Alternative Apparel | Holiday 2012 Men's Product Guide - Wholesale by Alternative Apparel

M E N : Holiday 2012

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Design Inspiration

HOLIDAY BAZ A A R Inspired by the ethnic mash-up of shops, communities and locals found in San Franciscoâ&#x20AC;&#x2122;s culturally rich neighborhoods, this season showcases an eclectic mix of hand-crafted artisan and folklore patterns mixed with traditional holiday prints. Nordic snowflakes, stainedglass paisley and wall-painted geos set a festive tone for the season along with a kaleidoscope of cheerful colors and whispers of holiday shine.

Menâ&#x20AC;&#x2122;s FABRICS

Printed Fleece

Striped Retro Jersey

Uncut Corduroy

Starting with our beloved LongLoop Terry, we brushed the back of this tri-blend fabric to create a lofty fleece, and then added classic prints to the surface for holiday-ready menswear patterns. Finished with our signature garment wash for extra softness.

This vintage-inspired jersey fabric is a proprietary blend of cotton and polyester yarns. We added a stripe for the holiday season and finished it off with a specialty garment wash to create our signature softness.

A luxurious evolution of our washed corduroy, this seasonâ&#x20AC;&#x2122;s uncut corduroy has the same softness and loft, but without the ridges to create a smooth, velveteen face.

Vintage Jersey

Two-ToneD Slub Jersey

Vintage French Terry

We start with a cottonpolyester base and then dye and treat this fabric in the garment for to create our signature vintage softness and perfectly broken-in feel.

This medium-weight jersey is knit with cotton and polyester yarns to create a slub effect, and then cross-dyed for a twotone color play. The fabric is washed in garment form with our special soft wash.

Made of cotton and polyester, this heavyweight French Terry is knit with a medium-sized loop and then treated in the garment form to create that perfectly wornin and worn-out look with our signature soft hand.

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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Men’s COLORS We turned to San Francisco’s famous Painted Ladies to tell our holiday color story with an alternative point of view. This season’s palette is a blend of deep berry jewel tones accented with vintage brights and pops of frosted color for a full range of festive holiday hues.

Black

Blue Haze

Atlantic Blue

Cambridge Blue

Iris

Cinnabar

Beaver Beige

Mauve

Jackpot Gold

Snow White

Iced Blue

Iced Grey

Iced Mauve

Cement

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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MEN’S Big Ideas

Fleece On Earth What better way to cozy up this season than with our classic, winter-ready fleece hoodies and sweatshirts? Hands-down the comfiest around, fleece this soft is something to celebrate.

Artisanal prints From houndstooth to herringbone, this season’s festive holiday prints capture the cheerful mood of the season with bold pops of color. We took a handcrafted modern approach to these traditional holiday motifs by imprinting artist Julie Goldstein’s one-of-a-kind woodblock carvings onto our signature fabrics.

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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MEN’S Big Ideas

GIFT YOURSELF We’ve got a flawless fit for everyone on your list—including you! As you shop for your loved ones this season, make sure to give yourself the gift of comfort with our gift-giving classics and new holiday must-haves.

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Retro Jersey

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Retro Jersey ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42194CJ

fr e d he nle y TEE me n’ s S - X X L

Crafted from our loosely knit, washed Striped Retro Jersey for a streaky, retro effect, this long-sleeve henley features a striped body with contrasting color-blocked sleeves. Accented with three buttons on placket. Men’s regular fit. 20’s 85% Cotton, 15% Polyester

MSRP $44 | Del. 9/25

Beaver Beige Parallel Stripe

Cambridge Blue Parallel Stripe

Cinnabar Parallel Stripe

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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42167CJ

C L I V E P O C K ET TEE me n’ s s- X X l

The perfect layering piece, this long-sleeve crew tee has a striped body with contrasting solid neckband and sleeve cuffs. Chest pocket on the wearer’s left side. Made of loosely knit Striped Retro Jersey for a vintage-style, streaky effect. Men’s regular fit. 20’s 85% Cotton, 15% Polyester

MSRP $40 | Del. 9/25

Cambridge Blue Parallel Stripe

Cinnabar Parallel Stripe

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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42178CJ

R AY MOND STR IPED V-NE C K TEE me n’ s S - X xL

This long-sleeve dropped-shoulder Striped Retro Jersey tee is made with loosely knit, ireggular yarns to create a streaky, striped effect. Accented with contrast stitching and side vents for added comfort and movement. Men’s regular fit. 20’s 85% Cotton, 15% Polyester

MSRP $40 | Del. 9/25

Beaver Beige Cambridge Parallel Blue Parallel Stripe Stripe

Cinnabar Parallel Stripe

42216CY

R AY M O N D V- NE C K TEE me n’ s s- X X l

Our classic v-neck tee now comes in long-sleeves for the cooler weather. Made of loosely knit, washed Retro Jersey, this wardrobe staple has dropped shoulders and is accented with contrast stitching and side vents for added comfort and movement. Men’s regular fit. 20’s 100% Cotton Jersey

MSRP $40 | Del. 9/25

Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Vintage French Terry

Pictured on model: 46205FH

IRVING HOODED SHIRT JACKET in Beaver Beige

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Vintage French Terry ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46025FH

I RV I NG hoode d SHIR T JACKET me n’ s S - X X L

We took French Terry to a whole new level when we created this shirt-jacket. This vintage-soft style is hand-treated with our iconic Burnout process to replicate years of natural wear and tear with a little extra warmth. Features a hood and two chest pockets. Six button placket and two welt pockets at sides. Men’s regular fit. 10’s 65% Cotton, 35% Polyester

MSRP $78 | Del. 9/25

Beaver Beige

Black

Cambridge Blue

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Vintage Jersey ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42196BB

L e o V-Ne ck Te e me n’ s S - X L

Perfectly worn and weathered, this go-to short-sleeve v-neck is made of our medium-weight Vintage Jersey for a little extra warmth. Accented with a rib neckband and chest pocket on wearer’s left side. Men’s regular fit. 10’s 50% Cotton, 50% Polyester

MSRP $45 | Del. 9/25

Beaver Beige

Viola

Atlantic Blue

Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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42209BB

L e w is B as e ball ra g la n T e e me n’ s s- X l

An edgier take on our classic baseball, this sporty tee is made of our washed and weathered Vintage Jersey to replicate years of authentic wear and tear. Features long raglan sleeves and a bound crewneck. Men’s regular fit. 10’s 50% Cotton, 50% Polyester

MSRP $50 | Del. 9/25

Beaver Beige

Black

Atlantic Blue

Viola

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Two-Tone Slub

Pictured on model: 42174CH

HARVEY RAGLAN TEE in Atlantic Blue

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Two-Tone Slub ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42174CH

Harve y R aglan Tee me n’ s S - X L

Made of our Two-Tone Slub Jersey, this textured longsleeve tee is double-dyed for added dimension with a two-toned color effect. Perfectly broken in with exposed raw edges at neck and 2x1 rib neckband, sleeves and bottom hem band. Men’s regular fit. 20’s 50% Cotton, 50% Polyester

MSRP $58 | Del. 9/25

Beaver Beige

Atlantic Blue

Cambridge Blue

42169CH

C lar e n c e lo n g - sl e e v e Henley me n’ s s- X l

Both a layering essential and a standalone staple, this must-have henley is made of our Two-Tone Slub Jersey, double-dyed for a streaky, textured effect. Features a three-button placket and 2x1 rib neckband and sleeve cuffs. Men’s regular fit. 20’s 50% Cotton, 50% Polyester

MSRP $68 | Del. 9/25

Beaver Beige

Atlantic Blue

Cambridge Blue

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Eco-”Cashmere” Jersey

Pictured on model: 42219EC

EDDIE SWEATSHIRT in Eco-Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Eco-”Cashmere” Jersey ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42219EC

Eddi e s w e at shir t me n’ s s- X l

A new take on a wardrobe staple, this colorblock raglan sweatshirt has a cashmere-like finish that’s soft enough to be the real thing. 2x2 rib sleeves, side panels, neckband and bottom hem with a contrasting body. Part of our eco-friendly Alternative Earth collection, made of unbelievably-soft Eco-“Cashmere” Jersey. Men’s regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $60 | Del. 9/25

Eco-True Cambridge Blue

Eco-Black

Eco-Cement

46020EC

O liv e r S haw l C ollar S w e at e r me n’ s s- X l

Crafted of Eco-“Cashmere” Jersey for an unbelievably soft, cashmere-like finish, this long-sleeve pullover sweater features a classic shawl collar with one faux leather button. Contrasting body and raglan sleeves with 2x2 rib cuffs. Part of our eco-friendly Alternative Earth collection. Men’s regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $68 | Del. 9/25

Eco-True Cambridge Blue

Eco-True Cinnabar

Eco-Cement

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Uncut Corduroy

Pictured on model: 46015D7

BRIDGEPORT JACKET in Washed Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Uncut Corduroy ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46015D7

Bridge port Jacke t me n’ s S - X X L

An Alternative take on the classic corduroy blazer, this versatile jacket features a detachable, contrasting fleece hood and four signature logo buttons for closure plus one button on each sleeve cuff. Accented with two front pockets, a left chest pocket and a convenient inside chest pocket on the right. Men’s regular fit. 100% Cotton

MSRP $128 | Del. 9/25

Washed Cambridge Blue

Washed Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Printed Fleece ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42221F7

C huck P ullov e r S w e at e r me n’ s s- X l

Made of plush Printed Fleece, this long-sleeve pullover sweatshirt features a festive printed body with contrasting solid sleeves. Neckband and sleeve cuffs made of chunky rib. Men’s regular fit. 30’s 50% Polyester, 35% Cotton, 15% Rayon

MSRP $68 | Del. 9/25

Cambridge Blue Houndstooth

Black Herringbone

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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42168F7

A rchie Me nsw e ar Cardigan me n’ s S - X L

This classic button-up cardigan is made of our plush Printed Fleece. Features a chunky rib shawl collar, placket and banded bottom hem. Accented with five faux leather buttons at placket ftwo convenient patch pockets at front. Men’s regular fit. 30’s 50% Polyester, 35% Cotton, 15% Rayon

MSRP $88 | Del. 9/25

Cambridge Blue Houndstooth

Black Herringbone

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Printed Fleece

Pictured on model: 42210F7

ARCHIE FAIRISLE MENSWEAR CARDIGAN in Beaver Fairisle

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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42210F7

A rchi e Fairisl e M e n s w e ar C ardi g a n me n’ s s- X l

We took our favorite Fleece fabric and added a festive fairisle print for the holiday season. This classic button-up cardigan features a chunky rib shawl collar, placket and banded bottom hem. Accented with five faux leather buttons for closure and two convenient patch pockets at front. Men’s regular fit. 30’s 50% Polyester, 35% Cotton, 15% Rayon

MSRP $98 | Del. 9/25

Beaver Fairisle

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Printed Fleece

Pictured on model: 41009F7

VAN SANT PANT in Black Herringbone

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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41009F7

Van Sant Pant me n’ s S - X L

Made of plush Printed Fleece in a classic herringbone motif, these comfy pull-on pants have an elastic waistband with a faux fly. Designed with a modern, tapered cut and cinched elastic bands at bottom hems. Accented with two side seam pockets and two back patch pockets. 25” inseam. Men’s regular fit. 30’s 50% Polyester, 35% Cotton, 15% Rayon

MSRP $78 | Del. 9/25

Black Herringbone

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MEN’S COLLECTION l Fleece ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9595F2

H oodlum Pullove r Hoodie U nis e x X S - X X L * C O L O R S A V A I L A B L E ON L Y I N S I Z ES S - X X L

This ever-popular pullover hoodie steals the scene with its stylish body and comfy fit. Features a drawstring cord hood and kangaroo front pocket. Made of Eco-Fleece, this style is part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $50 | Del. 9/25

*Eco-True Beaver Beige

*Eco-True Atlantic Blue

Eco-True Black

Eco-Black

Eco-True Navy

Eco-Grey

Eco-True Royal

Eco-Oatmeal

Eco-True Red

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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9593F2

R aglan Sport Hoodie me n’ s S - X L

Made of comfy Eco-Fleece, this sporty long-sleeve pullover hoodie has a contrasting color-blocked hood and raglan sleeves. Features a kangaroo front pocket and 1x1 rib on sleeves and bottom hem. Part of our eco-friendly Alternative Earth collection. Men’s regular fit. 20’s 50% Polyester (6.25% Recycled), 46% Cotton (6.25% Organic), 4% Rayon

MSRP $60 | Del. 9/25

Eco-True Navy

Eco-True Black

9571F2

C hamp S por t S w e at shir t me n’ s s- X l

A sportier version of our classic Champ Sweatshirt, this Eco-Fleece pullover features a wide crewneck and contrasting jersey stripes on the sleeves. 1x1 rib neckband, sleeve cuffs and bottom hem band. Part of our eco-friendly Alternative Earth collection. Men’s regular fit. 20’s 50% Polyester (6.25% Recycled), 46% Cotton (6.25% Organic), 4% Rayon

MSRP $50 | Del. 9/25

Eco-True Vintage Black

Eco-True Navy

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 31

holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Fleece

Pictured on model: 9590F2

ROCKY ZIP HOODIE in Beaver Beige

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 32

9590F2

R ocky Z ip H oodi e

U nis e x X S - X X X L * C O L O R S A V A I L A B L E ON L Y I N S I Z ES S - X X L Everyone’s favorite hoodie, the Rocky is a knockout when it comes to style and comfort. Features hood with drawstring ties, kangaroo front pocket and antique nickel zipper. Made of our comfy Eco-Fleece, part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% Recycled), 46% Cotton (6.25% Organic), 4% Rayon

MSRP $50 | Del. 9/25

Eco-Grey

*Eco-True Beaver Beige

*Eco-True Atlantic Blue

Eco-True Black

Eco-True Navy

Eco-True Red

Cinnabar 4555P1

Sour Grape 4555P1

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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32023F2

COLOR -BLOCK R OCKY ZIP H OODI E U N I S EX X s- X X l

We gave our classic Rocky Hoodie a pop of color with a contrasting hood and sleeves. Features hood with drawstring ties, kangaroo front pocket and antique nickel zipper. Made of our comfy Eco-Fleece, part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $54 | Del. 9/25

Eco-Grey/ Eco-True Red

Eco-Grey/ Eco-True Purple

Eco-Grey/ Eco-True Black

Eco-Grey/ Eco-True Green

Eco-Grey/ Eco-True Navy

Eco-Grey/ Eco-True Royal

32022F2

Color -Block Champ Sw e atshir t U N I S EX X s- X X l

We gave our classic Champ Sweatshirt a pop of color with a contrasting neckband and sleeves. Bound collar, sleeves and bottom hem for a vintage-inspired look. Made of our comfy Eco-Fleece, part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $48 | Del. 9/25

Eco-Grey/Eco- Eco-Grey/Eco- Eco-Grey/Eco- Eco-Grey/Eco- Eco-True True Black True Green True Navy True Red Royal/EcoTrue Red

Eco-True Eco-True Purple/Eco- Burgundy/EcoTrue Orange True Orange

Eco-True Rust/True Turq

Eco-True Brown/True Avocado

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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9575F2

Champ Sw e at shirt U N I S EX X s- X X l

With its sporty, vintage-style raglan sleeves and extrawide collar, the Champ is a hit with both women and men. Made of Eco-Fleece, this style is part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $40 | Del. 9/25

Eco-Black

Eco-Grey

Eco-True Red

Eco-True Black

Eco-True Royal

Eco-True Navy

Eco-True Green

42124F2

Woody Z ip H oodi e U N I S EX X s- X X l

This sporty zip hoodie features vintage-style striped rib bands on the sleeve cuffs and bottom hem and a kangaroo front pocket. Made of comfy Eco-Fleece, part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $48 | Del. 9/25

Eco-Black

Eco-Grey

Eco-Navy

Eco-Royal

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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9587F2

C ostanza Pant s me n’ s X S - xL

With a roomy, relaxed fit and old-school, retro look, these sweats are great for lounging. Made of our comfy Eco-Fleece, featuring an elastic waistband and bottom hems for added comfort. Part of our eco-friendly Alternative Earth collection. Men’s regular fit. 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon

MSRP $50 | Del. 9/25

Eco-Black

Eco-Grey

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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41022F2

B ur n ou t F l e e c e Pa n t s me n’ s s- X l

You’ll want to live in these warm, cozy Burnout Fleece pants. Featuring a stylish straightleg cut and 1x1 ribbed elastic waistband with drawstring to secure, plus two convenient inset pockets at side seams. Men’s regular fit. 65% Cotton, 35% Polyester

MSRP $68 | Del. 9/25

Brandy

Black Heather Grey Heather

Klein Blue

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 37

holiday 2012 l MEN’S COLLECTION l Go-To Basics ............... ..................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4555

M oroccan Te e me n’ s S - X xL

This globally inspired, short-sleeve tee is accented with a cut neckline and loosely twisted, unfinished edges. 1” side vents for added comfort and movement. Finished with our specialty satin wash for a luxuriously soft feel. Men’s regular fit. 40’s 100% Pima Cotton

MSRP $38 | Del. 9/25

Black 4555P1

Marine 4555P1

White 4555P1

Atlantic Blue 4555P1

Cinnabar 4555P1

Sour Grape 4555P1

Oxford Grey Heather 4555P8

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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4540

P e rf e c t C r e w me n’ s s- X X l

The original perfect crew—it doesn’t get any better than this tee. Our customers love it for its flawless fit and luxurious softness. Features a 1x1 rib neckband. We used Pima Cotton, finished with our specialty satin wash. Men’s regular fit. 40’s 100% Pima Cotton

MSRP $36 | Del. 9/25

Black 4540P1

Marine 4540P1

White 4540P1

Oxford Grey Heather 4540P8

Oatmeal Heather 4540P8

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 39

4532

Pe rfe ct V-Ne ck me n’ s S - X xL

A customer favorite that earns raves for its flawless fit and feel, this perfectly crafted tee features a 1x1 rib v-neck. Made of Pima Cotton and finished with our specialty satin wash for a luxuriously soft feel. Men’s regular fit. 40’s 100% Pima Cotton

MSRP $36 | Del. 9/25

Black 4532P1

Marine 4532P1

White 4532P1

Oxford Grey Heather 4532P8

2632B1

Burnou t De e p V-Ne ck U N I S EX X s- X X l

A perennial favorite with unisex appeal, this shortsleeve tee features a deep v-neck and a chest pocket. Cut from our vintage-inspired Burnout fabric, it’s handtreated and authentically weathered for a perfectly worn-in look and feel. Unisex regular fit. 30’s 50% Cotton, 50% Polyester

MSRP $40 | Del. 9/25

True Black

White

Washed Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 40

1932E1

B oss V- N e ck T e e U N I S EX X X s- X X l

Women and men alike love this tee, made of our unbelievably soft and sustainable Eco-Heather. This best-selling style features a v-neck and blind stitching on sleeves and hem. Part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $24 | Del. 9/25

Eco-Black

Eco-Green

Eco-Grey

Eco-Navy

Eco-Oatmeal

Eco-Orange

Eco-Red

Eco-Royal

Eco-Ivory

Eco-True Avacado

Eco-True Black

Eco-True Burgundy

Eco-True Military

Eco-True Navy

Eco-True Rust

Eco-True Cinnabar

Eco-True Sour Grape

Eco-True Atlantic Blue

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Go-To Basics

Pictured on model: 1973E1

ECO-HEATHER CREW in Eco-Black

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 42

1973E1

Eco -He at he r Cre w U N I S EX X X s- X X X l

Remember your old-school P.E. tee? We’ve captured the same imperfectly perfect striations and authentic weathering. Made of Eco-Heather, this top-ranked tee is part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $24 | Del. 9/25

Eco-Black

Eco-Brown

Eco-Green

Eco-Grey

Eco-Navy

Eco-Oatmeal

Eco-Pink Ribbon

Eco-Red

Eco-Royal

Eco-Ivory

Eco-True Black

Eco-True Gold

Eco-True Green

Eco-True Orange

Eco-True Purple

Eco-True Red

Eco-True Royal

Eco-True Turquoise

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 43

2640

Big Le ague Burnout Bas e ball Te e U N I S EX X S - X L

We hit a homerun with this classically sporty baseball tee for men and women. Our vintage-inspired Burnout fabric is hand-treated and authentically weathered for a perfectly worn-in look and feel. Unisex regular fit. 30’s 50% Cotton, 50% Polyester

MSRP $42 | Del. 9/25

Grey Heather/Red 2640B7

Grey Heather/ Black 2640B7

Grey Heather/Navy 2640B7

Grey Heather/ Green 2640B7

Grey Heather/ Royal 2640B7

Natural/ Black 2640B1

1975E1

Long-Sleeve Eco - H e at h e r C r e w U N I S EX X s- X X l

A long-sleeve version of our classic Eco-Heather Crew, this tee is authentically weathered with imperfectly perfect striations just like your old-school P.E. tee. Part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $34 | Del. 9/25

Eco-Black

Eco-Grey

Eco-True Royal

Eco Navy

Eco-True Military

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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12150E1

Eco - F oo t ball T e e me n’ s S - X X L

Made of our unbelievably soft Eco-Heather, this vintageinspired football tee features a bound crew-neck and two contrasting retro-style sport stripes on sleeves. Part of our eco-friendly Alternative Earth collection. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $40 | Del. 9/25

Eco-True Green/ Eco-Grey/ Eco-Ivory Eco-True Navy

Eco-True Red/ Eco-Ivory

Eco-Ivory/ Eco-True Vintage Black

Eco-True Royal/ Eco-Ivory

1953E1

Be rke Urba n Polo me n’ s S - X xL

When a standard polo just won’t cut it, turn to the Berke Urban Polo. Short-sleeves with a classic collar and a two-button placket. Made of our unbelievably soft Eco-Heather, part of our eco-friendly Alternative Earth collection. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $36 | Del. 9/25

Eco-Black

Eco-Brown

Eco-True Green

Eco-Grey

Eco-True Red

Eco-Navy

Eco-True Royal

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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holiday 2012 l MENâ&#x20AC;&#x2122;S COLLECTION l Go-To Basics

Pictured on model: 1989E1

3/4-SLEEVE RAGLAN HENLEY in Eco-Grey/Eco-True Red

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 46

1989E1

3/ 4- S l e eve R aglan He nle y U N I S EX X S - X X L

This sporty tee has a grey body with contrasting color-blocked sleeves for a stylish edge. Made of our unbelievably soft Eco-Heather for a retro heather look with sustainable appeal. Part of our eco-friendly Alternative Earth collection. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $34 | Del. 9/25

Eco-Oatmeal/ Eco-Oatmeal/ Eco-Oatmeal/ Eco-Orange Eco-Black Eco-Royal

Eco-Grey/ Eco-True Red

Eco-Grey/ Eco-True Green

Eco-Black

Eco-Grey/ Eco-True Purple

Eco-Grey

Eco-Grey/ Eco-True Royal

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 47

1970E1

Eco - H e at h e r Z ip H oodi e U N I S EX S s- X l

This hoodie is lightweight enough to be your yearround favorite for layering. Features a kangaroo front pocket and brushed nickel zipper for closure. Made of our unbelievably soft Eco-Heather, this must-have hoodie is part of our eco-friendly Alternative Earth collection. Unisex regular fit. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $42 | Del. 9/25

Eco-Black

Eco-Grey

Eco-True Navy

Eco-Royal

Eco-True Purple

Eco-True Black

Eco-True Red

Eco-True Gold

Eco-True Turq

1980E1

Eco-He at he r Pullove r Hoodie U N I S EX X S - X xL

A lightweight alternative to the traditional hoodie, this style features a deep v-neck, 1x1 rib cuffs and a slightly rounded bottom hem. Made of our unbelievably soft Eco-Heather from our Alternative Earth collection. Unisex regular fit. 20’s 38% Cotton (6.25% organic), 50% Polyester (6.25% recycled), 12% Rayon

MSRP $38 | Del. 9/25

Eco-Black

Eco-Grey

Eco-True Royal

Eco-Navy

Eco-True Atlantic Blue

Eco-True Red

Eco-True Cinnabar

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 48

1071

Long-Sle e ve Basic Crew M EN ’ S S - X X xL

The long-sleeve version of our best-selling men’s Basic Crew, this go-to tee features a classic crewneck with 1x1 rib. Crafted of classic Cotton Jersey and finished with our signature vintage softness. 30’s 100% Cotton Jersey

MSRP $TBD | Del. 9/25

Light Navy 1071C1

White 1071C1 Black 1071C1 Heather Grey 1071C4

4847S1

Joe y Long-Sle e ve Slub Crew U N I S EX X X S - X xL

A stylish long-sleeve shirt for him and her, the Joey Long-Sleeve Crew is made with loosely knit cotton yarns to create a uniquely uneven texture with a hint of stretch. Finished with our specialty satin garment wash for a luxuriously soft feel. 40’s 100% Cotton Slub

MSRP $TBD | Del. 9/25

Black

Elephant

Rasin

Midnight

White

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 49

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com _ 50