The number of gyms and members has gone up annually for the past decade and the fitness industry now claims 76 billion dollars a year in revenue, yet people and members alike struggle to exercise and stay committed to their health and fitness at the gym.
THE FACTS
HEALTH CLUB MEMBER NUMBERS
131,700,000 WORLD WIDE
AVERAGE MEMBER NUMBER OF VISITS PER WEEK
2
PERCENTAGE OF GYM MEMBERSHIPS UNUSED
67%
131,700,00 X 67% =
88,239,000
THIS BEGS TO ASK THE QUESTION, WHY ARE THERE 88 MILLION GYM MEMBERS WHO ARE NOT USING THEIR MEMBERSHIPS?
PROBLEM The reasons why people often struggle to stay committed to their fitness goals varies but there are common trends and obstacles that people face.
HEALTH
TIME
MENTAL CHALLENGES
Poor Nutrition No Energy Injury
Time Crowded Gyms Pressure to get in and out
Low Motivation Poor Planning Self Conscious Intimidated
DIGGING DEEPER Fitness clubs spend vast amounts of money on fitness equipment and personal trainers, but this is not what their member seem to need in order to have a more fulfilling and successful experience.
BETTER HEALTH AWARENESS
MORE EFFICIENT USE OF TIME
BETTER PREPARATION AND HABITS
If users had a way to be more aware of their nutrition levels this could improve their energy levels which would lessen the chance of injuries.
If users had a way of getting in and out of the gym faster and had a way to pre-load exercises this would alleviate pressure and time to get out of the gym.
If users had a way to better prepare for the challenges of become fitter this would increase their confidence and motivation knowing that what their doing will result in better health.
FINDING A SOLUTION Fitness equipment and gyms have introduced more and more technology into their facilities and products, but this technology should be more focused on the members personal health.
+ Cardiovascular and Respiratory Vitals
SMART CAMERA
+ Measurement Levels of Nutrients, Sleep, and Stress + Facial Recognition for seamless use
SPECTROMETERS PHOTOGRAMMETRY
+ Seamless synchronization of data and identification + Mass Data Storage /Synchronization
NFC
SOFTWARE DEVELOPMENT
- Health Readings - Workout Regiments - Progression - Club Promotion
HEALTH
TIME
MENTAL CHALLENGES
The use of the spectrometer and smart cameras would keep the user to be more aware of their internal health. Giving them access to knowledge about their nutrition , sleep, and stress levels.
The use of the NFC chip would allow for a more seamless and less time consuming experience by synchronizing key data and workout preferences with out having to take the time to input them.
Software development to keep track progression,workout logs, and health readings will empower the users and keep them more aware of their progression and will fight low motivation, poor planning, and lack of results.
MEMBERS
CLUB OWNERS
Profit. Exposure.
Experience. Health.
UTILIZING THESE TECHNOLOGIES COULD CREATE A MORE SUCCESSFUL AND FULFILLING EXPERIENCE FOR THE USER, BUT CAN ALL OF THIS TECHNOLOGY BE PACKED INTO ONE PRODUCT THAT IS EASY TO USE AND UNDERSTAND?
?
IDEATION
LIFE SCALE
Life scale is an interactive health station designed to empower users with information and guidance that will create a more fulfilling and successful experience on their journeys to better health by utilizing many forms of technology and software application.
Life scale seeks to be the first stop of every gym, creating a habit and making users more aware of their health and their progression.
AESTHETIC DRIVEN BY FUNCTION AND EMOTION The look and feel of life scale was created to be inviting and very interactive, and seamless while using visual semantics and touch points to communicate to the user it’s function. The scale life scale illuminates to show that it identifies and welcomes you.
APPROACHING AND IDENTIFICATION Life Scale uses RFID chip NFC to identify users with smart phones automatically upon standing on the platform.
For users whom are without a smart phone, life scale initiates it’s photogramatic software to facially identify the user by pin pointing exact facial features.
ADJUSTABILITY
5%
95%
ADJUSTING TO USER HEIGHT Stepping on the scale also triggers the ultra sonic sensors that record the users height and adjust to the optimal height for seamless interaction.
PRIVACY Life scale features two screens one interactive and one display. The interactive screen placed screen out of open sight displays personal health information and browsers so the user feels more comfortable interacting with it in open space.
DISPLAY SCREEN
INTERACTIVE TOUCH SCREEN
WEIGHT TRACKING Life scales platform serves as the standing area as well as the weight scale. When ever users engage with the product they will be able track their weight and it will be logged into the system.
25�
18�
KNOWING WHERE YOUR BODY STANDS Life scale utilizes a Spectrometer that to measure and keep track of key internal factors of the body that can dictate success in the gym or notify users of any possible health concerns.
The photospectrometer utilizes light to analyze blood passing through the veins which calculates the nutrition, sleep, and stress levels in the body, all key components to living a healthy life and having success at the gym. Users will place their wrist on the spectrometer which will then give them their reading.
WEIGHT DOESN’T ALWAYS TELL THE STORY BMI is another great way to monitor progress and to assess health Often times people get discouraged when the numbers on the scale are not as low as they would like, but that may also be because their gaining muscle at the same time.
The body mass index grips a incorporated directly into the frame with ergonomic handles.
KEEPING TRACK OF VITALS The camera operates as a means to take before and after photos to see improve as well as the heart rate monitor and respiratory reader.
The camera detects minor changes of color is in face that determines the users heart rate.
The camera detects minor changes subtle movements in the chest which calculate the breathing patterns of the user
SYNCHRONIZING OUTSIDE FITNESS DATA Life scale software processes the key data from all fitness apps and apples towards fitness goals making progress and work easier to see and under stand.
TOTAL STEPS:
39,456
MILES:
7.4
CALORIES:
Today: 1345 Week: 4340
CALORIES BURNED:
Today: 455 Week: 1745
Life scale will process fitness data and forecast results and fitness goals if exercise is continued and diet is held on track.
185 JAN
177
FEB
GOAL
MAR
168
Visual Brand language Project
Philosophy “Truly original ideas come to life when people dare to be different. It’s a combination of inventive engineering, passion for technology and brave design.”
Aesthetic Evaluation Raw
The world class engineering is always highlighted in their products creating engine like and robotic aesthetics.
Eye Catching Color Bright, eye catching colors are used to highlight their intricate technology and to contrast from the gray colors.
High End Finishes
Glossy and high end finishes are used to create an aesthetic of value and prominence.
Geometric form The forms are driven by primarily by function, creating geometric, and robust aesthetics.
RAW. HONEST. PRECISE. BOLD. QUIRKY.
Patterns
Perpendicular Structures
Circles Used For Ventilation
Cyclone “Flower” Shape
Parallel Structures
Concentric Circles
Product Implementation
+
DYSON POWER DRILL Focusing on more utilitarian products, I decided to design a power drill with the visual brand language of Dyson.
Ideation
FINAL FORM
Applied Features Lighting up your work space Features from variety of Dyson The dyson DCa25wide features an LED in frontproducts of power were in that order tocan create an aesthetic thatin drillutilized to ensure you get your work done truly Dyson. anyrepresented lighting condition.
FINAL FORM Drill Chuck
Torque Collar
Planetary Gear Motor
Venting
Nothing to hide As in many other Dyson products, the Dyson DC 25 Showcases the internal workings and engineering of the product by highlighting the planetary motor with the violet purple color. Forward / Reverse Power Trigger
Battery
FINAL FORM
Light power button
Lighting up your work space The dyson DC 25 features an LED in front of power drill to ensure that you can get your work done in any lighting condition.
LED work light
Dyson DC 25 charging base The dyson DC 25 features a re-engineered nickel manganese cobalt battery , with a charging base to insure long lasting use.
W
TRITAN
High profile athletes and avid weight lifters are always looking for a way to gain an edge in their performances. Whether it be through supplementation,new training methods, or through products such as weight vest. Weight vest were created increase the intensity of exercising but many fall short both functionally and aesthetically.
PRODUCT INCORPORATION
PUSH UPS
SQUATS
PULL UPS
CARDIO
H.I.I.T
W
TARGET USER
+ Needs all of the latest equipment + Price is not an issue + High level competitor + Lives to train and exercise
W
USER INTERVIEW
MARCUS PINO, 29
AVID WEIGHT LIFTER WEEKLY REGIMENT
Weight Training - 3 x Week
Cardio Exercising - 2 x Week High Intensity Interval Training - 2 x week
Ruined His Mood/Workout Created Shoulder Pain Long Weight Assembly
40 LB WEIGHT VEST TESTING
“I couldn’t even finish my workout in this thing. It was too uncomfortable, it didn’t fit well and killed my motivation and mood overall.”
Poor Aesthetic Limited Range of Motion
TAG CLOUD
“The straps don’t tighten enough for a snug fit.
“ Theres too many weights” “All the seems were halfway ripped off.”
“Didn’t stand to the punishment it was built to sustain”
“Uncomfortable”
“ It looks like a bullet proof vest”
“There isn’t enough padding”
“Takes to long to fill weight”
“ The weight vest is too long, when I try to squat it hits my knees”
DESIGN CONSIDERATIONS MORE PADDING IN SHOULDERS
Many users complained of soreness in shoulders, ample padding should be incorporated.
3M REFLECTIVE MATERIAL
Using a 3M reflective material will make the vest safer to you if training outside.
EASIER WAY TO STORE WEIGHTS
Slit weight pockets take too long to load weight, there should be a more efficient way.
LESS WEIGHT COMPARTMENTS
Most users increase weight in more then just 1 lb increments.
FRONT LOADING WEIGHT
Will make it easier to remove and attached during or before workout.
SHORTEN THE VEST
Shortening the vest will increase the range of motion.
IDEATION DESIGN CONSIDERATIONS
TRITAN
MODULAR . COMPACT . EASILY ACCESSIBLE .
20 - 40 LBS
MORE THAN JUST A WEIGHT VEST
COMPACT & EASILY ADJUSTABLE Tritan is a compact and modular weight vest that allows weight to be adjusted quickly and easily throughout the users workout, through the use of a exterior weight compartments and weight cartridges.
USER REFLECTIVE AESTHETICS Tritans aesthetic strives to reflect the very people who are meant to wear them, raw and fierce, yet refined. These users are an inspiration, and the equipment they wear should reflect the very same.
MATERIALS
Hex Foam
3m Reflective Material
Open Cell Dual Density Foam
High Density Rubber Silicone
Elastic
Dual Layer Nylon D1200
Cast Iron Weight
LOADING SYSTEM & FIT
LOADING SYSTEM 2.25lb cast iron weights are loaded into the exterior of the vest for easier access.
TABS Tabs are included for ease of removal and as well as visual indication of the weight placement and its function.
SECURE FIT Drawstring Tightening system
INCREASING WEIGHT STORAGE
20 LBS - 40 LBS Tritan gives users the option of attaching two extra weight compartments in the front and back of the vest for maximum weight and intensity.
TOP
ATTACHING ADDITIONAL WEIGHT COMPARTMENTS
ATTACHING EXTRA COMPARTMENTS Tritan utilizes snap on buttons to attach the extra weight compartments with a Denier Nylon strap to tighten the weight vest to the users needs.
Denier Nylon Straps
Dual Lock Velcro
BLOOM
Although tap water is deemed safe for consumption by city municipalities, contaminants can still be present in the water causing sickness. More over choosing to drink bottled water regularly negativley impacts our environment.
900,000 900
DIE in the US annually from contaminated public and household drinking water.
water bottles are purchased in 50 Billion Plastic the United States annually, and only
People in the US get SICK annually from contaminated drinking water.
2 Million
about 1 in 4 of those 50 billion is recycled.
Tons of pastic water bottles occupy landfills.
SKETCHES
THANK YOU