— BRAND STYLE GUIDE —
COPYRIGHTS COPYRIGHT © 2015 RheaNell Roberts, MA ALL RIGHTS RESERVED The copyright in this document belongs to RheaNell Roberts (“The Owner”). No copyrighted material may be used, sold, transferred, or reproduced in whole or in part in any manner or form or in or on any media to any person, except as authorized by the Owner’s Agreement, the United States Copyright Act, or the prior written consent of the Owner. All brand names and product names mentioned or referred to throughout this publication are fully recognized as the Trademarks or Registered Trademarks of their respective holders.
TABLE OF CONTENTS Introduction Typography Color Logo Clear Zone Approved Avoid Letterhead Set Glossary Contact Information
... 4 ... 5 ... 6 ... 7 ... 8 ... 9 ... 10 ... 11 ... 12 ... 13
3
INTRODUCTION RheaNell brings a wealth of diverse knowledge and experience to her coaching relationships. She earned her Bachelor of Science in Psychology at Texas A&M in College Station, and her Master of Clinical Psychology at Texas A&M Corpus Christi. She is accomplished in community mental health, private practice and inpatient and partial hospitalization programs. RheaNell is warm, engaging, empathic and insightful. She draws on over thirty years of accumulated wisdom in personal growth and relationships. She is educated, trained and skilled in family and relationship dynamics, cognitive-behavioral and dialectical behavior techniques and mindfulness meditation. RheaNell embraces the life coaching core tenet that people have the ability to work through their problems on their own with coaching and guidance. She makes it her life’s work to help her clients gain access to their resilience and ability to heal and grow. RheaNell enjoys yoga, hiking, snow skiing, paddle boarding, swimming, snorkeling, traveling, reading, writing and spending time with her two grown daughters. She volunteers with Northwest Boxer Rescue, Washington German Shepherd Rescue and Eastside Legal Assistance Program.
4
TYPOGRAPHY Avenir
Goodheadline Pro Condensed
Avenir Light
Goodheadline Pro Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Avenir Roman
Goodheadline Pro Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Avenir Heavy
Goodheadline Pro Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
5
COLORS
6
R: 61 G: 185 B: 201 HEX: 3DB9C8
C: 67 M: 4 Y: 21 K: 0
R: 20 G: 74 B: 94 HEX: 14495D
C: 93 M: 63 Y: 45 K: 30
R: 151 G: 202 B: 61 HEX: 97C93C
C: 46 M: 0 Y: 100 K: 0
R: 73 G: 76 B: 76 HEX: 494B4C
C: 67 M: 58 Y: 57 K: 38
LOGO
Minimum Size: 0.7 inches
7
CLEAR ZONE
Clear zone is equal to the cap height of the “W” in Wellness.
8
APPROVED Always leave the logo some room to breathe. Use white or neutral backgrounds with logo.
If unavoidable, can use reversed out logo on Seattle Humane Society colors or a simple and unclutteres photo.
On black background, use reversed out logo.
9
AVOID
Avoid placing logo on colors that clash with the brand colors.
Avoid use the reversed out logo on backgrounds that are too light, cluttered or a busy photograph.
Avoid rotating, stretching or squishing the logo.
Avoid add embellishments on logo: like dropshadow, feather, inner glow, scribble, etc.
10
LETTERHEAD SET RheaNell Roberts
206.501.8932 rheanell.com rheanell@rheanell.com
RheaNell Roberts
206.501.8932 rheanell.com rheanell@rheanell.com
13452 NE 153rd Ave, Issaquah, WA 98033
11
GLOSSARY Typeface: The design of alphabetical and numerical characters unified by consistent visual properties.
Alignment: Precise arrangement of letterforms upon an imaginary horizontal or vertical line.
Logotype: Two or more type characters that are combined as a sign or trademark.
Body Type: Text material, usually set in sizes from 6 - 12 point. Also called text type.
Margin: The unprinted space surrounding type on page.
Boldface: Type with thicker, heavier strokes than the regular font. Indicated as BF in type specifications.
Reverse: Type or image that is dropped out of a printed area, revealing the paper surface.
Type family: The complete range of variations of a typeface design, including roman, italic, bold, extra bold, expanded, condensed and other versions.
Rule: In hand-set metal type, a strip of metal that prints as a line. Generally, any line used as an element in typographic design, whether hand-set, photographic, digital or hand-drawn.
Typography: Originally the composition of printed matter from moveable type. Now the art and process of typesetting by any system or method.
Sans serif: Typeface without serifs (or feet). A sans serif typeface is generally even in overall weight with very little contrast between thick and thin strokes. An example is Segoe UI typeface.
White space: The “negative” area surrounding a letterform.
Clear space: An area designed to be free/ absent of all graphics and typography. Flush left (or right): The even, vertical alignment of lines at the left (or right) edge of a column. Font: Character set of a given size and style including upper- and lower-case letters, numerals and punctuation marks. Format: The overall typographic and spatial schema established for a publication or any other application. Heading: Copy that is given emphasis over the body of text, through changes in size, weight, spatial interval. Headline: The most significant type in the visual hierarchy of a printed communication.
12
Serifs: Small elements added to the ends of the main strokes of a letterform in serifed typestyles. Signature: A company’s logo or logotype, which identifies and brands all company products and communications. Tagline: A company’s proprietary positioning statement, used to identify and brand all company products and communications.
X-height: The height of lowercase letters, excluding ascenders and descenders. This is most easily measured through the use of the lowercase x.
CONTACT INFORMATION If you have any additional questions that were not able to be answered by this guide, please email rheanell@rheanell.com. Please visit rheanell.com for any further information.
13