BRANDBOOK
3/2015
Hair_Craig Smith_Global Creative Director / Photography_Andrew O’Toole / Products: Alter Ego Italy
Hair_Craig Smith_Global Creative Director / Photography_Andrew O’Toole / Products: Alter Ego Italy
ENRICH
COLOR WORLD
NEW by
BROWN ASH /71
YOUR
IRIS /2
Hair_Craig Smith_Global Creative Director / Photography_Andrew O’Toole / Products: Alter Ego Italy
WITH THE
GB The first professional range of TECHNICAL PRODUCTS exclusively formulated to satisfy the specific needs of NATURALLY BLONDE, BLEACHED or LIGHTENED hair.
E Es la primera gama de COLORES y PRODUCTOS exclusivamente profesionales realizados para satisfacer todas las exigencias de cabellos NATURALMENTE RUBIOS, DECOLORADOS o ACLARADOS.
F La toute première gamme de COLOR et SOINS exclusivement formulée pour répondre aux besoins des cheveux BLONDS qu’ils soient NATURELS, DECOLORES, ou MECHES.
ULTRA CARE
I È la prima gamma di COLORE e PRODOTTI esclusivamente professionali realizzati per soddisfare tutte le esigenze di capelli NATURALMENTE BIONDI, DECOLORATI o SCHIARITI.
ULTRA PURE
Pure Illuminating Shampoo 250 ml - AEI 3696 1400 ml - AEI 3778
Pure Illuminating Conditioner 200 ml - AEI 3697 900 ml - AEI 3779
PURE WHITE
Pure Toner White 60 ml - AEI 3051
ULTRA COMFORT
Pure Toner Platinum 60 ml - AEI 3052
PURE
PURE CIPRIA
Pure Toner Caramel 60 ml - AEI 3053
Pure Toner Dusty Pink 60 ml - AEI 3054
CARAMEL
AEI 4
PURE
PLATINUM
Pure Light Cream 500 gr - AEI 2997
Total Blonde Activator 500 ml - AEI 3073
Pure Illuminating Spray 150 ml - AEI 3836
Pure Blonde Refresh SILVER 150 ml - AEI 3078
HL.0
NATURAL
Pure Diamond Lift NATURAL 60 ml - AEI 3273
HL.91 PEARL ASH
Pure Diamond Lift PEARL ASH 60 ml - AEI 3271
Pure Light Blue Powder 500 gr - AEI 2996
Pure Blonde Refresh BEIGE 150 ml - AEI 3079
Pure Blonde Refresh VANILLA 150 ml - AEI 3080
HL.1 ASH
Pure Diamond Lift ASH 60 ml - AEI 3274
HL.2 IRIS
Pure Diamond Lift IRIS 60 ml - AEI 3270
HL.7 BEIGE
Pure Diamond Lift BEIGE 60 ml - AEI 3272
Pure Light Oil 500 ml - Ref. 3072
SALON BRANDING & MERCHANDISING
LIMITED EDITION
NEW GLI STRUMENTI DI SUPPORTO ALLA RIVENDITA DONANO UN’IMMAGINE PROFESSIONALE ED ACCATTIVANTE AL TUO SALONE
Hair_Craig Smith Global Creative Director | Photography_Andrew O’Toole | Products_Alter Ego Italy
PROTEGGI ILLUMINA ED E PROTEGGI ILLUMINA IL TUO BIONDO
Llip Gloss AEI 3752
Vetrofania - Window sticker AEI 3841 I - 3842 GB 3854 F - 3860 NL
Counter Pancard AEI 4173 I
Hair_Craig Smith Global Creative Director | Photography_Andrew O’Toole | Products_Alter Ego Italy
Pure Illuminating Kit AEI 3855
AEI 3849
+
Brochure AEI 3849 I - 3847 GB/E/P
BEIGE
SILVER
Counter Display AEI 3794
VANILLA
PURE BLONDE REFRESH
PURE TONER
• WHITE BIANCO BLANCO
• PLATINUM PLATINO
150 ml
• CARAMEL CARAMELLO CARAMELO
60 ml
CHE COS’E’
Crema tonalizzante per capelli naturalmente biondi, decolorati o schiariti.
CHE COSA FA
blonde,
WHAT IT DOES
Grazie alla sua cremosa e delicata formulazione, tonalizza in modo progressivo e bilanciato, neutralizzando i riflessi indesiderati.
Its special gentle formula delivers a progressive and balanced toning action able to neutralize unwanted underlying tones.
TECNOLOGIA… ECO-CERTIFICATA!
ECO-CERTIFIED… TECHNOLOGY
Active Shine Complex: ingrediente di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza. Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ricchi di acidi grassi essenziali anti-ossidanti. Elimina il crespo donando morbidezza e pettinabilità.
ILLUMINA E PROTEGGI IL TUO BIONDO.
WHAT IT IS
Cream Toner for naturally bleached or lightened hair.
Active Shine Complex: natural ingredient extracted from Brazilian Palms, restores outstanding shine and brilliance. Inca Oil: nourishing oil, extracted from a plant native to South America, considered to be the oil richest in antioxidizing essential fatty acids and widely used for its restructuring and anti-age properties. Eliminates frizz leaving hair soft and easy to manage.
CHE COS’E’ • CIPRIA Trattamento riflessante in mousse PINKper capelli bianchi, senza DUSTY risciacquo ROSAbiondi, PASTEL naturalmente decolorati o schiariti.
WHAT IT IS Leave-in color refresh mousse for naturally blonde, bleached, lightened or grey hair
QUE ES Mousse con reflejos sin enjuague para cabellos blancos, naturalmente rubios, decolorados o aclarados.
CHE COSA FA La sua speciale formulazione dona riflessi luminosi e delicati, ripristinando nel capello il giusto livello di idratazione, tonicità ed elasticità senza appesantire. QUE ES Il suo leggero potere fissativo garantisce Cremavolume tonalizante cabellos rubios e para sostegno per un naperfetto turales,styling. decolorados o aclarados.
WHAT IT DOES Its special formula gently refreshes tones to restore luminosity, weightless hydration, vitality and elasticity. Its lightweight fixing power guarantees volume and hold for perfect styling.
QUE HACE Su especial formulación dona reflejos luminosos y delicados, restableciendo en el cabello el correcto nivel de hidratación, tonicidad y elasticidad sin apelmazar. Su ligero poder de fijación garantiza volumen y sostén para un perfecto styling.
QUE HACE TECHNOLOGY… PARABEN FREE: THE TECNOLOGÍA… SIN PARABENOS: TECNOLOGIA… SENZA PARABENI: IL GraciasPRO-FILLING a su especial yCOMPLEX delicada formulación, PRO-FILLING COMPLEX EL PRO-FILLING COMPLEX permite efectuar una tonalización progresiHyaluronic Acid: carries out a hydrating, Ácido hialurónico: cumple una Acido Ialuronico: svolge un’azione va y equilibrada una correcta neutraliza- della filling and fibre plumping action acción hidratante, y además rellena y idratante, yriempitiva e rimpolpante ción defibra. los reflejos indeseados. Collagen: restores tone and leaves hair reconstituye la fibra stronger and full of weightless body Colágeno: vuelve los cabellos tónicos, Collagene: rende i capelli tonici, robusti TECNOLOGÍA... Elastin: delivers elasticity for strong and robustos y con cuerpo sin apelmazar e corposi senza appesantire ECO-CERTIFICADA thicker hair leaves hair soft Elastina: mantiene los cabellos elásticos, Elastina: mantiene i capelli elastici, Activecompatti Shine Complex: ingrediente compactos y fuertes sin dejarlos rígidos e forti senza irrigidirli di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza. ALTEZZA DI TONO – TONE LEVEL – ALTURA DE TONO Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ricchi di acidi grassi essenziali 8 anti-ossidanti. 9 10 BIANCHI/GREY Elimina il crespo donando morbidezza e /BLANCOS pettinabilità.
PIGMENTO DOMINANTE – DOMINANT PIGMENT (LIVELLO DI SCHIARITURA – TONE LEVELS – NIVELS DE ACLARADO) 7
8
9
10
IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!
Via del Palù, 7/d - 35018 San Martino di Lupari (PD) Tel. +39 049 99 88 800 - Fax +39 049 99 88 859 INTERNATIONAL INFO LINE: +39.049.9988960 - e-mail: info@alteregoitaly.com
IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!
www.alteregoitaly.com
Pure Toner Color Chart AEI 3090 I/GB/E/F/D (with Swatches) AEI 3154 I/GB/E/F/D (photographic)
AEI 3790
AEI3791
Hair_Craig Smith Global Creative Director | Photography_Andrew O’Toole | Products_Alter Ego Italy
Pure Toner Color Navigator AEI 3100 I/GB/E
Ref. 3100
A CASA COME IN SALONE.
Totem AEI 3790 I/GB - 3856 NL
Poster AEI 3791
Ultra Meches - Large AEI 3087 Ultra Meches - Medium AEI 3086
Pure Diamond Lift Educational Brochure AEI 3289 I AEI 3382 GB/E/P
Pure Diamond Lift Color Chart AEI 3372 (with Swatches)
AEI 5
I La colorazione permanente dei professionisti per colorare con affidabilità e successo. GB Technofruit.color used by professionals for proven and effective color results.
E El color de los profesionales para colorear con fiabilidad y éxito. F La couleur des professionnels pour colorer avec fiabilité et succès.
E My color es la nueva coloración permanente, sin amoniaco, ppd, con una acción especial anti-age.
GB My color is the new ammonia-free, ppd-free permanent hair color with a specific anti-age action
F My color est le nouveau colorant permanent sans ammoniaque, sans ppd, avec une action spéciale antiâge.
Ammonia-free permanent hair color with Caviar, Pearl extracts and eco-certified French Rose 100 ml - 59 nuances
Permanent Hair Coloring Cream 100 ml - 122 nuances
AEI 6
I La colorazione permanente senza ammoniaca e senza PPD con tecnologia antiage
10 vol. 3% 1000 ml - AEI 3831
20 vol. 6% 1000 ml - AEI 3832
Semipermanent Colouring Cream 100 ml - 38 nuances
Activator Cream Mix 1000 ml - AEI 6928
10 vol. 3% 1000 ml - AEI 131
20 vol. 6% 1000 ml - AEI 112
30 vol. 9% 1000 ml - AEI 3833
40 vol. 12% 1000 ml - AEI 3834
Permanent Colouring Cream 100 ml - 85 nuances
30 vol. 9% 1000 ml - AEI 113
40 vol. 12% 1000 ml - AEI 114
SALON BRANDING & MERCHANDISING
Poster AEI 3814
Color Chart Technofruit Color AEI 4151
Brochure Technofruit Color AEI 4027 I - AEI 4028 GB AEI 4029 E/P - AEI 4030 F
Mini-Presentoire Technofruit Color AEI 4098 I/GB - AEI 4099 E/P AEI 4130 F - AEI 4158 PL
AEI 3897
Hair_Craig Smith_Global Creative Director / Photography_Andrew O’toole / Colors_Alter Ego Italy
Totem Technofruit AEI 3839 I/GB
Poster Bronzage AEI 3897
Pancard Bronzage AEI 3896 I - AEI 3939 GB/E AEI 3945 F
Technical Folder Bronzage AEI 3924 I - AEI 3894 GB/E AEI 3941 F
NEW AMMONIA-FREE HAIR COLORING SYSTEM
SUBLIME ESOTICO LUSSUOSO SOFISTICATO
My Color, tutto quello che una donna desidera!
My Color es sublime, exótico, de lujo, sofisticado. My Color es todo lo que desean las mujeres My Color é sublime, exótico, luxuoso, sofisticado. My Color é tudo aquilo que uma mulher deseja
General Catalogue AEI 2932 GB/E/F
Technical Folder AEI 2892 I/F AEI 2893 GB/E
My Color Color chart AEI 3055
Color chart 16 nuances (new series) - AEI 2984
Poster My Color AEI 3850 Totem My Color AEI 3838 I/GB
_PERMANENT_
COLOR_WITH_CONFIDENCE
Sales Brochure AEI 2888 I/GB/E/F
Color Chart AEI 7399
Color Chart AEI 1748
Sales Brochure AEI 1749 I/GB/E/F/D/P
AEI 7
GB A NEW professional PURE color service formulated with next generation color PIGMENTS. Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVEL of INSTANTLY visible BRILLIANCE.
E Un NUEVO servicio profesional de coloración PURA a base de PIGMENTOS de última generación. Su tecnología funcional se basa en el uso de pigmentos CATIÓNICOS, con elevado y persistente rendimiento cromático, que asegura un NUEVO NIVEL DE BRILLO visible INMEDIATAMENTE.
F Un NOUVEAU service professionnel de coloration PURE de dernière génération. Sa technologie est basée sur l’utilisation des pigments CATIONIQUES, de haute performance qui assurent une BRILLANCE instantanée immédiatement visible.
9 NUANCES - 200 ml
I Un NUOVO servizio professionale di colorazione PURA a base di PIGMENTI di ultima generazione. La sua tecnologia funzionale si basa sull’utilizzo di pigmenti CATIONICI, ad alta e persistente performance cromatica, che ASSICURA un NUOVO LIVELLO di BRILLANTEZZA visibile in modo IMMEDIATO.
Prepare 150 ml - AEI 3431
Pepper Pink AEI 3430
Yellow Tale AEI 3435
Orange Tango AEI 3436
Red Elvis AEI 3437
Croco’ Green AEI 3438
Turquoise Delight AEI 3439
Blue Blush AEI 3440
Rott-Violet AEI 3441
Clear Way AEI 3442
[ pH 3-3,5 ]
Sales Brochure AEI 3478 I AEI 3491 GB/E/P AEI 3492 RUS/CZ/EST
Technical Color Chart AEI 3457
Mini Pancard AEI 3481
Locandina Promozionale AEI 3485 I
HYDRA LOCK SYSTEM
Cream bleach 250 gr - AEI 1725
AEI 8
Bleaching blue powder 1000 gr - AEI 6965 6 x 500 gr - AEI 7000
Bleaching white powder 1000 gr - AEI 6966 6 x 500 gr - AEI 6969
Reset Color A+B+C 3 x 150 ml - AEI 1733
PASSIO N CO LO RMASK
RETAIL SIZE
GB Dual effect conditioner that nourishes, intensifies and tones natural coloured and highlighted hair. It restores extraordinary shine to dull hair whilst brightening and enhancing cosmetic color.
W
E Conditioner a doble efecto que nutre, intensifica y da tono a los cabellos naturales, teñidos o con mechas. Proporciona un brillo extraordinario a los cabellos opacos y apagados, reavivando y exaltando el color cosmético.
F Après-shampooing à double effet qui nourrit, intensifie et tonalise les cheveux naturels, colorés ou avec mèches. Il donne un éclat extraordinaire aux cheveux opaques et ternes, en ravivant et en exaltant la couleur cosmétique.
W
NE
W
NE
NE
Passion Color Mask CIOCCOLATO 250 ml - AEI 3931
Passion Color Mask CASTAGNA 250 ml - AEI 4025
Passion Color Mask CACAO 250 ml - AEI 3930
Passion Color Mask NOCCIOLA 250 ml - AEI 4024
Passion Color Mask CARAMEL 250 ml - AEI 3929
Passion Color Mask ZUCCA 250 ml - AEI 4026
Passion Color Mask ARGENTO 250 ml - AEI 3927
Passion Color Mask BEIGE 250 ml - AEI 3928
Passion Color Mask PERLA 250 ml - AEI 3936
Passion Color Mask SABBIA 250 ml - AEI 3935
Passion Color Mask VANILLA 250 ml - AEI 3926
Passion Color Mask PESCA 250 ml - AEI 3937
COLOR
FANTASY COLORS
LIGHT COLORS
BASIC COLORS
I Conditioner a doppio effetto che nutre, intensifica e tonalizza i capelli naturali, colorati o con méches. Conferisce brillantezza straordinaria ai capelli opachi e spenti, ravvivando ed esaltando il colore cosmetico.
COLOR COLOR COLOR COLOR Passion Color Mask ORANGE 250 ml - AEI 3932
Passion Color Mask AMARENA 250 ml - AEI 3934
W
Passion Color Mask CIOCCOLATO 50 ml - AEI 3956
Passion Color Mask PERLA 50 ml - AEI 3958
NE
Passion Color Mask CASTAGNA 50 ml - AEI 4022
Passion Color Mask SABBIA 50 ml - AEI 3957
Passion Color Mask MIRTILLO 250 ml - AEI 3933
W
NE
Passion Color Mask NOCCIOLA 50 ml - AEI 4021
Passion Color Mask VANILLA 50 ml - AEI 3960
Color Chart Passion Color Mask AEI 4097
Brochure Passion Color Mask AEI 4031 I/GB - AEI 4134 E/P AEI 4135 F
Counter Display AEI 4132
W
NE
Passion Color Mask ZUCCA 50 ml - AEI 4023
Passion Color Mask ARGENTO 50 ml - AEI 3961
Passion Color Mask BEIGE 50 ml - AEI 3962
Passion Color Mask PESCA 50 ml - AEI 3959
Passion Color Mask ORANGE 50 ml - AEI 3954
Passion Color Mask AMARENA 50 ml - AEI 3955
AEI 9
HAIR & SCALP | CURA, BENESSERE, RELAX PER CUTE E CAPELLI I Un’accurata ricerca e selezione di ingredienti speciale di origine naturale ed eco-certificati, ci ha permesso di sviluppare prodotti altamente performanti e di ultima generazione, nel rispetto sostenibile dell’uomo e dell’ambiente.
GB It has been specifically formulated to counter and treat the most common disorders. We have chosen a pool of carefully selected special ingredients of natural derivation with ecocertification and combined them with the latest generation innovation to formulate the entire range of the high performance Botanikare products, whilst remaining true to our eco-conscious policy.
E Una cuidadosa investigación y selección de ingredientes especiales, de procedencia natural y eco-certificados, nos ha permitido desarrollar productos con alto rendimiento y de última generación, siempre en el respeto sostenible del ser humano y del ambiente.
WITH
WITH
OILS
Peeling Pre-treatment 150 ml - AEI 2837
Eco-mineral Mousse 150 ml - AEI 2847
OILS
NEW
Calming Shampoo 300 ml - AEI 2842 1000 ml AEI 2843
Soothing Cream 200 ml - AEI 3942
Calming Tonic 150 ml - AEI 2844
WITH
ESSENTIAL
OILS
Energizing Shampoo 300 ml - AEI 2827 1000 ml AEI 2828
Energizing Superactive Lotion/Tonic 12 pz. x 10 ml - AEI 2829 125 ml - AEI 2841
Essential Densifying Lotion 12 pz. x 7 ml - AEI 3472
Mud Treatment 150 ml - AEI 2836
ESSENTIAL
OILS
Purifying Shampoo 300 ml - AEI 2832 1000 ml AEI 2833
Essential Purifying Lotion 12 pz. x 7 ml - AEI 3473
AREA PROMO
Rebalancing Shampoo 300 ml - AEI 3462 1000 ml AEI 3463
Energizing Delicate Lotion 12 pz. x 10 ml - AEI 2831
WITH
PURIFYING HAIR & SCALP THERAPY
REBALANCING HAIR & SCALP THERAPY
ENERGIZING HAIR & SCALP THERAPY
ESSENTIAL
CALMING HAIR & SCALP THERAPY
WELLNESS HAIR & SCALP THERAPY
ESSENTIAL
Aroma Oil Treatment 50 ml - AEI 3222
F Une soigneuse recherche et sélection d’ingrédients spéciaux, de dérivation naturelle et éco-certifiés nous a permis de développer des produits hautement performants et de dernière génération, toujours dans le respect soutenable de l’homme et de l’environnement.
Kit sachet Energizing Peeling Pre-treatment + Energizing Shampoo 2x12 ml AEI 2950
AEI 10
Kit sachet Purifying Peeling Pre-treatment + Purifying Shampoo 2x12 ml Ref. 2951
Kit sachet Calming Peeling Pre-treatment + Calming Shampoo 2x12 ml Ref. 2952
Kit sachet Rebalancing Peeling Pre-treatment + Rebalancing Shampoo 2x12 ml Ref. 2953
SALON BRANDING & MERCHANDISING
NEW
Once/twice a week
A COMPLETE
R AND TREAT NTS TO COUNTE IPTIVE TREATME GUIDE OF PRESCR
COMMON HAIR
GREASY SCALPS
AND GREASY
Greasy scalp
Greasy scalp with desquamation
Greasy scalps Greasy scalps with desquamation
rebalancing hair & scalp therapy
PRODUCTS
Mud Treatment Peeling pre-treatment Rebalancing Shampoo Purifying Shampoo Eco-mineral Mousse
SENSITIZED
Sensitive/sensitized and irritated scalps
PRODUCTS
*
*
Hyper-sensitive scalp
FREQUENCY
DURATION
Once/twice a week
8 weeks
Once/twice a week
8 weeks
FREQUENCY
DURATION
as required
as required
*
*
UN APPROCCIO N ATU R A L E PE R IL BENESSERE DI CUTE E CAPELLI
SCALPS OR IRRITATED SALON TREATMENT
HOME CARE
Calming Shampoo
PRESC TO CO RIP UNTER TIV HAIR
DISORDERS
TION DESQUAMA
HOME CARE
Peeling pre-treatment
* as required
calming hair & scalp therapy
Sensitive scalp
SALON TREATMENT
Rebalancing Shampoo Eco-mineral Mousse
SENSITIVE,
new
AND SCALP
SCALPS WITH
Mud Treatment
Wellness
E TRE ATM AND EN TRE Mousse AT CO TS Eco-mineralSC ALP DISOR MMON DERS Calming Tonic
AND
education format
Cute & Capelli
SCOPRI I NUOVI RITUALI
CALMING
PER CUTI SENSIBILI
www.alteregoitaly.com MADE IN ITALY
Leaflet Aroma Oil Treatment AEI 3229 I - AEI 3276 GB/E/P
Prescriptive treatments for hair and scalp disorders AEI 2926 GB - AEI 2925 E AEI 2927 F
Leaflet Calming AEI 4133 I - AEI 4179 GB AEI 4178 F - AEI 4181 E AEI 4180 P
Manuale Wellness AEI 2969 I - AEI 3175 GB/E
Essential Lotions Brochure AEI 3488 I AEI 3620 GB/E/P
NEW
SALON TOOLS
Pancard Aroma Oil Treatment AEI 3226 I - AEI 3227 GB/E
Wooden Comb AEI 2962
Wooden Bowl AEI 2963
Trico-camera Dino-Lite AEI 2861 (220 volt) AEI 2898 (110 volt)
Salon Pancard AEI 3166 I
Wooden Brush AEI 2964
Poster AEI 2781
Shopper AEI 4087
Application bottle AEI 1788
Trico-camera mini AEI 3190
Trolley Wellness AEI 3872
AEI 11
Miracle Collection Display AEI 2995
Shopper AEI 4087
MIRA CLE RE J U VE NA TING COLLE CTION
MIRACLE REJUVENATING SHAMPOO
Deterge delicatamente capelli secchi e maturi di tutte le etnie dalle radici alle punte. La preziosa sinergia tra l’olio di Argan eco-certificato e l’olio di Tea Tree biologico apporta protezione e benessere grazie alle loro proprietà antiinvecchiamento, idratanti, purificanti ed energizzanti. La sua leggera miscela dona morbidezza, elasticità e brillantezza per un effetto age-proof.
MIRACLE TREATMENT
Trattamento districante, condizionante e ristrutturante per tutti i tipi di capelli, anche per i più aridi, crespi e maturi di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan eco-certificato e olio di Tea Tree biologico apporta un totale benessere, ringiovanendo anche le strutture più stanche e stressate. Miracle Treatment, trattamento spray senza risciacquo, innovativo e versatile, è la cura di bellezza quotidiana per uso professionale e di mantenimento a casa. azione condizionante istantanea intensiva.
MIRACLE OIL
il t r a t t a m e n t o c o m p l e t o p e r c a p e l l i gio v a n i e v it a l i MIRACLE BOTANIC INFUSION - NUOVO lozione spray fortemente ristrutturante texturizzante ad azione volumizzante e particolarmente indicata per capelli sottili, naturali e trattati. Formulata con lo speciale ed innovativo BIO-PEPTIDE COMPLEX di origine naturale, si distingue per essere un vero e proprio “cocktail” ricco di Amminoacidi Essenziali e di Tea Tree Oil. Agisce come ottimo ricostituente per capelli privi di tono, corpo e struttura senza appesantire e senza sporcare. Risultati: capelli voluminosi alle radici; consistenti e setosi sulle lunghezze. MIRACLE REJUVENATING MASK
Trattamento nutriente e condizionante per capelli particolarmente secchi e maturi di tutte le etnie. La sua ricca formulazione a base di olio di Argan eco-certificato e olio di Tea Tree biologico apporta un’intensa idratazione per ringiovanire anche le strutture più aride, stanche e stressate.
MIRACLE DRY SHAMPOO - NUOVO Shampoo secco trasformante arricchito con amido di riso ed estratto di cotone Cotton Bloom™ eco-certificato. Assorbe l’eccesso di sebo, ridona volume prolunga la durata della piega, e proteggendo i capelli ed il colore dallo stress dei lavaggi frequenti. Non lascia residui, ottimo rimedio last minute. Adatto per capelli naturali e colorati.
Ref. 2999
SALON BRANDING & MERCHANDISING
Client Leaflet AEI 2999 I Ref. 3084 GB E D Azione protettiva e filmante per capelli particolarmente secchi, maturi e stressati di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan e olio di Nyamplung eco-certificati è la ricetta ideale per proteggere i capelli danneggiati dai fattori ambientali e trattamenti chimici.
AEI 12 General Catalogue AEI 2993 I - AEI 3173 GB/E/P
Tel. +39.049.9988800 - Fax +39.049.9988859 INTERNATIONAL INFO LINE: +39.049.9988960 e-mail: info@alteregoitaly.com
per capelli perfetti Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) ITALY
AGE - PROOF YOUR BEAUTY
A GE - PR O O F YOUR BEAUTY
Scopri il segreto di capelli perfetti
NEW
GUIDA AI TRATTAMENTI
Miracle Oil 50 ml - AEI 2183 100 ml - AEI 2070
Rejuvenating Pampering Kit Rejuvenating Shampoo + Mask + Body Scrub AEI 2821 (with glove)
Miracle Rejuvenating Shampoo + Rejuvenating Mask 2 x 12 ml - AEI 2775
Miracle Oil 1 ml - AEI 2773
SACHETS
MIRACLE REJUVENATING COLLECTION
Miracle Dry Spray 150 ml - AEI 2977
Miracle Treatment Display 12 x 150 ml - AEI 2823 Miracle Rejuvenating Mask 275 ml - AEI 2699 1000 ml AEI 2772
Miracle Rejuvenating Shampoo 300 ml - AEI 2694 1000 ml AEI 2695
Miracle Treatment 150 ml - AEI 2697 Miracle Botanic Infusion 250 ml - AEI 3619 FRAGR
A
NEWNCE
I E’ una nuova gamma completa di trattamenti che trasforma la texture dei capelli rendendoli più vitali e lucenti. Un regime di BELLEZZA QUOTIDIANO che grazie alla sua speciale formula rigenera e nutre i capelli fini senza appesantire.
GB A complete range of treatments formulated to transform texture for stronger and glossier hair. Its special formula regenerates and nourishes without overburdening making it the perfect daily beauty regime for all hair types, even fine structures.
E Es una gama completa de tratamientos que transforma la textura de los cabellos, volviéndolos más vitales y luminosos, durante más tiempo. Un régimen de belleza cotidiano que gracias a su especial fórmula regenera y nutre sin apelmazar hasta los cabellos finos.
F Ce premier traitement de luxe spécifique et personnalisé offre aux cheveux une cure de jeunesse grâce à sa formule innovante dernière génération. Cette gamme complète de traitements transforme la texture des cheveux en les rendant plus forts et plus brillants.
SPECIAL CARE COLLECTION
Hand Wash 250 ml - AEI 3456
Smoothie Body Quencher 225 ml - AEI 2774
Lip Balm SPF 20 AEI 2965
TROPICAL COLLECTION
Hand Lotion 250 ml - AEI 3455
Tropical Rehab Cleanser 300 ml - AEI 3653
Tropical Deep Recovery Mask 200 ml - AEI 3654
Tropical Splash It Conditioner 125 ml - AEI 3656
ACQUISTA I PRODOTTI
ARGANIKARE TROPICAL
TROPICAL SUMMER COLLECTION
E RICEVI IN
OMAGGIO
IL NUOVO TELO MARE!
FATTI COCCOLARE E AV V O L G I I T U O I C A P E L L I DI NATURALE AMORE TROPICALE. AEI 3830
SPECIAL SUMMER PROMO
Tropical De-lite Protection Oil 115 ml - AEI 3655
Beach towel AEI 3642
Summer Display AEI 3788
Locandina Promozionale AEI 3792 I
Vetrofania AEI 3859 I
Summer Pancard 70x50 cm - AEI 3830
Leaflet Cliente AEI 3848 I
AEI 13
PROFESSIONAL SALON SERVICES
I L’innovativo rituale cosmetico all’acido ialuronico per capelli rimpolpati e levigati. Il suo straordinario effetto riempitivo ed anti-età garantisce un intervento efficace, rapido e dai risultati immediati.
GB The revolutionary cosmetic hair treatment with hyaluronic acid for plumped,replenished and radiant hair. Its extraordinary replumping and slow aging action delivers effective and immediate results, noticeable right from the very first application.
E El ritual cosmético innovador que aporta cuerpo y suaviza el cabello con acido hialurónico. Este extraordinario efecto “anti age” que aporta cuerpo garantiza un eficaz resultado, rápido e instantáneo.
F Le rituel cosmétique capillaire, repulpant et lissant, à l’acide hyaluronique. Ses propriétés extraordinairement repulpantes et antiâge offrent des résultats efficaces et instantanés.
SILICON FREE
Ph 7.0/7.5
FORMULA
Ph 6.0/6.5
HOME MAINTENANCE
Prepping Shampoo 750 ml - AEI 3613
Ph 4.5/5.0
Hair Lifting Serum 10 x 20 ml - AEI 3614
Ph 5.0/5.5
Contouring Cream 500 ml - AEI 3615
Ph 4.5/5.0
Replumping Shampoo 300 ml - AEI 3693 1000 ml - AEI 3828
Replumping Cream 200 ml - AEI 3694
SALON BRANDING & MERCHANDISING
Hair by Craig Smith - Creative Director · Photography: Andrew O’Toole · Products by Alter Ego Italy
Rigenera i tuoi capelli con il nuovo trattamento rimpolpante all’ACIDO IALURONICO
einmiRegal riceverai o! Product Catalogue AEI 3776 I AEI 3786 GB/E/P AEI 3785 F
Vetrofania AEI 3756 I AEI 3787 GB AEI 3812 F
L’innovativo rituale cosmetico all’ACIDO IALURONICO per capelli rimpolpati e levigati Poster AEI 3759 I AEI 3783 GB
T
H
E
N
E
W
REVOLUTIONARY HAIR C O S M E T I C T R E AT M E N T W H I T
HYALURONIC ACID F OR REPLUMPE D, SM O O T H AND POL I SH E D H A I R
Spatola AEI 3640
AEI 14
Siringa dosatore AEI 56126
Totem AEI 3755 I/GB - AEI 3829 F - AEI 3851 NL
I Sublime bellezza per capelli colorati. Formula arricchita con Garcinia Mangostana.
GB Beautify your hair color. Formula enriched with Garcinia Mangostana.
E Sublime belleza para cabellos teñidos. Fórmula enriquecida con Garcinia Mangostana.
F Beauté sublime pour cheveux colorés. Formule enrichie avec Garcinia Mangostana.
NEW
Color Care Cleanser 300 ml - AEI 2127 1000 ml - AEI 2126
Color Care Conditioner 300 ml - AEI 2129 1000 ml - AEI 2128
Color Care Leave-in Protector 150 ml - AEI 2130
Color Care Treatment 75 ml - AEI 3886
Color Care Serum 50 ml - AEI 2657 100 ml - AEI 2155
Nourishing Color Maintain Silver 300 ml - AEI 2782 1000 ml - AEI 2783
PROMO
Absolute Color Balm 200 ml - AEI 2785
Vetrofania Color Care Treatment AEI 3921 I
GB The hydra-infusing remedy to beautify dry, stressed and treated hair.
E El regimèn de belleza que hidrata, acondiciona y protege cabellos secos, deshidratados y tratados
F Le règime de beauté qui hydrate, conditionne et protège les cheveux secs, déshydrates et traités.
quench & care
I Il regime di bellezza che idrata, condiziona e protegge capelli secchi, disidratati e trattati.
Color Care Cleanser + Color Care Conditioner 2 x 12 ml - AEI 2133
Counter Display Color Care Treatment AEI 3938
2 Phase Hydra Nutritive Conditioner 200 ml - AEI 2648
Instant Quenching Conditioner 300 ml - AEI 2651 1000 ml - AEI 2653
Deep Nutri Rescue Mask 300 ml - AEI 2650 1000 ml - AEI 2652
Intensive Nutritive Leave-in Conditioner 250 ml - AEI 2645 1000 ml - AEI 2647
PROMO
Deep Hydra Shampoo 300 ml - AEI 2654 1000 ml - AEI 2655
Leave-in Boost Repair Lotion 12 pz. x 11 ml - AEI 2656
Protective Elixir 50 ml - AEI 2644
Brochure AEI 2661 I - AEI 2662 GB AEI 2663 F
Deep Hydra Shampoo + Instant Quenching Conditioner 2 x 12 ml - AEI 2675
Deep Hydra Shampoo + Deep Nutri Rescue Mask 2 x 12 ml - AEI 2676
AEI 15
I Spherique Pro, trattamento professionale Corrective Keratin Filler Treatment, è rivolto a capelli visibilmente trattati, destrutturati e invecchiati precocemente.
Keratin Deep Cleanser 500 ml - AEI 2144
Keratin Deep Filler Spray 100 ml - AEI 2145
I Il programma Spherique si sviluppa in 4 rituali rigeneranti per un capello immediatamente forte e ricostruito
SALON BRANDING & MERCHANDISING
Replenishment Cleanser 300 ml - AEI 2123 1000 ml - AEI 1736
AEI 16
GB Spherique Pro treats and addresses advanced and visible signs of distressed and aged hair.
GB The Spherique programme is structured in 4 regenerating rituals for a hair strong and immediately rebuilt.
Bio-restructuring Serum 1000 ml - AEI 1737
E Spherique Pro está destinado a cabellos visiblemente tratados, dañados en la estructura y envejecidos precozmente.
F Spherique Pro est destiné aux cheveux visiblement traités, abîmés et vieillis prématurément.
Keratin Deep Restructuring Mask 500 ml - AEI 2146
Pancard AEI 2187 GB
E El programa Spherique se articula en 4 rituales regeneradores ara un cabello fuerte y reconstruido inmediatamente.
Concentré Cream 300 ml - AEI 2124 1000 ml - AEI 1738
F Le programme Spherique s’articule en 4 rituels régénérateurs pour un cheveu fort et immédiatement reconstruit.
Intensive Mask 250 ml - AEI 1742 1000 ml - AEI 1739
Tonic Keratin Spray 150 ml - AEI 2390
CHIEDI IN QUESTO SALONE IL SERVIZIO CORRECTIVE KERATIN FILLER SE I TUOI CAPELLI APPAIONO DISIDRATATI, SPENTI E SENZA CORPOSITÀ
AFFIDATI AL TRATTAMENTO
EFFETTO FILLER
E RISULTATI IMMEDIATI IN SOLI 20 MINUTI CON 3 SEMPLICI STEPS
1 SHAMPOO
DETERSIONE PROFONDA
2 FILLER
ISTANTANEO RIGENERANTE
Trattamento professionale Corrective Keratin Filler. Disponibile solo nei migliori saloni
3 MASCHERA
RISTRUTTURANTE INTENSIVA
THE HEART OF HEALTHY HAIR
www.alteregoitaly.com
Locandina Promozionale AEI 3477 I
Total Professional Programe AEI 2388 I/GB/E/F/D
Replenishment Cleanser + Concentre Cream 2 x 15 ml - AEI 1743
Pancard AEI 2640 I
Replenishment Cleanser + Intensive Mask 2 x 15 ml - AEI 1744
Application bottle AEI 1788
Counter Display Tonic Keratin Spray AEI 2666
ORIGINAL
Body Booster Conditioner 300 ml - AEI 2064 1000 ml - AEI 2058
Original 100 ml - AEI 2067
Smooth Booster Shampoo 300 ml - AEI 2062 1000 ml - AEI 2056
Smooth Booster Mask 275 ml - AEI 2065 1000 ml - AEI 2059
Straight 50 ml - AEI 1822 100 ml - AEI 2068
Roller Booster Shampoo 300 ml - AEI 2063 1000 ml - AEI 2057
Roller Booster Mask 275 ml - AEI 2066 1000 ml - AEI 2060
Curl 50 ml - AEI 1823
CURL
STRAIGHT
Body Booster Shampoo 300 ml - AEI 2061 1000 ml - AEI 2055
Sachets Smooth Booster Shampoo + Mask 2 x 12 ml - AEI 2106
AEI 17
I La nuova gamma HASTY TOO RUNWAY COLLECTION è una pura ispirazione artistica per creare look da passerella e soddisfare i desideri della cliente.
GB HASTY TOO RUNWAY COLLECTION pure artistic styling for catwalk inspired looks to satisfy an infinity of client desires.
E Una colección de pasarela para crear e interpretar cada estilo. Pura inspiración artística. Para plasmar los sueños de cada mujer.
F Une collection inspirée des défilés pour créér et interpréter tous les styles. Pure inspiration artistique. Mise en forme des rêves de chaque femme.
Curls Amplifier 150 ml - AEI 3699
Smoothing Balm 100 ml - AEI 3700
Volume spray 200 ml - AEI 3750
Shimmer Essence Spray ammorbidente lucidante 150 ml - AEI 2200
Rise ‘N’ Shine Spray Lucidante 115 ml - AEI 2248
Hi T Security Spray termo-protettivo 300 ml - AEI 2240
Star Light Siero lucidante 100 ml - AEI 2264
THICKENING & VOLUMISING
GLOSS & SLEEK
Polishing Crème 125 ml - AEI 3751
Love me Curl Fluido definizione ricci 250 ml - AEI 2254
Headged Crema styling texturizzante 150 ml - AEI 2249
Volume Primer Primer volumizzante 150 ml - AEI 3169
Candy Curl Mousse croccante definizione ricci 250 ml - AEI 2266
Vo-Lux-lous Mousse Mousse volumizzante 250 ml - AEI 2197
Vo-Lux-lous Hairspray Lacca volumizzante 500 ml - AEI 2198
EXTRA
CREATE & TEXTURISE
STRONG
Ocean Mist Spray effetto spiaggia 150 ml - AEI 3164
AEI 18
Sculptex Gel Gel fluido ultra forte 250 ml - AEI 2253
Light Imprint Pasta modellante lucida 100 ml - AEI 2250
Grip It On Mousse forte 250 ml - AEI 2196
Eco Hairspray Lacca ecologica 320 ml - AEI 2194
Extra Force Lacca super extra forte 500 ml - AEI 2967
Spray It On Lacca extra forte 500 ml - AEI 2199
SALON BRANDING
Ref. 3185
& MERCHANDISING
Product Brochure AEI 3795 I AEI 3797 GB/E/ P
Leaflet New Styling (Ocean Mist, Volume Primer, Voluxious Hairspray) AEI 3185 I
Poster AEI 3798
Vetrofania AEI 3810 I – AEI 3843 F AEI 3844 GB
Samples Curls Amplifier 7 ml - AEI 3819 Smoothing Balm 7 ml - AEI 3820 Polishing Crème 7 ml - AEI 3821
Tools Belt Ref. 2853 Counter display AEI 3845
Samples Headged 5 ml - AEI 2246 Sculptex Gel 5 ml - AEI 2247 Star Light 5 ml - AEI 2321
AEI 19
LOZIONE ONDULANTE UNIVERSALE AGLI AMMINOACIDI UNIVERSAL PERMING LOTION WITH AMINO ACIDS
PER CAPELLI RICCI
Perm 300 ml - AEI 2134
Neutralizer 750 ml - AEI 2135
Spray 150 ml - AEI 2136
TOOLS
MOVIMENTO e MORBIDEZZA
NEW
Application Bottle 100 ml - AEI 2137
Leaflet Plasmante AEI 4172 I
MOVING WAVES
1 Normal hair 500 ml - AEI 7012
New Equalizer 150 ml - AEI 7248
AEI 20
1S Coarse hair 500 ml - AEI 7014
2 Treated coloured hair 500 ml - AEI 7013
Soothing Oil 125 ml - AEI 7498
Bigodini AEI 4139 White – AEI 4140 Green AEI 4150 Orange
STRAIGHTENING SYSTEM
Neutralizer 1000 ml - AEI 7015
Pre-pare Treatment 12 pz. x 20 ml - AEI 7018
Colour Screen Protector 150 ml - AEI 2034
Straightening Kit 100 + 120 ml - AEI 7482
Stain Remover 150 ml - AEI 6931
PACK & GO COLLECTION MINIS
GB Enhance the salon image and promote retail sales within your salon.
PACK & GO MATERIALS
I Questa area è interamente dedicata agli strumenti di marketing e merchandising messi a disposizione per promuovere il corretto utilizzo dei prodotti professionali in salone e supportare il salone nella rivendita.
Miracle Rejuvenating Mask 50 ml - AEI 3447
Tropical Rehab Cleanser 60 ml - AEI 3651
Tropical Deep Recovery Mask 50 ml - AEI 3652
Color Care Cleanser 60 ml - AEI 3662
Color Care Conditioner 60 ml - AEI 3663
F Outils de support à la vente pour une image professionnelle et attractive du salon.
Leaflet pochette Pack&Go Collection AEI 3925
PROTEZIONE E DETERSIONE PRIMA, DURANTE E DOPO L’ESPOSIZIONE AL SOLE
Leaflet pochette Tropical AEI 3891
Travel Kit AEI 3643
Counter Display AEI 4146
TROPICAL
Miracle Rejuvenating Shampoo 50 ml - AEI 2693
E Herramientas de apoyo para la reventa que aportan una imagen profesional y atractiva para el salón.
Pure Illuminating Conditioner 40 ml - AEI 3823
Pure Illuminating Spray 50 ml - AEI 3296
Lip Gloss AEI 3752
quench & care
Pure Illuminating Shampoo 50 ml - AEI 3822
Curls Amplifier 50 ml - AEI 3824
Smoothing Balm 50 ml - AEI 3825
Volume Spray 50 ml - AEI 3826
Deep Hydra Shampoo 60 ml - AEI 3432
Polishing Cream 50 ml - AEI 3827
Vo-Lux-lous Lacca volume 100 ml - AEI 3482
Deep Nutri Rescue Mask 60 ml - AEI 3433
Eco Hair Spray Lacca ecologica 75 ml - AEI 3449
Intensive Nutritive Leave-in Conditioner 50 ml - AEI 3445
Sculptex Gel Fluido gel extra forte 50 ml - AEI 3446
AEI 21
Drawing Book AEI 3816
Servicio color con efecto rellenador/Service couleur à l’action remplissante
AU T U M N W I N T E R 2014 | 2 0 1 5
Step by Step Step by Step S/S 2015 AEI 3880
MARRONE NEUTRO Neutral Brown/Marrón Neutral/ Marron Neutral
RAME Copper/Cobre/Cuivre
RAME ROSSO
ROSSO SCURO Dark Red/Rojo Oscuro/Rouge Foncé
ROSSO RAME
VIOLA Violet/Violeta/Violet
VIOLA MOGANO
SABBIA Sandy/Arena/Sabre
PESCA Peachy/Melocotón/Pêche
PERLA INTENSO Intense Pearly/Perla Intenso/Nacré Intense
DORATO Golden/Dorado/Doré
NERO BLU Black Blue/Negro Azul/Noir Bleu
C O LO R M I X 1 0 M I N . C O LO R S E R I E S
C O LO R S E R I E S
+
/4 - /43
/ 4 - /43
20 gr Mask + 2 gr RED ELVIS + 2 gr CROCO’GREEN + 5 gr YELLOW TALE
/0 - /7 - /32
/0- /3 -/7
20 gr Mask + 4 gr ORANGE TANGO + 2 gr ROTT VIOLETT
3-4-5-6
/00 - /1 - /72 - /71
/1 - /7 - /23
6-7
/4 - /43 - /44 - /34
/4 - /43 - /34
4-5-6
/46 - /6
/46 – /6
4-5-6
Serie extra red /626
20 gr Mask + 10 gr YELLOW TALE + 3 gr ROTT VIOLETT + 1 gr RED ELVIS + 2 gr TURQUOISE DELIGHT+ 2 gr PEPPER PINK
20 gr Mask + 5 gr ORANGE TANGO + 1 gr YELLOW TALE
20 gr Mask + 2 gr RED ELVIS + 10 gr ORANGE TANGO
20 gr Mask + 10 gr RED ELVIS + 1 gr ROTT VIOLETT
/666 - /551 - /656
/664
6-7
/446 - /64
/664 - /46
2-3-4-5-6
/20 - /22
/2
20 gr Mask + 5 gr ROTT VIOLETT + 1 gr RED ELVIS
4-5-6
/5 - /51
/5
20 gr Mask + 5 gr ROTT VIOLETT + 3 gr RED ELVIS
7 - 8 - 9 - 10 - 11
/2 - / 31 - / 32
/23
8 - 9 - 10 - 11
/04 - /0 - /31
/4
6-7 -8
/00 - /2 - /32
/23
7 - 8 - 9 - 10 - 11
/3
/3
/0 - /10
/0 - /10
1-2
20 gr Mask + 7 gr ORANGE TANGO + 1 gr RED ELVIS
20 gr Mask + 2 gr ORANGE TANGO + 1 gr ROTT VIOLETT
20 gr Mask + 3 gr PEPPER PINK + 1 gr ORANGE TANGO
20 gr Mask + 3 gr ROTT VIOLETT + 2 gr ORANGE TANGO
20 gr Mask + 1 gr ORANGE TANGO
20 gr Mask + 5 gr BLUE BLUSH
Step by Step Egopowering Collection A/W 2014/15 AEI 3487
NEW
Pencil Alter Ego Italy AEI 7170 Pen Alter Ego Italy AEI 946
NEW
Tool Bag AEI 3623
ACCESSORIES_SALON TOOLS
Shopper Alter Ego Italy in TNT AEI 3944
Trolley Nice AEI 3864
AEI 22
10’
5-6-7
4-5-6
Technical Poster B.Toxkare & Just Color AEI 4136
Educational Compendium AEI 2850
Block Notes AEI 2849
Warm Brown/Marrón Cálido/ Marron Chaud
A P P LY TO L E V E L Altezza di tono/ Altura de tono /Hauteur de ton
ÆI 4136
&
color mix
MARRONE RAMATO
MARRONE CALDO
Color Replumping Service
AREA EDUCATION
NEW R E S U LT Risultato/Resultado /Résultat
Technical Trolley AEI 3153
Krystal Floor Display AEI 3489
ACCESSORIES_SALON TOOLS
Pennello con setole dritte AEI 2857
Color mix AEI 3223
pennello con setole oblique AEI 2852
Pennello con setole in silicone AEI 3467
Ciotola in vetro AEI 3469
Ciotola per tintura AEI 2851
NEW
Pettine carbon AEI 2824
Visiere protettive AEI 3184
Bilancino elettronico AEI 3616
Bronzage Glove AEI 3758
fogli in alluminio 200 pz - AEI 7537
Single Use Gowns AEI 905
NEW
Shopper carta AEI 3782
Sacca viaggio Metropolitan AEI 3698
Shopper plastica AEI 3784
Shopper plastica AEI 949
AEI 23
ALTER EGO ITALY
+DI 25 ANNI NEI SALONI PROFESSIONALI
DEDICATI ALL’ARTE DEL PARRUCCHIERE
ALTER EGO ITALY EXCLUSIVE TO PROFESSIONAL SALONS
+ 25 YEARS
AEI 4157
DEDICATED TO THE ART OF HAIRDRESSING
#alteregoitalyHQ