creative brief
page 1 of 3
Project Identification
Purpose of this form
Client:
Date:
Project Name:
Type of Project Branding
Collateral
Enviromental
Other (describe)
Advertising
Packaging
Internet
Video
Project Scope Concepting
Design
Refinements
Research
Copywriting
Other (describe)
Mechanical
Film
Printing
Design Objectives [What do we want the design to do?]
Positioning [How do we want the consumer to think about the brand or product?]
This is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process, so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Once Established, we go full-throttle with the creative process and start conceptualizing ideas. (Based on the scope of the project we will establish a timeline for approvals). We will continue to hone our creative thought until it is a compelling and effective design solution for your project. This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work for you our client.
Target Audience [Who are we talking to?]
Core Message [What is the one thing we want customers to remember?] 7 1 9 . 3 0 2 . 5 6 4 1 w w w.altitude-studios.com 719.302.2521 [fax] info@altitude-studios.com Post Office Box 31282 Š Copyright 2007 Altitude Multimedia Studios. All rights reserved.
Colorado Springs, CO 80931
creative brief
page 2 of 3
Key Selling Points [What additional benefits support the core message?]
Tone/Personality [What adjectives would we use to describe the product?] Flexible
Edgy
Fun
Enthusiastic
Traditional
Soft
Established
Unique
Original
Hi-Tech
Strong
Classic
Progressive
Antique
Serious
Precise
Fast
Mainstream
Aggresive
Minimal
Sophisticated
Straight
Curvy
Youthful
Order of Read [What is the priority of communication elements?] 1.
4.
2.
5.
3.
6.
Consumer Insights [What do we know about the consumers as it relates to the brand or product?]
Manditory Graphic/Copy Elements
Other Exceptional Considerations
7 1 9 . 3 0 2 . 5 6 4 1 w w w.altitude-studios.com 719.302.2521 [fax] info@altitude-studios.com Post Office Box 31282
Š Copyright 2007 Altitude Multimedia Studios. All rights reserved.
Colorado Springs, CO 80931
creative brief
page 3 of 3
What Is The End Product?
Is There a Deadline for Delivery of Finished Product? No
Yes:
What Printing Method Will Be Used? Offset
Silkscreen
Laser
Inkjet
Other
Four(process)
Other
What Type of Substrate Will Be Used?
How Many Colors? One
Two
Three
Are There Any Other Mandates That Affect Production? No
Yes:
Is There Any Other Key Information That Affects Production? No
Yes:
7 1 9 . 3 0 2 . 5 6 4 1 w w w.altitude-studios.com 719.302.2521 [fax] info@altitude-studios.com Post Office Box 31282 Š Copyright 2007 Altitude Multimedia Studios. All rights reserved.
Colorado Springs, CO 80931