ORK
tness
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NETwork
STUDIO FITNESS
NEtwork ork STUDIO FITNESS
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ALLIE SMITH CAPSTONE PROJECT
NETWORK STUDIO FITNESS SENIOR CAPSTONE PROJECT
Allie Smith | alliesmith541@gmail.com Year 4 | IDES 451 | Spring 2017 Location: Pentagon Row | Arlington, VA Professor: Stacy Spale Mentor: Sabrina Ahern
Table of contents 04-05 06-09 10-11 12-13 14-15 16-17 18-29 30 31
INTENTION STATEMENT SITE ANALYSIS WHO & WHY CONCEPT CUSTOM DESIGNS FLOOR PLAN RENDERINGS SCALE MODEL WORKS CITED
network
noun an association of individuals having a common interest formed to provide mutual assistance; an interconnected group of people; a system of interrelated buildings, offices, etc; any complex interlocking system
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INTENTION STATEMENT Network Studio Fitness will act as a catalyst to help build a sense of community in this transient and dense urban area of Arlington, Virginia. This demographically unique area consists of over 50% wealthy, millennial families who see value in a boutique and personalized experience. Located less than a mile away from the pentagon, a majority of the population is comprised of military families who move often and seek to create long lasting friendships. Network Studio Fitness creates an interconnected group of people by encouraging the interactions and networking of kids and adults. In addition to improving health and wellness, Network will support building life-long relationships which are of vital importance to one’s wellbeing. It will be a place to get in shape as well as work while being part of a community of people with similar life circumstances and interests. Network Studio Fitness in Arlington, Virgina will be the headquarters with the intent to develop and establish locations near military bases all around the United States. Although network has a focus on military and millennial families, they are not the only targeted users. With the majority of people in this area teleworking or working from home, a Network membership gives them the opportunity to utilize the co-working environment, childcare, and studio classes. The Arlington market currently does not have similar offerings to what network will provide allowing it to fill an immediate need.
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LARGE SCALE SITE M
metro
areas of interest
court house lincoln mermorial korean war veterans memorial
M
virginia square
M
M
fort myer wa
M
thomas jefferson memorial
arlington national cemetery
lvd
ashton heights
nb to ing
sh
arlington
V
HO
crystal city
park
fort lesley j. mcnair
r
M
rive
s arlington ridge rd
army navy country club
1
southwest waterfront southwest nationals washington
ia mb olu fc a t o irgini v
tric
pentagon city
ac
H
dis
in
95
te 3
ta ters
tom
M OV
ronald reagan washington national airport
giesboro park
2000ft
6
M
east potomac park
po
d
barcroft park
395
the pentagon
joint base myer-henderson hall
n blv
gto
ate
rst inte
tomb of the unknown soldier
buckingham arlin
M
united states holocaust memorial museum
WALKABILITY & BIKESHARE 90 sec walk | fashion centre at pentagon city 03 min walk | pentagon city metro station 16 min walk | the pentagon & pentagon metro 30 min walk | arlington cemetery 30 min walk | tomb of the unkown soldier 30 min walk | army navy country club
60 min walk | lincoln memorial 20 min drive | washington, d.c. 05 min drive | the pentagon 05 min drive | reagan national airport1
lincoln mermorial M
korean war veterans memorial
M
southwest waterfront southwest washington
the pentagon
ac
tom
r
rive
M
ia mb olu fc a t o irgini v
tric
dis
pentagon city crystal city
east potomac park
po
M
army navy country club
M
thomas jefferson memorial
tomb of the unknown soldier
ashton heights
areas of interest
M
arlington national cemetery
arlington
metro
M
fort myer
M
M
bike share stops
ronald reagan washington national airport
giesboro park
2.8 mi 60 min
1.4 mi 30 min
0.8 mi 16 min
2000ft 0.5 mi 09 min
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IMMEDIATE SITE MISSING
fitness childcare child fitness fitness clothing store
bus stop
M
metro
areas of interest
army n
avy dr army n
avy dr
harris teeter
army n
avy dr
s ha yes
st.
s joy
es st.
residence inn arlington pentagon city
dea museum & visitors center
s ead
ce
st.
s fern
st.
spect park
pentagon row
11th st
.s
st.
s lyn
n st
.
s fern
pentagon city station
nordstrom rack marshalls
e yc
costco
th
13th st. s
s hayes st.
st.
15
st.
s jo
river house apartments
12th st. s
.
norstrom the fashion centre at pentagon city
pentagon city
.s
s elm st
the ritz-carlton
M
12th st
s eades
fashion centre @ pentagon city
st.
s
14th st. s
200ft
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PENTAGON ROW 1201 South Joyce Street Arlington, VA 22202
rental rate | $48 / sf / year total space | 31,093 sf building class | A year built | 2002 zoning | C-O-2.52
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who
MILLENNIALS & MILITARY FAMILIES
2015 AGE DEMOGRAPHICS WITHIN 5 MILES kids [0-14] 109,364 teens [15-19] 33,754
families with young children
age
college [20-24] 59,689
make up
prime child bearing [25-39] 274,875
50.14%
middle of career [40-59] 183,344
of total population3
end of career [60-69] 61,197 post career [70-84] 34,916 elderly [85-up] 9,340
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 220,000 240,000 260,000
population
income
2015 HOUSEHOLD INCOME WITHIN 5 MILES >10k 10k-14.9k 15k-19.9k 20k-24.9k 25k-29.9k 30k-34.9k 35k-39.9k 40k-44.9k 45k-49.9k 50k-59.9k 60k-74.9k 75k-99.9k 100k-124.9k 125k-149.9k 150k-199.9k 200k< 0
10
23,129 10,598 9,921 9,878 9,114 10,489 9,417 10,684 9,743 19,775 28,341 43,519 36,572 26,283 33,914 49,656
5k
55.39% of household gross income
exceeds 75k per year3
10k
15k
20k
25k
population
30k
35k
40k
45k
the millennial generation is numbered at
75.4 mil
MILLENNIALS
The millennial generation were born between 1982 and 2000 (17-35 years old in 2017) are the largest and most influential generation of consumers. According to the US Census Bureau, millennials are numbered at 75.4 million, represent 1/4 of the United States population and $200 billion annually in buying power. Their diversity, size, and buying power make them a target for many industries.4 One of these industries being boutique fitness gyms. “Millennials are not cheap, but frugal,” said Matt Powell, sports industry analyst at The NPD Group. “They are willing to spend money if they find value.”5
millennials represent
1/4
of total usa population
“This generation appears to enjoy personalization and being the center of attention. This helps explain the value they place on messaging from products and services from brands that speak to them directly, or have been created specifically for them (Smith, 2011).”6 This shows that branding and creating a sense of community in a unique environment is what is appealing to millennials about boutique fitness gyms. They value authenticity, which millennials interpret as “real” or “trustworthy” in the context of brand values, personalities or communications”7 which is why boutique fitness gyms are so popular among them.
why
THE DESIRE FOR BOUTIQUE FITNESS GYMS
18.5% of the population were health club members in 2014
& of that...
42.0%
were members of a studio or boutique fitness gym8
fitness is the newSOCIAL SCENE gives people sense ofCOMMUNITY boutique gyms have been adding new studios at a rate of
450%
per year since 20109
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HOW CAN NETWORK STUDIO FINTESS HELP The square represents being healthy in mind, and is done so by your work life. The body is representative of PEOPLE REACH THEIR â&#x20AC;&#x153;IDEAL WELLNESSâ&#x20AC;?? To help answer this question I looked to the Vitruvian man who represents the idealized human body in relation to sacred geometry. It also represents the physical proportions and balance of the human body and how it relates to architecture. I abstracted this to the psychological balance of mental, physical, and spiritual wellness of the human.
the physical aspect of wellness and is done so by the studio fitness classes, and spirit is represented through the interconnected strings which are representative of the community or network of people that support you. The circle that encompasses everything is IDEAL WELLNESS, which is the result of being healthy in mind body and spirit.
MIND work life
BODY
physical aspect of wellness
SPIRIT network of people to support you
IDEAL WELLNESS 12
healthy in mind, body, & spirit
BRANDING THE SPACE
On the circuit board, everything is connected and there are central connection points. An isolated circuit, highlighted to the right, led to the logo, as well as the branding of my space. In the reflected ceiling plan below, custom lighting connects the spaces together and forms circles at the nodes of community areas which encourages wayfinding through the space by drawing you to these nodes. Custom pieces throughout the building also embrace the idea of connection and networking.
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custom designs
14
15
HOW CAN NETWORK STUDIO FITNESS HELP PEOPLE BALANCE WORK, PHYSICAL WELLNESS, & COMMUNITY?
The existing column grid helped to start to plan out the building as well as the regulating lines of the Vitruvian Manâ&#x20AC;&#x2122;s body which informed the wall placement and the circulation of the building.
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children’s studio/daycare
barre studio
lounge
stor.
stor.
stor. stor.
family locker
men’s locker
mech. elec.
laundry
mech.
elec.
women’s locker
waiting retail
waiting
waiting cycling studio
reception
yoga
lounge
stor.
stor.
stor. coworking offices cafe
barre studio
yoga
hot yoga
MIND | work SPIRIT | community BODY | physical wellness
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COMMUNITY RECEPTION & RETAIL
18
community LOUNGE SEATING
19
COMMUNITY CAFE
20
21
BODY
RITUAL PROCESS WAITING
YOGA STUDIO
YOGA STUDIO
THRESHOLD
HOT YOGA STUDIO
SUBMERGE
At the end of the hallway is the studio areas which involve a three step ritual process. Using architectural elements, the spaces forces the user through a threshold, submerges them into a tight and somewhat
RELIEF
confusing area, and then offers relief into the yoga studio. It is intended to be a ritual experience that helps you leave your outside worries and stress behind as you enter into the studio.
threshold
You are first greeted with a threshold of wire grids coming from the original grid used to layout the nail pattern on the concept model.
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SUBMERGE You are then submerged into a tight and uncomfortable area that doubles as cubbies for belongings.
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RELIEF
At the end of the cubbies, you take a left are released into a clean, pure yoga studio.
CLICK HERE
to experience this space in virtual reality
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body
MULTI-USE YOGA STUDIO
26
mind
COWORKING OFFICE
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ETWORK 1N STUDIOfitness WORK N E T 2 STUDIO FITNESS NEt w NET w o r k 3 STUDIO FITNESS STUDIO NET WORK 4 COw w o r k N E T 5 STUDIO FITNESS NETw
NE
STUD
Network Studio Fitness is a place that is able to connect and bind people together by creating a sense of community that is used to promote wellness of the mind, body, and spirit. The location in Arlington, VA near the pentagon is key in creating a place where people can create an equal balance of work, community, and physical wellness.
studio fitness
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spirit
COMMUNITY
body
PHYSICAL WELLNESS
mind
WORK
29
1:1 scale model
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works cited
1. “Welcome to WalkArlington.” Accessed January 23, 2017. http://www. walkarlington.com/. 2. “1201 South Joyce Street, Arlington, VA 22202.” LoopNet. Accessed January 23, 2017. http://www.loopnet.com/Listing/19951186/1201-South-JoyceStreet-Arlington-VA/. 3. “1201 South Joyce Street, Arlington, VA 22202.” LoopNet. Accessed January 23, 2017. http://www.loopnet.com/Listing/19951186/1201-South-JoyceStreet-Arlington-VA/. 4. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085. 5. Garcia, Tonya. “Boutique Fitness Studios Are Leading Growth in the Health Club Industry.” MarketWatch. Accessed January 18, 2017. http://www.marketwatch.com/story/boutique-fitness-studios-showing-the-most-growth-inthe-health-club-industry-2015-09-16. 6. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085. 7. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085. 8. Garcia, Tonya. “Boutique Fitness Studios Are Leading Growth in the Health Club Industry.” MarketWatch. Accessed January 18, 2017. http://www.marketwatch.com/story/boutique-fitness-studios-showing-the-most-growth-inthe-health-club-industry-2015-09-16. 9. “Boutique Gyms Part I: What They Are and Why They Are Gaining Steam | Life Fitness.” Accessed January 18, 2017. https://www.lifefitness.com/ blog/posts/boutique-gyms-part-I-what-they-are-and-why-they-are-gainingsteam. Graphic Art on front and back cover & wall graphic in coworking office on page 27/29: Circuit Board 2 by artist Jean Frater
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