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The salon and the S word The Salon & the ‘S’ Word Written by Mike Vallance
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Allow me to introduce to you my first book as an Author. Latest News – Salonstudies publish Following on from the first book release in 2014 from the Hair Stylist’s Guides series; Mirrored Vision – Finding Customers, Keeping Clients. (More Info)
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Salonstudies commissioned me as a new author; To write a second book for the series aimed at salon owners, or experienced stylists considering ‘going it alone’.
The new release: The Salon & the ‘S’ Word is available to order now through our website, or buy online through
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Amazon.co.uk. Available as paperback with an E- book to follow its written from an authoritative point of view, by someone who has had the benefit of both salon background as well as field technician working for an international hair product manufacturer. Packed full of tips and trade secrets; The Salon & the ‘S’ Word takes you through all the essential ‘S’ words that result in Salon Success! Click on the link below for a sneak preview of the pre-publication samples and extracts. The Salon & the ‘S’ Word Published:
February 2015
Price:
£12.99 GBP – $19.95 USD
Available:
Createspace.com Amazon.com Amazon.co.uk
Click below to view Sample extracts From chapters Chapter 3/ The salon supplier relationship. Chapter 2/ How well do you know your clients. Chapter 4/ What is Brand & do you need one? Chapter6/
Getting Staff to start selling
Description: Salonstudies have just published the latest addition to the popular Hair Stylist’s Guide series. This book;The Salon and the ‘S’ Word, is an essential read for any hair stylist thinking about starting out on their own. All student hairdressers and qualified hairstylists, dream of having their own business at some point. They see the transition from hairdresser to business owner as a natural progression; regardless whether they plan a mobile business from home or take on a larger salon venture. However, the latest statistics from http://www.bis.gov.uk predict that 1 in 5 new business start-ups, fail within the first year and that up to 50% fail within 3 years. This book written by Mike Vallance (and edited by industry lead author Martin Green) looks at all the essential ‘S’ words that collectively, lead to SUCCESS. Mike Vallance has had a lifetime in the industry and on the international stage as both hairstylist and educator. He now heads up a support group on LinkedIn and his Professional Hairdresser’s Knowledge Network now has more than 9,000 members with representatives from all aspects and levels of the industry.
The Salon & the ‘S’ Word “In writing this book Mike Vallance, focuses upon all the essential ‘S’ words that underpin our salon procedures and creates the ‘benchmark’ for excellence in our global hair industry”.
The ‘S’ Word topics: Service – The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve? Sales & selling – If you can sell; you are likely to do well if you cannot, you won’t go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail ‘one-stop-shop’? Suppliers – Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores? Staff – As an employer, the people that work with you, should work for you; but how often do they seem to be doing their ‘own thing’? Are you getting the best from them, could they be more efficient, effective and productive? Find the answers to these questions and many more and make your future a huge success.
The Salon and The “S” word link to reviews seeing what being said !
The first review on the book are coming in and being shared Quote “Pam Decharo” Salon Owner, Hair International, Stanford Shopping Center, Palo Alto, Ca I wanted to not comment on Michael’s book until I had fully read it, The Salon and the S word is probably the highest level book you’re going to be able to but for such a low price. It covers many VERY advanced topics – who are your customers? [demographics] how do your customers think? [psychodemographics] salon locations, stylist development, salon development… big thank you to Pam Decharo. Mike. B2MR:
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