EDA & GOUMBOOK’S PARTNERSHIP FOR SAVE THE BUTTS WASTE TO VALUE CAMPAIGN

EDA have started this year with a new partnership with Goumbook through their Save The Butts – Waste to Value campaign.

EDA ran their first corporate beach cleanup of 2023 in February and our team of 12 volunteers from the Boston Consultancy Group (BCG in the Middle East) had collected 3,681 cigarette butts weighing in at 2kg in just over an hour especially for the STB campaign.

We’re proud to have partnered with Goumbook knowing that these butts will undergo an innovative recycling process transforming them into a sustainable alternative to plywood, thereby not only creating value from waste, but simultaneously reducing the need for deforestation.

Save the Butts – Waste to Value is a uniquely engaging environmental protection and circular economy campaign and the first to have been launched in the UAE in February 2022. Its objectives are to promote awareness of plastic pollution and ocean conservation and drive behavioural change.

SAVE THE BUTTS VALUES

• Environmental Protection

• Circular Economy

• Community Action

www.goumbook.com/save-the-butts