ALPINER
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ALPINA ALPINA-AND COLLECTION RACE FOR 2014 WATER
ALPINA
AND RACE FOR WATER As a responsible international company Alpina believes in the principle “what society gives, should be returned”. As a family owned independent watch manufacture, Alpina takes social responsibility very seriously. Specifically Alpina is concerned by the topics of natural resources sustainability and, in particular, by the preservation of the unique and fragile Alpine, Polar and sea environments. It is within this framework that Alpina supports the Swiss RACE FOR WATER Foundation. The foundation is dedicated to the preservation of water, the most precious resource on the planet.
It is only natural for Alpina to contribute towards the protection of drinking water, because an important part of such water is generated in the Alpine environment. Together with the RACE FOR WATER Foundation and Alpina you can contribute to this essential cause for the future of humanity. Alpina will donate 50 CHF for every Alpiner 4 “Race for Water” Chronograph sold anywhere in the world to the foundation. Through our collective effort we can concretely act to insure a better and sustainable future for the generations to come. It’s a race for water. 3
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ALPINA AND - COLLECTION RACE FOR WATER 2014
“BRINGING PEOPLE TOGETHER TO PRESERVE WATER, THE PLANET’S MOST PRECIOUS RESOURCE.”
ABOUT THE RACE FOR WATER FOUNDATION
The defining global challenge of the 21st century will almost certainly be water. But both the causes and consequences of the many humanitarian and environmental issues connected to water scarcity and the disruption of ocean ecosystems are less understood than other areas of sustainable development. As a result, there is also less public, corporate and political engagement with many of the issues. The Foundation aims to gather institutions, decision-makers and the general public to engage them in two essential issues around water: ocean and freshwater preservation.
To fulfill its mission, the Race for Water Foundation has set up a program based on three principles: > LEARN: TO RAISE PUBLIC AWARENESS > SHARE: WORK TOGETHER TO MAKE A DIFFERENCE >A CT: IMPLEMENT CONCRETE SOLUTIONS
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CALCULATE YOUR WATER FOOTPRINT
You can calculate your personal water footprint and sign the water guardian’s charter at www.raceforwater.com, section “Water Guardians”.
BE IN TOUCH AND SHARE!
Start from there to reduce it by adopting the optimal water usage behaviour!
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FRESHWATER PRESERVATION “ APPROXIMATELY 10% OF PLASTIC WASTE ENDS UP IN THE OCEANS“
OCEAN
“IT TAKES 16,000 LITRES OF WATER TO MAKE 1KG BEEF“
THE CAUSE •2 25 million tonnes of plastic are produced each year, mostly used only once •1 million toxic plastic bags are used every minute • Only 3-5% of the plastic is recycled
“ONLY 3-5% OF THE PLASTIC IS RECYCLED“
“HUMANITY WILL USE 40% MORE FRESH WATER OVER THE NEXT TWENTY YEARS“
PRESERVATION
THE CONSEQUENCE •1 million birds and 100,000 mammals die every year because of plastic •A pproximately 10% of plastic waste ends up in the oceans THE RACE FOR WATER CONTRIBUTION •T he foundation will seek to empower people to personally play a role in solving ocean pollution issues
The biggest water footprints are hidden in the products we consume every day. For example, it takes 16,000 litres of water to make 1kg beef. At the same time, there are about 1.1billion people worldwide who don’t have access to clean drinking water. THE CAUSE •T he average of water used per day per person in Europe is 200 litres, in the United States 400 litres, in the developing world,10 litres • A griculture represents more than 70% of the worldwide water consumption •F ollowing current trends, humanity will use 40% more fresh water over the next twenty years THE CONSEQUENCE •W ATER STRESS - water resources that are no longer sufficient for the population’s needs THE RACE FOR WATER CONTRIBUTION •C reate a bigger public mobilisation around water issues around the world and across all levels of society
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ABOUT THE WATER GUARDIAN PROGRAM
The RACE FOR WATER FOUNDATION ambassadors, amongst which Alpina’s Ambassador Aurélien Ducroz - solo sailor and two times freeride world champion - have all agreed to get personally involved in the process of reducing their water footprint and they all signed the Water Guardian charter, to:
> MEASURE THEIR OWN WATER FOOTPRINT AND AGREE TO REDUCE IT > CONTRIBUTE BY THEIR TALENT OR EXPERTISE TO THE FOUNDATION’S ACTIVITIES > COMMUNICATE AND SHARE THEIR COMMITMENT ON THEIR SOCIAL NETWORKS
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ALPINA AND RACE FOR WATER
THE WATCH MANUFACTURE ALPINA
AURÉLIEN DUCROZ AND THE RACE FOR WATER FOUNDATION JOIN FORCES IN THE WATER GUARDIAN PROGRAM FOR THE PRESERVATION OF FRESHWATER AND OCEANS
Particularly sensitive to ecological issues, the fine watchmaking brand has committed in 2014 to the Swiss foundation RACE FOR WATER with its ambassador, Aurélien Ducroz. Twotime world freeride skiing champion and 4th arriving skipper in the last Transat Jacques Vabre transatlantic race, he will carry out his future ski expeditions and races at the service of the foundation. His next documentaries Latitude Neige/Longitude Mer (Latitude Snow/Longitude Sea) in unexplored territories perfectly align with his commitment to “Water Guardian” for the foundation and will document the water cycle in nature that is constantly evolving. Understand, share, act… mobilization for the preservation of freshwater and oceans is what the RACE FOR WATER Foundation fights for, rallying education, business and the scientific community around this unique objective. It organizes numerous missions worldwide, notably in partnership with major international NGOs. The project will allow Aurélien Ducroz to reveal information that is essential to the understanding of the evolution of seas and oceanic climate 13
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by deploying and scientific ARGO floats, thanks to his expeditions in unexplored territories where the sea and the mountains meet, made accessible by sailboat and that he will explore on skis. Alpina therefore created a special, limited edition watch - only 400 models available worldwide - the Alpiner “4” Chronograph “Race for Water” in the foundation’s colors, of which part of the profits will be donated to support its activities. “We are proud and happy to support the Race for Water foundation and our ambassador and “Water Guardian” Aurélien Ducroz in their efforts to save the most precious resource in the world, the source of which, for the most part, is found in the Alpine environment. It is our duty and our responsibility.” Guido Benedini, CEO of Alpina
Aurélien Ducroz, ambassador for the Race for Water Foundation since October 2013, signed the “Water Guardian” charter. By signing this charter, he has committed to calculating and reducing his water footprint and contributing to the Foundation’s activities through his talent and expertise. He explained that he “was very happy to join the RACE FOR WATER family and proud to be able to get involved with the Foundation to contribute to water and ocean preservation.” He joins the WATER GUARDIANS team, including actress Anne Richard, skipper Steve Ravussin and illustrator ZEP. Anne-Cécile Turner, director of the Race for Water Foundation stated, “The Foundation is very proud to welcome ALPINA, a prestigious brand, as an Official Supporter as well as Aurélien Ducroz, the perfect ambassador to represent the Foundation and accompany us in our efforts to raise awareness regarding water preservation.”
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CHRONOGRAPH RACE FOR WATER
Automatic Chronograph AL-860 “Bi-compax” | 10 ATM | Sapphire crystal Turning bezel with 360° compass function Features: Antimagnetic, Antishock, Water-resistant , Stainless steel Limited edition of 400 pieces 15
ALPINA WATCH INTERNATIONAL S.A. Route de la Galaise 8 CH-1228 Plan-les-Ouates, Genève Switzerland Tel. +41 (0)22/860 87 40 Fax. +41 (0)22/860 04 64
www.alpina-watches.com