Microsites A microsite is a mini-website (or weblet) with content that is more specialized than a primary website. As the ideal electronic solution for special recruitment events or specifically targeted initiatives, a microsite can provide a highly personalized, detail-rich window into your corporate culture, environment, benefits, and opportunities. It presents a branded message to targeted candidates and can return a higher rate of qualified applicants.
•strategies
You have priority positions to fill, but you’re restricted by your career site. You’re growing fast, but you don’t want to be hampered by unqualified applicants. A microsite from Alstin will start you in the right direction. Alstin focuses on guiding decisions: who you’ll target, how to mesh the best of your corporate culture and branding with the language of targeted positions, benefits to highlight, your unique selling points, and most importantly, a media plan that will drive talented traffic to your microsite. It may be small, but with the right strategy you’ll get big results.
• communications
Job seekers like an employer focused fully on them–with Alstin’s spin on your message, you’ll turn curious candidates into active applicants. Alstin’s prizewinning abilities take communicating your message to a bold, interactive level. From stylized flash intros, employee quotes and video streaming to landing pages for promotional events, polls, and “e-mail a friend” capability, we use dynamic content to keep your prospects interested and involved in a fully targeted experience.
• results
A microsite’s greatest selling points? more flexibility, increased branding, and less cost than career site design • Offers free from ATS templates and places changeability and creative control in Human Resources’ hands • Breaks Inspires potential employees to work for you while attracting more qualified candidates • Lures casual or passive job seekers with individualized messaging • An individualized URL that makes promoting the site simple • Can deliver job seeker information, web metrics and statistical information • The only question is, how are the payoffs so big with a site so micro?
Alstin brings expert development and execution to microsite launches. Whether it’s a hard-to-fill area, a top priority recruiting event, or an all-out college campaign, our team’s Strategies, Communications, and Results bring targeted, interactive messages front and center.
in action.
See page 2 for a job Well Done.
The power of done.
Moving Media with Customized Messaging. Comcast’s “Accounting with Additude” Microsite. When Comcast had a pressing need for Accounting and Finance professionals, they partnered with Alstin Communications to cut through the clutter. The goal? A specialized strategy to highlight the communication giant’s financial opportunities and its entertainment focus. The biggest challenge? A one week turnaround. In less than seven days, Alstin developed a highly targeted microsite, complete with Flash animation and lively audio. The colorful creation included company, departmental and cultural information, A Day in the Life feature and, of course, a link to Comcast’s careers page. In conjunction with direct mail postcards, this powerful electronic attentiongetter directed qualified professionals to apply online to qualify for an invitation-only recruiting event. The microsite, featuring “the most entertaining numbers in the business,” was recognized by SHRM’s Staffing Management Creative Excellence Awards when it won not only a First Place prize, but the ultimate kudos–a Grand Prize, in the Online Media category. Let Alstin Communications put the excitement of electronic media to work for you.
The power of done.