Jaislan Gregate`s
Portfolio Student of Graphic Design at UDESC (Brazil) Intrested in : Animation, Game Design, Concept Design, Character Design, Computer Graphics and Special Effects. Contact: gregate@gmail.com facebook.com/ jaislan.gregate +55 (48) 9946-7296
Editorial Project Alokosmo
Alokosmo Another world for hospitalized children Alokosmo is a conceptual magazine designed for children around 7 to 10 y.o. under hospitalization (specially oncology section). The aim of the project is to deliver the kid into another world full of happiness and fun in order to forget its illness/ treatment. For that, the magazine has 4 sections: Comics (intorducs the main story of the magazine linking the quests and the activities), Quests (missions to complete during the story), Activities (Enigmas and puzzles to do during the
Developed: Naming, Branding,
quests or comics) and Tale (part similar to a kid`s book
Comics, Editorial, Illustrations,
that tells a story made to do an interaction between the
Story, Concepts and Characters
kids and their parents.)
Alokosmo - Illustrations (Tale Section)
Alokosmo - Comic Pages
Alokosmo - Characters Due to the particularity of the project, characters were needed to be created, so they could tell the history of that
From right to left:
parallel world the kid is going to get into. The children characters must have something in common
Leo - The advernturer boy that acts spontaneously. He`s
to the kid that is reading the magazine, but they also
the leader on the quests and always the one who takes
needed to look healthy.
iniciative.
The solution was to make them bald or with little hair
Arlequim - Is the first person that lives on Alokosmo who
(wich is a side effect of cancer treatment) wearing
the kids had contact to. He`s the one always in trouble,
funny hats ( bandana, kerchief) and make this diference
who bring quests, and teaches a good way of solving
something that seemed like stylish or cool, that couldn`t
problems using imagination.
interfere on their personality. Mari - The wise sarcastic girl that always think before doing anything. She`s the one that likes enigmas and puzzles. She`s always observing the details on the places that she goes.
Sketches
Leo
Arlequim
Mari Final Characters
Animation Project Uapeh
Uapeh An Unconditional Love Story Uapeh is an animation made with the stopmotion technique. It tells a brazilian legend of the orign of an amazonic plant (victoria regia). The story is about a little amazonic indian girl that fall in love the the god of moon, and to reach her beloved, she`s capable of jumping over anything that blocks her way. Developed: Naming, Branding, Concepts, Script, Character Design, Storyboards, Animatic, Animation, Ilumination, Photography, Visual Effects, Editing and Direction.
Uapeh Scene 01 - Shots
Uapeh Scene 01 - Storyboard
Uapeh Screens * full video at: http://vimeo.com/54117622
Uapeh Character Design - Naiah Naiah was made with cultural and physical references of the indian tribes of Amazon , specifically the garani tribes, wich has unique and exotic traces , specially on the face, and shows kind of inocence in the eye. She is simple and clean, but in the other hand, she`s also iconic and shows some brazilian traces of beauty. References
Sketches
Final Version
Illustration Project Pally
Det. Khryo Pally Character Design Character created for the academic disciplin “Presentation Drawing”. The project was to make a character and give it a history using a pre selected photo (below) and the design methodologies.
References
Sketches and Model Sheet
Det. Khryo Pally Dying Revenge Final illustration of Det. Pally in his main position and clothing. Done with watercolors, watercolor pencil, marquers, guache and pastels.
Det. Khryo Pally Office An extra part of the project that also the main scenario of the character shoud`ve been done aplying all the concept done previously. Done with: Watercolor, watercolor pencil, marquers, pastels.
Branding Project Anima & Pegasus
Anima is a company that focus on each client â€
Anima
individually, and deprives for a custom treatment,
Humanised Resourses
always keeping in mind that a client is a person, a
Anima is a rebrand project that was made for RDA
human, with all the problems, feelings and ambitions
company, a human resourses corporation.
that us humans have.
The company wanted a new brand that could say more
It presents a sentimental link with the client, and so
about their personality and their relation with the client,
the brand must have it. The concept was based on the
that is a diferent point in comparisson with the others on
Muiraquita (an amazonic indian hand-carved amulet
the same area.
made of mud, given to the beloved one), an affective amulet that will give all that the client will need to
Recursos mais humanos
succeed in its carreer.
Developed: Naming, Branding, Stationery, Brandbook.
Pegasus Artworks An academic conceptual branding design for a graphic design studio with the concept based on the surnames and tastes of each member of the crew.
Pegasus is a mythological creature that was born
The concept for this brand was: fantasy, organic,
different from the other horses and with different
motion, classic, and ink. And researching the link
purpose, and for that can reach higher places naturally.
between these words, “Pegasus� was the chosen name
And that is the same ideal of the studio: break the limits,
and the studio would work with illustration, character
reach the top and work in exclelency.
design and branding. Developed: Naming, Branding, Stationery, Brandbook.
Pack aging Project Unicef , Shout & Split
Unicef Humanitary Compaign Against Starvation This is a conceptual package made to be sell around children`s day (oct 12 th) by the Seven Boys Corporaton. The objective of the exercise was to make a link between the corporation (that sells different types of bread) and UNICEF, and then generate a publicitary campaign with
The package would be part of a customizable toy made of three parts (head,
this packaging.
body and feet) that can be colectible and changed in different ways.
The chosen product to do the package was “bisnaguinha� (a mini bread made for children carry on backpacks for lunch time at school) due to its proximity with the target and also because it is a product that can show diferent ways of fun packing. The concept to create the package was: sharing, contribute, playful, modularity, iteraction and colectible item. The base of the campaign is that when the kid buy one bisnaguinha with that package a porcentage of the profit would go to UNICEF and the kid would be helping
During the campaign the display of the product would be highlighted on the
in the fight against starvation on Africa.
supermarket`s hall, always with an attendant by side to explain how does it Developed: Packaging Design,
works and a complete model with all three parts showing the children how
and Concept of the illustration
it is played.
Shout It`s all about you Shout is a conceptual package for frozen pizza that brings the universe of street art as a way of expression. In a world that the “web 2.0” and the concept of
Pizza Shout, as being in the category of worldwide
The exteriorization of thoughts, that can be defined as
“perpetual beta” are part of the people`s daily, there is
food like the street art, would be an incentive agent
the key word of the concept of the package, shoud be
a need of thoughts and ideas exposure to afirmate the
for those who fear or don`t know how to let their mind
represented as in the format as in the main features
individuallity of each person in a time that everything is
flow. A material representative of exteriorization and
of the package, in other words , in itens that are
connected. Street art would be a symbol of expression
valorization of great ideas.
perceivable without a thorough analysis of the box.
freedom and ideas disclosure. The aesthetics would contrast between stencil,
To reinforce the concept, besides the visual aspects, the
wheatpaste and grafitti, following a chromatic palette
package would have a transparent film with a dotted
that valued as the color of the third, as the absence of
mesh wich the dot could be removed then making a
great quantity of colors of the first two. The typografie
customizable stencil mask. Also the package should
would follow the same aesthetics, prioritizing the
come with special souces the could be used as the taste
readability without seem displaced.
of the consumer. Developed: Naming, Packaging and Product Design
Split Sustainable ideal Split is an academic conceptual project that aimed on
The solution adopted would solve, or at least decrease,
design a package that shoud be innovator, as on visual
great part of the problems listed. For the implementation
programming as on materials used, considerating
of the package it would be necessary to rise in 1 cm the
the functions of the package and its relation with the
height of the box, and also the pizza would be sold
sustainability. The object analysed was pizza packages.
cut divided in two overlapping parts inside a vacuum packing made of green plastic in order to don`t happen any type of problem with the ingridients.
The main problems diagnosed with the actuals frozen pizza packages are related with their dimention and format. Specifically for the consumer, the package is hard to transport after the purchase because the
14 cm
supermarket`s bags weren`t designed to fit these packages accordingly, besides the difficulty of put them
Developed: Packaging Design,
away on the fridge or even discart.
Naming and Material Research
4 cm 33 cm
In a wide vision, these packages have problems related
With these alterations the volume of the package would
to their material, wich are difficult to recycle, or the
drop 50% and the quantity of paper used 44%. The
reclycling rate is low. Also there are problems with the
transport from the industry would be cheapened, a the
transportation from the industry, once the package
consumer would have more convinience carrying the
is quite large, wich ends causing a large volume of
product from supermarket to home. The decrease on the
garbage, besides a high value of paper necessary for the
volume also facilitate the discard. The quantity of ink on
fabrication of the package.
the package would also be reduced in high proportion, besides the absence of glue on the setting, only fittings.