Are you considering launching an app to accompany your business and connect with your customers? If so, you’ve come to the right place.
This guide explains everything you need to know about how to make an app, from the pre-development stage to the post-launch maintenance stage.
App development involves a lot of planning, researching, and brainstorming before the first line of code is even written. Here are some steps you should take during the preapp development stage to set yourself up for success:
The first step to making a great app is clarifying the idea. It’s not enough to just say, “Wouldn’t it be cool to make an app that does X?” or “Why hasn’t anyone made an app that can help with Y?”
Consider asking yourself these questions as well:
Why do I want to make a mobile app?
What purpose will this app serve?
Who will this app help?
What problem will this app solve?
The answers will help you get clear on the kind of app you want to make. This clarity will help you stay motivated throughout the development process.
Building off the previous step, your next job is to establish specific goals for your app. Consider how the app’s purpose aligns with your company’s other objectives.
Explain, too, what you hope the app will accomplish. For example, are you hoping to increase sales of a specific product or increase the number of monthly subscription sign-ups you get?
Do you want to use the app to launch a specific service? If you run a restaurant, perhaps you want to launch an app so people can order food from their mobile phones.
How well do you know your target audience — the people who will hopefully download and use your app?
The better you know them, the easier it is to create an app that interests them and that they’ll genuinely want to use.
Understanding your audience will also assist with your marketing efforts and help you ensure you achieve your app development goals.
Here are some questions you might ask as you begin researching your audience:
How old is my average customer?
Where do they live?
What is their gender?
What is their average income?
What are their interests and hobbies?
Do they use an iPhone or Android?
What other kinds of apps do they use?
What are their pain points?
Resist the urge to include every single function and feature you can think of in your app. More is not always better, especially when it comes to app development. If your app is weighed down with dozens of features, people might be confused about what they’re supposed to do after downloading it. They might also get confused about how to use it and decide to delete it altogether.
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