tricks of the trade.

MARKETING PORTAL

Accessed through MAX/Center, this is where you easily find social assets and official RE/MAX claims, slogans, logos and other marketing resources.

• Logos

• Brand Resources

• Custom Marketing Tools

• Print and Traditional Marketing Pieces

• Digital and Social Files

• and more

Customizable Video Through remaxhustle.com

This user-friendly tool on remaxhustle.com lets you quickly create your own RE/MAX agent commercial.

Leverage this easy to use tool to create personalized messages with high production value. Tools such as the Video Editor, digital Welcome Mats, Hustlegraphics, and the award winning Customize Commercials align with the national ad campaigns to further carry brand messaging at a local level.

Video Editor

An easy way to make professional-quality RE/MAX videos.

Customized Commercials

Add your name, face, and contact information to a whole suite of professional commercials

Custom Listing Videos

Market your listings with customized, eyecatching videos to highlight their features

Send A Welcome Mat

Make your recent home-owners feel extra welcomed with a personalized digital welcome mat

Highlight Your Skills

Show off the unique tools that set you apart from the crowd with a personalized RE/MAX commercial

Create Hustlegraphics

Show the world just how hard you hustle with your very own, beautiful, personalized Hustlegraphic

Community Response Video

Share a personalized message of support with your community, let them know you’re here for them.

Recruitment Video

Show what makes your RE/MAX team stand out from the competition.

Our package with ListHub sends our company listings to more than 70 websites. With the industry’s most extensive online marketing program we do more with less, and stay ahead of the pack.

All RE/MAX Alliance Group listings are displayed on realtor.com. With more than 773 million average monthly views, www.Realtor.com is the consumer destination for real estate related information and property searches.

Our broker relationship with Trulia gets more exposure for your listings, marketing to 31 million serious buyers and sellers searching on Trulia each month.

RE/MAX Alliance Group participates in the Zillow Pro program providing a direct data feed to Zillow, giving us control over how your listing appears and improving accuracy. Zillow automatically activates your listings and puts you first in the contact options so you can start receiving views and showing requests immediately.

We’ve committed to investing in our teams, and one of those ways is with Aergo. We believe that analytical tools, like Aergo, will help our agents stay informed and help educate clients.

• Interactive map

• Accurate market trends

• Custom reports

• Relevant market breakdowns

App Files allows you to create, edit, and store transactions with always up-to-date forms. This system allows you to create a transaction with pertinent documents, send them for e-signing or e-sign them with clients, share them, and store them in the cloud.

Calls are answered as if it came from your office. Showing Time links from MLS and gives you access to online reports, feedback, and listing updates.

ALLIANCE GROUP TOOLS

GIVING BACK

Community involvement is highly valued at all levels of the RE/MAX organization. RE/MAX cause marketing and charity fundraising take on many forms including:

Since RE/MAX became the exclusive real estate sponsor of Children’s Miracle Network in 1992, RE/MAX Associates have raised almost $200 million for the cause. RE/MAX Associates donate funds by pledging contributions derived from their transactions, staging fund-raising events and handling phones at the annual Children’s Miracle Network television fundraising event.

With its “RE/MAX Racing for Life” slogan, RE/MAX is proud to co-sponsor the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure events across North America. RE/MAX International also initiated a fundraising effort called Sold for the Cure. The program is exclusive to RE/MAX Associates, and allows them to voluntarily make contributions to their local Komen Affiliate for each closed transaction.

RE/MAX International, Inc., sponsors the RE/MAX Tour for the Troops to benefit two organizations dedicated to improving the lives of disabled veterans: Fisher House Foundation™ and Sentinels of Freedom Scholarship Foundation. Warrior One, the famed Hummer H1 that was embedded with a CNN news team in Iraq and refurbished on the “Overhaulin’” program, is the centerpiece of the tour. It’s available for appearances across the United States.

In addition, RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.

Through these and other avenues, the RE/MAX network demonstrates its commitment to community involvement, serving the public beyond its real estate needs.