Standards Manual
The logo
Logo in 4 Color
Logo in Black & White
Allison's Wonderland is a hometown bookstore. It centers on the family and focuses on encouraging children to enjoy reading. Children can fully engage in their environment with artificial trees they are able to climb, tunnels they can crawl through to get from room to room, and books galore. It will be a discovery museum that concentrates on reading and the imagination that stems from it. The logo features the rabbit from Alice in Wonderland. The rabbit is what leads Alice into Wonderland pushes her to discover herself. This is why I wanted to use the white rabbit in the logo, because I want the visitor to be Alice and for the books to be her rabbit. I chose a unicase font so the logo would have a solid base, but I also made sure it had the whimsical character that I wanted.
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Spacing & Fonts
There should be an area of clear space around the logo proportional to the height of the "s."
The fonts in the Allison's Wonderland logo were based off the following:
Filosofia Unicase for "Wonderland" and headers ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Filosofia Grand for small type ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Primary colors
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Pantone: 201 U C: 26 M: 97 Y: 88 K: 23
The primary color used in Allison's Wonderland is burgundy red. This should be the first color considered in accompanying designs.
Pantone: 327 U C: 100 M: 0 Y: 43 K: 0
Another color used in Allison's Wonderland is blue teal. This should be the second color considered in associating designs.
Pantone: N/A C: 100 M: 100 Y: 100 K: 100
The third color used in Allison's Wonderland is black. This should be the last color considered to be primary in accompanying designs.
Secondary colors These are secondary colors that are available for usage in graphics associated with the logo.
Pantone: DS 68-2 U C: 23 M: 81 Y: 85 K: 14
Pantone: 729 U C: 17 M: 29 Y: 61 K: 0
Pantone: 315 U C: 88 M: 44 Y: 38 K: 10
Pantone: 703 U C: 26 M: 82 Y: 57 K: 10
A old paper texture may be used with and behind the Allison's Wonderland logo. This is the only type of texture that is allowed and must leave enough visible contrast for the logo to be visible.
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can do's The user can make the logo black & white, but there cannot be any gray tones.
The user can put an old paper texture behind the logo, but in most circumstances a radial gradient feather will be needed to keep the contrast at a reasonable level
If desired, the rabbit may have a white fill on the shown places. No other fills are allowed.
The user may use this logo on a white background as well (without the dots of course.)
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can't do's No colored backgrounds besides the approved "old paper" texture. Can use similar textures that are of the same color value and saturation.
Please do not box-in the logo. The rabbit doesn't like to be caged.
The user cannot move any of the parts of the logo, including moving the "Wonderland" in any way possible.
You cannot change the color of the rabbit's dress, heart, or Wonderland (unless to black) under and circumstances.
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The Allison's Wonderland logo is the property of Allison Braund. Designed Fall 2012 for Graphic Design 1. The guidelines in this manual can only be broken with the permision of Allison herself. Call 256-366-9234 for questions or comments.