Brand Identity Guidelines
April 2013
Contents Logo
3
Construction
4
Primary & Horizontal Versions
5
Color Palette & Versions
6
Margins
8
Typography
9
Using the Logo
10
Credits & Contact
11
Logo
OpenDaylight Project, Inc is a not-for-profit, member-supported project under The Linux Foundation that will foster new innovation and create a more open and transparent approach to Software Defined Networking (SDN). The logo design was inspired by the organization’s name and principles. In similar fashion as the sun rises, and its light reveals what was previously unseen, OpenDaylight’s goal is to provide an open source framework for building commercial SDN products and solutions, founded upon the principles of openness, ethics and transparency. Supported by some of the world’s largest tech companies and development community, which is reflected in the logo as the design also suggests several arrows (or parties) coming together to a central point and joining forces.
3
Construction 1
1x1.618
4
1/1.618
OPEN DAYLIGHT
1x1.618
1/1.618
1x1.618
The logo was proportioned based on the principles of the Golden Ratio (1.61803...) in terms of sizes and spacing of the logo elements.
OPENDAYLIGHT
Primary Version
Horizontal Version
The Primary Version of the logo above should be used in most case scenarios, whenever possible. However there will be cases where the Horizontal Version can be used to display the logo.
5
Color Palette & Versions
6
Use the colors below as a guideline for the appropriate conversion of the logo and identity colors when reproducing and using them in different media.
PANTONE
CMYK
HEX
RGB
7549 C
0 30 100 0
252 184 19
fdb813
151 C
0 60 100 0
244 129 32
f7941e
1655 C
0 85 100 0
239 78 37
f15922
485 C
0 95 100 0
237 48 36
de3322
1655 C
38 35 33 92
62 57 53
333333
Color Palette & Versions PRIMARY FULL COLOR VERSION
ALTERNATE ONE-COLOR VERSION
When required, the logo can be used in one-color or reversed.
7
Margins
The height and width or the letter “O� should be used as a guide to set the minimum amount of margin between the logo and any other objects in a page layout.
8
Typography
9
for logo use only Nexa Light
Nexa Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Nexa Light and Nexa Thin were the chosen typefaces for the logo. The font family is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs. The typefaces were originally designed by Svetoslav Simov and publish by Fontfabric foundry. This typeface should not be used in any other cases and it’s exclusively for the logo.
for all other materials Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() For all other communication materials the Gotham typeface should be used for header and text content. Alternatively, when Gotham is not available, please use Helvetica Light.
Using the Logo
10
Camp Do not scale the logo unless the original proportions are kept unaltered.
Do not add text to the original logo.
Do not change colors in any circumstances, use only the color variations provided in these guidelines.
Do not place in a low contrast background, or colored background. Always place the logo in very light or white background.
If any questions arise about the use of the logo or to request files for logo placement, please contact us at info@opendaylight.org The OpenDaylight logo was originally designed in April 2013 by ImageX.
Š2013 OpenDaylight, A Linux Foundation Collaborative Project. All Rights Reserved. OpenDaylight is a registered trademark of The OpenDaylight Project, Inc. Please see our privacy policy.