FOR THE FUTURE OF AGRICULTURE, FOR THE WELFARE OF OUR ANIMALS
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WHO WE ARE? Alpha-Vet (a member of Alpha Holding Investment Co. Ltd.) is a Hungarian family-owned enterprise, which was established 32 years ago and has been developing continuously ever since. Alpha-Vet is market leader in Hungary in the distribution of veterinary pharmaceuticals and feed additives. A decisive part of its business turnover is generated by the trade of pharmaceuticals. In addition to this, Alpha-Vet has separate divisions for the sale of pet foods and pet accessories, as well as for livestock husbandry equipment and veterinary instruments. In 2020 the total net sales turnover of Alpha Holding was 70 million € (+12%). This year the company achieved another twodigit increase in sales turnover, following a trend that has been uninterrupted for many years and resulting in the highest ever operating profits since the company’s foundation. Alpha Holding currently provides secure livelihood over 500 employees.
EST 1989
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OUR STRENGTH IS DIVERSITY Alpha Holding Private Co. Ltd. maintains a high standard typical of specialists in its different special fields but at the same time aims to diversify its activities in an effort to provide its customers (both pet owners and farm managers) with a full range of products and services. Alpha-Vet specialises in high-standard services with a focus on its customers. Our goal is to ensure that our customers can find everything they need in one place, at Alpha-Vet. This is why the company deals with, in addition to the distribution of veterinary pharmaceuticals, the sale of pet foods and pet accessories, the manufacturing of veterinary medicinal products and feed additives and the sale of veterinary and livestock production equipment, instruments and accessories as well as crop farming products. Our computerised offer contains more than 70,000 different products, and thus we offer the broadest product portfolio for our customers in Hungary.
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WHERE THE MAIN FOCUS IS ON THE CUSTOMER At Alpha-Vet the focus is on the clients: our sales and consultant team of 60 people is responsible for the continuous service of our customers including veterinarians, farmers and buyers of our Pet Division products. Our sales network covers the entire area of Hungary, we have an own network of veterinary pharmacies, and for the pet owners we have established the AlphaZoo franchise chain which supplies them with the pet foods, feed additives and pet accessories that they are looking for. A robust technical background and a well-trained, enthusiastic team of employees ensure that the demands of customers are fully met. For the delivery of the products ordered from us we have developed an own fleet of specially equipped vehicles and a logistics system covering the entire area of Hungary. In addition to this, we have contracts with several forwarding companies and thus we can fully meet special individual demands as well. We can supply our customers with the entire veterinary pharmaceutical and feed additive product range available in Hungary; however, it is important to point out that we can meet a substantial part of the demand with substitute products that we are distributing with exclusive rights – we have such contracts with numerous
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suppliers. These products are available at a favourable price and with outstanding product support services. For the 72 thousand registered customers of our Pet Division we have built the biggest pet food and pet accessories warehouse of Central Europe, which ensures the broadest possible product portfolio and secure supply for our customers and retailers. For the veterinarians, Alpha-Vet has developed a unique practice management software called ‘Doki for Vets Connect’, which is used by 95% of the small animal clinics in Hungary.
The Doki for Vets Connect is much more than just a professional patient recording, clinical and invoicing software. Encouraged by the success of Doki for Vets, we developed a new practice software tailored to the needs of farm veterinarians, named Doki for Farm. Through its inventory and order management module the software automatizes online ordering from Alpha-Vet, thus saving a lot of time for the customer.
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32 YEARS IN THE SPIRIT OF STABILITY The operation of Alpha-Vet is characterised by a two-digit annual growth of sales turnover lasting for decades, reliability, consistency, and predictability. Instead of focusing on shortterm gains, we have established long-standing relations based on mutual interests with our customers. This is why Alpha-Vet has managed to keep its independence and stable prosperity for 32 years in an economic environment in which 96% of the enterprises ceased to exist or was transformed into another company during the same period.
HB20200302
COMPANY BROCHURE (IMPORT) 2020