Book alvaro perez 2014

Page 1



Dont follow me Graphic Design + illustration Portfolio Ă lvaro PĂŠrez Arias


4

a lva r o p e r e z a r i a s

hello

t portfolio


a lva r o p e r e z a r i a s

Álvaro Pérez Arias alvarocesare@gmail.com (+3 4) 659 158 734

general skills: Detail oriented team player. Organized, flexible and able to meet deadlines in a fast paced environment. Excelent drawing skills. Proficient in use of traditional media. Experience in illustration, screen printing and photography with a background in painting. Experience in identity systems and logo design. Optimal use of color, good knowledge of typography and layout. In deph knowledge of the visual arts field. education. bfa painting. Universidad de Zaragoza (2012), expending last year in the Accademia di Belle Arti di Brera, in Milan \\\\ as degree in graphic design. EASD Pablo Picasso, A Coruña. (2002). technical qualifications Proficient in both Mac Os and Windows operating systems. Proficient in Adobe CS; Photoshop, Illustrator, Indesign, plus video postproduction and editing with Final cut pro. Average skills in Microsoft Office. languages. Spanish native. Fluent in english, good in italian and catalan. working experience. Major experience as a freelance designer and illustrator, also hired for La Compañía General and Ikea.

authorship of the works contained in this portfolio are in all cases :: concept, graphic design, illustration and so on: álvaro pérez arias. for this reason we avoid referring to it henceforth

t portfolio

5


6

a lva r o p e r e z a r i a s

t portfolio

branding london graphics logo design

London Graphics is a project for a supplier of material to the art and design community. Formed in 1973, the company today has grown to four retail outlets and a state-ofthe-art website all specialising in art and graphic materials. Its store in Covent Garden is regarded as a major outlet of its kind, offering unparalleled choice from the leading suppliers of the world.


a lva r o p e r e z a r i a s

t portfolio

7


8

a lva r o p e r e z a r i a s

t portfolio

branding aragón mudéjar logo design

Conceived to represent the image of the 25th anniversary of the UNESCO’s declaration of Aragonese Mudéjar architecture as World Cultural Heritage, this design is inspired by the geometric interlaced eight-pointed star, characteristic ornamental motif of Aragonese Mudéjar. The use of color refers to the brick-earth as material essence of this architecture. The centered typography and composition accentuate the balance of the whole. The anniversary celebration idea is reinforced by fixing a renewed identity, according to the values ​​of sobriety, aesthetic quality and elegance that relate to this ancient monumental heritage. This work won the contest organized by the government of Aragon for that purpose.


a lva r o p e r e z a r i a s

t portfolio

9


10

a lva r o p e r e z a r i a s

t portfolio

branding la agencia sensorial naming, logo design, identity

s y s t e m , c o r p o r at e m a n u a l

This project consists of the design of a logo and a corporate identity manual to ensure the use of the brand in a coherent manner. It combines a series of formal and chromatic values through ​​ which communication of concepts emanating from the business philosophy is optimized. We chose a typeface inspired by models of the early s. XX, based on aesthetic criteria of simplicity and elegance, and the added value of their relationship with the concept of quality. The symbol that identifies the brand refers to the abstract world of sensations, alluding to contemporary visual culture and iconic language introduced by the comic and cartoon film in popular imagery.


a lva r o p e r e z a r i a s

t portfolio

11


12

a lva r o p e r e z a r i a s

t portfolio

editorial va r i o u s p r o j e c t s g r a p h i c d e s i g n , i l l u s t r at i o n

Various editorial projects, for which I’ve made both illustration and design job. I’m interested in this kind of integral work, because of the control of the whole page aesthetics. Among the many different types of illustration, I prefer that in which you can apply a poetic or metaphorical element, or a set of conceptgame in the image, but its not always a question of showing how smart you are, but a matter of comunication. The working methodology goes through experimentation in various fields, which leads a varied, perhaps eclectic work, but with a certain convergence criteria supported by a recurrent conceptual approach using common elements.


a lva r o p e r e z a r i a s

t portfolio

13


14

a lva r o p e r e z a r i a s

t portfolio

personal dogjail band g r a p h i c d e s i g n , i l u s t r at i o n


a lva r o p e r e z a r i a s

t portfolio

15


16

a lva r o p e r e z a r i a s

t portfolio

personal va r i o u s p r o j e c t s g r a p h i c d e s i g n , i l u s t r at i o n


a lva r o p e r e z a r i a s

t portfolio

17



Álvaro Pérez Arias 2014



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.