4/2014 Brand Guide Alter Ego Italy by Alter Ego Italy Salon Exclusive

BRAND GUIDE 4/2014

MADE IN ITALY

LINEA TRATTAMENTI

HAIR TREATMENT LINE

HAIR & SCALP | CURA, BENESSERE, RELAX PER CUTE E CAPELLI GB It has been specifically formulated to counter and treat the most common disorders. We have chosen a pool of carefully selected special ingredients of natural derivation with eco-certification and combined them with the latest generation innovation to formulate the entire range of the high performance Botanikare products, whilst remaining true to our eco-conscious policy.

E Una cuidadosa investigación y selección de ingredientes especiales, de procedencia natural y eco-certificados, nos ha permitido desarrollar productos con alto rendimiento y de última generación, siempre en el respeto sostenible del ser humano y del ambiente.

F Une soigneuse recherche et sélection d’ingrédients spéciaux, de dérivation naturelle et éco-certifiés nous a permis de développer des produits hautement performants et de dernière génération, toujours dans le respect soutenable de l’homme et de l’environnement.

CALMING HAIR & SCALP THERAPY

NEW

Aroma Oil Treatment

Peeling Pre-treatment

Eco-mineral Mousse

50 ml Ref. 3222

150 ml Ref. 2837

150 ml Ref. 2847

OILS

300 ml Ref. 2827

1000 ml Ref. 2828

300 ml Ref. 2842

Calming Tonic

1000 ml Ref. 2843

150 ml Ref. 2844

RO EFH BL 6T A AIL ER AV TOB OC

ESSENTIAL

Energizing Shampoo

Calming Shampoo

NEW

ENERGIZING HAIR & SCALP THERAPY

WELLNESS HAIR & SCALP THERAPY

I Un’accurata ricerca e selezione di ingredienti speciale di origine naturale ed eco-certificati, ci ha permesso di sviluppare prodotti altamente performanti e di ultima generazione, nel rispetto sostenibile dell’uomo e dell’ambiente.

Essential Densifying Lotion

Energizing Superactive Lotion/Tonic

12 pz. x 7 ml Ref. 3472

12 pz. x 10 ml Ref. 2829

Energizing Delicate Lotion

125 ml Ref. 2841

12 pz. x 10 ml Ref. 2831

OM FR TH LE R 29 B A E AIL MB AV PTE E S

Rebalancing Shampoo 300 ml Ref. 2834

AREA PROMO

ESSENTIAL

PURIFYING HAIR & SCALP THERAPY

REBALANCING HAIR & SCALP THERAPY

NEW

1000 ml Ref. 2835

Mud Treatment 150 ml Ref. 2836

OILS

Purifying Shampoo 300 ml Ref. 2832

1000 ml Ref. 2833

Essential Purifying Lotion 12 pz. x 7 ml Ref. 3473

Kit sachet Energizing

Kit sachet Purifying

Kit sachet Calming

Kit sachet Rebalancing

Peeling Pre-treatment + Energizing Shampoo 2x12 ml Ref. 2950

Peeling Pre-treatment + Purifying Shampoo 2x12 ml Ref. 2951

Peeling Pre-treatment + Calming Shampoo 2x12 ml Ref. 2952

Peeling Pre-treatment + Rebalancing Shampoo 2x12 ml Ref. 2953

LINEA TRATTAMENTI

HAIR TREATMENT LINE

AREA MERCHANDISING Once/twice a week

A COMPLETE

R AND TREAT NTS TO COUNTE IPTIVE TREATME GUIDE OF PRESCR

COMMON HAIR

GREASY SCALPS

AND GREASY

Greasy scalp

Greasy scalp with desquamation

Greasy scalps Greasy scalps with desquamation

rebalancing hair & scalp therapy

PRODUCTS Mud Treatment

Mud Treatment Peeling pre-treatment

SENSITIZED

HAIR

FREQUENCY

DURATION

Once/twice a week

8 weeks

Once/twice a week

8 weeks

FREQUENCY

DURATION

as required

IRRITATED SCALPS

SALON TREATMENT

HOME CARE

Calming Shampoo

PRESC TO CO RIP UNTER TIV

Hyper-sensitive scalp

Esfoliazione Riequilibrio Detersione

Rebalancing Shampoo Purifying Shampoo Eco-mineral Mousse

PRODUCTS

Sensitive/sensitized and irritated scalps

Sensitive scalp

DISORDERS

TION DESQUAMA

HOME CARE

Peeling pre-treatment

* as required

calming hair & scalp therapy

Le nuove proposte Botanikare day therapy per un rituale di pulizia e bellezza di cute e capelli.

SALON TREATMENT

Rebalancing Shampoo Eco-mineral Mousse

SENSITIVE,

NOVITA’

AND SCALP

SCALPS WITH

Cute & Capelli

E TRE ATM AND EN TRE AT CO TS SCALP DISOR MMON DERS

Calming Tonic

AND

Wellness

education format

Cute & Capelli

Eco-mineral Mousse

capelli più energici resistenti e rinvigoriti alla radice

Peeling Pre-Treatment Mud Treatment

con il trattamento professionale botanikare day therapy

rituale energizing

Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com

Leaflet Aroma Oil Treatment Ref. 3229 I Ref. 3276 GB-E-P-D

Leaflet Treatment

Client leaflet Energizing treatment

Ref. 2864 GB Ref. 2865 E Ref. 2866 F

Ref. 2998 I Ref. 3085 GB-E-D

Prescriptive treatments for hair and scalp disorders

Hair & Scalp Manual Ref. 2923 GB-E

Ref. 2926 GB Ref. 2925 E Ref. 2927 F

Manuale Wellness Ref. 2969 I Ref. 3175 GB E

NEW NEW

Shopper

Poster

Ref. 3484

Ref. 2781

Pancard Aroma Oil Treatment Ref. 3226 I Ref. 3227 GB/E

Salon Pancard Ref. 3166 I

SALON TOOLS

Wooden Comb Ref. 2962

Wooden Bowl Ref. 2963

Trico-camera Dino-Lite Ref. 2861(220 volt) Ref. 2898 (110 volt)

Wooden Brush

Wooden display Ref. 3288

Application bottle Ref. 1788

Ref. 2964

Trico-camera mini Ref. 3188

Trolley Wellness Ref. 2887

LINEA TRATTAMENTI

HAIR TREATMENT LINE

I E’ una nuova gamma completa di trattamenti che trasforma la texture dei capelli rendendoli più vitali e lucenti. Un regime di BELLEZZA QUOTIDIANO che grazie alla sua speciale formula rigenera e nutre i capelli fini senza appesantire.

GB A complete range of treatments formulated to transform texture for stronger and glossier hair. Its special formula regenerates and nourishes without overburdening making it the perfect daily beauty regime for all hair types, even fine structures.

E Es una gama completa de tratamientos que transforma la textura de los cabellos, volviéndolos más vitales y luminosos, durante más tiempo. Un régimen de belleza cotidiano que gracias a su especial fórmula regenera y nutre sin apelmazar hasta los cabellos finos.

F Ce premier traitement de luxe spécifique et personnalisé offre aux cheveux une cure de jeunesse grâce à sa formule innovante dernière génération. Cette gamme complète de traitements transforme la texture des cheveux en les rendant plus forts et plus brillants.

MIRACLE REJUVENATING COLLECTION

Miracle Rejuvenating Mask

Miracle Rejuvenating Shampoo 300 ml Ref. 2694

1000 ml Ref. 2695

275 ml Ref. 2699

Miracle Treatment Display 12 x 150 ml Ref. 2823

1000 ml Ref. 2772

Miracle Treatment

Miracle Treatment Kit

150 ml Ref. 2697

150 ml + 50 ml Ref. 2784

SPECIAL “SEASON GREETINGS” (Available from October 6th) NEWNCE A

FRAGR

NEWNCE A

FRAGR

NEWLA

FORMU

Miracle Dry Spray

Miracle Botanic Infusion

150 ml Ref. 2977

250 ml Ref. 3619

Miracle Oil 50 ml Ref. 2183

100 ml Ref. 2070

Hand Lotion

Hand Wash

250 ml Ref. 3455

250 ml Ref. 3456

Hand Cream Display with nail file 15x75 ml Ref. 2698

ARGANIKARE TROPICAL COLLECTION

Tropical De-lite Protection Oil 115 ml Ref. 2786

Tropical Rehab Cleanser 300 ml Ref. 2117

Tropical Deep Recovery Mask 200 ml Ref. 2118

Tropical Splash It Conditioner 125 ml Ref. 3093

BODY CARE COLLECTION

Smoothie Body Quencher

Body Scrub

Body Oil

225 ml Ref. 2774

200 ml Ref. 2074

100 ml Ref. 2138

Lip Balm SPF 20 Ref. 2965

Vegetale Soap 75 gr Ref. 2696

LINEA TRATTAMENTI

HAIR TREATMENT LINE

AREA MERCHANDISING GUIDA AI TRATTAMENTI

Scopri il segreto di capelli perfetti

AGE - PROOF YOUR BEAUTY per capelli perfetti

MIRACLE DRY SHAMPOO - NUOVO Shampoo secco trasformante arricchito con amido di riso ed estratto di cotone Cotton Bloom™ eco-certificato. Assorbe l’eccesso di sebo, ridona volume prolunga la durata della piega, e proteggendo i capelli ed il colore dallo stress dei lavaggi frequenti. Non lascia residui, ottimo rimedio last minute. Adatto per capelli naturali e colorati.

Client Leaflet MIRACLE OIL

Ref. 2999 I Ref. 3084 GB E D Ref. 3191 F

Trattamento districante, condizionante e ristrutturante per tutti i tipi di capelli, anche per i più aridi, crespi e maturi di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan eco-certificato e olio di Tea Tree biologico apporta un totale benessere, ringiovanendo anche le strutture più stanche e stressate. Miracle Treatment, trattamento spray senza risciacquo, innovativo e versatile, è la cura di bellezza quotidiana per uso professionale e di mantenimento a casa. azione condizionante istantanea intensiva.

Trattamento nutriente e condizionante per capelli particolarmente secchi e maturi di tutte le etnie. La sua ricca formulazione a base di olio di Argan eco-certificato e olio di Tea Tree biologico apporta un’intensa idratazione per ringiovanire anche le strutture più aride, stanche e stressate.

MIRACLE REJUVENATING MASK

MIRACLE TREATMENT

MIRACLE BOTANIC INFUSION - NUOVO lozione spray fortemente ristrutturante texturizzante ad azione volumizzante e particolarmente indicata per capelli sottili, naturali e trattati. Formulata con lo speciale ed innovativo BIO-PEPTIDE COMPLEX di origine naturale, si distingue per essere un vero e proprio “cocktail” ricco di Amminoacidi Essenziali e di Tea Tree Oil. Agisce come ottimo ricostituente per capelli privi di tono, corpo e struttura senza appesantire e senza sporcare. Risultati: capelli voluminosi alle radici; consistenti e setosi sulle lunghezze.

Deterge delicatamente capelli secchi e maturi di tutte le etnie dalle radici alle punte. La preziosa sinergia tra l’olio di Argan eco-certificato e l’olio di Tea Tree biologico apporta protezione e benessere grazie alle loro proprietà antiinvecchiamento, idratanti, purificanti ed energizzanti. La sua leggera miscela dona morbidezza, elasticità e brillantezza per un effetto age-proof.

MIRACLE REJUVENATING SHAMPOO

il trattamento completo per capelli giovani e vitali

Miracle Collection Display Ref. 2995

M IRA C L E REJ U VENA TING C O L L EC TIO N

Ref. 2993 I Ref. 3173 GB E P Ref. 3174 D SER RUS POL Ref. 3193 F

Azione protettiva e filmante per capelli particolarmente secchi, maturi e stressati di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan e olio di Nyamplung eco-certificati è la ricetta ideale per proteggere i capelli danneggiati dai fattori ambientali e trattamenti chimici.

General Catalogue

Ref. 2999

A G E - P ROOF YOUR BEAUTY Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) ITALY Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com

Counter Display

Miracle Oil Display

Ref. 3381

Ref. 2143

PROMO AREA

PROTEZIONE E DETERSIONE

PRIMA, DURANTE

Arganikare day therapy tropical

E DOPO L’ESPOSIZIONE AL SOLE

Arganikare day therapy tropical

proteggere, detergere e nutrire

E DOPO L’ESPOSIZIONE AL SOLE

offre un rituale completo per

i capelli esposti al sole

Durante l’estate, i capelli sono molto più esposti ai danni

provocati dall’eccessiva PR Oambientali TEZIO NE SO LAR E esposizione al sole, E T N O -cloro B Oe salsedine, TA N I C A oltre che alterarne il colore.

Una linea dalle elevate performance, composta da prodotti specifici formulati per creare un percorso di bellezza in totale armonia con il magico mondo di piante esotiche e mix tropicali.

ANCHE QUEST’ESTATE FATTI COCCOLARE DA

e ciòtutti li indebolisce notevolmente -per i tipi di capelli -

AVVOLGI I TUOI CAPELLI DI NATURALE AMORE TROPICALE

P ROTEZION E SOLARE E T N O - B O TA N I C A -per tutti i tipi di capelli -

PREZIOSA FORMULAZIONE ECO-FRIENDLY: senza parabeni - senza SLES - senza SLS - senza lanolina - senza coloranti - nichel-cromo-cobalto tested

I Benefici del cocktail di oli tropicali arganikare:

MADE IN ITALY Ref. 3179 I

• Apporta un intenso nutrimento, districa i nodi per un effetto liscio e senza crespo • Lascia capelli extra morbidi, disciplinati e lucenti • Formula a rapido assorbimento per capelli ultra leggeri • Protezione naturale UV

Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com

Brochure Tropical

Rejuvenating Shampoo + Mask + Body Scrub Ref. 2821 (with glove)

NEW

Ref. 3484

Miracle Rejuvenating Shampoo + Rejuvenating Mask 2 x 12 ml Ref. 2775

Ref. 3199 I

MINI TRAVEL

SACHETS

Shopper

Leaflet Tropical

Ref. 3179 I Ref. 3180 GB E P Ref. 3181 D PL SER RUS Ref. 3182 F

Rejuvenating Pampering Kit

Miracle Oil 1 ml. Ref. 2773

Miracle Rejuvenating Shampoo 50 ml Ref. 2693

NEW

Miracle Rejuvenating Mask 50 ml Ref. 3447

[ Available from October 6th ]

LINEA TRATTAMENTI

HAIR TREATMENT LINE

I Sublime bellezza per capelli colorati. Formula arricchita con Garcinia Mangostana.

Absolute Color Balm

Color Care Cleanser 300 ml Ref. 2127

200 ml Ref. 2785

quench & care

GB Beautify your hair color. Formula enriched with Garcinia Mangostana.

Color Care Leave-in Protector 150 ml Ref. 2130

1000 ml Ref. 2128

300 ml Ref. 2651

250 ml Ref. 2645

300 ml Ref. 2650

Quench & Care Kit for Fine Hair Ref. 2673

Brochure Ref. 2661 I Ref. 2662 GB Ref. 2663 F Ref. 2665 D

Brochure Ref. 2158 I Ref. 2159 GB Ref. 2168 F Ref. 2190 D

PROMO AREA

300 ml Ref. 2782

1000 ml Ref. 2783

F Le règime de beauté qui hydrate, conditionne et protège les cheveux secs, déshydrates et traités.

Deep Hydra Shampoo 60 ml Ref. 3432

1000 ml Ref. 2652

Leave-in Boost Repair Lotion

Protective Elixir

12 pz. x 11 ml Ref. 2656

50 ml Ref. 2644

1000 ml Ref. 2647

Color Care Conditioner 75 ml Ref. 3397

100 ml Ref. 2155

Nourishing Color Maintain Silver

Deep Nutri Rescue Mask

1000 ml Ref. 2653

MINI TRAVEL

Color Care Cleanser 75 ml Ref. 3396

50 ml Ref. 2657

E El regimèn de belleza que hidrata, acondiciona y protege cabellos secos, deshidratados y tratados

Intensive Nutritive Leave-in Conditioner

200 ml Ref. 2648

F Beauté sublime pour cheveux colorés. Formule enrichie avec Garcinia Mangostana.

Color Care Serum

Instant Quenching Conditioner

1000 ml Ref. 2655

2 Phase Hydra Nutritive Conditioner 100 ml Ref. 2649

300 ml Ref. 2129

GB The hydra-infusing remedy to beautify dry, stressed and treated hair.

Deep Hydra Shampoo 300 ml Ref. 2654

Color Care Conditioner

1000 ml Ref. 2126

I Il regime di bellezza che idrata, condiziona e protegge capelli secchi, disidratati e trattati.

E Sublime belleza para cabellos teñidos. Fórmula enriquecida con Garcinia Mangostana.

NEW

Deep Nutri Rescue Mask 60 ml Ref. 3433

Deep Hydra Shampoo + Instant Quenching Conditioner 2 x 12 ml Ref. 2675

Intensive Nutritive Leave-in Conditioner 50 ml Ref. 3445

Deep Hydra Shampoo + Deep Nutri Rescue Mask 2 x 12 ml Ref. 2676

Color Care Cleanser + Color Care Conditioner 2 x 12 ml Ref. 2133

LINEA TRATTAMENTI

I Spherique Pro, trattamento professionale Corrective Keratin Filler Treatment, è rivolto a capelli visibilmente trattati, destrutturati e invecchiati precocemente.

GB Spherique Pro treats and addresses advanced and visible signs of distressed and aged hair.

E Spherique Pro está destinado a cabellos visiblemente tratados, dañados en la estructura y envejecidos precozmente.

Keratin Deep Cleanser

Keratin Deep Filler Spray

Keratin Deep Restructuring Mask

500 ml Ref. 2144

100 ml Ref. 2145

500 ml Ref. 2146

I Il programma Spherique si sviluppa in 4 rituali rigeneranti per un capello immediatamente forte e ricostruito.

Replenishment Cleanser 300 ml Ref. 2123

1000 ml Ref. 1736

F Spherique Pro est destiné aux cheveux visiblement traités, abîmés et vieillis prématurément.

Brochure

Pancard

Ref. 2186 E Ref. 2187 GB

Ref. 2169 I-F-D

GB The Spherique programme is structured in 4 regenerating rituals for a hair strong and immediately rebuilt.

E El programa Spherique se articula en 4 rituales regeneradores ara un cabello fuerte y reconstruido inmediatamente.

Concentré Cream

Bio-restructuring Serum 1000 ml Ref. 1737

HAIR TREATMENT LINE

300 ml Ref. 2124

F Le programme Spherique s’articule en 4 rituels régénérateurs pour un cheveu fort et immédiatement reconstruit.

Intensive Mask 250 ml Ref. 1742

1000 ml Ref. 1738

Tonic Keratin Spray 150 ml Ref. 2390

1000 ml Ref. 1739

MERCHANDISING & BRAND TOOLS NEW

CHIEDI IN QUESTO SALONE IL SERVIZIO CORRECTIVE KERATIN FILLER SE I TUOI CAPELLI APPAIONO DISIDRATATI, SPENTI E SENZA CORPOSITÀ

AFFIDATI AL TRATTAMENTO

EFFETTO FILLER

E RISULTATI IMMEDIATI IN SOLI 20 MINUTI CON 3 SEMPLICI STEPS

Replenishment Cleanser + Concentre Cream 2 x 15 ml Ref. 1743

1 SHAMPOO

DETERSIONE PROFONDA

2 FILLER

ISTANTANEO RIGENERANTE

Trattamento professionale Corrective Keratin Filler. Disponibile solo nei migliori saloni

THE HEART OF HEALTHY HAIR

Pancard

Total Professional Program

Ref. 2640 I

Ref. 2388 I - GB - E - F - D

3 MASCHERA

RISTRUTTURANTE INTENSIVA www.alteregoitaly.com

Locandina Promozionale Ref. 3477 I

Replenishment Cleanser + Intensive Mask 2 x 15 ml Ref. 1744

Application bottle Ref. 1788

Counter Display Tonic Keratin Spray Ref. 2666

LINEA TRATTAMENTI

HAIR TREATMENT LINE UN SERVIZIO FATTO SU MISURA MADE-TO-MEASURE HAIR CARE

Body Booster Shampoo 300 ml Ref. 2061

1000 ml Ref. 2055

Smooth Booster Shampoo 300 ml Ref. 2062

1000 ml Ref. 2056

Roller Booster Shampoo 300 ml Ref. 2063

1000 ml Ref. 2057

Brochure Stylist Collection Ref. 2088 I-F-D Ref. 2087 GB-E-P

Body Booster Conditioner 300 ml Ref. 2064

1000 ml Ref. 2058

Smooth Booster Mask 275 ml Ref. 2065

1000 ml Ref. 2059

Roller Booster Mask 275 ml Ref. 2066

1000 ml Ref. 2060

Shelf Talker

Ref. 2109 ORIGINAL Ref. 2110 STRAIGHT Ref. 2111 CURL

Original 50 ml Ref. 1821

100 ml Ref. 2067

Straight 50 ml Ref. 1822

100 ml Ref. 2068

Curl 50 ml Ref. 1823

100 ml Ref. 2069

Sachets - 2x12 ml

Ref. 2106 Smooth Booster Shampoo + Mask

TECHNICAL RANGE

I Conditioner a doppio effetto che nutre, intensifica e tonalizza i capelli naturali, colorati o con méches. Conferisce brillantezza straordinaria ai capelli opachi e spenti, ravvivando ed esaltando il colore cosmetico.

GB Dual effect conditioner that nourishes, intensifies and tones natural coloured and highlighted hair. It restores extraordinary shine to dull hair whilst brightening and enhancing cosmetic color.

F Après-shampooing à double effet qui nourrit, intensifie et tonalise les cheveux naturels, colorés ou avec mèches. Il donne un éclat extraordinaire aux cheveux opaques et ternes, en ravivant et en exaltant la couleur cosmétique.

Passion Color Mask MIRTILLO 250 ml Ref. 3218

Passion Color Mask AMARENA 250 ml Ref. 3219

BASIC COLORS

FA N TA S Y C O L O R S

ORANGE

Passion Color Mask ORANGE 250 ml Ref. 3217

E Conditioner a doble efecto que nutre, intensifica y da tono a los cabellos naturales, teñidos o con mechas. Proporciona un brillo extraordinario a los cabellos opacos y apagados, reavivando y exaltando el color cosmético.

Passion Color Mask CREME CARAMEL 250 ml Ref. 3214

Passion Color Mask CIOCCOLATO 250 ml Ref. 3216

Passion Color Mask ARGENTO 250 ml Ref. 3211

Passion Color Mask BEIGE 250 ml Ref. 3213

LIGHT COLORS

Passion Color Mask CACAO 250 ml Ref. 3215

Passion Color Mask SABBIA 250 ml Ref. 3292

Passion Color Mask PERLA 250 ml Ref. 3293

Passion Color Mask PESCA 250 ml Ref. 3294

Passion Color Mask VANILLA 250 ml Ref. 3210

NEW PACK

MERCHANDISING NEW

Passion Color Mask ORANGE 50 ml Ref. 3458

Passion Color Mask SABBIA 50 ml Ref. 3378

Passion Color Mask VANILLA 50 ml Ref. 3077

Passion Color Mask AMARENA 50 ml Ref. 3459

Passion Color Mask PERLA 50 ml Ref. 3379

Passion Color Mask ARGENTO 50 ml Ref. 3075

Passion Color Mask CIOCCOLATO 50 ml Ref. 3460

Counter Display Ref. 3471

Passion Color Mask PESCA 50 ml Ref. 3380

Passion Color Mask BEIGE 50 ml Ref. 3076

Sales Brochure Ref. 3377 I-GB-E-P Ref. 3386 RUS-CZ-EST Ref. 3392 D-DK-PL-SER

Color Chart with swatches Ref. 3376

Photographic Color Chart Ref. 3391

STYLING & FINISHING

Create & Texturise

Thickening & Volumising

Gloss & Sleek

I Una linea completa di Styling & Finishing pensata per soddisfare tutte le esigenze dove tecnologia e creatività trovano il giusto equilibrio per creare e ricreare stili diversi.

GB A complete line of Styling & Finishing developed to satisfy every single requirement, where technology and creativity blend together to create and re-create an infinity of styles.

E Una línea completa de Styling & Finishing pensada para satisfacer todas las exigencias, donde tecnología y creatividad hallan el justo equilibrio para crear y recrear estilos diferentes.

F Une ligne complète de Styling & Finishing étudiée pour satisfaire toutes les exigences ou où la technologie et la créativité trouvent le juste équilibre pour créer et recréer des styles différents.

Shimmer Essence Spray ammorbidente lucidante

Rise ‘N’ Shine Spray Lucidante

Hi T Security Spray termo-protettivo

Star Light Siero lucidante

150 ml Ref. 2200

115 ml Ref. 2248

300 ml Ref. 2240

100 ml Ref. 2264

Love me Curl Fluido definizione ricci 250 ml Ref. 2254

Headged Crema styling texturizzante 150 ml Ref. 2249

Volume Primer Primer volumizzante 150 ml Ref. 3169

Ocean Mist Spray effetto spiaggia

Sculptex Gel Gel fluido ultra forte

150 ml Ref. 3164

250 ml Ref. 2253

Candy Curl Mousse croccante definizione ricci 250 ml Ref. 2266

Vo-Lux-lous Mousse Mousse volumizzante

Vo-Lux-lous Hairspray Lacca volumizzante

250 ml Ref. 2197

500 ml Ref. 2198

Light Imprint Pasta modellante lucida

K-Otic Clay Pasta opaca

100 ml Ref. 2250

75 ml Ref. 2252

EXTRA

STRONG

Grip It On Mousse forte

Eco Hairspray Lacca ecologica

Extra Force Lacca super extra forte

Spray It On Lacca extra forte

250 ml Ref. 2196

320 ml Ref. 2194

500 ml Ref. 2967

500 ml Ref. 2199

STYLING & FINISHING

Ref. 3185

MERCHANDISING

LEAFLET New Styling Ref. 3185 I Ref. 3220 GB/E/P/D

PRODUCT BOOK Ref. 2291 I Ref. 2293 GB/F/D

STYLING CONSULTATION CARD Ref. 2364

LEAFLET “Gloss & Sleek” Ref. 2295 GB Ref. 2296 E

LEAFLET “Thickening & Volumising” Ref. 2298 GB Ref. 2299 E

SHOPPER Ref. 2286

LEAFLET “Create & Texturise” Ref. 2317 I Ref. 2318 GB Ref. 2319 E

COUNTER DISPLAY Ref. 3187

POSTER Ref. 2324

HAND BAG SIZE

PADDLE BRUSH Ref. 2255

TOOLS BELT Ref. 2853

MINI PADDLE BRUSH Ref. 2940

MINI TRAVEL

NEW

NEW SIZE

Mini Force Lacca forte 100 ml Ref. 2328

Vo-Lux-lous Lacca volume 100 ml Ref. 3482

Eco Hair Spray Lacca ecologica 75 ml Ref. 3449

Sculptex Gel Fluido gel extra forte 50 ml Ref. 3446

Available from October 6th

SAMPLES_5 ml “Headged” Ref. 2246 “Sculptex Gel” Ref. 2247 “Star Light” Ref. 2321

FLOOR DISPLAY Ref. 2287

TECHNICAL RANGE

I È la prima gamma di COLORE e PRODOTTI esclusivamente professionali realizzati per soddisfare tutte le esigenze di capelli NATURALMENTE BIONDI, DECOLORATI o SCHIARITI.

GB The first professional range of TECHNICAL PRODUCTS exclusively formulated to satisfy the specific needs of NATURALLY BLONDE, BLEACHED or LIGHTENED hair.

PURE WHITE

Pure Toner White 60 ml Ref. 3051

E Es la primera gama de COLORES y PRODUCTOS exclusivamente profesionales realizados para satisfacer todas las exigencias de cabellos NATURALMENTE RUBIOS, DECOLORADOS o ACLARADOS.

PURE

PURE CIPRIA

CARAMEL

PLATINUM

Pure Toner Platinum 60 ml Ref. 3052

F La toute première gamme de COLOR et SOINS exclusivement formulée pour répondre aux besoins des cheveux BLONDS qu’ils soient NATURELS, DECOLORES, ou MECHES.

Pure Toner Caramel 60 ml Ref. 3053

Pure Toner Dusty Pink 60 ml Ref. 3054

NEW

HL.0

HL.1 ASH

HL.2 IRIS

Pure Diamond Lift NATURAL 60 ml Ref. 3273

Pure Diamond Lift ASH 60 ml Ref. 3274

Pure Diamond Lift IRIS 60 ml Ref. 3270

NATURAL

Pure Light Cream 500 gr Ref. 2997

Total Blonde Activator 500 ml Ref. 3073

HL.91 PEARL ASH

Pure Diamond Lift PEARL ASH 60 ml Ref. 3271

Pure Light Blue Powder 500 gr Ref. 2996

HL.7 BEIGE

Pure Diamond Lift BEIGE 60 ml Ref. 3272

Pure Light Oil 500 ml Ref. 3072

NEW

SILVER

Pure Illuminating Spray 150 ml Ref. 3295

Pure Blonde Refresh SILVER 150 ml Ref. 3078

BEIGE

Pure Blonde Refresh BEIGE 150 ml Ref. 3079

VANILLA

Pure Blonde Refresh VANILLA 150 ml Ref. 3080

TECHNICAL RANGE

MERCHANDISING

BEIGE

SILVER

VANILLA

PURE BLONDE REFRESH

PURE TONER

• WHITE BIANCO BLANCO

• PLATINUM PLATINO

150 ml

• CARAMEL CARAMELLO CARAMELO

60 ml

CHE COS’E’

Crema tonalizzante per capelli naturalmente biondi, decolorati o schiariti.

CHE COSA FA

WHAT IT IS

Cream Toner for naturally bleached or lightened hair.

blonde,

WHAT IT DOES

Grazie alla sua cremosa e delicata formulazione, tonalizza in modo progressivo e bilanciato, neutralizzando i riflessi indesiderati.

Its special gentle formula delivers a progressive and balanced toning action able to neutralize unwanted underlying tones.

TECNOLOGIA… ECO-CERTIFICATA!

ECO-CERTIFIED… TECHNOLOGY

Active Shine Complex: ingrediente di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza. Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ricchi di acidi grassi essenziali anti-ossidanti. Elimina il crespo donando morbidezza e pettinabilità.

Active Shine Complex: natural ingredient extracted from Brazilian Palms, restores outstanding shine and brilliance. Inca Oil: nourishing oil, extracted from a plant native to South America, considered to be the oil richest in antioxidizing essential fatty acids and widely used for its restructuring and anti-age properties. Eliminates frizz leaving hair soft and easy to manage.

CHE COS’E’ • CIPRIA Trattamento riflessante in mousse PINKper capelli bianchi, senza DUSTY risciacquo ROSAbiondi, PASTEL naturalmente decolorati o schiariti.

WHAT IT IS Leave-in color refresh mousse for naturally blonde, bleached, lightened or grey hair

QUE ES Mousse con reflejos sin enjuague para cabellos blancos, naturalmente rubios, decolorados o aclarados.

CHE COSA FA La sua speciale formulazione dona riflessi luminosi e delicati, ripristinando nel capello il giusto livello di idratazione, tonicità ed elasticità senza appesantire. QUE ES Il suo leggero potere fissativo garantisce Cremavolume tonalizante cabellos rubios e para sostegno per un naperfetto turales,styling. decolorados o aclarados.

WHAT IT DOES Its special formula gently refreshes tones to restore luminosity, weightless hydration, vitality and elasticity. Its lightweight fixing power guarantees volume and hold for perfect styling.

QUE HACE Su especial formulación dona reflejos luminosos y delicados, restableciendo en el cabello el correcto nivel de hidratación, tonicidad y elasticidad sin apelmazar. Su ligero poder de fijación garantiza volumen y sostén para un perfecto styling.

QUE HACE TECHNOLOGY… PARABEN FREE: THE TECNOLOGÍA… SIN PARABENOS: TECNOLOGIA… SENZA PARABENI: IL GraciasPRO-FILLING a su especial yCOMPLEX delicada formulación, PRO-FILLING COMPLEX EL PRO-FILLING COMPLEX permite efectuar una tonalización progresiHyaluronic Acid: carries out a hydrating, Ácido hialurónico: cumple una Acido Ialuronico: svolge un’azione va y equilibrada una correcta neutraliza- della filling and fibre plumping action acción hidratante, y además rellena y idratante, yriempitiva e rimpolpante ción defibra. los reflejos indeseados. Collagen: restores tone and leaves hair reconstituye la fibra stronger and full of weightless body Colágeno: vuelve los cabellos tónicos, Collagene: rende i capelli tonici, robusti TECNOLOGÍA... Elastin: delivers elasticity for strong and robustos y con cuerpo sin apelmazar e corposi senza appesantire ECO-CERTIFICADA thicker hair leaves hair soft Elastina: mantiene los cabellos elásticos, Elastina: mantiene i capelli elastici, Activecompatti Shine Complex: ingrediente compactos y fuertes sin dejarlos rígidos e forti senza irrigidirli di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza. ALTEZZA DI TONO – TONE LEVEL – ALTURA DE TONO Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ricchi di acidi grassi essenziali 8 anti-ossidanti. 9 10 BIANCHI/GREY Elimina il crespo donando morbidezza e /BLANCOS pettinabilità.

PIGMENTO DOMINANTE – DOMINANT PIGMENT (LIVELLO DI SCHIARITURA – TONE LEVELS – NIVELS DE ACLARADO) 8

IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!

Via del Palù, 7/d - 35018 San Martino di Lupari (PD) Tel. +39 049 99 88 800 - Fax +39 049 99 88 859 INTERNATIONAL INFO LINE: +39.049.9988960 - e-mail: info@alteregoitaly.com

IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!

Pure Diamond Lift Educational Brochure Ref. 3289 I Ref. 3382 GB-E Ref. 3383 D-PL-SER Ref. 3384 RUS-CZ-EST

Sales Brochure Ref. 3150 I Ref. 3160 F

Pure Diamond Lift Technical Manual Ref. 3371 I

www.alteregoitaly.com

Pure Toner Color Navigator Ref. 3100 I-GB-E Ref. 3183 F

Ref. 3100

Pure Toner Color Chart Ref. 3090 I_GB_E_F_D (with Swatches) Ref. 3154 I_GB_E_F_D (photographic)

Technical Manual Ref. 3152 I Ref. 3161 GB-E Ref. 3162 F

Poster Ref. 3094

Pure Illuminating Spray Counter Display Ref. 3275 Face screen 50 shields Ref. 3184

Ultra Meches - Large Ref. 3087

Ultra Meches - Medium Ref. 3086

Pure Diamond Lift Color Chart Ref. 3372 (with Swatches) Ref. 3373 (photographic)

TECHNICAL RANGE

Special Oxidizing Cream

Permanent Hair Coloring Cream

20 vol. 6% 1000 ml Ref. 1991

10 vol. 3% 1000 ml Ref. 1990

100 ml 114 nuances

30 vol. 9% 1000 ml Ref. 1992

Semipermanent colouring cream

Ammonia-free permanent hair color with Caviar, Pearl extracts and eco-certified French Rose

100 ml 38 nuances

100 ml 59 nuances

Permanent colouring cream

40 vol. 12% 1000 ml Ref. 1993

Activator cream mix

1000 ml Ref. 6928

Hydrogen Peroxide

10 vol. 3% 1000 ml Ref. 131

100 ml 85 nuances

20 vol. 6% 1000 ml Ref. 112

30 vol. 9% 1000 ml Ref. 113

40 vol. 12% 1000 ml Ref. 114

HYDRA LOCK SYSTEM

Cream bleach 250 gr Ref. 1725

Bleaching blue powder 1000 gr Ref. 6965

6 x 500 gr Ref. 7000

Bleaching white powder 1000 gr Ref. 6966

6 x 500 gr Ref. 6969

Reset Color A+B+C 3 x 150 ml Ref. 1733

TECHNICAL RANGE

I Un NUOVO servizio professionale di colorazione PURA a base di PIGMENTI di ultima generazione. La sua tecnologia funzionale si basa sull’utilizzo di pigmenti CATIONICI, ad alta e persistente performance cromatica, che ASSICURA un NUOVO LIVELLO di BRILLANTEZZA visibile in modo IMMEDIATO.

GB A NEW professional PURE color service formulated with next generation color PIGMENTS. Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVEL of INSTANTLY visible BRILLIANCE.

[ pH 3-3,5 ]

E Un NUEVO servicio profesional de coloración PURA a base de PIGMENTOS de última generación. Su tecnología funcional se basa en el uso de pigmentos CATIÓNICOS, con elevado y persistente rendimiento cromático, que asegura un NUEVO NIVEL DE BRILLO visible INMEDIATAMENTE.

F Un nouveau service professionnel de coloration PURE de dernière génération. Sa technologie est basée sur l’utilisation des pigments CATIONIQUES, de haute performance qui assurent une BRILLANCE instantanée immédiatement visible.

200 ml - 9 nuances Prepare 150 ml Ref. 3431

Pepper Pink Ref. 3430

Yellow Tale Ref. 3435

Orange Tango Ref. 3436

Sales Brochure Ref. 3478 I Ref. 3490 D-PL-DK Ref. 3491 GB-E-P Ref. 3492 RUS-CZ-EST

Red Elvis Ref. 3437

Croco’ Green Ref. 3438

Technical Color Chart Ref. 3457 Photographic Color Chart Ref. 3483

Mini Pancard Ref. 3481

LOZIONE ONDULANTE

UNIVERSAL PERMING LOTION

UNIVERSALE AGLI AMMINOACIDI

WITH AMINO ACIDS

Perm 300 ml Ref. 2134

Neutralizer 750 ml Ref. 2135

Spray 150 ml Ref. 2136

Turquoise Delight Ref. 3439

Application Bottle 100 ml Ref. 2137

Blue Blush Ref. 3440

Rott-Violet Ref. 3441

Clear Way Ref. 3442

Locandina Promozionale Ref. 3485 I

Moving waves

1 Normal hair 500 ml Ref. 7012

1S Coarse hair 500 ml Ref. 7014

2 Treated coloured hair 500 ml Ref. 7013

Neutralizer 1000 ml Ref. 7015

Straightening system

Pre-pare Treatment 12 pz. x 20 ml Ref. 7018

Straightening Kit 100 + 120 ml Ref. 7482

New Equalizer 150 ml Ref. 7248

Soothing Oil 125 ml Ref. 7498

Colour Screen Protector 150 ml Ref. 2034

Wipe Out 25 pz. Ref. 2377

Stain Remover 150 ml Ref. 6931

TECHNICAL RANGE

SALON BRANDING & SUPPORT INSTITUTIONAL MATERIAL NEW

NEW

Technical Book Ref. 2192 I-F-D Ref. 2193 GB-E-P

Poster Ref. 2180

Display Pack & Go Ref. 3444

ego-powering collection 2014/15

Poster Egopowering Collection A/W 2014/15 Ref. 3486

Floor display Botanikare & Arganikare Ref. 2994

Floor display Ref. 3489

AU T U M N W I N T E R 2014 | 2015

Educational Book 2015 Ref. 3493 I

Step by Step Egopowering Collection A/W 2014/15 Ref. 3487

Educational Compendium Ref. 2850

Presenter Global Ambassador Ref. 2830 GB

www.alteregoitaly.com MADE IN ITALY Via del Palu 7/d - 35018 - S. Martino di Lupari (PD) - ITALY - Tel +39.049.9988800 - Fax +39.049.9988969 INTERNATIONAL INFO LINE +39.049.9988960 - email info@alteregoitaly.com

Education bag Ref. 7260

Shopper Ref. 2659

Retail bag Ref. 949

Ref. 7170 Pencil Alter Ego Italy Ref. 946 Pen Alter Ego Italy

Block Notes Ref. 2849

3 cm

48,04 cm

8,4 cm

6 cm

8,54 cm

6 cm

47,55 cm

48,04 cm

3 cm

SALON SUPPORT

47,55 cm

TAGLIO CORDONE TAGLIO CLIP TAGLIO

TAGLIO CIOCCA PER FINDER 101,61 cm

CORDONE TAGLIO CLIP

BLEACH BLEACH

BLEACH

10 Vol - 3%

20 Vol - 6%

10 Vol - 3%

20 Vol - 6%

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

FR ÍO

10 Vol - 3%

20 Vol - 6%

10 Vol - 3%

20 Vol - 6%

To n

ai ris san

5 BLEACH

BLEACH

10 Vol - 3%

20 Vol - 6%

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

VIOLET VIOLETT

10 Vol - 3%

BLEACH

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

SUPER 30 Vol - 9% 40 Vol - 12% LIGHTENER

10 Vol - 3%

20 Vol - 6%

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

20 Vol - 6%

30 Vol - 9%

10 Vol - 3%

20 Vol - 6%

10 Vol - 3% 10 Vol - 3% 10 Vol - 3% Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) ITALY - Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com

10 Vol - 3%

L-

FR ÍO

- FRO

IDES - KALT

/00

enriched with

COLOR FORMULA

GARCINIA MANGOSTANA

25 g Deep Natural + 25 g Fashion

Technical Color Chart

114 nuances 128,26 cmRef. 2971

30,5 cm

>50% CO

25 g Natural + 25 g Fashion

COLOR FORMULA

PE R T U R A

/00

5 cm

TURE ER UV

25 g Deep Natural + 25 g Fashion

Small Color Chart

30,5 cm

28,99 cm

123,94 cm

0,3 cm

COLOR FORMULA

VIOLET VIOLETT

CO BE

>50%

21,76 cm 21,76 cm

5 cm

PE R T U R A

128,26 cm

1,2 cm

2,5 cm

30,5 cm

Ref. 3074

2,5 cm

1,2 cm

28,99 cm

Poster

Ref. 2889

Technical Manual Ref. 2855 GB-E

0,3 cm

NEW AMMONIA-FREE HAIR COLORING SYSTEM

SUBLIME ESOTICO LUSSUOSO SOFISTICATO

My Color, tutto quello che una donna desidera!

My Color es sublime, exótico, de lujo, sofisticado. My Color es todo lo que desean las mujeres My Color é sublime, exótico, luxuoso, sofisticado. My Color é tudo aquilo que uma mulher deseja

Color Chart 16 nuances (new series) Ref. 2984

Color Chart 59 nuances

Technical Folder Ref. 2892 I - F Ref. 2893 GB – E

General Catalogue Ref. 2932 GB-E-F

Ref. 3055

_PERMANENT_

COLOR_WITH_CONFIDENCE

Sales Brochure Ref. 2888 I-GB-E-F

Color Chart Ref. 7399

Color Chart Ref. 1748

Sales Brochure

Ref. 1749 I-GB-E-F-D-P

New accessories

Tinting Brush with silicon brush Ref. 3467

Tinting Glass Bowl Ref. 3469

Trolley Nice Ref. 3297

education format

Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) ITALY - Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com

28,99 cm

30,5 cm

25 g Natural + 25 g Fashion

BLEU BLAU

O O

10 Vol - 3% 10 Vol - 3%

ROUGE ROT

P As nuances de Technofruit.color oferecem uma paleta ilimitada de cores.

SE Svih nijansi Technofruit.color nude neograničenu paletu boja.

10 Vol - 3%

/32

D Die Nuancen von Technofruit.color bieten eine unbegrenzte Palette an Farben.

PL Odcieni farby Technofruit.color zapewnia niczym nieograniczone możliwości koloryzacji. RU Нюансов Technofruit.color предлагают безконечную палитру оттенков.

SUPER LIGHTENER

10 Vol - 3%

Technical Folder

GARCINIA MANGOSTANA

SUPER LIGHTENER

/10

Ref. 2797 GB-E

30 Vol - 9% 40 Vol - 12%

/2 /3

E - 3% - FRO /6 10 VolK- 3%AL10TVol IDES -

30 Vol - 9%

/10

28,99 cm

SE Svih nijansi Technofruit.color nude neograničenu paletu boja.

L-

10 Vol - 3% 10 Vol - 3%

BLEU BLAU

O O

10 Vol - 3% 10 Vol - 3%

RU Нюансов Technofruit.color предлагают безконечную палитру оттенков.

/6 /7

Ref. 2958 I Ref. 2978 GB/E/F Ref. 2979 D-PL-RUS-SER

PL Odcieni farby Technofruit.color zapewnia niczym nieograniczone możliwości koloryzacji.

Manuale Tecnico

12 cm

ABDEC KE

BLEACH SUPER LIGHTENER

Target Level

P As nuances de Technofruit.color oferecem uma paleta ilimitada de cores.

BLEACH BLEACH

BLEACH

Permanent RE C O BE RTU R VE Hair UColoring Cream

BLEACH

SUPER LIGHTENER

O V ER

BLEACH

ORANGE ORANGE

enriched with

F Les nuances de Technofruit.color offrent une palette de couleurs illimitée.

COLOR FORMULA

Ref. 2971

BLEACH BLEACH

r su

RA TU

BLEACH BLEACH

30 Vol - 9% 40 Vol - 12%

SUPER 30 Vol - 9% 40 Vol - 12% LIGHTENER

General Catalogue

Sup

BLEACH

JAUNE GELB

ABDEC KE

20 Vol - 6%

tono - Ton

21,76 cm

PROFESSIONALS

RA TU

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

so bre

ÀL ID

Technofruit.color shades offer an unlimited color palette.

E Los matices de Technofruit.color ofrecen una paleta de color ilimitada.

IDD

20 Vol - 6%

10 Vol - 3%

ROUGE ROT

FRE

30 Vol - 9% 40 Vol - 12%

10 Vol - 3%

30 Vol - 9% 40 Vol - 12% 20 Vol - 6%

10 Vol - 3%

IDD

20 Vol - 6% 10 Vol - 3%

10 Vol - 3%

FRE

10 Vol - 3% 10 Vol - 3%

10 Vol - 3%

D Die Nuancen von Technofruit.color bieten eine unbegrenzte Palette an Farben.

Permanent Hair Coloring Cream

30 mins

Ref. 2971

BLEACH

10 Vol - 3% 10 Vol - 3%

Natural Level

BLEACH

/2 /3

10 vols 3%

A RM E S-W

BLEACH

tono Tone o su n

FINDER SELECTOR

USED BY

12 cm

COLOR RESULTS

E UD

BLEACH

COLOR RESULTS

FOR PROVEN

30 Vol - 9% 40 Vol - 12%

ORANGE ORANGE

AND EFFECTIVE

AND EFFECTIVE DI - WARM - C CA L

1T ono - 1 Ton

/32

FOR PROVEN

Le nuances di Technofruit.color offrono una palette illimitata di colori.

30-35 mins

21,76 cm

COLOR WITH SUCCESS

PROFESSIONALS

F Les nuances de Technofruit.color offrent une palette de couleurs illimitée.

20 vols 6%

n To

20 Vol - 6%

JAUNE GELB

r su

s s - 2 Ton

ono - 1 Tone 1T

to n

E Los matices de Technofruit.color ofrecen una paleta de color ilimitada.

ÀL ID

PL SE RU Technofruit.color uma cor altamente Technofruit.color to farba o wzmocnionym Technofruit.color –высококосметический Technofruit.color je boja visoke performanse cosmética, extraordinário desempenho działaniu, zapewniająca: цвет, с необычайно высокими sa pojačanim kozmetičkim dejstvom koja • odbudowę struktury włosa que garante: характеристиками гарантирует: garantuje: • wyjątkowe akcenty – pasemka, refleksy • идеальное закрашивание седых волос • Savršenu pokrivenost sedih vlasi • estrutura dos cabelos regenerados • Izuzetan sjaj i vezivanje boje • niewiarygodny blask i trwałość koloru • confiabilidade dos reflexos • прекрасные блеск и устойчивость • perfekcyjne pokrycie siwizny • Pouzdan uspeh kod postizanja najsvetlijih tonova • brilho e duração excepcional • надежность в получении рефлекса • perfeita cobertura dos cabelos brancos • Regeneracija strukture vlasi • восстановленная структура волоса

10 Vol - 3%

48,43 cm

2T ono

CON AFFIDABILITÀ

USED BY

MIXING 1:1,5 35-40 mins

A RM E S-W

oni - 2 Tone AR 2T s 30 vols 9%

COLOR WITH SUCCESS

D GB E F Technofruit.color a high performance Technofruit.color es un color altamente Technofruit.color une couleur hautement Technofruit.color eine höchst kosmetische color with an elevated cosmetic action cosmético, con un extraordinario rendimiento cosmétique et extraordinairement performante Farbe, mit außergewöhnlicher Leistung zu guarantees: que garantiza: garantissant: garantieren: • regeneración de la estructura del cabello • régénération de la structure des cheveux • die Struktur des Haars regeneriert • regenerated hair structure • fiabilidad del reflejo • fiabilité du reflet • Zuverlässigkeit des Reflexes • reliable results true to color chart • außerordentlicher Brillanz und Dauerhaftigkeit • éclat et tenue incroyables • exceptional brilliance and color hold • brillo y duración excepcional • perfecta cobertura de los cabellos blancos • couverture parfaite à 100% • perfektes Abdecken zu 100% • perfect grey cover

s s - 3 Ton

n to

Ton o

E UD

tono - Ton

Savršenu pokrivenost sedih vlasi Izuzetan sjaj i vezivanje boje Pouzdan uspeh kod postizanja najsvetlijih tonova Regeneracija strukture 3 vlasi

so bre

52,56 cm

Technofruit.color shades offer an unlimited color palette.

to n

To n

FINDER SELECTOR

идеальное закрашивание седых волос • • прекрасные блеск и устойчивость • надежность в получении рефлекса • восстановленная структура волоса

n To

Natural Level

• • • •

IL COLORE DEI PER COLORARE E SUCCESSO

PROFESSIONISTI

Technofruit.color è un colore altamente cosmetico che garantisce: • struttura del capello rigenerata • affidabilità del riflesso • eccezionale brillantezza e durata del colore • perfetta copertura dei capelli bianchi

DI - WARM - C CA L

ne to

wyjątkowe akcenty – pasemka, refleksy niewiarygodny blask i trwałość koloru perfekcyjne pokrycie siwizny

tono Tone o su n

30 mins

Su p

• • •

1T ono - 1 Ton

Target Level

estrutura dos cabelos regenerados confiabilidade dos reflexos brilho e duração excepcional perfeita cobertura dos cabelos brancos

Le nuances di Technofruit.color offrono una palette illimitata di colori.

30-35 mins

10 vols 3%

• • • •

ono - 1 Tone 1T

n te

MIXING 1:1,5

40 Technofruit.color uma cor altamente Technofruit.color to farba o wzmocnionym Technofruit.color –высококосметический Technofruit.color je boja visoke vols performanse 12% dejstvom koja cosmética, extraordinário desempenho działaniu, zapewniająca: цвет, с необычайно высокими sa pojačanim kozmetičkim 40-45 • odbudowę struktury włosa que garante: характеристиками гарантирует: garantuje: mins

s s - 2 Ton

20 vols 6%

MIXING SS 1:2

D GB E F 50 Technofruit.color a high performance Technofruit.color es un color altamente Technofruit.color une couleur hautement Technofruit.color eine höchst kosmetische mins color with an elevated cosmetic action cosmético, con un extraordinario rendimiento cosmétique et extraordinairement performante Farbe, mit außergewöhnlicher Leistung zu guarantees: que garantiza: garantissant: garantieren: • regeneración de la estructura del cabello • régénération de la structure des cheveux • die Struktur des Haars • regenerated hair structure ac regeneriert l lar • fiabilidad del reflejo • fiabilité du reflet • Zuverlässigkeit des Reflexes • reliable results true to color chart r èc ant eDauerhaftigkeit s - Supe • éclat et tenue incroyables • außerordentlicher Brillanz und • exceptional brilliance and color hold • brillo y duración excepcional • perfecta cobertura de los cabellos blancos • couverture parfaite à 100% • perfektes Abdecken zu 100% • perfect grey cover Toni - 3 Ton P

35-40 mins

2T ono

rente - Supe hia rli sc 40 vols 12%

40-45 mins

s s - 3 Ton

oni - 2 Tone 2T s

30 vols 9%

Livelli Di Schiaritura Levels Of Lift Nivel De Aclarado Niveaux De Èclairicissant Aufhellungsstufen

40 vols 12%

3T ono

TAGLIO CIOCCA PER FINDER

YC RE

• struttura del capello rigenerata • affidabilità del riflesso • eccezionale brillantezza e durata del colore • perfetta copertura dei capelli bianchi

O V ER

ntes - Superè

oni - 3 Tone 3T s

YC RE

Sup

lar a

Technofruit.color è un colore altamente cosmetico che garantisce:

Sup

ai ris san

50 mins ac

Livelli Di Schiaritura Levels Of Lift Nivel De Aclarado Niveaux De Èclairicissant Aufhellungsstufen

101,61 cm

48,43 cm

n te

52,56 cm

IL COLORE DEI PROFESSIONISTI PER COLORARE CON AFFIDABILITÀ E SUCCESSO

MIXING SS 1:2

rente - Supe hia rli sc 40 vols 12%

Technical Trolley Ref. 3153

Color Mix Ref. 3223

/W FALL

PROFESSIONAL TECHNOLOGY

014 2 R E T

Ref. 3495 concept: www.excoitaly.com

/15

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Alter Ego Italy si riserva il diritto di modificare il design e la veste grafica degli articoli senza alcun preavviso al fine di apportare un continuo miglioramento degli stessi. - Alter Ego Italy reserves the right to modify the design and the graphics of its articles without any forewarning with the aim of improving their quality.