Alpha Youth Series Thunderclap Plan Details We are organising a global Thunderclap campaign for the launch of the new Alpha Youth Series on 1 October 2017. We want to invite as many people as possible to join our Thunderclap and share the first episode simultaneously throughout the world to create a wave of attention and excitement for the Alpha Youth Series. We will also be creating a video message from Ben and Jason that promotes the Thunderclap campaign and invites people to take part in the webinar on 2 October. The video will be available on our Alpha Hub 2.0 and also on the alpha.org/youth webpage. Feel free to use it in your church-facing newsletters and on social media.
What to Do When Now •
Support our global Thunderclap on Twitter, Facebook or Tumblr (or all three!) – alpha.org/thunderclap
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Spread the word to your countries/colleagues/friends and encourage them to do the same
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Promote the Thunderclap on your social media channels, inviting your followers to also support the campaign. •
Example promotional messages (to use on social media to encourage people to join the Thunderclap): •
We want to make some noise about the new #AlphaYouthSeries. Join our Thunderclap to add your voice alpha.org/ thunderclap
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Updated and redesigned. We’ve reimagined the #AlphaYouthSeries to connect with young people in a new way. Join us: alpha.org/thunderclap
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We’re using Thunderclap to invite the world to #RunAlpha for youth using the new #AlphaYouthSeries. Get involved: alpha.org/thunderclap
Two weeks before launch (w/c 17 September) •
Reach out to key contacts, early adopters, partner churches and influencers to maximise support for our global Thunderclap campaign. Ask them to support the Thunderclap through their Twitter accounts and personal Facebook accounts and to encourage their congregations to do the same. You could either send them a direct message or include the Thunderclap details in your update newsletters.
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Continue tweeting about the Thunderclap and sharing the teaser and behind-the-scenes videos.
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Schedule tweets in for launch day (1 October 2017) which is a Sunday: •
Example post: The #AlphaYouthSeries is here! Watch the first episode at alpha.org/youth
LAUNCH (refer to launch plan for more details) 1 October 2017 – Thunderclap launches! 2 October 2017 – Live stream webinar with Ben and Jason at 7pm BST
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