Brandbook Gabcias Cleaning Services

Page 1

Corporative Manual 2017


Contents Introduction Grid Size Regulation Clear Space Logo Variations Unacceptable Uses Institutional Color Institutional Typography Business Papers Aplications of the logo

Welcome This user manual has the purpose of showing each part of the corporation identity, with the finality, of getting the best use of it. By knowing each of its elements and maintaining its integrity will help the user have a better understanding of the trademark.


* This manual is solely and exclusively method of consult. * Revise the not permitted uses every time is required to use the logo


Introduction

It is a modern and direct logo which contains graphic elements that help re-enforce the type of the corporation. The main elements that form it are, the name Gabcia, the composition of the founder's first and last name. A phrase, cleaning services, which send a direct message of the service that the corporation provides. A drawing, a broom, which its main propose is the eliminate any doubts and confusion. It is not mandatory, but it is a graphic easy remembered. A symbol, a drop of water, which serves as an apostrophe and is a graphic of association.


Grid A grid utilized to observed the space that each element occupies in the logo, making easy to understand its composition

Gabcias Cleaning Services Size Regulations

Clear Space

The logo can be reproduce to any size

It is important to respect the empty space

wanted as long as its dimensions are not

surrounding the logo, as it helps the user

disturbed, however the minimun size

to not get confused and to have a better

cannot exceed the dimensions set below.

understanding of the visual image

The minimum size is set because those dimensions maintain the logo legible and its identity is not lost.

0.45 in Gabcias Cleaning Services 1.50 in

Gabcias Cleaning Services


Logo Variations The logo in shades of gray its permitted over white background as it is usual to photocopy or print.

The black and white functions in printings in the yellow pages and other graphic applications.

In color backgrounds and photos, it is permitted to use the logo in white, as it is easy to appreciate the logo.

Gabcias Cleaning Services

Gabcias Cleaning Services


Unacceptable uses

Gabcias Cleaning Services Gabcias Cleaning Services Gabcias Cleaning Services

Gabcias Cleaning Services

Gabcias Cleaning Services

Gabcias Cleaning Services

Gabcias Cleaning Services

Gabcia s Cleaning Services Gabcias Cleaning Services


Institutional Color The colors of the logo on its majority are of blue hue, to give the sensation of cleanliness, water, clarity, health and tranquility. It is not permitted the changed of this. the only permitted changes are mention above in Logo Variations

Gabcias Cleaning Services C=100 M=81 Y=21 K=14

14427B

C=57.13 M=37.57 Y=41.32 K=5.22

768889

C=75 M=0 Y=15 K=0

00BBD6


Institutional Typography Arial Rounded MT Bold is a typography sans serif which gives the right proportions to the logo. It is a font without corners so it provides visual calmness, modernity, and its similar to the sensation that water gives.

Arial

Rounded MT Bold ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 !"#$%&'()*+,-./:;<=>?@[\]^_`{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´µ¶·¸¹º»¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕ Ö×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüý þÿıŒœŠšŸƒ˘˛


Business Papers

Gabcias Cleaning Services

Gabino Garcia 708.698.0506 gabcias.cs@gmail.com

708.698.0506 gabcias.cs@gmail.com


Aplications of the logo

Gabcias Cleaning Services

cSerivaicess b a g GCleanin



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