F LU F F Y S T U F F R E D E S I G N
TA B L E O F CO N T E N T S
3 4 6 7 8 9 10 11 12 13 14 15
Introduction Competition Demographics Before Inspiration Sketches After Ads Dieline Colors Typography Problem/Solution
03. INTRODUCTION
Fluffy Stuff by Charms is a popular pre-packaged cotton candy brand that can be found online or in most grocery stores. You can enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh bags of tasty, fruit-flavored, pillowy goodness. Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. Unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff is packed in moisture-resistant, air-tight bags that ensures fresh, flavorful, fluffiness in every bite—all year-round. Fluffy Stuff is also available in popular seasonal varieties, including Snow Balls (Christmas), Cotton Tails (Easter), Spider Webs (Halloween), and their newest addition Scaredy Cats (Halloween)
0 4 . CO M P E T I T I O N
Sheet 2 - Inside
Page 2
ON CA
N
1.5 OZ CLASSIC
DY
CO
TT
1.5 OZ MYSTERY
NEW
2017
CATEGORY
1.5 OZ YELLOW SNOW
1.5 OZ VANILLA SNOW
LLIN G BR
A
DISPLAY READY CASE
1.5 OZ JACK-O-LANTERN & CANDY CORN
18 CT / 1.5 OZ
SHIPPER DISPLAY 100 CT / 1.5 OZ
DISPLAY READY CASE
4 OZ CLASSIC
4 OZ WATERMELON
4 OZ PINK LEMONADE
18 CT / 1.5 OZ
1.5 OZ CHOCOLATE
1.5 OZ VANILLA
ND
1.5 OZ SMORES 1.5 OZ CANDY CANE 1.5 OZ SWEET-4U
1.5 OZ CHICK & BUNNY
1.5 OZ CUPCAKE 1.5 OZ STRAWBERRY
LEADER
SE
P
NEW
TO
1.5 OZ WATERMELON
2009-2017
1.5 OZ ICE CREAM CONE BANKS DISPLAY TRAY
1 OZ SINGLE SERVE
16 CT / 1.5 OZ
NEW SHIPPER DISPLAY 48 CT / 1.5 OZ
SHIPPER DISPLAY
DISPLAY BOX 8 CT / 1 OZ 6 DISPLAYS PER CASE
CO
TT
Sheet 1 - Reverse Side
DY
2 OZ CLASSIC
96 CT / 1 OZ
ON CA
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Page 3
06. DEMOGRAPHICS
Highe r inclo m e fam ilies
M en & Wo m en
Peo ple w ho purch ase hard candies o r gum m ies
Adult s an d ch ildre n wit h a sw ee t t o o t h
07. BEFORE
0 8 . i n s p i r at i o n
0 9 . s k e tc h e s
10. after
11. ads
Enjoy COTTON CANDY FUN ANY TIME OF THE YEAR.
COTTON CANDY FUN, NO MATTER WHAT SEASON IT IS.
12. dieline 4”
8.25”
1 3 . co lo r s
35%, 0%, 6%, 0%
0%, 76%, 10%, 0%
2%, 26%, 6%, 0%
65%, 57%, 54%, 31%
28%, 0%, 47%, 0%
0%, 2%, 22%, 0%
14. typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
HEADLINE
a b c d e f g h i j k l m n o p q r s t u v w X y z
TAG L I N E
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
BODY CO P Y
1 5 . p r o b l e m / s o lu t i o n
A l lys e M e r z R e b r a n d i n g F lu f f y S t u f f Fluffy Stuff is a cotton candy under the Charms brand that can be found online and in grocery stores.
Problems The original Fluffy Stuff design appears tacky and dated. The illustrations on the package are old and out of style because the design has never been changed. The packaging is also not the best choice for keeping the product fresh.
S o lu t i o n
I updated the illustrations to something more modern and appealing to the customer. I used sleeker typefaces that give the product a more contemporary look and changed the packaging to a tin.
F R U I T F L AVO R E D F LU F F I N E S S
P I L LOW Y PERFECTION
SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness. SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness.
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite— all year-round.
Nutrition Facts Serving Size 1 bag (66g) Servings Per Container 1
Amount Per Serving
FLUFFY ST U F F C H E R R Y COT TO N C A N DY
Calories 270
Calories from Fat 30 % Daily Value*
Total Fat 3.5g
5% Nutrition Facts 5%
Saturated Fat 1g
Serving Size 1 bag (66g) Servings Per Container 1
Sodium 0mg
Amount Per Serving
Calories 270
Total Carbohydrate 33mg Protein 27g
24% Saturated Fat 1g
% Daily Value*
5%
5%
Sodium 0mg
0%
Total Carbohydrate 33mg
•
Iron 30%
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite—all year-round.
Calories from Fat 30
Total Fat 3.5g
Dietary Fiber 6g
Vitamin C 2%
0%
11%
11%
24%
Dietary Fiber 6g
Calcium 8%
Protein 27g
Vitamin C 2%
•
Calcium 8%
Iron 30% *Percent Daily Values are based on a 2,000
*Percent Daily Values are based on a diet. 2,000 calorie calorie diet.
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
NET WT 2.5 OZ (70g)
Allyse Merz / Fall 2017 / PACKAGING DESIGN
F R U I T F L AVO R E D F LU F F I N E S S
P I L LOW Y PERFECTION
SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness. SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness.
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite— all year-round.
Nutrition Facts Serving Size 1 bag (66g) Servings Per Container 1
Amount Per Serving
FLUFFY ST U F F B lu e b e r r y COT TO N C A N DY
Calories 270
% Daily Value*
Total Fat 3.5g
5% Nutrition Facts 5%
Saturated Fat 1g
Serving Size 1 bag (66g) Servings Per Container 1
Sodium 0mg
Amount Per Serving
Calories 270
Total Carbohydrate 33mg Protein 27g
Vitamin C 2%
0%
Calories from Fat 30
11%
24% Saturated Fat 1g
Total Fat 3.5g
Dietary Fiber 6g
Iron 30%
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite—all year-round.
Calories from Fat 30
% Daily Value*
5%
5%
Sodium 0mg
0%
Total Carbohydrate 33mg
•
11%
24%
Dietary Fiber 6g
Calcium 8%
Protein 27g
Vitamin C 2%
•
Calcium 8%
Iron 30% *Percent Daily Values are based on a 2,000
*Percent Daily Values are based on a diet. 2,000 calorie calorie diet.
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
NET WT 2.5 OZ (70g)
F R U I T F L AVO R E D F LU F F I N E S S
P I L LOW Y PERFECTION
SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness. SNACKABLE COTTON CANDY Enjoy county fair, cotton candy fun whenever the mood strikes with Charms Fluffy Stuff Cotton Candy, stay-fresh containers of tasty, fruit-flavored, pillowy goodness.
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite— all year-round.
Nutrition Facts Serving Size 1 bag (66g) Servings Per Container 1
Amount Per Serving
FLUFFY ST U F F L E M O N L I M E COT TO N C A N DY
Calories 270
% Daily Value*
Total Fat 3.5g
5% Nutrition Facts 5%
Saturated Fat 1g
Serving Size 1 bag (66g) Servings Per Container 1
Sodium 0mg
Amount Per Serving
Calories 270
Total Carbohydrate 33mg Protein 27g
Vitamin C 2%
0%
Calories from Fat 30
11%
24% Saturated Fat 1g
Total Fat 3.5g
Dietary Fiber 6g
Iron 30%
Fluffy Stuff offers a traditional cotton candy assortment of multi-colored fruit-flavors. And unlike traditional cotton candy that requires immediate consumption, Fluffy Stuff are packed in moisture-resistant, air-tight containers, a state-of-the-art production technique that ensures fresh, flavorful, fluffiness in every bite—all year-round.
Calories from Fat 30
% Daily Value*
5%
5%
Sodium 0mg
0%
Total Carbohydrate 33mg
•
11%
24%
Dietary Fiber 6g
Calcium 8%
Protein 27g
Vitamin C 2%
•
Calcium 8%
Iron 30% *Percent Daily Values are based on a 2,000
*Percent Daily Values are based on a diet. 2,000 calorie calorie diet.
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
INGREDIENTS: Sugar, Artificial and Natural Flavors, Artificial Colors (Including FD&C Yellow 5, Red 40, Blue 1).
NET WT 2.5 OZ (70g)