INDEPENDENT | KEEPING CONNECTED
holding community close Staying Connected During the COVID-19 Pandemic
If there’s one bright spot to be taken from this pandemic, it’s the sense of global unity that’s been created in its wake. From balcony parties to memes, people everywhere are recognizing just how vital a role community plays in our lives, and they’re getting pretty creative in their ways of facilitating it. Most of us have long since abandoned the standard “business as usual” corporate line as we accepted
32 | May/June 2020 | ALLPRO INDEPENDENT
the gravity of the situation, but that doesn’t mean you have to let go of the community you’ve created around your brand. In fact, now, more than ever, it’s crucial to continue fostering these relationships. Maintaining contact and presence in the online world will help your employees, customers, and contractors ease back into normal rhythms once we’ve all emerged from our homes again. Here are a few tips on how to make it happen: